scholarly journals Efforts to Improve Bank Marketing Performance

2019 ◽  
Vol 3 (3) ◽  
pp. 268
Author(s):  
Paulus Wardoyo ◽  
Endang Rusdianti
Keyword(s):  
Performance Management ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Internet Banking ◽  
Marketing Performance ◽  
Banking Service ◽  
Marketing Performance Management ◽  
Version 2.0 ◽  
Bank Marketing

This study aims to build and analyze research models that can be used to improve bank marketing performance. The population is 165 people, while the sampling technique used is purposive sampling and a sample of 135 respondents was obtained. This study uses four variables, namely satisfaction, customer retention, internet banking service quality, and marketing performance. Descriptive analysis was carried out using index numbers, completion of inferential statistics was carried out with the help of Smart software PLS version 2.0. The four hypotheses used in this study were all accepted. To improve marketing performance, management must first be able to build good relationships with its customers. Relationships must be long-term oriented and mutually beneficial.

scholarly journals The Factors Affecting the Adoption of Online Banking Services by Civil Servants in Cameroon

2020 ◽  
Vol 5 (7) ◽  
pp. 1452-1459
Author(s):  
Lith Enestine Tembon Ambit
Keyword(s):  
Customer Service ◽  
Descriptive Analysis ◽  
Internet Banking ◽  
Online Banking ◽  
Civil Servants ◽  
Banking Services ◽  
Factors Affecting ◽  
Insignificant Effect ◽  
Internet Fraud ◽  
Banking Service

Factors affecting the adoption of online banking services by civil servants in Cameroon was examined in this survey. Raw data were gotten through questionnaire which was distributed mostly among the civil servant in Douala of Cameroon. The analyses used in this survey were crosstabs test, descriptive analysis, factor analysis, correlation test, and regression test. The findings revealed that awareness factor has a positive and significant effect on online banking, security & trust assurance showed a negative and insignificant effect on online banking service, innovative factor displayed a negative and insignificant effect on online banking service, and customer service assurance revealed positive but has insignificant impact on online banking service. It was concluded that internet banking is difficult to understand and its time consuming among many of the users and internet fraud discourages the use of internet banking in Cameroon. Additionally, the dissemination of information through the internet is not mostly secure and efficient.

A Measure of E-Service Quality for Banks

2018 ◽  
pp. 219-233
Author(s):  
Gazal Punyani ◽  
Sourabh Sharma
Keyword(s):  
Service Quality ◽  
Service Delivery ◽  
Conceptual Model ◽  
Internet Banking ◽  
Online Banking ◽  
Empirical Estimation ◽  
Online Services ◽  
Banking Service ◽  
Imperative Subject

Evidence exists that delivering superior e-service quality is a vital strategy to success. With the growth in businesses offering internet-based transactions, measuring e-service quality becomes an imperative subject to understand what customers expect and perceive in online banking transactions. It recognizes customers' priority and enhances the long-term relationship with them. This study proposes a conceptual model for measuring internet banking service quality and concentrates on evaluating customers' perceptions and their attitude. For empirical estimation, the data was collected from customers who regularly use online banking facilities. Respondents were asked to fill the standardized questionnaire based on their experience with the online services provided by their banks. The results of this study may help the banks to understand the customers' attitude, which may assist to maintain and improve the service delivery.

Agiles Marketing Performance Management

2021 ◽  
Author(s):  
Sascha Stürze ◽  
Markus Hoyer ◽  
Claudio Righetti ◽  
Matthias Rasztar
Keyword(s):  
Performance Management ◽  
Marketing Performance ◽  
Marketing Performance Management

scholarly journals ANALISIS PERILAKU INDIVIDU ANGGOTA KOPERASI YANG DIPENGARUHI OLEH BUDAYA ORGANISASI DAN KINERJA PENGURUS

2019 ◽  
Vol 7 (2) ◽  
pp. 47-68
Author(s):  
Lita Wulantika ◽  
Henhen Wijaya
Keyword(s):  
Organizational Culture ◽  
Regression Analysis ◽  
Linear Regression ◽  
Performance Management ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Correlation ◽  
And Performance ◽  
And Behavior

Outspoken culture is one of the important things in your organization or company as the organization's culture is a factor affecting the performance and behavior of individuals within an organization. because the organizational culture is not directly regulates each person's attitudes and behavior in accordance with a system of values ​​and norms that guide an organization. The stronger the implementation of the organizational culture the better the performance and behavior of individual members. The method used in this research is descriptive analysis method and verifikatif. The study population was 217 and sample withdrawal technique using stratified random sampling technique to obtain the 69 respondents. Methods of data analysis using linear regression analysis and multiple correlation using the program SPSS 17.0 For Windows. The results of linear regression analysis and multiple correlation there is significant influence of organizational culture on performance management and organizational culture and performance of managers significantly influence the behavior of individual members of the cooperative for 35.4%, and the remaining 64.6% influenced by other factors. Keywords: Organizational Culture, Performance Management, Individual Behavior

scholarly journals Investigating Factors that affecting the Continued use of Internet Banking: Case Study of Libya

2013 ◽  
Vol 5 (7) ◽  
pp. 313-323
Author(s):  
Ali Rfieda
Keyword(s):  
Internet Banking ◽  
Customer Relationship ◽  
Banking Services ◽  
Banking Service ◽  
Continued Use ◽  
Banking Strategy ◽  
Use Of Internet ◽  
Internet Banking Services

After technological progress and in particular the development of internet, internet banking service has intensified the competition between banks as well as allowed customers to easily compare the services that provided by different banks. While the goal of any business entity in the long term is to increase its productivity and maximisation of the profits, customer retention becomes an important component of banking strategy in today’s increasingly competitive environment to foster customer relationship management. In order to achieve this, it is important to concentrate on the consumer’s continued use of a service rather than solely on their acceptance of the service (Adapa, 2011). Therefore, understanding the importance of consumers’ continued use is the key element to maximise customers’ retention in internet banking services.

scholarly journals Pengaruh Kualitas Layanan Internet Banking terhadap Kepuasan Nasabah pada PT Bank Negara Indonesia Persero Tbk KC Madiun

2018 ◽  
Vol 6 (1) ◽  
pp. 71
Author(s):  
Febri Nur Endah Safitri
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
Internet Banking ◽  
T Test ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Banking Service

<p><em>This research has purpose to know the quality of internet banking service in PT BNI Persero Tbk KC Madin, to know customer satisfaction at PT BNI Persero Tbk KC Madiun. In this study the population consists of 512 customers with a sample of 225 clients taken with Incidental sampling technique. Technique of taking data taken by questionnaire, observation and documentation. The analysis was processed with SPSS version 20.0 using simple linear regression with hypothesis test, determination test and t test. The result of the research shows that the result of Simple Linear Regression Test is Y = 12,646 + 0,635 X, constant equal to 12,646 meaning if variable of Quality of Internet Banking Service is fixed then Customer Satisfaction amount is 0,635 so there is influence between Quality of Internet Banking Service to Customer Satisfaction. The result of Coefficient of Determination Adjust (R2) is known 0,377 means 37,7% Quality of Internet Banking Service influenced by Customer Satisfaction, while the rest 62,3% Quality of Internet Banking Service influenced by other variable not examined in this research. The result of t test is t_hitung value is 11,697 while t_tabel is 1,651. This means that the value of </em><em>〖</em><em>t</em><em>〗</em><em> _count&gt; t_table (11,697&gt; 1,651). so it can be concluded that Ho is rejected and Ha accepted.</em></p>

Bankers' Communication Know-how: An Analysis from Commercial Banks of Kathmandu valley

2020 ◽  
Vol 2 (1) ◽  
pp. 66-80
Author(s):  
Sulochana Shrestha ◽  
Niranjan Devkota ◽  
Udaya Raj Paudel ◽  
Udbodh Bhandari ◽  
Seeprata Parajuli
Keyword(s):  
Organizational Culture ◽  
Service Management ◽  
Descriptive Analysis ◽  
Banking System ◽  
Sampling Technique ◽  
Financial Service ◽  
Facilities Management ◽  
Exploratory Research ◽  
Banking Service ◽  
Communication Culture

Background: In the modern era, communication has changed the way of working styles, banking sectors are practicing banking communication in order to make work easier, faster, comfortable and accurate. Banking communication plays the role of mediator in between bank, customer, government, shareholder, suppliers, client, board of directors and employees which strengthen connection between them. Therefore, banker's experience on banking communication enhances banking system, employee's behavior and core banking service facilities management. Objective: This study analyses socio demographic, financial service management, human resource management, corporate influence, organizational regulator, communication culture, responsiveness, organizational culture, e-banking service facilities, organizational functioning and communication encounters. Methodology: This study is based on exploratory research design showing causal relationship between latent and observed variables. The research prepares systematic questionnaire to interview respondents where 355 employees are interviewed by using purposive sampling technique. The result is based on descriptive analysis and Awareness Index. Results: The Employees Awareness Index depicts 12% of employees are inadequately aware about banking communication followed by 46% of employees are moderately aware and 37% of employees are adequately aware about banking communication. Conclusion: This study revealed that, in order to improve banking system, the bank should focus on financial service management and organizational regulator. For smooth control on employee's behavior bank should concentrate on communication culture, responsiveness and organizational culture. Similarly, core banking service facilities management should overview on e-banking service facilities. Originality: This paper is original and not published anywhere else.

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