scholarly journals Cute at an older age: A case study of Otona-Kawaii

2021 ◽  
pp. 93-108
Author(s):  
Shiri Lieber-Milo

The word kawaii, meaning ‘cute and sweet’ in English, has been part of the Japanese culture for centuries. While the word and trend were historically associated with young women and children, there has recently been an attempt to expand the definition of kawaii outside of its traditional borders to other age and gender groups by creating uniquely synthesised words and trends. The newly coined term otona-kawaii [‘adult-cute’] refers to mature women who passed their teen years and continue to dress cute and behave innocent and adorable. In this paper, a focus will be taken upon the new concept of otona-kawaii, and how it is defined and evaluated by the Japanese people. Results of a recent survey conducted among 717 male and female respondents between the ages of 18 to 29, showed that many of them were in favour of the idea of behaving cute at an older age. It was also found that women were more familiar with the term otona-kawaii and had a more positive approach towards it than men. The results of the study suggest that kawaii can be extended beyond infants and may apply to other age populations, such as mature women. The aim of this study is to bridge the gap between kawaii and maturity by providing some empirical evidence and information, bringing to a deeper understanding of the concept of kawaii, contributing to the scholarship of the kawaii culture in Japan.

2014 ◽  
Vol 29 ◽  
pp. 1
Author(s):  
D. Novick ◽  
W. Montgomery ◽  
V. Moneta ◽  
X. Peng ◽  
R. Brugnoli ◽  
...  

1969 ◽  
Vol 4 (2) ◽  
pp. 523-528
Author(s):  
MUHAMMAD ASIF IQBAL ◽  
IKRAMULLAH ◽  
ABDUL HADI ◽  
FAROOQ AHMAD ◽  
MUHAMMAD REHANUL HAQ ◽  
...  

OBJECTIVE: To describe conventional risk factors by age and gender in coronary artery diseasepatients.MATERIALS AND METHODS: This study was conducted in outdoor patient department of agencyheadquarter hospital (AHQ) Landikotal, Khyber agency, from June to October 2013. It was a hospitalbased descriptive observational study. Sample size was 926 patients with established coronary arterydisease, recruited through purposive convenient sampling technique. Adult patients (above 18 years) ofboth genders with coronary artery disease were included in the study. Every patient was evaluated forthe presence of conventional risk factors. Card vascular risk factors were assessed by a self-administeredquestionnaire and various laboratory tests.RESULTS: Total patients were 926, male were 546(59%). Mean age was 58.28±12.005 years (20-95years). Study population was divided into younger (age <40 years) and older age groups (> 40 years).Younger patients were 66(7.1%) and older age 866(92.9%). Hypertension was present in 563 patients(61.1%) with 59.2%and 63.2% in male and female, respectively (p=0.186). Diabetes was present in29.9% with 27.8% in male and 32.9% in female patients (p=0.098).Hypertension was significantly morecommon in older patients while smoking and heavy fat intake was significantly more common inyounger patients. Other risk factors for CAD were similar across younger and older age groups.CONCLUSION: Conventional risk factor in male and female differ widely with smoking, ex-smoker,heavy fat intake and obesity is significantly more common in male patients, while family history forCAD is common in female patients. Diabetes is higher in 40 years or above patients while smoking ishigher in patients less than 40 years.KEY WORDS: Conventional Risk Factor, Coronary Artery Disease, Age, Gender


2021 ◽  
Author(s):  
Toshiko Tanaka ◽  
Tsuyoshi Nihonsugi ◽  
Fumio Ohtake ◽  
Masahiko Haruno

Abstract The most promising way to prevent the explosive spread of COVID-19 infection is to achieve herd immunity through vaccination. It is therefore important to motivate those who are less willing to be vaccinated. To address this issue, we conducted an online survey of 6232 Japanese people to investigate age- and gender- dependent differences in attitudes towards COVID-19 vaccination and the underlying psychological processes. We asked participants to read one of nine different messages about COVID-19 vaccination and rate their willingness to be vaccinated. We also collected their 17 social personality trait scores and demographic information. We found that males 10-20 years old showed the minimum willingness to be vaccinated. We also found that prosocial traits are the driving force for young people, but the motivation in older people also depends on risk aversion and self-interest. Furthermore, an analysis of 9 different messages demonstrated that for young people (particularly males), the message emphasizing the majority’s intention to vaccinate and scientific evidence for the safety of the vaccination had the strongest positive effect on the willingness to be vaccinated, suggesting that the herding effect arising from the “majority + scientific evidence” message nudges young people to show their prosocial nature in action.


2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Toshiko Tanaka ◽  
Tsuyoshi Nihonsugi ◽  
Fumio Ohtake ◽  
Masahiko Haruno

AbstractThe most promising way to prevent the explosive spread of COVID-19 infection is to achieve herd immunity through vaccination. It is therefore important to motivate those who are less willing to be vaccinated. To address this issue, we conducted an online survey of 6232 Japanese people to investigate age- and gender-dependent differences in attitudes towards COVID-19 vaccination and the underlying psychological processes. We asked participants to read one of nine different messages about COVID-19 vaccination and rate their willingness to be vaccinated. We also collected their 17 social personality trait scores and demographic information. We found that males 10–20 years old were least willing to be vaccinated. We also found that prosocial traits are the driving force for young people, but the motivation in older people also depends on risk aversion and self-interest. Furthermore, an analysis of 9 different messages demonstrated that for young people (particularly males), the message emphasizing the majority’s intention to vaccinate and scientific evidence for the safety of the vaccination had the strongest positive effect on the willingness to be vaccinated, suggesting that the “majority + scientific evidence” message nudges young people to show their prosocial nature in action.


Author(s):  
Wengao Gong

This chapter describes how American bloggers and Chinese bloggers from similar age and gender groups represent themselves and their identities linguistically in their blogs and explores whether and to what extent the differences in terms of the blogging language and culture affect these representations. The author adopts a corpus-based approach and focuses on the description and the comparison of the orthographic features and semantic domain preference as revealed in the blog entries. By conducting a cross-linguistic and cross-cultural comparison between American bloggers and Chinese bloggers, the author finds that bloggers’ linguistic practice is closely related to their developmental stage of life, their gender, and the cultural environment they are immersed in. Meanwhile, bloggers’ linguistic practice is also constrained by the internal system of the language they use for blogging.


2022 ◽  
pp. 585-599
Author(s):  
Cesar Omar Balderrama Armendariz ◽  
Jose de Jesus Flores Figueroa ◽  
Judith Lara Reyes ◽  
Ludovico Soto Nogueira

The purpose of this chapter is to analyze the physical aerobic work in terms of the metabolic expenditure and compare it with the recommended boundaries of energy found in literature, proposing an alternative to the potential work overload through a compensatory equation introduced in the standard time of the workstation. To support the study, information considering the estimated metabolic expenditure in workers was applied to a novel procedure to reduce the metabolic demand of the task according to age and gender. Results of the study indicated that women older than 30 years exceeded the energy limits from moderate to very heavy load activities, and men older than 40 years exceeded the energy limits in heavy and very heavy workloads. The proposal of compensatory equation statistically reduced the energy loads below the recommended limits of energy. The aerobic workload is a sensitive factor for age and gender groups and can be potential risks for developing cardiovascular diseases as well as some musculoskeletal disorders.


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