Book reviews

2016 ◽  
Vol 4 (2) ◽  
pp. 159-162
Author(s):  
Evinc Dogan ◽  
Efe Sevin
Keyword(s):  
Food Culture ◽  
City Image ◽  
Culture Consumption ◽  
The City

Corvo, Paolo (2015). Food Culture, Consumption and Society. Basingstoke: Palgrave Macmillan (ISBN: 9781137398161)Dogan, Evinc (2016). Image of Istanbul: Impact of ECOC 2010 on the City Image, London: Transnational Press London (ISBN: 978-1-910781-22-7)

The impact of a mega-event on city branding: The European Capital of Culture 2010 and the image of Istanbul

2013 ◽  
Vol 3 (1) ◽  
pp. 29-50 ◽  
Author(s):  
Evinç Doğan ◽  
Ibrahim Sirkeci
Keyword(s):  
Visual Analysis ◽  
Place Branding ◽  
World City ◽  
City Branding ◽  
City Image ◽  
European Capital Of Culture ◽  
National Boundaries ◽  
Symbolic Production ◽  
The Impact ◽  
The City

This study examines the ways in which the city image of Istanbul is re-created through the mega-events within the context of the European Capital of Culture (ECoC) 2010. Istanbul “took the stage” as one of the three ECoC cities (Essen for the Ruhr in Germany and Pécs in Hungary), where the urban spaces were projected as the theatre décor while residents and visitors became the spectators of the events. Organisers and agents of the ECoC 2010 seemed to rebrand Istanbul as a “world city” rather than a “European capital”. With a series of transnational connotations, this can be considered as part of an attempt to turn Istanbul to a global city. In this study we examine posters used during the ECoC 2010 to see whether this was evident in the promoted images of Istanbul. The research employs a hermeneutic approach in which representations, signs and language are the means of symbolic meaning, which is analysed through qualitative methods for the visual data (Visual Analysis Methods), namely Semiotics and Discourse Analysis. The analysed research material comes from a sample of posters released during the ECoC 2010 to promote 549 events throughout the year. Using stratified random sampling we have drawn 28 posters (5% of the total) reflecting the thematic groups of events in the ECoC 2010. Particular attention is also paid to the reflexivity of the researchers and researchers’ embeddedness to the object of research. The symbolic production and visual representation are therefore investigated firstly through the authoritative and historically constituted discourses in the making of Istanbul image and secondly through the orders of cultural consumption and mediatisation of culture through spectacular events. Hence enforcing a transnationalisation of the image of the city where the image appears to be almost stateless transcending the national boundaries. Findings and methodology used in this study can be useful in understanding similar cases and further research into the processes of city and place branding and image relationships. 

Book Review

2016 ◽  
Vol 6 (2) ◽  
pp. 386-389
Author(s):  
Eduardo Oliveira
Keyword(s):  
Urban Planning ◽  
Urban Design ◽  
Olympic Games ◽  
City Image ◽  
European Capital Of Culture ◽  
The Arts ◽  
The World ◽  
The City ◽  
The Olympic Games

Evinç Doğan (2016). Image of Istanbul, Impact of ECoC 2010 on The City Image. London: Transnational Press London. [222 pp, RRP: £18.75, ISBN: 978-1-910781-22-7]The idea of discovering or creating a form of uniqueness to differentiate a place from others is clearly attractive. In this regard, and in line with Ashworth (2009), three urban planning instruments are widely used throughout the world as a means of boosting a city’s image: (i) personality association - where places associate themselves with a named individual from history, literature, the arts, politics, entertainment, sport or even mythology; (ii) the visual qualities of buildings and urban design, which include flagship building, signature urban design and even signature districts and (iii) event hallmarking - where places organize events, usually cultural (e.g., European Capital of Culture, henceforth referred to as ECoC) or sporting (e.g., the Olympic Games), in order to obtain worldwide recognition. 

EXPLORING EX-ANTE IMPACTS AND SOCIAL AND SPORTIVE CHALLENGES OF HOSTING A FUTURE NEW INTERNATIONAL MAJOR EVENT: A CASE STUDY OF THE WORLD ROLLER GAMES IN BARCELONA

2020 ◽  
Author(s):  
Albert Saló ◽  
Laia López
Keyword(s):  
Social Economic ◽  
Research Question ◽  
City Image ◽  
Local Council ◽  
The World ◽  
Future Consequences ◽  
Mega Event ◽  
The City ◽  
The Postponement

Research Question: This analysis arises from the decision of the current local council of Barcelona regarding the postponement of the sporting mega-event ‘World Roller Games’, due to a lack of a social and sportive implication in this event. This research tries to shed some light on the matter and give evidence to the local council to become the world capital of skating. The research question is to analyse whether non-economic impacts could be relevant enough to organise a mega-event.Research Methods: The methodology is based on the perception and experience of spectators and participants on four main impacts (social, economic, sports city image and sports practice) using a survey from a National Roller Skating Championship in Spain, considering that this profile of respondents have a better knowledge of the current situation of this sport.Results and Findings: There are positive expected future consequences of this mega-event to be held in Barcelona in social and sportive terms. We can also conclude that the local council must still introduce some social and sportive policies in the city in order to improve the chances of success in social, sports practice and sportive brand image development.Implications: It is demonstrated that a mega-event should not be seen purely from a perspective of business generation, especially with minority sports like roller skating. There is a clear opportunity to develop social and sportive practice initiatives that can push social cohesion throughout the city thanks to a mega-event such as this one.

Book Reviews: Astute Analysis and Advice for the Church in the City

2011 ◽  
Vol 122 (6) ◽  
pp. 297-298
Author(s):  
Christopher Cocksworth
Keyword(s):  
The City ◽  
The Church

scholarly journals Gjirokastra’S Promotion as a Branding & Marketing City

2016 ◽  
Vol 6 (2) ◽  
pp. 290
Author(s):  
Jonida Avdulaj ◽  
Klodian Muço
Keyword(s):  
Fifteenth Century ◽  
Marketing Plan ◽  
Qualitative And Quantitative Analysis ◽  
City Image ◽  
Economic Sectors ◽  
The Sustainable Development ◽  
The Impact ◽  
The City ◽  
The Universe ◽  
Simple Economic

The sustainable development of the tourism phenomenon and the impact that it produces it is important not only for the enterprises receiving tourism but also for the economic sectors correlated with the structures above as handicrafts, trade and services, turning tourism in a primary factor for the economic development of a region or a country. To talk about tourism in a city very rich in "contrasts" such as Gjirokastra, is an issue that goes beyond simple economic aspect, generating significant consequences in terms of geography and especially in social level. This is because Gjirokastra is a city with a glorious history since the fifteenth century, rich in culture, archaeology, enogastronomia (Food and wine) and several endless natural beauties. Although is the capital of the most important cultural event, the national folk festival which perform the tradition through the art. Shortly, Gjirokastra is a genuine multidimensional brand; the promotion of it would increase the income, the employment, the consumption and most of all it would transform into in an international city. Certainly to promote this brand it is needed a coordination between decision-maker institutions and local businesses but above all is necessary an efficient and comprehensive marketing plan that promote "brand " pointing at the same time in the centre of the universe "tourist".Based on this affirmation, this paper requires just to give some modest idea on the development of the city image through qualitative and quantitative analysis of data obtained from a sample of tourists visiting various cities in the world and recently have visited the Gjirokastra.

scholarly journals Juventude, imagem e cidade: experiências de pesquisa etnográfica com jovens urbanos em Porto Alegre

ILUMINURAS ◽  
2017 ◽  
Vol 18 (44) ◽  
Author(s):  
Guillermo Stefano Rosa Gómez ◽  
Jose Luis Abalos Junior ◽  
Manoel Cláudio Mendes Gonçalves da Rocha
Keyword(s):  
Social Science ◽  
Hip Hop ◽  
Ethnographic Research ◽  
Visual Anthropology ◽  
City Image ◽  
Porto Alegre ◽  
Learning And Teaching ◽  
Cultural Diffusion ◽  
Imaging Approach ◽  
The City

O presente artigo é resultado de um diálogo entre três experiências de produção coletiva de pesquisa etnográfica, que têm em comum os temas juventude, imagem e cidade. Um conjunto de nove etnografias visuais foi realizado a partir de uma parceria entre os pesquisadores associados ao Núcleo de Antropologia Visual (NAVISUAL/PPGAS/UFRGS) e os estudantes da disciplina de Antropologia Visual (2016/1) ministrada ao curso de Ciências Sociais da UFRGS sob a coordenação da antropóloga e professora Cornelia Eckert. As reflexões que aqui apresentamos percorrem um processo de ensino-aprendizagem implicado na experiência dos três autores enquanto estagiários docentes nesta disciplina. A proposta lançada consistiu em um exercício etnográfico a ser desenvolvido ao longo do semestre letivo, tendo como eixo temático as “intervenções artísticas urbanas”, no qual os discentes trabalhariam coletivamente no formato de grupos de trabalho, sob a orientação dos estagiários e pesquisadores do Navisual. Como desdobramento de tais experiências, foi produzida uma expografia compartilhada em parceria com o Departamento de Difusão Cultural (DDC/UFRGS) e o projeto UNIFOTO, que ficou exposta na galeria do Hall da Reitoria da UFRGS entre os meses de agosto e setembro de 2016. Destacamos neste trabalho o diálogo e convergências entre três abordagens que percorrem universos empíricos específicos na cidade de Porto Alegre - as Batalhas de MCs, os itinerários e trajetórias de jovens praticantes de skate, e o evento Feira do Hip Hop - propondo uma abordagem imagética em torno do tema das “intervenções artísticas urbanas”, tendo em vista compreender as formas sensíveis através das quais estes sujeitos experienciam, praticam e transformam o viver urbano.Palavras Chaves: Cidade; Imagem; Juventude; Antropologia Visual; Formas Sensíveis.Youth, Image and city: experiences of ethnographic research with urban youngs in Porto AlegreAbstract  This paper is a result of a dialogue between three experiences of collective ethnographic work which have in common the categories of image, youth and city. A group of nine visual ethnographies was carried departed of a partnership of researchers associated with the “Núcleo de Antropologia Visual (NAVISUAL/PPGAS/UFRGS) and the students of the course of Visual Anthropology assign in Social Science under the coordination of Cornelia Eckert. The reflection that we present here go through a process of learning and teaching, based on the experience of the three autors. The proposal launched consisted in a etnographic exercise to be developped alonge the semester, under the bow of a tematic pivot: "urban artistic intervention".As a result of these experiences, a shared exhibition was produced in partnership with the Department of Cultural Diffusion (DDC / UFRGS) and the UNIFOTO project, which was exhibited in the gallery of the Rectory Hall of UFRGS between August and September 2016. We highlight in this work the dialogue and convergences between three approaches that explore specific empirical universes in the city of Porto Alegre - the MCs Battles, the itineraries and trajectories of young skateboarders, and the Hip Hop Fair - proposing an imaging approach around (Sansot, 1983, Ledrut, 1984; Rocha, 1995) through which these subjects experience, practice and transform urban living.Key words: City. Image. Youth. Visual Anthropology. Sensible Forms.     

Impacts of city personality and image on revisit intention

2015 ◽  
Vol 1 (1) ◽  
pp. 50-69 ◽  
Author(s):  
Hong-bumm Kim ◽  
Sanggun Lee
Keyword(s):  
Structural Equation ◽  
Positive Impact ◽  
Equation Modeling ◽  
Causal Relationships ◽  
City Image ◽  
Content Type ◽  
Dynamic Image ◽  
Revisit Intention ◽  
The Relationship ◽  
The City

Purpose – The purpose of this paper is to examine the causal relationships of city personality and city image, together with the possible effect of city image on the revisit intention of visitors, through empirical validation, so that some meaningful implications can reveal to city planners and marketers how the city tourists can be affected by the personality and image of the city. Design/methodology/approach – This study offers an integrated approach to understanding the relationship between city personality and city image. The research model investigates the relevant relationships among the underlying dimensions of city personality and city image by using a structural equation modeling (SEM) approach. Data obtained from a sample of 302 respondents drawn from a web-based survey in South Korea were analyzed with AMOS program. Findings – The results of this empirical study indicate that city personality positively or negatively affect city image depending on the nature of constructs. Positive relationships are found to exist between excitement as well as sophistication personality and dynamic image of city. On the contrary, the relationship between sincerity personality and dynamic image is negative. All the specific three images of city: dynamic, specific, and static image show positive impact on revisit intention of city tourists. Originality/value – The empirical results of this study provide tenable evidence that the proposed SEM designed to consider city personality and city image, and revisit intention simultaneously is acceptable. Even though in the previous literature, researchers tried to explain the relationship between city personality and city image, the conceptual model and empirical studies pertaining to causal relationships among those constructs have not been thoroughly examined. It is believed that this study has a substantial capability for generating more precise applications related to city tourism, especially concerning city personality and city image.

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