scholarly journals ONLINE MEDIA ACCEPTANCE AND USE IN INDONESIAN RURAL AREA: PRIMARY SCHOOLS TEACHER’S PERSPECTIVE

2021 ◽  
Vol 6 (1) ◽  
pp. 62-75
Author(s):  
Herli Salim ◽  
Muhammad Hanif
Keyword(s):  
Online Learning ◽  
Data Collection ◽  
Technology Acceptance ◽  
Rural Area ◽  
Technology Acceptance Model ◽  
Rural Areas ◽  
Behavioural Intention ◽  
Online Media ◽  
Acceptance Model ◽  
Collection Methods

Abstract: This exploratory study aimed to describe the current teachers’ acceptance and use of online media for primary school in rural areas.The study used interview and survey as data collection methods which were divided into two focus questions. This study adopted six indicators of Technology Acceptance Model by Davis to measure the participants’ experience on using online learning media. The participants consisted of 30 teachers from four private and government schools in Indonesia. The data collection methods for this study included a survey and open-ended face-to-face interviews in the sense of triangulation for validity and reliability. This study explored the current condition qualitatively, classified each indicator based on interview data reduction and analyzed descriptively. The study found the teachers’ accept using online media in integrated learning but they cannot use it because of the lack facilities and the schools’ rules of using online media. The external variables, perceived ease of use, perceived usefulness and attitudes of the teacher showed the positive acceptance for online learning implementation. Unfortunately, they did not find support to enhance their lack of behavioural intention use and actual use during the teaching practice.The study proposes the development of a supportive environment and facilities to support factual use of online learning in rural areas. This study recognises that online learning was perceived as important to maximize potential of teaching in rural areas. It also highlighted that teachers in rural areas have behavioural intention to implement online learning although in limitation. This study presented significant gap between teachers’ technology acceptance and usage in rural area to be highlighted toward the affordable online learning in the future Keywords: elementary school; teachers’ acceptance; teachers’ use; online media; technology Abstrak: Penelitian eksploratif ini bertujuan untuk mendeskripsikan penerimaan dan penggunaan media online oleh guru saat ini untuk sekolah dasar di pedesaan. Penelitian ini menggunakan metode pengumpulan data wawancara dan survei yang terbagi menjadi dua pertanyaan fokus. Penelitian ini mengadopsi enam indikator Technology Acceptance Model untuk mengukur pengalaman peserta dalam menggunakan media pembelajaran online. Pesertanya terdiri dari 30 guru dari empat sekolah swasta dan negeri di Indonesia. Studi ini menggali secara kualitatif kondisi terkini dan mengklasifikasikan setiap indikator berdasarkan reduksi data wawancara kemudian dianalisis secara deskriptif. Hasil penelitian menemukan penerimaan guru menggunakan media online dalam pembelajaran terpadu tetapi tidak dapat digunakan karena kurangnya fasilitas dan aturan sekolah dalam menggunakan media online. Variabel eksternal, persepsi kemudahan penggunaan, persepsi kegunaan dan sikap guru menunjukkan penerimaan yang positif terhadap pelaksanaan pembelajaran online. Sayangnya, mereka tidak menemukan dukungan untuk meningkatkan kurangnya penggunaan niat perilaku dan penggunaan aktual selama praktik mengajar. Studi ini mengusulkan pengembangan lingkungan dan fasilitas yang mendukung untuk mendukung penggunaan faktual pembelajaran online di daerah pedesaan. Studi ini mengakui bahwa pembelajaran online dianggap penting untuk memaksimalkan potensi pengajaran di pedesaan. Ditegaskan pula bahwa guru di pedesaan memiliki niat berperilaku untuk melaksanakan pembelajaran online meskipun dalam batasan. Studi ini menunjukkan kesenjangan yang signifikan antara penerimaan dan penggunaan teknologi guru di daerah pedesaan untuk disorot ke arah pembelajaran online yang terjangkau di masa depan Kata kunci: sekolah dasar; penerimaan guru; penggunaan oleh guru; media online; teknologi

scholarly journals Exploring the Critical Factors, the Online Learning Continuance Usage during COVID-19 Pandemic

2021 ◽  
Vol 13 (10) ◽  
pp. 5471
Author(s):  
Chuan-Yu Mo ◽  
Te-Hsin Hsieh ◽  
Chien-Liang Lin ◽  
Yuan Qin Jin ◽  
Yu-Sheng Su
Keyword(s):  
Online Learning ◽  
Technology Acceptance ◽  
Family Support ◽  
Technology Acceptance Model ◽  
Online Teaching ◽  
Ease Of Use ◽  
Critical Factors ◽  
Factors Affecting ◽  
E Learning ◽  
Acceptance Model

In order to enable online learning to continue developing when the COVID-19 pandemic passes, this study aimed to identify the critical factors that affected the use of e-learning by university students during the pandemic. These critical factors will help to increase the efficiency of future development and deployment of online learning systems. Through a literature review, this study employed the technology acceptance model, social support, and task–technology fit as the theoretical basis to establish the framework of the online learning environment with regards to the technology acceptance model in the context of emergency management. A questionnaire survey was administered to students in universities that had implemented online teaching during the pandemic, and 552 valid responses were collected. The survey explored the factors affecting the willingness of higher education institution students to continue using online learning, and the following conclusions were drawn. (1) The easier an online learning platform was to navigate, the better it was perceived by the students, and thus the students were more willing to use it. (2) Ease of use and usefulness were associated with the teachers’ choice of platform and their ability to achieve a satisfactory fit between the course design and platform navigation, which thereby affected the students’ learning outcomes and attitude towards use. (3) The positive attitude of teachers towards teaching increased the students’ perceived ease of use of online learning. (4) During the pandemic, family support—a major support for teachers in online teaching—enhanced teachers’ attitudes towards, and willingness to provide, online teaching. A high level of support showed that the parents urged the students to learn and complete online learning tasks as instructed by the teachers, implying that family support could affect the students’ habits towards, adaptation to, and identification of online learning. The study results provide insights into the factors affecting the willingness of teachers and students to continue using e-learning platforms.

Behavioural Intention to Use Mobile Entertainment Services among Bangladeshi Students

2016 ◽  
Vol 8 (2) ◽  
pp. 38-53
Author(s):  
Qazi Mahdia Ghyas ◽  
Fumiyo N. Kondo
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Theory Of Planned Behaviour ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Planned Behaviour ◽  
Tpb Model ◽  
Questionnaire Surveys ◽  
Acceptance Model ◽  
Improve Service Quality

This study aims to understand why the usage of mobile entertainment services (MES) among young Bangladeshis is negligible. The authors propose a modification of combined technology acceptance model (TAM) and the theory of planned behaviour (TPB) model with additional factors. Questionnaire surveys were conducted in Bangladesh among young adult mobile users. The authors analysed the data of 251 valid responses via four TAM–TPB models. The study model, based on a modified TAM–TPB framework, fits generally well for mobile entertainment services in Bangladesh. The three factors of perceived behaviour control, perceived value, and attitude are important determinants for intention to use mobile entertainment services, and perceived behavioural control has the strongest direct effect on attitude and indirect effect on behavioural intention. The results suggest that mobile companies need to strengthen their organizational and technical support systems and improve service quality and affordability to encourage young consumers to use MES.

scholarly journals Analisis Persepsi Kegunaan, Kemudahan dan Kerumitan Terhadap Data Pemicu di Approweb Pada Kantor Pelayanan Pajak Pratama

2020 ◽  
Vol 1 (1) ◽  
pp. 56-69
Author(s):  
Recky Suhartanto Lawata ◽  
Fadliah Nasaruddin ◽  
Ratna Sari
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Usefulness ◽  
Primary Data ◽  
The West ◽  
Negative Effect ◽  
Acceptance Model ◽  
Positive Effect

Penelitian bertujuan untuk menganalisis pengaruh persepsi kegunaan, kemudahan dan kerumitan Technology Acceptance Model (TAM) terhadap data pemicu di approweb, pada Kantor Pelayanan Pajak Pratama Makassar Barat. Penelitian ini menggunakan data primer melalui survei kepada 36 orang responden dari account representative di Kantor Pelayanan Pajak Pratama Makassar Barat. Teknik pengumpulan data melalui kuesioner data dianalisis dengan menggunakan aplikasi SPSS. Pengujian hipotesis menggunakan analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa kebermanfaatan berpengaruh positif dan signifikan sedangkan kemudahan berpengaruh positif tidak signifikan dan kerumitan berpengaruh negatif signifikan terhadap data pemicu di aplikasi approweb. Hasil penelitian ini membuktikan teori TAM dari persepsi kebermanfaatan data pemicu di aplikasi approweb bermanfaat bagi account representative. The study aims to analyze the effect of perceived usefulness, ease and complexity of the Technology Acceptance Model (TAM) on trigger data in the Approweb, at the West Makassar Pratama Tax Office. This study uses primary data through a survey of 36 respondents from account representatives at the West Makassar Pratama Tax Office. Data collection techniques through data questionnaires were analyzed using the SPSS application. Hypothesis testing uses multiple regression analysis. The results of this study indicate that usefulness has a positive and significant effect while ease of positive effect is not significant and complexity has a significant negative effect on trigger data in approweb applications. The results of this study prove the TAM theory from the perceived usefulness of trigger data in the approweb application is beneficial for account representatives.

scholarly journals Mobile banking adoption: a rural Zimbabwean marketing perspective

2015 ◽  
Vol 13 (1) ◽  
pp. 195-204
Author(s):  
Pinigas Mbengo ◽  
Maxwell A. Phiri
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Service Providers ◽  
Marketing Mix ◽  
Behavioural Intention ◽  
Mobile Banking ◽  
Market Segment ◽  
Banking Services ◽  
Intention To Adopt ◽  
Acceptance Model

The purpose of this paper is to explore and discuss the determinants that inhibit mobile banking adoption by the rural unbanked in Zimbabwe. The researchers conducted an extensive literature search. The references consulted were categorically analysed and articles were considered to compile the findings of this paper. The study provides a contribution to practice by providing a better understanding of issues associated with mobile banking diffusion mechanisms that aid the adoption of mobile banking systems. The main findings of the research indicate that there is a slow and often annoying adoption of mobile banking within Zimbabwe by the rural unbanked due to a considerable number of inhibitive factors. This research reveals the nature of adoption that may reliably inform service providers about strategies to consider when appealing to this market segment. The study also shows that mobile banking adoption cannot ignore the use of marketing oriented factors in order to avoid the assumption of being myopic by considering only the product based variables to assess behavioural intention to adopt mobile banking services as identified in Technology Acceptance Model. However, the literature review also reveals that there are virtually no substantive theoretical researches which adequately extend the TAM using all the marketing mix elements. Therefore Technology Acceptance Model is extended using the marketing mix elements to better predict the behavioural intention to adopt mobile banking by the rural unbanked. This research, having studied the behaviour of the rural unbanked, argues that mobile banking service providers are likely to develop tailor-made integrated marketing mix strategies in order to financially include this market segment. The paper recommends for future research to use the additional marketing mix elements of physical evidence, processes and people in the adoption of mobile banking services by the rural unbanked.

scholarly journals Assesment Online Learning System di Masa Pandemi COVID-19 Menggunakan Metode Technology Acceptance Model

Jurnal Teknik ◽  
2020 ◽  
Vol 18 (2) ◽  
pp. 112-122
Author(s):  
Yulius Hari ◽  
Darmanto ◽  
Budi Hermawan ◽  
Yonatan Widianto ◽  
Indra Budi Trisno
Keyword(s):  
Online Learning ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Student Behavior ◽  
Teaching And Learning ◽  
Sudden Change ◽  
Learning System ◽  
Learning Activities ◽  
Acceptance Model ◽  
The Moment

In the situation of a pandemic novel COVID-19 throughout the world forced all changes in the order of activities that exist in society, one of which is in teaching and learning activities. As a solution to learning activities at the moment everything must be implemented online, both students and instructors are forced to adapt to the online learning system . This sudden change often causes problems related to learner's behavior. This study tries to observe student behavior towards learning activities that are forced to be done from home with the principle approach of the Technology Acceptance Model (TAM). The research respondents numbered 93 people and the elearning system tested was the use of learning media with whatsapp, LMS Moodle, zoom meeting and its combination. The results of this study can provide recommendations in distance learning in the future.

scholarly journals Analysis of the technology acceptance model in examining students' behavioural intention to use an e-portfolio system

2011 ◽  
Vol 27 (4) ◽  
Author(s):  
Ronnie H. Shroff ◽  
Christopher C. Deneen ◽  
Eugenia M. W. Ng
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Significant Influence ◽  
Individual Characteristics ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model

<span>In recent years, instructors have had an increasing interest in integrating Internet based technologies into their classroom as part of the learning environment. Compared to studies on other information systems, student users' behaviour towards e-portfolios have not been assessed and thoroughly understood. This paper analyses the Technology Acceptance Model (TAM) in order to examine students' behavioural intention to use an electronic portfolio system, meaning how students use and appropriate it within the specific framework of a course. An E-Portfolio Usage Questionnaire was developed using existing scales from prior TAM instruments and modified where appropriate. Seventy-two participants completed the survey questionnaire measuring their responses to perceived usefulness (PU), perceived ease of use (PEOU), attitudes towards usage (ATU) and behavioural intention to use (BIU) the e-portfolio system. The results of the study indicated that students' perceived ease of use (PEOU) had a significant influence on attitude towards usage (ATU). Subsequently, perceived ease of use (PEOU) had the strongest significant influence on perceived usefulness (PU). The research further demonstrated that individual characteristics and technological factors may have a significant influence on instructors to adopt e-portfolio into their courses. Results suggest that TAM is a solid theoretical model where its validity can extend to an e-portfolio context.</span>

ANALISIS TINGKAT PENERIMAAN PENGGUNA OVO DI ARAWANG MENGGUNAKAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM)

2021 ◽  
Vol 15 (4) ◽  
pp. 48-56
Author(s):  
Billie Khowirantio Lacky ◽  
Rini Malfiany
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Survey Methods ◽  
Simple Random Sampling ◽  
Usability Research ◽  
Acceptance Model ◽  
A Company ◽  
Collection Methods ◽  
Model Approach

This study aims to determine the level of acceptance of the OVO application as a digital wallet in Karawang with the TAM (Technology Acceptance Model) approach. This type of research is an explanatory research with a quantitative approach. The method used is using TAM with user ease and user usability research variables. The population in this study is the Karawang people who use the OVO application. The samples used in this study were 100 respondents taken using simple random sampling techniques and data collection methods using survey methods and questionnaires with questionnaire instruments and measurements using a Likert scale. The results of this study indicate that this research illustrates that the level of acceptance as part of a company has an influence on the users of the application. So the OVO company must continue to improve the quality of its application so that more and more users are using the OVO application. Keywords: User Acceptance Level, OVO, TAM Method

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