scholarly journals The Influence Of Customers’ Perception And Attitudes Toward Customer Purchase Intention At Gramedia Lembuswana, Samarinda

2018 ◽  
Vol 3 (1) ◽  
pp. 84
Author(s):  
Hanif Adinugroho Widyanto ◽  
Tubagus Achmad Rachmad Saleh
Keyword(s):  
Significant Influence ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Perceived Value ◽  
Perceived Quality ◽  
Store Image ◽  
Extrinsic Factors ◽  
Intrinsic Factors ◽  
Perceived Price ◽  
Research Population

<p>This research aims to find out the influence between customers’ perceptions and attitude toward customer<br />purchase intention at Gramedia Lembuswana, Samarinda that is experiencing a slowdown in sales growth.<br />Factors examined are extrinsic factors which include perceived price, advertisement, and store image;<br />intrinsic factors which include perceived quality, perceived risk and perceived value; and customer’<br />attitudes which include trust, and familiarity. All responses were collected by using questionnaire with a<br />purposive sampling method. The methodology used in this research is quantitative by utilizing the<br />multiple regression analysis. The research population are people who have purchased items at Gramedia<br />Lembuswana. Likert scale was used on 165 random respondents of the research. The result shows that<br />perceived value, advertisement, store image, trust, and familiarity have significant influence toward<br />intention to purchase, while perceived quality, perceived risk, and perceived price do not have a<br />significant influence toward customer purchase intention. Finally, all the independent variables are found<br />to have simultaneously significant impact toward customer purchase intention with an adjusted R square<br />value of 0.467.</p>

scholarly journals Faktor – Faktor yang Mempengaruhi Purchase Intention Produk Private Label Sirup Indomaret di Jakarta

2020 ◽  
Vol 4 (2) ◽  
pp. 50
Author(s):  
Edwin Rommel Yudistira
Keyword(s):  
Social Influence ◽  
Significant Influence ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Perceived Value ◽  
Perceived Quality ◽  
Private Label ◽  
Store Image ◽  
Perceived Price ◽  
Private Label Products

Indonesia's retail business has grown with the increasing number of existing retailers. The presence of this retailer gave rise to private label products in Indonesia. Private labels are one of the retailer's strategies to be competitive in the market. The purpose of this research is to analyze the influence of: Perceived Quality, Perceived Risk, Perceived Value, Perceived Price, Advertisement, Packing, Store Image, Social Influence, Consumers' Attitude to Purchase Intention Indomaret private label products in Jakarta. Data were obtained by distributing questionnaires to 350 respondents who met the criteria. Then the data were analyzed by classical assumption test, F test, t test, and analysis of the coefficient of determination. These results indicate that the Variable Perceived Quality, Perceived Risk, Perceived Value, Perceived Price, Advertisement, Packing, Store Image, Influence and Consumers' Attitude have a significant influence on Purchase Intention. Whereas Social Influence does not have a significant influence on Purchase Intention. Suggestion for research is that further research can be conducted with larger samples and different and more specific independent variables.

The effects of the antecedents of service purchase intention in the context of monetary sales promotion

2014 ◽  
Vol 64 (Supplement-2) ◽  
pp. 177-197
Author(s):  
Cheng-Chen Chiang
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Positive Impact ◽  
Perceived Value ◽  
Perceived Quality ◽  
Sales Promotion ◽  
Negative Effects ◽  
Perceived Price ◽  
Negative Effect ◽  
Positive Effect

This study investigated the correlations among variables for credence service in the context of monetary sales promotion. The findings suggested that perceived price directly affected perceived quality, with a negative effect. Perceived price had a positive effect directly on perceived value. Perceived quality directly affected perceived value. Perceived value was found as a key predictor of purchase intention. In addition, perceived quality had indirect and positive impact on purchase intention via value. The results of this study also suggested that there was a negative effect of perceived price on perceived risk. Moreover, it was also noted that perceived risk had negative effects on perceived value and purchase intention.

scholarly journals Pengaruh Store Image Perception, Dan Store Brand Price Image Terhadap Store Brand Purchase Intention Dengan Perceived Risk Sebagai Variabel Mediasi

2019 ◽  
Vol 3 (2) ◽  
Author(s):  
Didy Surjana
Keyword(s):  
Direct Effect ◽  
Significant Influence ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Store Image ◽  
Store Brand ◽  
Image Perception ◽  
Price Image

The store brand is one of strategy that retailers used for competing in the market which is getting tighter every single day. Based on previous research, there were several factor that influence purchase intention.this study aims to determine the effect of, strore image, perceived risk, and price image on purchase intention at modern market in Jakarta. The researh method  used in this study is PLS-SEM, and the data collected by structured quistionaires. Sample that used in this study is 204 respondents. And as the result, the direct effect of store image is the only variabel that wasn’t had a significant influence on purchase intention.

scholarly journals PERILAKU MASYRAKAT MENGGUNAKAN JASA GOCAR DI KOTA DENPASAR

2020 ◽  
Vol 9 (1) ◽  
pp. 179
Author(s):  
Kris Cahyadi Putra Jaya ◽  
Gede Bayu Rahanatha
Keyword(s):  
Significant Influence ◽  
Perceived Risk ◽  
Linear Regression Analysis ◽  
Perceived Value ◽  
Consumer Attitudes ◽  
Multiple Linear Regression Analysis ◽  
Brand Awareness ◽  
Intention To Use ◽  
Analysis Techniques ◽  
Perceived Price

The purpose of this study was to determine the behavior in Denpasar City using GoCar services. This research was conducted in Denpasar City. Methods of data collection using surveys with questionnaires and data analysis techniques in this study using multiple linear regression analysis techniques. The results of this study found that the Perceived Value, Perceived Risk and Perceived Quality had a positive and significant influence on the intention to use GoCar services. Perceived Price and Advertising have a positive and significant effect on the intention to use GoCar services. Consumer attitudes have a positive and significant influence on the intention to use GoCar services. GoJek company in this case GoCar should begin to increase brand awareness of its products and start educating prospective customers that GoCar products are safe to use. Keywords: consumer attitudes, services, services, perceived value

scholarly journals Pengaruh Perceived Quality Dan Perceived Value Terhadap Purchase Intention Dimediasi Perceived Risk

2021 ◽  
Vol 3 (3) ◽  
pp. 612
Author(s):  
Carolus Mario Nanjaya ◽  
Andi Wijaya
Keyword(s):  
Data Processing ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Global Economy ◽  
Research Method ◽  
Quantitative Methods ◽  
Perceived Value ◽  
Perceived Quality ◽  
Left Behind ◽  
Growing Economy

The global economy is something that must always be considered. The growing economy and the increasing number of competitors, make various parties have to rack their brains so that their companies are not left behind and continue to lead. The purpose of this study was to determine the effect of perceived quality and perceived value on purchase intention mediated by perceived risk. This research method uses quantitative methods using 100 samples taken from buyers of OFFBEAT & CO products, this study uses a Likert scale and analysis using PLS as a tool in data processing. The results of this study indicate that perceived value, perceived quality and perceived risk have a positive and significant effect on purchase intention.Sumber Perekonomian global merupakan sesuatu yang harus selalu diperhatikan.Perekonomian yang semakin berkembang dan saingan yang menjadi semakin banyak, membuat berbagai pihak harus memutar otak agar perusahaannya tidak tertinggal dan terus memimpin. Tujuan penelitian ini adalah untuk mengetahui pengaruh perceived quality dan perceived value terhadap purchase intention yang dimediasi perceived risk. Metode penelitian ini menggunakan metode kuantitatif dengan menggunakan sampel yang berjumlah 100 yang diambil dari para pembeli produk OFFBEAT & CO, penelitian ini menggunakan skala likert dan analisis menggunakan PLS sebagai alat bantu dalam melakukan pengolahan data. Hasil penelitian dari penelitian ini menunjukkan bahwa perceived value, perceived quality dan perceived risk berpengaruh positif dan signifikan terhadap purchase intention.

scholarly journals PENGARUH STORE IMAGE DAN PERCEIVED PRICE TERHADAP PRIVATE LABEL BRAND PRESTIGE PADA SUPERMARKET HERO DI JAKARTA

2018 ◽  
Author(s):  
Selly Rosa Meliana ◽  
Andreas Wijaya
Keyword(s):  
Significant Influence ◽  
Sampling Technique ◽  
Significance Test ◽  
Perceived Quality ◽  
Private Label ◽  
Brand Awareness ◽  
Primary Data ◽  
Store Image ◽  
Perceived Price ◽  
Brand Prestige

<p><em>Private label </em><em>ini Indionesia growth rapidly significant. This shows that there is considerable opportunity for the development of private labels. The purpose of this study was to determine how much influence the store image and perceived price have on the private label brand. This research takes Hero Supermarket objects as a place to study. The type of data used is primary data obtained from the questionnaire</em><em> with likert scale measurement. This study uses non-probability sampling technique as a technique in data collection. The sample collected in this study amounted to 180 respondents. The variables examined in this study are store image and perceived price as independent variables, private label prestige brand as the dependent variable. Data analysis using PLS-SEM with Smart PLS 3.0 software.The data processing results found that H1 was accepted because there was a positive and significant influence from the Store Image on Perceived quality in Hero Supermarket, with a test value of 3.689, H2 was received because the Store Image had a significant influence on the Loyalty, with a significance value of 3.263. H3 received from the Store Image has a significant influence on Brand Awareness on Hero Supermarket, with a significance test value of 3.052. H4 is accepted seen from the Perceived price has a significant effect on Perceived quality in Hero Supermarket, with a significance test value of 7.039. Then H5 is accepted seen from the Perceived price has a significant influence on Loyalty in Hero Supermarket, with a significance test value of 6.356. H6 Received seen from Perceived price has a significant influence on Brand Awareness on Hero Supermarket, with a significance test value of 5.383. Based on the results of the research, Hero Supermarket must improve better service and better store image so that consumers feel more comfortable and more loyal to the Hero Supermarket</em><em></em></p><p><strong><em>Keywords</em></strong><strong><em>: </em></strong><em>Store image, Perceived Price, Perceived Quality, Loyalty, BrandAwareness/Associations, Private Label Brand Prestige</em></p>

Faktor-Faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal pada Konsumen

2018 ◽  
Vol 8 (3) ◽  
pp. 250
Author(s):  
Saniatun Nurhasah ◽  
Jono M Munandar ◽  
Muhammad Syamsun
Keyword(s):  
Food Safety ◽  
Direct Effect ◽  
Indirect Effect ◽  
Purchase Intention ◽  
Brand Image ◽  
Perceived Value ◽  
Perceived Quality ◽  
Market Potential ◽  
Purchasing Intention ◽  
Positive Direct

<p><em>ABSTRACT</em></p><p><em>Indonesia is one of the largest Moslem population countries in the world. It leads to the increasing of halal product demand in Indonesia. The awareness to consume halal product becomes a large market potential for producers to produce their halal products. Nowadays, halal is not only purely about religion matter, but also about business and trade. The objective of this study is to investigate the factors affecting customers on purchasing halal buying interest on processed food. We use a purposive sampling method with 109 respondents who are customers of the supermarkets and minimarkets in Bogor City/District, Indonesia. While data analysis is done by SEM-PLS method, this study uses brand image, perceived quality, perceived value, halal certification, health reason, halal awareness, and halal marketing as the factors which are affecting the halal purchase intention of the customers. The result showed that health reason, halal awareness, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. While halal marketing shows a negative and significant effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on minat beli through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention.</em></p><p><em><br /></em></p><p>ABSTRAK</p><p>Indonesia adalah salah satu negara dengan populasi Muslim terbesar di dunia. Hal ini menyebabkan meningkatnya permintaan produk halal di Indonesia. Kesadaran untuk mengkonsumsi produk halal menjadi potensi pasar yang besar bagi produsen untuk memproduksi produk halal mereka. Saat ini, halal tidak hanya murni soal agama, tapi juga soal bisnis dan perdagangan. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi minat pelanggan dalam membeli pada makanan olahan halal. Kami menggunakan metode voluntery sampling dengan 109 responden yang merupakan pelanggan supermarket dan minimarket di Kota/Kabupaten Bogor, Indonesia. Sedangkan analisis data dilakukan dengan metode SEM-PLS. Penelitian ini menggunakan citra merek, persepsi kualitas, persepsi nilai, sertifikasi halal, kesehatan, kesadaran halal, dan Pemasaran halal sebagai faktor yang mempengaruhi niat pembelian halal pelanggan. Hasil penelitian menunjukkan bahwa kesadaran halal, alasan kesehatan, dan persepsi nilai berpengaruh positif dan signifikan terhadap niat beli. Pemasaran halal juga menunjukkan efek positif dan signifikan terhadap niat beli. Sedangkan pemasaran halal menunjukkan efek negatif dan signifikan terhadap niat beli. Keamanan pangan, sertifikasi halal, citra merek, dan kualitas yang dirasakan menunjukkan efek yang sama yang tidak berpengaruh langsung pada niat beli. Selanjutnya, keamanan pangan berpengaruh tidak langsung terhadap niat beli melalui alasan kesehatan. Sertifikasi halal memiliki efek tidak langsung terhadap niat beli melalui variabel citra merek. Sedangkan citra merek dan persepsi kualitasmemiliki pengaruh tidak langsung melalui persepsi nilai variable terhadap niat beli.</p>

scholarly journals The antecedents of Muslim customers’ intention to invest in an Islamic bank’s term deposits: evidence from a Muslim majority country

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sri Rahayu Hijrah Hati ◽  
Sigit Sulistiyo Wibowo ◽  
Anya Safira
Keyword(s):  
Perceived Risk ◽  
Online Survey ◽  
Perceived Value ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Product Knowledge ◽  
Islamic Banks ◽  
Content Type ◽  
Islamic Bank

Purpose The purpose of this study is to examine the impacts of product knowledge, perceived quality, perceived risk and perceived value on customers’ intention to invest in Islamic Banks. This study specifically examines an Islamic bank’s term deposits. Design/methodology/approach Structural equation modeling was used to analyze the data collected from 217 customers of an Islamic bank in Indonesia using an online survey. Findings This study highlights the central and dual roles of perceived risk as both the independent and the intervening variable that mediates the relationship between product knowledge and Muslim customer intention to invest in an Islamic bank’s term deposits. Research limitations/implications This study only investigates term deposits as one type of investment in Islamic banks. This study contributes to the literature by examining the role of product knowledge, perceived quality, perceived risk and perceived value on Muslim customer intention to invest in Islamic term deposits. Practical implications The results of this study highlight the requirement for Islamic banks to educate customers to improve the depositors’ product knowledge because Muslim customers’ risk and value perception and intention are strongly influenced by product knowledge. Originality/value The investigation of perceived risk is particularly relevant for Islamic financial products because of the inherent nature of risk sharing in Islamic finance. This study investigates the role of product knowledge in influencing the Muslim customers’ perception of risk, quality, value and their intention to invest in Islamic bank term deposits. Ideally, the profit loss sharing concept (PLS) should be applied; however, in this context, revenue sharing is applied because of Indonesia’s central bank regulation.

scholarly journals Influence of Customer Relationship Management, Brand Equity, Perceived Product Quality, Perceived Price on Customer Value and Purchase Intention (Studies Philips Light Bulb in Batam)

2017 ◽  
Vol 9 (7) ◽  
pp. 122 ◽  
Author(s):  
Lukmanul Hakim ◽  
Nanis Susanti ◽  
Ujianto
Keyword(s):  
Customer Relationship Management ◽  
Brand Equity ◽  
Purchase Intention ◽  
Customer Value ◽  
Relationship Management ◽  
Perceived Quality ◽  
Customer Relationship ◽  
Light Bulb ◽  
Perceived Price

This study tried to determine and analyze the deeper understanding of the influence of customer relationship management, brand equity, perceived of product quality, perceived value and price to the customer at the customer's purchase intention Philips light bulb in Batam.The population in this study are all users (consumers) electric light bulb philips brands in the city of Batam. Testing of the model in this study, with Generalized Least Square Estimation (GLS), analysis of structural equation modeling (SEM), proportional random sampling method and software assistance Amos 22, on 240 respondents from eight times the 30 indicators the study variables. The test results indicate the model (fit) seen from the GFI, AGFI, TLI, CFI, RMSEA and CMIN / DF, each of 0915, 0901, 0949, 0953, 0063, and 1,376 are all that are in the range of expected values so that the model can be accepted.The results showed that: 1). Customer relationship management influence on customer value, it shows that with good customer relationship management program, will increase customer value. 2) Customer relationship management influence on purchase intention, it shows that with good customer relationship management program, will increase customer value. 3) Brand equity effect on customer value, it shows that with a good brand equity, will increase customer value. 4). Brand equity effect on purchase intention, it shows that with a good brand equity, will increase customer value. 5) Perceived quality of product effect on customer value, it indicates that the perceived quality of a good product, will increase customer value. 6). Perceived quality of product effect on purchase intention, this suggests that the perceived quality of a good product, will increase purchase intention. 7). Perceived price effect on customer value, it indicates that the perceived price friendly, will increase customer value. 8) Perceived price effect on purchase intention, this suggests that the perceived price friendly, will increase purchase intention. 9). Customer value effect on purchase intention, it shows that with high customer value, will raise the purchase intention.

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