scholarly journals Pengaruh Store Image Perception, Dan Store Brand Price Image Terhadap Store Brand Purchase Intention Dengan Perceived Risk Sebagai Variabel Mediasi

2019 ◽  
Vol 3 (2) ◽  
Author(s):  
Didy Surjana
Keyword(s):  
Direct Effect ◽  
Significant Influence ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Store Image ◽  
Store Brand ◽  
Image Perception ◽  
Price Image

The store brand is one of strategy that retailers used for competing in the market which is getting tighter every single day. Based on previous research, there were several factor that influence purchase intention.this study aims to determine the effect of, strore image, perceived risk, and price image on purchase intention at modern market in Jakarta. The researh method  used in this study is PLS-SEM, and the data collected by structured quistionaires. Sample that used in this study is 204 respondents. And as the result, the direct effect of store image is the only variabel that wasn’t had a significant influence on purchase intention.

scholarly journals Jurnal Manajemen Bisnis Dan Kewirausahaan

2019 ◽  
Vol 3 (2) ◽  
Author(s):  
Magister Manajemen
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Information Quality ◽  
Store Brand ◽  
Image Perception ◽  
Return On Equity ◽  
Perceived Security ◽  
Equity Ratio ◽  
Corporate Social ◽  
Price Image

  JURNAL MANAJEMEN BISNISDAN KEWIRAUSAHAAN   Volume 3/No.2/Maret/2019                                                       e-ISSN 2598-0289  Terbit enam kali dalam setahun. Berisi tulisan yang diangkat dari hasil penelitian di bidang Ilmu Manajemen dan Kewirausahaan.   Ketua Dewan PenyuntingProf. Ir. Carunia Mulya Firdausy, MA, Ph.D – Universitas Tarumanagara  Wakil Ketua Dewan PenyuntingDr. Eko Harry Susanto – Universitas Tarumanagara  Anggota Dewan Penyunting Dr. Ir. Agus Zainul Arifin, MM – Universitas TarumanagaraDr. Eddy Supriyatna MZ, M.HUM – Universitas TarumanagaraDr. Anas Lutfi, MM, MKN – Universitas IndonesiaDr. Hardius Usman, M.Si – Universitas IndonesiaDr. Indra Widjaja, SE, MM – Universitas TarumanagaraDr. Hetty Karunia Tunjung Sari – Universitas Tarumanagara   SekretariatMaria Benedicta, SEStephanie Pane, SE, MM    Alamat Penyunting dan Tata Usaha: Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14, Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440. Telp. (62-21) 5655806 dan Fax. (62-21) 5655808. Email: [email protected]      JURNAL MANAJEMEN BISNIS & KEWIRAUSAHAAN        Maret 2019, Volume  3, No 2                                                               e-ISSN 2598-0289Halaman 1-115  PERENCANAAN BISNIS FASHION HIJABAnita                                                                                                                                                                                      01-06 FAKTOR – FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL PADA PERUSAHAANMANUFAKTUR SEKTOR INDUSTRI DASAR DAN KIMIA YANG TERDAFTAR DIBURSA EFEK INDONESIA PERIODE 2014 – 2016Budhi Gunawan                                                                                                                                                                  07-15 ANALISIS KEUNTUNGAN INVESTASI EMAS DENGAN IHSGIhsan Kurniawan                                                                                                                                                                  16-23 PENGARUH EARNING PER SHARE, DEBT TO EQUITY RATIO, PRICE EARNING RATIO, RETURN ON EQUITY TERHADAP HARGA SAHAM PERUSAHAAN MAKANAN DANMINUMAN DI BEI PERIODE 2015-2017Indrian Trifena Suriadi                                                                                                                                                        24-32 ANALISIS PENGARUH BRAND IMAGE, BRAND AWARENESS, CORPORATE SOCIAL RESPONSIBILITY DAN SEGMENTASI PASAR PT. XYZ TERHADAP KEPUTUSAN PEMBELIANLeonard Marcell                                                                                                                                                                   33-40 PENGARUH MOTIVASI KERJA, KOMPETENSI DAN KOMPENSASI TERHADAP KINERJAKARYAWAN MARKETING SALES PT XYZSuprastini                                                                                                                                                                               41-47 EVALUASI PERTUMBUHAN PASAR REITS DI SINGAPURA, MALAYSIA, THAILAND,& HONGKONG SEBAGAI PEMBANDING PASAR DIRE DI INDONESIACita Vaga                                                                                                                                                                              48-55 PENGARUH STORE IMAGE PERCEPTION, DAN STORE BRAND PRICE IMAGE TERHADAPSTORE BRAND PURCHASE INTENTION DENGAN PERCEIVED RISK SEBAGAI VARIABEL MEDIASIDidy Surjana                                                                                                                                                                         56-62PENGARUH USER INTERFACE QUALITY, INFORMATION QUALITY, PERCEIVED SECURITY, PERCEIVED PRIVACY, BELIEF, DAN KNOWLEDGE TERHADAP NIAT BELI BARANG DIWEBSITE E-COMMERCE DI INDONESIAHerison Halim                                                                                                                                                                       63-69 PENGARUH USAHA KOORDINASI, INTEGRASI STRATEGIS, ORIENTASI PASAR, DANINOVASI PRODUK TERHADAP KINERJA PEMASARAN PADA TOKO BOMBAY TEXTILE INDONESIAPatrick Wangsa                                                                                                                                                                    70-77 PENGARUH SERVICE ENVIRONMENT, CUSTOMER KNOWLEDGE, DAN CUSTOMER RELATION MANAGEMENT TERHADAP SERVICE QUALITY DAN DAMPAKNYA TERHADAP BRAND EQUITYVerry Wijaya Dan Chairy                                                                                                                                                    78-89 PENGARUH STRATEGI KOMPETITIF TERHADAP INOVASI PERUSAHAAN YANG BERGERAKDI INDUSTRI KERTASWinardi Suhardja                                                                                                                                                 90-96 ANALISIS KELAYAKAN PENGEMBANGAN PROYEK CITRA GARDEN PURI SEMANACITRA GARDEN CITYAnugrahenny Sekreningtyas                                                                                                                                              97-102 ANALISIS PENGUKURAN KINERJA DIVISI IT MENGGUNAKAN IT BALANCED SCORECARDPADA PT. XYZEdi Gunawan                                                                                                                                                                       103-109 PENGARUH GREEN BRAND POSITIONING, GREEN BRAND ATTITUDE, GREEN BRAND KNOWLEDGE TERHADAP GREEN PURCHASE INTENTION Evan Himawan                                                                                                                                                                      110-115

scholarly journals The Influence Of Customers’ Perception And Attitudes Toward Customer Purchase Intention At Gramedia Lembuswana, Samarinda

2018 ◽  
Vol 3 (1) ◽  
pp. 84
Author(s):  
Hanif Adinugroho Widyanto ◽  
Tubagus Achmad Rachmad Saleh
Keyword(s):  
Significant Influence ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Perceived Value ◽  
Perceived Quality ◽  
Store Image ◽  
Extrinsic Factors ◽  
Intrinsic Factors ◽  
Perceived Price ◽  
Research Population

<p>This research aims to find out the influence between customers’ perceptions and attitude toward customer<br />purchase intention at Gramedia Lembuswana, Samarinda that is experiencing a slowdown in sales growth.<br />Factors examined are extrinsic factors which include perceived price, advertisement, and store image;<br />intrinsic factors which include perceived quality, perceived risk and perceived value; and customer’<br />attitudes which include trust, and familiarity. All responses were collected by using questionnaire with a<br />purposive sampling method. The methodology used in this research is quantitative by utilizing the<br />multiple regression analysis. The research population are people who have purchased items at Gramedia<br />Lembuswana. Likert scale was used on 165 random respondents of the research. The result shows that<br />perceived value, advertisement, store image, trust, and familiarity have significant influence toward<br />intention to purchase, while perceived quality, perceived risk, and perceived price do not have a<br />significant influence toward customer purchase intention. Finally, all the independent variables are found<br />to have simultaneously significant impact toward customer purchase intention with an adjusted R square<br />value of 0.467.</p>

scholarly journals Faktor – Faktor yang Mempengaruhi Purchase Intention Produk Private Label Sirup Indomaret di Jakarta

2020 ◽  
Vol 4 (2) ◽  
pp. 50
Author(s):  
Edwin Rommel Yudistira
Keyword(s):  
Social Influence ◽  
Significant Influence ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Perceived Value ◽  
Perceived Quality ◽  
Private Label ◽  
Store Image ◽  
Perceived Price ◽  
Private Label Products

Indonesia's retail business has grown with the increasing number of existing retailers. The presence of this retailer gave rise to private label products in Indonesia. Private labels are one of the retailer's strategies to be competitive in the market. The purpose of this research is to analyze the influence of: Perceived Quality, Perceived Risk, Perceived Value, Perceived Price, Advertisement, Packing, Store Image, Social Influence, Consumers' Attitude to Purchase Intention Indomaret private label products in Jakarta. Data were obtained by distributing questionnaires to 350 respondents who met the criteria. Then the data were analyzed by classical assumption test, F test, t test, and analysis of the coefficient of determination. These results indicate that the Variable Perceived Quality, Perceived Risk, Perceived Value, Perceived Price, Advertisement, Packing, Store Image, Influence and Consumers' Attitude have a significant influence on Purchase Intention. Whereas Social Influence does not have a significant influence on Purchase Intention. Suggestion for research is that further research can be conducted with larger samples and different and more specific independent variables.

scholarly journals The Influence of Store Image, Service Quality, Private Label Brand Image, Perceived Risk, and Price Consciousness on Purchase Intention

2017 ◽  
Vol 9 (1) ◽  
pp. 73
Author(s):  
Meta Andriani
Keyword(s):  
Service Quality ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Positive Impact ◽  
Sampling Technique ◽  
Private Label ◽  
Store Image ◽  
Supporting Evidence

Previous study found supporting evidence of several factors affecting purchase intention in retail environment. However, there is still few that focus on the private label brand (PLB) despite of the importance of the products for the convinience store business. This study aims to find the direct effects of store image and service quality on brand image and purchase intention for a private label brand (PLB) in the context of convinience store. In addition, it also aims to confirm the factors that directly influence purchase intention of consumers. Two hundred and seven respondents were investigated using nonprobability sampling technique (purposive sampling). The analyses emploted Structural Equation Modelling techniques  and results indicate that store the image and private label brand image has a direct positive impact on purchase intention. The findings also confirmed that service quality has a direct positive effect on private label brand (PLB) image. Surprisingly, service quality has no direct influence on purchase intention, but have indirect influence through private label brand (PLB) image.

Drivers of store brand usage in an Asian emerging market: evidence from Vietnam

2015 ◽  
Vol 43 (12) ◽  
pp. 1144-1161 ◽  
Author(s):  
Mbaye Fall Diallo
Keyword(s):  
Direct Effect ◽  
Structural Equation ◽  
Emerging Market ◽  
Perceived Value ◽  
Asian Country ◽  
Store Image ◽  
Consumer Attitude ◽  
Store Brand ◽  
Content Type ◽  
Retail Chains

Purpose – Although they are increasingly offered by mass retailers in Asia, store brands (SBs) are not well understood in Asian countries. The purpose of this paper is to investigate how store and brand-level factors affect consumer usage of SBs in an Asian emerging country. Design/methodology/approach – A consumer survey, based on sample of 445 respondents, is undertaken in two competing modern retail chains in Vietnam. Structural equation modelling is used to test the research hypotheses. A latent interaction variable was created to test the moderation of store familiarity. Findings – Results indicate that SB price image, consumer attitude towards SBs and SB perceived value influence most strongly SB usage in Vietnam, whereas store image perceptions have no direct effect on it. Some investigated relationships differ across store formats. Overall, store familiarity has a weak direct effect on SB usage, but its interaction effects differ depending on store format. Research limitations/implications – The study is limited because it investigated only one Asian country and two retail chains. Besides, it did not account for effect of product categories on SB usage. Practical implications – Findings indicate that a positive store image is not sufficient to increase consumer usage of SBs in Vietnam. Retailers should be especially careful when designing retail outlets in this market, where consumers seem attached to traditions. Results highlight the importance of taking measures to develop more positive attitudes towards SBs. Also, store familiarity has a weak effect on SB purchase and should therefore be monitored more carefully by retail chains operating in Vietnam. Originality/value – This research is the first to address Vietnamese consumer usage of SBs. In contrast to their counterparts in other emerging countries, Vietnamese consumers do not strongly rely on store image when purchasing SBs. Their focus is rather on brand perceived value. These results challenge conventional wisdom that attributes a low utilitarian value orientation to Asian consumers.

scholarly journals PENGARUH TRUST, STORE IMAGE, DAN PERCEIVED RISK, TERHADAP PURCHASE INTENTION ONLINE SHOP

2017 ◽  
Vol 1 (2) ◽  
pp. 38
Author(s):  
Dwi Narko ◽  
IBN Udayana
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
T Test ◽  
Primary Data ◽  
Store Image ◽  
Test Statistics ◽  
Significant Positive Effect ◽  
Image Variables ◽  
Positive Effect

This study aimed to determine the effect of trust, store image and perceived risk for purchase intentions online shop. The research was conducted by distributing the questionnaires as the primary data directly on site. The samples in this research were 100 people, Data analysis techniques used to answer the hypothesis is multiple regression. The results of this study indicate that: (1) trust has a significant positive effect on purchase intention online shop. This is evidenced by the results of t test statistics for trust variables obtained t count value of 2.273 greater than t table 1.985 with significance of 0.025 smaller than 0.05; (2) store image has a significant positive effect on purchase intention online shop. This is evidenced by statistical results t test for store image variables obtained t count value of 3.708 is greater than t table 1.985 with a significance of 0.000 smaller than 0.05; (3) perceived risk negatively affects the purchase intention of online shop. This is evidenced by the statistical test value of t arithmetic of -0.400 is smaller than t table 1.985 with significance of 0.690 greater than 0.05

Influence of perceived risk on store brand proneness

2006 ◽  
Vol 34 (10) ◽  
pp. 761-772 ◽  
Author(s):  
Celina González Mieres ◽  
Ana María Díaz Martín ◽  
Juan Antonio Trespalacios Gutiérrez
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Risk Difference ◽  
The Other ◽  
Store Brand ◽  
Store Brands ◽  
Content Type ◽  
National Brands ◽  
Other Hand ◽  
Mediterranean Countries

PurposeThe purpose of the present study is to test that perceived risk is a multidimensional concept both when it is associated to the purchase of store brands and national brands and analyzes the effect of perceived risk on store brands proneness.Design/methodology/approachIn order to achieve its objective the paper used a confirmatory factor analysis to validate the proposed perceived risk scale and three regression analysis were carried out to evaluate the effect of perceived risk on store brands proneness.FindingsThe results of the study show significant differences between store and national brands and, on the other hand, it has been confirmed that these differences contribute to decrease store brand proneness, the latter being measured through three variables: actual store brands purchase, consumption intensity and future purchase intention.Originality/valuePrevious empirical research has focused primarily on the perceived risk associated with store brands individually. On the contrary, this paper considers the perceived risk difference between store and national brands, believing that the difference between brands is what will really make the consumer choose a store brand or a national brand. On the other hand, the present study will permit the evaluation of the effects of the evolution of store brands in Spain, effects that can be replicated in other Mediterranean countries.

Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness

2014 ◽  
Vol 48 (9/10) ◽  
pp. 1850-1869 ◽  
Author(s):  
Elena Delgado-Ballester ◽  
Miguel Hernandez-Espallardo ◽  
Augusto Rodriguez-Orejuela
Keyword(s):  
Perceived Risk ◽  
Store Image ◽  
Store Brand ◽  
Store Brands ◽  
Content Type ◽  
Functional Perspective ◽  
Relative Risks ◽  
Value Consciousness ◽  
Price Unfairness ◽  
The Impact

Purpose – The purpose of this study is to develop and test a conceptual model of the moderating effect of customers’ value consciousness (CVC) on the relationship of store image (SI) with four dimensions of the perceived risk associated to the purchase of a store brand over a manufacturers’ brand, and the direct effect of those variables on the perceived unfairness of manufacturers’ brand prices. Design/methodology/approach – A mall-intercept survey of 600 shoppers in Colombia (South America) gathered data on their consumption experiences of a store brand and manufacturer’s brand across six product categories and two supermarket chains. Findings – Results suggest that SI exerts different influences on the four categories of perceived risk, the strength of which varies with value-consciousness. Perceptions of the price unfairness of manufacturers’ brands are attenuated by the financial and functional risk of buying store brands but increased by the social and psychological risk. Research limitations/implications – The findings may not be generally applicable to other shopping contexts or customers. The functional perspective on SI may mean that the results are not directly comparable with other studies adopting different perspectives. Practical implications – For retailers, the key implications concern awareness and management of customers’ perceptions of relative risks and the impact of value-consciousness on the use of SI as a heuristic decision-making cue. For manufacturers, they are the need to demonstrate clear product differentiation as a rationale for higher prices. Originality/value – This is the first study to encompass value-consciousness, SI, perceived risk and perceptions of price unfairness in a single field survey.

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