scholarly journals Analyzing Chief Selector-cum-Head Coach Misbah’s Virgin Press Edict through CDA Vibes

2021 ◽  
Vol 3 (4) ◽  
pp. 09-14
Author(s):  
Farooq Ahmad ◽  
Muhammad Ali Shahid ◽  
Gulshan Naz ◽  
Muhammad Shaffaqat ◽  
Rana Muhammad Basharat Saee

This paper aims to reconnoitre multifaceted aspects of Fairclough’s three-faceted Critical Discourse Analysis model with its application on Misbah’s Virgin press edict when he was appointed Chief Selector-cum-Head Coach of Cricket Team of Pakistan-by-Pakistan Cricket Board, PCB (DAWN, Press Release December 05, 019). This paper snapshots the cogent and logical subterfuges of newly appointed Selector-cum-Head Coach Misbah’s’ public speaking enshrined in the inaugural press edict in Dan News. It also pronounces the camouflage agenda of the speech to be revealed critically. It dawns upon the people how language manipulation works wonders and influences the people's minds in society.

Author(s):  
Burhanudin Rais ◽  
Suhardi Suhardi ◽  
Rr.Putri Intan Permata Sari

Research that analyses critically on claims and additional information on a skincare product is a research that bring the novelty in critical discourse analysis, because the previous study focused on the advertisement or the packaging. Although most skincare products apply this method (using claims and additional information), researchers focus on one of the branded skincare products; Pond’s. The main reason is; this product is already widely known and used by the people in Indonesia. Trough critical discourse analysis model from van Dijk, the researchers discuss three dimensions (text, social cognition and social context) in claims and additional information in some products from Pond’s. There are seven Pond’s products as the data in this study. Besides, researchers used additional data in the form of a survey to five skincare products users. The results of the analysis are; (1) on the text dimension, the general aim is to attract the consumers to choose Pond’s as their skincare products. (2) In social cognition, company show marketing techniques that try to obscure the facts in additional information by using small and separated text. (3) In the social context, the influence of consumers who are easily attracted to a product because of the interesting slogan text makes Pond’s use the hyperbole language


2021 ◽  
Vol 1 (1) ◽  
pp. 40-57
Author(s):  
Sidra Mahmood

Linguistically, the word ‘language’ has shifted into ‘discourse’ which is a social phenomenon not only to express the thoughts but also to reflect the mindset and contexts of a specific community. The purpose of this study is to examine the slogans written on Pakistani automobiles and to understand the logic behind the social and cultural affiliations of these slogans. Pakistani culture of the art of making pictures and written phrases, poetic verses and imperative sentences on vehicles is famous all over the world. The study has analysed the writings found on vehicles, and although these writings might look trivial on the automobiles, they address various social issues. The Three-Dimensional Model of Critical Discourse Analysis (CDA) by Fairclough (2001) is used as a theoretical framework that explains the study at three levels: lexical, syntactic patterns, interpretations, and social practices. The discourses written on the vehicles are characterised into different categories, which are life’s mission statements, loud messages, mind baffling messages, everyday life annoyances, provoking statements, and religious looms. Twenty images and pictures have been captured from vehicles as a random sample of this study. The results reveal the mindset behind these discourses. They are used to highlight social issues which Pakistan faces, being a developing country. In short, the study discloses the strong link between the vehicles and the people using them to convey messages to the society which can bring harmony among the public. The current study is limited to only Pakistani motor vehicles.


2018 ◽  
Vol 30 (2) ◽  
pp. 119
Author(s):  
Inike Tesiana Putri ◽  
Sulis Triyono

Language is an essential feature of communication for all poeple. It is utilized through various tools and media, and singing songs is one of the traditional forms of communication. Songs are usually written for particular reasons, messages, and purposes, and sometimes targeted for specific audience or listeners. Song lyrics usually contain various themes such as social and current issues and problems which the songwriter strives to share through expressions of his or her ideology, thoughts and feelings. This paper is aimed to find out the text analysis, social cognition and social context in the humanity song entitled We Shall Overcome through Teun A. van Dijk’s Critical Discourse Analysis model. This model shows that the choice of words or the diction is cohesive and coherent and is able to communicate the general meaning of this humanity song. Furthermore, the social cognition in this humanity song is related with the current social context which involves the recent situation in Palestinine, where there is still in conflict with Israel.


2020 ◽  
Vol 11 (2) ◽  
pp. 292-315
Author(s):  
Cristina Mayor-Goicoechea ◽  
Jesús Romero-Trillo

Abstract The threat of the Islamic State is realised both in its attacks and its discourse. To illustrate the role of linguistic threats, the present study investigates the ISIS online propaganda magazine Dabiq by combining Critical Discourse Analysis and Corpus Linguistics (Romero-Trillo 2008; Baker et al. 2008). Following the two groups described by van Dijk (2003), which are represented by the in-group (ISIS) and the out-group (against ISIS), we propose a third element: the translocal group (i.e., the people in between). The results show the substantial presence of linguistic strategies enhanced by Dangerous Speech (Benesch 2013) to create a high segregation between the groups. Also, the analysis shows the inextricable relationship between conflict and dangerous language and the need to investigate this link further, with special reference to the polarisation of the groups and to the subsequent escalation of violence in discourse.


2018 ◽  
Vol 13 (3) ◽  
pp. 482
Author(s):  
Suharyo Suharyo

So far, linguistic research, especially discourse research, is still focused on aspects of the linguistic structure as forming the discourse. Discourse is examined for the existence of cohesiveness and coherence of the discourse. What are the linguistic units that form cohesiveness and cohesiveness both lexical and grammatical coherence. This is different from discourse research using critical discourse paradigms. Critical discourse holds that discourse-forming structures are not in a social "vacuum". Because, discourse is basically a (social) action that is loaded with political, economic, power, cultural background etc. To conduct discourse research using critical paradigms, it is necessary to know the research characteristics of critical discourse analiysis, which includes (1) discourse is (social) action, (2) context, (3) historical, (4) power, (5) ideology, and ( 6) (diction) vocabulary basically (a) limits classification, (b) limits the views of a person / group, and (c) marginalizes certain people / groups. Among the available models, the critical discourse analysis model of the van Dijk model is a well-known model in Indonesia.


2016 ◽  
Vol 6 (12) ◽  
pp. 2245
Author(s):  
Hamza Ethelb

One news event may be represented differently by different news organizations. Research in news representation remains sparse in Arabic. This article investigates some of the linguistic and textual devices used in journalistic texts. It looks at the way these devices are used to influence public opinion. This gives rise to significance of conducting this research. This study uses these devices within the framework of Critical Discourse Analysis (CDA). For the purpose of this study, four news articles produced by Aljazeera and Al-Arabiya were examined under CDA in order to show how journalists structure their news stories to imply an ideological stance. The analysis showed that Aljazeera and Al-Arabiya represented the people and the police differently, each according to their ideological and political leanings. This resulted in the public having different opinions of the event.


2016 ◽  
Vol 26 (1) ◽  
pp. 106
Author(s):  
Indah Wahyu Puji Utami ◽  
Aditya Nugroho Widiadi

<p class="04Abstrak">Textbook is one of learning sources used in history learning in school. History learning has function to preserve collective memories and necessary values, such as Bhineka Tunggal Ika. This research aims to reveal depiction and representation of  Bhineka Tunggal Ika value in history textbooks. It is qualitative research using critical discourse analysis, particularly representative analysis model by Roger Fowler.  Data sources in the research are the senior high school textbooks based on 2006 curriculum which can be downloaded at bse.kemdikbud.go.id. website. Method of collecting data is conducted by documentation technique. The validity of discourse analysis refers to  Ibnu Hamad’s opinion, namely holistic, historical situatedness, and theory. Next, analysis is conducted using critical discourse analysis by Fairclough  namely description, interpretation and explanation. The result of research shows that Bhineka Tunggal Ika is represented in various themes such as assimilation/acculturation/ syncretism, differences/diversity/plurality/complexity/multicultural, distinction/discrimination and unity. Bhineka Tunggal Ika should be understand as both  a result and continuous process.</p><p> </p><p class="04Abstrak">Buku teks merupakan salah satu sumber belajar yang digunakan dalam pembelajaran sejarah di sekolah. Pembelajaran sejarah berfungsi untuk melestarikan memori kolektif dan nilai-nilai yang dianggap penting, salah satunya Bhineka Tunggal Ika. Penelitian ini bertujuan untuk untuk mengungkap penggambaran dan representasi nilai Bhineka Tunggal Ika dalam buku teks sejarah. Penelitian ini merupakan penelitian kualitatif dengan menggunakan metode analisis wacana kritis, terutama analisis representasi model Roger Fowler. Sumber data pada penelitian ini adalah buku teks sejarah SMA berdasarkan kurikulum 2006 yang dapat diunduh pada laman bse.kemdikbud.go.id. Pengumpulan data dilakukan dengan teknik dokumentasi.Validitas analisis wacana mengacu pada pendapat Ibnu Hamad, yaitu holistic, historical situatedness, dan teori.Selanjutnya analisis dilakukan dengan menggunakan model analisis wacana kritis Fairclough yaitu deskripsi, interpretasi, dan eksplanasi. Hasil penelitian menunjukkan bahwa Bhineka Tunggal Ika direpresentasikan dalam berbagai tema seperti pembauran/akulturasi/sinkretisme, perbedaan/ keragaman/ pluralitas/ kemajemukan/ multikultural, pembedaan/diskriminasi serta persatuan dan kesatuan. Bhineka Tunggal Ika perlu dipahami sebagai hasil maupun proses yang terus berlanjut.</p><p> </p>


2018 ◽  
Vol 30 (1) ◽  
pp. 39
Author(s):  
Heri Setiawan

As one of the most popular creative cultural products, film sometimes speaks beyond what it presents. It is not always produced merely for entertainment purposes, but also to spread a certain ideology and represent a particular culture. Anchored in queer theory, this research looks at the Indonesian film, Negeri Van Oranje, which was chosen purposely to be analyzed using Fairclough’s critical discourse analysis model with an aim to deconstruct the concealed gayness text in the film. From the analysis, it was found that the gay scenes in the film try to tell its audience about the positions, feelings, challenges, and rejections that Indonesian gay people experience living amongst heteronormative surroundings. Some new notions about gay people’s life in Indonesia are extracted based on the analysis of the gay scenes in the film. The strategy of inserting gay content into a film nationally released in Indonesia is also revealed. The results of the analysis could be used to create a picture of what gay life looks like in Indonesia, a multicultural country that is well-known as the place in which the world’s largest Muslim population dwells.


2019 ◽  
pp. 124-138
Author(s):  
Silvia Permata Sari

 Understanding of the hidden intent or meaning behind the news texts can be known through critical discourse analysis. The basic understanding of critical discourse analysis is that discourse is not understood merely as an object of study of language but language as a tool used for certain purposes and practices including ideological and power practices. The data of this research are news texts with criminal problems in the newspaper Posmetro Padang. The source of this research data is the daily news of Posmetro Padang. Theo van Leeuwen's critical discourse analysis model is one of six critical discourse analysis models that allow the reader to know how a group or someone is marginalized or even favored in a news discourse. In addition, it helps so that readers can think more critically in analyzing a news discourse. Not only read but understand and interpret it so that it can know the hidden purpose in the news text.


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