scholarly journals The Impact of Proactiveness in Enhancing Marketing Performance

2017 ◽  
Vol 1 (3) ◽  
pp. 217-255
Author(s):  
Amla Mohsen Naji ◽  
Muayed Ahmed Lammz

This Study Aimed At Investigating The Impact   Of Proactiveness On Marketing Performance In Two IT Companies In Iraq. The Statistical Population Include (186) Managers, Supervisors, Employees Of Departments (Marketing, Sales, Social Responsibility, Human Resources, Technical, Financial). Empirical Results And Findings Of The Study Were As Follows: The Two Companies Are Adopting And Practicing Proactiveness. There Is A Significant Impact Of Proactiveness On Their Marketing Performance. The Study Also Showed That There Is Significant Difference Between The Two Companies In Implementing Proactiveness.

2017 ◽  
Vol 1 (1) ◽  
pp. 223-245
Author(s):  
Amala Mohsen Naji ◽  
Muayed Ahmed Lazem

Researcher Seeks On This Study At Investigating The Impact   Of Innovation On Marketing Performance In Three Telecom Companies In Iraq in) Zain Iraq, Asia cell , Korek). The Statistical Population Include (150) Managers, Supervisors, Employees Of Departments (Marketing, Sales, Social Responsibility, Human Resources, Technical, Financial). Empirical Results And Findings Of The Study Were As Follows: There Is A Significant Impact Of The Innovation On Their Marketing Performance.


2021 ◽  
pp. 875697282110158
Author(s):  
Hanyang Ma ◽  
Daxin Sun ◽  
Saixing Zeng ◽  
Han Lin ◽  
Jonathan J. Shi

This study focuses on the effects of megaproject social responsibility (MSR) on participating organizations’ performance. Using a survey of the participating organizations in Chinese megaprojects, this study reveals that the impact of MSR on a participant’s performance goes beyond the scope of the current megaproject. The empirical results indicate that MSR positively affects both financial and social performance of the participating organizations. The interactions of primary stakeholders weaken the positive effects of MSR on both financial and social performance, whereas the interactions of secondary stakeholders strengthen the positive effects of MSR on social performance.


Author(s):  
Mohammad Ali Fetrat ◽  
Sema Mutahar

The present study was conducted to "identify the impact of meritocracy on human resource productivity from the perspective of police academies". This research is a descriptive-survey research in terms of purpose and methodology. The statistical population of this study is all lecturers of Kabul Police Academy. Morgan table was used to determine the sample size, which according to the population of the sample required 121 people. The instrument or the device of this study is a complex questionnaire. The reliability of this questionnaire was confirmed by Cronbach's alpha coefficient of 0.85. SPSS software was used to analyze the data using regression analysis. The results of this study show that meritocracy has a significant effect on human resource productivity, it also the effect of meritocracy components (knowledge, consciousness, abilities, skills, attitudes, education, training, and retention) on productivity. Human resources are influential and the hypotheses are confirmed.


2021 ◽  
Vol 7 (2) ◽  
pp. 227-233
Author(s):  
Maria J F Esomar ◽  
Restia Christianty

The Covid-19 pandemic has caused many hotels, restaurants and tourism activities to be temporarily closed. It has an impact on the financial performance towards the companies engaged in this sub-sector. The objective of this study is to analyze the impact of Covid 19 towards the financial performance of companies engaged in the sub-sector of hotel, restaurant and tourism. Financial performance is measured using several ratios, namely liquidity ratios, solvability ratios, profitability ratios and market ratio. The ype of research is descriptive quantitave. The population in this study is 35 all companies in the sub-sector of hotel, restaurant and tourism listed on the Indonesia Stock Exchange in 2019-2020 period. Samples are collected from 30 companies using purposive sampling method. Hypothesis testing is conducted using the Paired Sample t-Test. The empirical results show that, in the liquidity ratio, and market ratio there is no significant difference between the periods of before and after the first recorded Covid-19 case in Indonesia. Meanwhile, in the solvability ratio and profitability ratio, there are significant differences between the two periods.


2018 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Puneeta Goel

Purpose The increasing awareness among the stakeholders demands the companies to be more transparent in their annual reporting. In the absence of standardized reporting norms, companies are free to structure sustainability report as per their understanding, willingness and intent. Although some voluntary guidelines have been issued by the regulatory authorities in India, the norms are still not clear as to what to report and how to report. This paper aims to look in to sustainability reporting practices by top companies listed in Bombay stock exchange and its impact on financial performance. Design/methodology/approach Using this sample of 68 companies from top 100 in the list of ET500 for 2016, self-constructed sustainability reporting score has been computed for each company for the financial year 2012-2013 and 2015-2016. The two periods represent pre- and post-disclosure reform periods in India. A sustainability reporting scale has been constructed using 16 parameters of sustainable performance based on social, environment and governance aspects as reported in the annual report, sustainability report and business responsibility report. Findings It has been found that there is a significant improvement in sustainability reporting by Indian companies after the introduction of disclosure reforms. Different sectors show significant difference in the sustainability reporting during pre-reform period but as the sustainability reporting improves after the reforms, sector difference reduces. Sustainability reporting is a significant predictor of financial parameters of return on sales, return on equity and Tobin’s Q in pre-reform period, but in the post-reform period, no significant impact was found on financial performance. Practical implications Disclosure reforms have made a significant impact on sustainability reporting by Indian companies. Companies need to identify the core areas of social responsibility, to implement Indian model of mandatory 2 per cent spending on corporate social responsibility. Disclosure of carbon foot prints should be mandatory and more number of independent directors should be appointed for successful implementation of these reforms. Market regulators should be made more powerful and given a free hand to prosecute the companies involved in frauds and high penalties should be imposed for non-compliance. Originality/value Sustainability reporting has drawn increased strategic attention in India to make reporting more transparent and responsible toward society and environment. The structural changes and introduction of disclosure reforms make an interesting case to investigate their implications on Indian companies. Accordingly, this research studies the sustainability reporting by Indian companies before and after the introduction of disclosure reforms. No previous research has investigated the impact of these reforms considering two different periods.


2018 ◽  
Vol 10 (10) ◽  
pp. 3578 ◽  
Author(s):  
Jingwen Dai ◽  
Chao Lu ◽  
Yang Yang ◽  
Yanhong Zheng

Social responsibility information disclosed by listed companies is an important way to transfer non-financial information to the stock market, which affects the level of stock price synchronicity. In order to explore whether Corporate Social Responsibility (CSR) information is valuable in improving capital market pricing efficiency, this paper conducted empirical research based on a sample of China Shanghai and Shenzhen A-share listed companies in years 2010–2015. The results showed that: (1) Overall, there is a significant positive correlation between CSR information and stock price synchronicity; (2) under different disclosure motives, there is no significant difference in the impact of CSR on stock price synchronicity; (3) Securities analysts and institutional investors can negatively regulate the positive relationship between CSR and stock price synchronicity, while the media will intensify the positive effect of CSR on stock price synchronicity. This research is of great significance in promoting the fulfillment of CSR and improving capital market pricing efficiency.


2021 ◽  
Vol 58 (1) ◽  
pp. 5480-5491
Author(s):  
Devika Sharma, Dr. Rashmi Sharma

Social responsibility is a leading term in today's world, whether it is related to profit-making corporations or non-profit organizations. Many corporations do social responsibility in terms of corporate social responsibility, but it is in terms of university social responsibility if we talk about universities.  Universities have taken up different types of social responsibility initiatives in both developing and developed countries.  Through social responsibility initiatives, there is a need to understand private and state universities' involvement in society and the environment. By imparting knowledge and empowering students, universities serve the Society; this study would observe other universities' social responsibility initiatives towards their Society and Environment. The purpose of this paper is to explore the impact of social responsibility initiatives taken up by private and state universities of Rajasthan towards Society and environment. This paper is using survey research method based on simple random sampling and studying twenty private and state universities of Rajasthan by focusing two main dimensions service to Society and service to environment. The findings of this research show that Private and State Universities are doing more social responsibility initiatives towards Society rather than environment and based on hypothesis testing, it is concluded that there is no statistically significant difference between social responsibility initiatives taken up by private and state universities of Rajasthan while on the basis of the correlation and regression results, there is a significant impact of social responsibility initiatives taken up by private and state universities of Rajasthan towards society and environment. Social Responsibility Initiatives in state universities have a more positive attitude towards Society.  


Author(s):  
Fatemeh ROKHFOROUZ ◽  
Zahra ROKHFOROUZ ◽  
Maryam HASHEMIAN ◽  
Mostafa NAZIRZADEH

Introduction: Social responsibility is critical to the success of organizations and is a key factor in any organization's survival. In this regard, the present study was conducted to investigate the impact of the relationship between organizational health and social responsibility in administrative staff of Rafsanjan University of Medical Sciences.  Methods: This research is a descriptive correlation study. The statistical population of this study consisted of all the administrative staff of Rafsanjan University of Medical Sciences in the year 2018 that 139 persons were selected by censusmethod. Data collection tools included standard questionnaires of organizational health and social responsibility. The collected data were analyzed by SPSS-16 software using Pearson correlation, independent t-test and one-way ANOVA. Results: The findings show that in this organization social responsibility with average of 127/89 ±17/91 and organizational health with mean of 149/15 ± 23/36 are both at relatively high level and organizational health has a direct and significant correlation with social responsibility of employees (P= 0/01, r= 0/21). Conclusions: The healthy atmosphere of an organization affects the attitude, performance and belief level of employees, which makes them more committed and responsible and ultimately leads to the growth and development of the organization. In the present study, organizational health has been one of the main determinants of the level of social responsibility of employees that changes in its level affect social responsibility. Therefore, the managers of the organization concerned with proper planning can promote the social responsibility of the employees and finally provide the performance of organizations.  


2016 ◽  
Vol 42 (10) ◽  
pp. 963-979 ◽  
Author(s):  
Ming-Te Lee

Purpose The purpose of this paper is to test opposing views of the relationship between corporate social responsibility (CSR) and stock price crash risk in a major Asian emerging stock market. Design/methodology/approach This paper suggests an endogenous relationship between CSR and stock price crash risk. Hence, this paper uses two-stage least squares regression analysis to address the bias and inconsistency associated with endogeneity issues. Moreover, previous studies argue that the level of effectiveness of corporate governance significantly affects firm-specific stock price crash risk. Thus, this paper further divides the overall sample into two sub-samples according to the median of the corporate governance index. Furthermore, this paper investigates the impact of CSR on stock price crash risk under corporate governance. Findings The empirical results show that CSR significantly mitigates Taiwanese stock price crash risk. This finding is consistent with the notion that socially responsible Taiwanese firms commit to a higher standard of transparency and engage in less bad news hoarding, thus reducing crash risk. The empirical results also show that CSR has a more pronounced effect in mitigating crash risk for Taiwanese firms with less effective corporate governance. Originality/value The study findings indicate that CSR plays a more important role in reducing crash risk for Taiwanese firms with weak governance mechanisms.


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