scholarly journals A Qualitative Investigation on the Role of Social Media in Intercultural Communication Competence: The Moroccan Diaspora in Canada as a Case-Study

Author(s):  
Fatima Zahraa Boutabssil

This paper aims to investigate how Moroccan migrants established in Canada utilize social media to improve their intercultural communication competence. It employs the exploratory sequential design based on the use of semi-structured interviews followed by a questionnaire. The results show that before migration, social media played an important role in providing the migrants with preliminary knowledge about the host culture via YouTube. Social media also facilitated communication with Canadians via Facebook. After migration, social and direct interaction was proven to be more effective in developing the participants’ ICC. As such, social media only played an informative role, whereas much of the participants’ intercultural knowledge, skills, attitudes, and awareness were developed from face-to-face communication. The study concludes that no matter how important social media can become, improving intercultural communication competencies cannot take place independently from face-to-face interaction.

Author(s):  
Sarah Kteish

Abstract: This study aims to examine the perception of UoS students of intercultural communication from the perspective of three fundamental elements: personal attitude, communication skills and psychological adjustment. The ‘intercultural communication competence’ variable was chosen in view of its significance in the current era and its gradual becoming a must-have for any individual wants to be an effective member in the local and global communities. A set of 10 intensive interviews were conducted, seeking in-depth thoughts, opinions and statements. The interviews were conducted with University of Sharjah students aged between 18 and 24 from different majors and cultural backgrounds. The study found that students realize the importance of the three elements in developing intercultural communication competence, but they expressed the need to better improve their ICC which is not easy. Most of them recognize the role of each element in building such a competence. Keywords: Intercultural Communication, Intercultural Communication Competence, Personal Attitude, Communication Skills, Psychological Adjustment.


2019 ◽  
Vol 72 (1) ◽  
pp. 45-63
Author(s):  
Anna Młynarczuk-Sokołowska

AbstractThe purpose of the article is to show the importance of developing intercultural communication competences in the use of the language of the host society among students with refugee backgrounds. The article begins with the presentation of the fundamental role of language. This research paper aims to analyse the relationship between culture and communication. The problems being presented revolve around the nature of the acculturation process and signal the connection between its successful course and the development of intercultural communication competences. The considerations undertaken in the text are illustrated by fragments of narrative from students with refugee migration experiences (from Chechnya and Ukraine) in the context of learning Polish in school education.


2020 ◽  
Vol 16 (4) ◽  
pp. 603-625
Author(s):  
Juming Shen ◽  
Yu Sheng ◽  
Ying Zhou

AbstractThe conceptualization of intercultural communication competence (ICC) has been updated tentatively since it was formulated in the 1970s. A common recognition is that development of ICC can only be realized through an individual’s adaptation, which results from the integration of the multiple forces within the individuals themselves. However, most of the existing research on ICC has focused on the conscious aspects of competence like abilities or skills that are distinguishable, that is, what to adapt, rather than the less conscious aspect, or its correlation with the unconscious part, that is, the how to adapt, or what the process of adaptation is. The absence of investigation into the adaptation process may have been a consequence of the educational context of studies on ICC, which depends much on, or is heavily affected by, the Cartesian dualistic viewpoints that emphasize the dichotomy of mind–body while ignoring the “middle” in between. Based on our previous semiotic analysis that explained the process of intercultural communication as a form of semiosis, this paper adopts more perspectives from edusemiotics to conceptualize learning following a triadic framework with emphasis on the process as the “middle,” which renders it possible to reflect on the process of individuals’ adaptation in contexts of intercultural communication.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Caroline S.L. Tan

Purpose The purpose of this study is to examine psychological ownership (PO) experienced by followers of social media influencers toward both influencer and the product. Design/methodology/approach Data were collected using face-to-face semi-structured interviews that were conducted with 30 respondents and analyzed using thematic analysis. Findings The study demonstrated that the PO experienced by the follower changes under different conditions resulting from perceived value, social currency and follower activity. Social currency plays a vital role in determining the target of PO, often affecting the narrative by the follower. Originality/value To the best of the author’s knowledge, this is the first paper to examine the transference of PO between product and influencer as experienced by the follower. It provides an understanding on PO that is experienced in different levels of intensity and changes depending on the motive of the follower; hence, transference of PO occurs and it is not a static.


Sign in / Sign up

Export Citation Format

Share Document