QUEER FEMINITY MULTIMODAL DISCOURSE ANALYSIS ON WEB SERIES BOUNDARIES: CONFINING OR FREEING(?)

This study attempts to explain and dissect the position of queer femininity in the gender order constellation in the context of queer in Indonesia, exploring the position of queer femininity on the Batas web series. Analysis of multimodal discourse from the perspective of Kress and van Leeuwen with terminologies; representational meaning, interactive meaning and compositional meaning, shows that queer femininity discourse within Batas explains the shifting and blurring of boundaries between subject-object and active-passive which always refers to rigid masculine and feminine binary. Queer femininity discourse in Batas shows that femininity is not monolithic. A queer perspective can provide a subversive position, negotiate and resist the dominant discourse. On the other hand, it shows the idealized codes of heterosexual discourse, patriarchy and media. Keywords: Queer, Femininity, Discourse, Multimodal, Webseries

APPLICATION OF COPYWRITING ELEMENTS IN SOCIAL MEDIA ADVERTISING DRINKING PRODUCTS NOW IN CREATING CONSUMER INTEREST

ABSTRACT Advertising in social media is becoming a trend in business circles. One of the ways is to create creative content in social media in order to attract target market’s attention. Creative content is a form of content which is currently being developed on social media, especially Instagram. Diverse forms of creative contents can be found easily on Instagram accounts. One of them is creative contents uploaded by @xingfutang_indonesia on Instagram. Creative content creation cannot be separated from visual and copywriting elemts. In this case, copywriting becomes important in providing information to the target market. Referring to the concept, this study aims to determine the applied elements of copywriting which include headline and slogans, company taglines, and call to action used in creative contents on @xingfutang_indonesia account on Instagram. The research method used is a descriptive qualitative approach with content collection documentation and interviews as data collection techniques. The results of the research are beneficial for the scientific development of the field of communication, especially for the advertising industry in a practical way.

UTILIZATION OF STREAMING TECHNOLOGY AS A PUSDAI TV DAKWAH COMMUNICATION MEDIA

Advances in information technology provide easy access for religiousinstitutions to communicate and socialize with the wider community. Including facilitating the way for the syiar Islam or better known as Dakwah. One of the contemporary da'wah media that utilizes streaming technology is Pusdai TV. This study aims to analyze the use of streaming technology as a medium and communication strategy for da'wah communication by Pusdai TV. This study uses a qualitative research method with a phenomenological approach. Data collection techniques were carried out by means of observation, interviews, and document analysis. The results showed that the first Pusdai TV da'wah communication strategy included message planning through objectives, media selection, main ideas, and audience analysis. Second, the strategic process of making broadcast programming through the stages of idea research, content creation, evaluation and control. Third, the da'wah communication strategy is carried out through internal and external approaches. With all the strategies that have been implemented, active audience feedback is obtained, spiritual fulfillment of audience needs, and audience loyalty.

DYNAMICS OF GROUP COMMUNICATION IN ARISAN'S ACTIVITIES

This study observed urban lifestyle phenomenon in Jakarta, namely arisan. Conducted in the outskirt of Jakarta, which is Kelapa Gading. This study, which aimed to observe the phenomenon of life style through arisan activities, attempted to observe ideas that underlies the motives of individuals when participating in arisan group and when consuming goods in their daily life. The study found that identity was important in arisan. It emerged as arisan activities were dominated by consumption. Competition among the members of arisan group occurred as a result. It showed who had higher identity and who had not. The role of the leader of the group was interesting as well. The leader was succesful to persuade the members to follow her orders for the sake of arisan activity. The power of the leader was not realized by other members. Strong bond of friendship between the leader and the members made them entering a system where one controlled others on what needs to be controlled.

ETNOGRAPHY OF COMMUNICATION OF ANIMAL LOVERS COMMUNITY JAKARTA

This research examines ethnography of communication in Jakarta Dog Lovers can be divided into three main problems: first is a form of communication activities undertaken in the community, second is the communication components that make up the communication activities, and third is the communication competencies of community members while performing a communication activity. This study was studied by looking at the theory and method of ethnography of communication from Dell Hymes. The method of communication ethnography is one of the study of communication ethnography of some qualitative researchstudies (interpretive or constructivistparadigm),which is found in the discovery of various communication patterns used by humans in a speech society. The data collection techniques utilized is through the method of introspection, in-depth interviews, participant observation, and document analysis. The techniques of data analysisin this study uses the gradual advancement of 12-step flow analysisresearch approach created by James P. Spradley. The results of this research are divided into three main points based on the research objectives. First is the form of the communication activities in the community of Jakarta Dog Lovers as seen on the public gathering conducted routinely every weekend, charities, active participation on campaign events, as well as providing education to inform the general members of the public about the issues surrounding dogs. Second, there are ten components that make up the concept of communication activities. Third, the competencies of the members when interacting with fellow peers of their community. This research concludes that the communication activities conducted by the general public of the community is supported by the presence of communication elements and competencies of the members in interacting with one another in Jakarta Dog Lovers Community. This context is evidence of ethnography or cultural cultivation that occurs in Jakarta Dog Lovers. Researchers also suggest that research on Jakarta dog lovers community topics will be more developed in the future. Key words: Ethnography of Communication,Community, Jakarta Dog Lovers

MEDIA AND SPACE DISCLOSURES OF THE POWER COURT

The era of the third wave of media can reveal the dark dimensions of power. Private spaces that are hidden behind arrogant individuals are drawn into public spaces to become important topics. There is no secret other than the spread of issues on various media platforms. Various coverage from personal dimensions to policy areas is clearly revealed. Furthermore, to find out the background behind it, this study uses descriptive qualitative methods with the aim of obtaining data in order to explain the phenomena which is the theme of this research. From the results of the research analysis shows that the media are able to reveal dark spaces of power to the ability to eliminate practices that occur in them.

THE INFLUENCE OF PUBLIC RELATIONS CAMPAIGN #NOSTRAWMOVEMENT ON FAST FOOD RESTOURANT CONSUMER PARTICIPATION

News about environmental issues have led many companies and fast food restaurants like KFC started the Public Relations campaign movement with the theme #NOSTRAWMOVEMENT which was done simultaneously in all of their outlets in Indonesia. KFC Raden Inten becomes case in study. This study aims to determine the influence of the Public Relations campaign #NOSTRAWMOVEMENT will influence consumer participation in KFC Raden Inten. This research uses stimulus- respons (S-R) theory and participation concept which can be interpreted as taking part or taking a role in activities or activities. The author uses this theory because I want to know how much consumer participation is influenced by Public Relations campaign #NOSTRAWMOVEMENT of KFC. Participation is divided into two categories, direct participation and indirect participation. In this study, researchers used quantitative research with a descriptive and explanatory approach. Data collection techniques used in this study were documentation and questionnaire filling as part of the survey. Researchers used a survei method using a questionnaire. Data analysis techniques using validity test, reliability test, normality test, t test, F test and R2 test. Based on the data processing carried out, this study obtained the result that the relationship between the Public Relations campaign variables and consumer participation had a positive and significant influence. Keywords: Public Relations Campaign, Consumer Participation, Consumer Attitude

GOOGLE CLASSROOM OR MOODLE? : UNIVERSITY STUDENT SATISFACTION IN DISTANCE LEARNING COMMUNICATION DURING COVID-19 PANDEMIC

Distance learning is currently very much influenced by communication media. If in the past distance learning was done by module correspondence via postal delivery, now it is done using public internet facilities. Especially in the COVID-19 pandemic, almost all tertiary institutions utilize online learning for their lectures. There are two features that are commonly and commonly used as learning communication tools namely using Moodle and Google Classroom. The researcher uses the value expectation theory which is a derivative of the uses and gratification theory as a guideline for analyzing data and problems found in this study. Discussion Motives will include information, personal identity, integration and social interaction, and entertainment. Satisfaction will be achieved if the motive is fulfilled. The gap between satisfaction sought and satisfaction obtained will indicate differences in the level of satisfaction. The research method used is a comparative survey research. Data collection techniques through questionnaires were given to each of 116 Moodle and Google Classroom feature users in one of the public higher education in Jakarta. The results of this study were 232 PTN students were satisfied after using Moodle and Google Classroom features. Keywords: Motive, Satisfaction, Google Classroom, Moodle.

INDONESIAN GOOD CORPORATE GOVERNANCE IN AN IVORY TOWER: COMMUNICATION ETHICS PERSPECTIVES

The implementation of corporate governance that has been running so far tends to be an ivory tower that looks beautiful to look at, but is empty in its contents, such a charming appearance to be seen but is nothing more than makeup and decoration. This is of course a homework shared by all parties, the people as the main stakeholders expect the role and function of the government and the Parliament to grow a figure of trust with high integrity to bring progress to every State Own Enterprise corporation. Key Words: Good Corporate Governance, Communication Ethics, State Own Enterprise

GOVERNMENT DOMINATION IN ANTARA TV THE FEATURE NEWS PRODUCTION PROCESS OF “MATA INDONESIA”

The Ministry of Communication and Informatics has the task to distribute information on the various state activities, social and other community activities. The task of producing and disseminating this information is given to a Public Company of National News Agency (LKBN / Lembaga Kantor Berita Nasional) Antara. The research was carried out with a qualitative approach with the research of the feature news Antara TV, Mata Indonesia as an object. The study was conducted by performing a direct observations on the production process of the feature news Mata Indonesia. In the Mata Indonesia production process the Ministry has a dominant role in determining the direction and policy of Mata Indonesia. With economic and political power, the Ministry has intervened since the production designs, production processes in the field and regulate the final output of Mata Indonesia. To still be able to produce Mata Indonesia, the editor of Antara TV applies the gatekeeper function. Where all elements involved in selecting information will be presented. Keywords: media political economy, gatekeeper, journalistic tv, feature news