Influence of Smart Interactive Advertising Based on Age and Gender: A Case Study from Sri Lanka

2019 ◽  
pp. 869-880 ◽  
Author(s):  
Wiraj Udara Wickramaarachchi ◽  
W. M. S. L. Weerasinghe ◽  
R. M. K. T. Rathnayaka
Keyword(s):  
Sri Lanka ◽  
Age And Gender ◽  
Interactive Advertising ◽  
And Gender

scholarly journals MANIFESTATION OF ETHNICITY AND VALUES: THE CASE STUDY FROM THE EASTERN LATVIA

2021 ◽  
Vol 6 ◽  
pp. 133-141
Author(s):  
Valērijs Makarevičs ◽  
Dzintra Iliško
Keyword(s):  
Social Identity ◽  
Self Esteem ◽  
Value Orientation ◽  
Age And Gender ◽  
A Value ◽  
Linguistic Groups ◽  
And Gender ◽  
The One ◽  
Key Aspects

Values has been explored in connection to a deeper understanding of human behavior. Values provide the answer to the basic existential questions, help to provide meaning in one’s life. Values are the key aspects of one’s self-esteem. They reflect diverse aspects of one’s social identity. According to a number of scientists, ethnic identity is a part of social identity. A number of studies in psychology has a focus on the connection between ethnicity and ethnic values. There are two main approaches towards the study of values can be distinguished. On the one hand, there are values that have the existential basis for the existence of people. On the other hand, the information about ethnic values can have applied aspect. The aim of this study is to identify differences in value orientation among representatives of two main linguistic groups that live in Eastern Latvia: the group of Latvian and Russian-speaking participants. The second goal is to explore the influence of religion, age and gender on the values of the research participants. The methodology used for the purpose of this study was to determine value orientation towards family, religious and friendship. The authors discovered statistically significant differences only in relation to a value of friendship. This value turned out to be the highest among the Russian-speaking group as compared to the Latvian-speaking group, as well as in the Orthodox group as compared to the group of Catholics.

Social Formations Analysis

2017 ◽  
Author(s):  
Bradley E. Ensor
Keyword(s):  
Social Change ◽  
Single Mode ◽  
Complex Class ◽  
Social Formation ◽  
Age And Gender ◽  
Multiple Contexts ◽  
And Gender ◽  
Gendered Agency ◽  
Over Time

Gender relations and human agency are central to today’s dominant archaeological thought on social change. This chapter argues that Marxist analyses are appropriate for characterizing both class and gender relationships: the structural contexts for agency. However, the routine interpretation of a single mode of production for a group or population suggests only one type of social relation of production with only one social contradiction, which glosses over what are arguably more complex class and/or gender dynamics. Therefore, a social formations perspective is advocated whereby archaeologists can interpret multiple articulating modes or forms of production that create multiple contradictions and contexts structuring the possibilities for agency. In a case study on the prehispanic Chontal Maya, the framework identifies diverse contradictions within and among classes and genders in a tributary social formation having articulating forms of tributary and kinship modes. In another case study on the early Hohokam, the analysis leads to inferences on multiple age and gender contradictions within a social formation comprising articulating forms of the kinship mode, which suggests gendered agency altered relationships over time. The interpretations illustrate the framework’s capacity to identify multiple contexts for negotiating contradictions that better characterize the dynamic, complex lives of past peoples.

scholarly journals Lives in the balance? Gender, age and assets in late-nineteenth-century England and Wales

2009 ◽  
Vol 24 (2) ◽  
pp. 307-335 ◽  
Author(s):  
DAVID R. GREEN ◽  
ALASTAIR OWENS ◽  
JOSEPHINE MALTBY ◽  
JANETTE RUTTERFORD
Keyword(s):  
Nineteenth Century ◽  
Individual Case ◽  
Comprehensive Analysis ◽  
Late Nineteenth Century ◽  
Case Study Approach ◽  
Age And Gender ◽  
Study Approach ◽  
And Gender ◽  
The Life Course

AbstractStudies of wealth-holding in nineteenth-century Britain focus either on establishing aggregate measures or on individual case studies. These do not allow for a comparative analysis of the way that the composition of wealth was influenced by age and gender. This article explores the importance of these factors using both a case-study approach and a more comprehensive analysis of wealth left at death for a sample of 1,444 individuals. By establishing the age at death for 1,274 of these individuals, together with evidence from a series of death duty records, it is possible to determine the composition of assets by age and gender. For both men and women, shares became more important over the life course. Real estate was more important for men of all ages compared to women, for whom safe investments in government securities assumed greater significance with age. These findings confirm that both age and gender influenced the amount and composition of wealth and demonstrate that these factors need to be taken into account in any model that seeks to make generalizations about the pattern of wealth-holding in the population at large. Emphasizing these demand-side factors provides a different perspective on the rise of Britain as a ‘nation of investors’.

scholarly journals Age and gender dependent heart rate circadian model development and performance verification on the proarrhythmic drug case study

2013 ◽  
Vol 10 (1) ◽  
Author(s):  
Kamil Fijorek ◽  
Nikunjkumar Patel ◽  
Łukasz Klima ◽  
Katarzyna Stolarz-Skrzypek ◽  
Kalina Kawecka-Jaszcz ◽  
...  
Keyword(s):  
Heart Rate ◽  
Model Development ◽  
Age And Gender ◽  
Performance Verification ◽  
And Performance ◽  
And Gender

scholarly journals Flood–pedestrian simulator for modelling human response dynamics during flood-induced evacuation: Hillsborough stadium case study

2021 ◽  
Vol 21 (10) ◽  
pp. 3175-3198
Author(s):  
Mohammad Shirvani ◽  
Georges Kesserwani
Keyword(s):  
Graphics Processing Units ◽  
Single Agent ◽  
Great Influence ◽  
Emergency Evacuation ◽  
Individual Risk ◽  
Response Dynamics ◽  
Age And Gender ◽  
Age Related ◽  
And Gender

Abstract. The flood–pedestrian simulator uses a parallel approach to couple a hydrodynamic model to a pedestrian model in a single agent-based modelling (ABM) framework on graphics processing units (GPU), allowing dynamic exchange and processing of multiple-agent information across the two models. The simulator is enhanced with more realistic human body characteristics and in-model behavioural rules. The new features are implemented in the pedestrian model to factor in age- and gender-related walking speeds for the pedestrians in dry zones around the floodwater and to include a maximum excitement condition. It is also adapted to use age-related moving speeds for pedestrians inside the floodwater, with either a walking condition or a running condition. The walking and running conditions are applicable without and with an existing two-way interaction condition that considers the effects of pedestrian congestion on the floodwater spreading. A new autonomous change of direction condition is proposed to make pedestrian agents autonomous in wayfinding decisions driven by their individual perceptions of the flood risk or the dominant choice made by the others. The relevance of the newly added characteristics and rules is demonstrated by applying the augmented simulator to reproduce a synthetic test case of a flood evacuation in a shopping centre, to then contrast its outcomes against the version of the simulator that does not consider age and gender in the agent characteristics. The enhanced simulator is demonstrated for a real-world case study of a mass evacuation from the Hillsborough football stadium, showing usefulness for flood emergency evacuation planning in outdoor spaces where destination choice and individual risk perception have great influence on the simulation outcomes.

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