scholarly journals Gjirokastra’S Promotion as a Branding & Marketing City

2016 ◽  
Vol 6 (2) ◽  
pp. 290
Author(s):  
Jonida Avdulaj ◽  
Klodian Muço
Keyword(s):  
Fifteenth Century ◽  
Marketing Plan ◽  
Qualitative And Quantitative Analysis ◽  
City Image ◽  
Economic Sectors ◽  
The Sustainable Development ◽  
The Impact ◽  
The City ◽  
The Universe ◽  
Simple Economic

The sustainable development of the tourism phenomenon and the impact that it produces it is important not only for the enterprises receiving tourism but also for the economic sectors correlated with the structures above as handicrafts, trade and services, turning tourism in a primary factor for the economic development of a region or a country. To talk about tourism in a city very rich in "contrasts" such as Gjirokastra, is an issue that goes beyond simple economic aspect, generating significant consequences in terms of geography and especially in social level. This is because Gjirokastra is a city with a glorious history since the fifteenth century, rich in culture, archaeology, enogastronomia (Food and wine) and several endless natural beauties. Although is the capital of the most important cultural event, the national folk festival which perform the tradition through the art. Shortly, Gjirokastra is a genuine multidimensional brand; the promotion of it would increase the income, the employment, the consumption and most of all it would transform into in an international city. Certainly to promote this brand it is needed a coordination between decision-maker institutions and local businesses but above all is necessary an efficient and comprehensive marketing plan that promote "brand " pointing at the same time in the centre of the universe "tourist".Based on this affirmation, this paper requires just to give some modest idea on the development of the city image through qualitative and quantitative analysis of data obtained from a sample of tourists visiting various cities in the world and recently have visited the Gjirokastra.

The impact of a mega-event on city branding: The European Capital of Culture 2010 and the image of Istanbul

2013 ◽  
Vol 3 (1) ◽  
pp. 29-50 ◽  
Author(s):  
Evinç Doğan ◽  
Ibrahim Sirkeci
Keyword(s):  
Visual Analysis ◽  
Place Branding ◽  
World City ◽  
City Branding ◽  
City Image ◽  
European Capital Of Culture ◽  
National Boundaries ◽  
Symbolic Production ◽  
The Impact ◽  
The City

This study examines the ways in which the city image of Istanbul is re-created through the mega-events within the context of the European Capital of Culture (ECoC) 2010. Istanbul “took the stage” as one of the three ECoC cities (Essen for the Ruhr in Germany and Pécs in Hungary), where the urban spaces were projected as the theatre décor while residents and visitors became the spectators of the events. Organisers and agents of the ECoC 2010 seemed to rebrand Istanbul as a “world city” rather than a “European capital”. With a series of transnational connotations, this can be considered as part of an attempt to turn Istanbul to a global city. In this study we examine posters used during the ECoC 2010 to see whether this was evident in the promoted images of Istanbul. The research employs a hermeneutic approach in which representations, signs and language are the means of symbolic meaning, which is analysed through qualitative methods for the visual data (Visual Analysis Methods), namely Semiotics and Discourse Analysis. The analysed research material comes from a sample of posters released during the ECoC 2010 to promote 549 events throughout the year. Using stratified random sampling we have drawn 28 posters (5% of the total) reflecting the thematic groups of events in the ECoC 2010. Particular attention is also paid to the reflexivity of the researchers and researchers’ embeddedness to the object of research. The symbolic production and visual representation are therefore investigated firstly through the authoritative and historically constituted discourses in the making of Istanbul image and secondly through the orders of cultural consumption and mediatisation of culture through spectacular events. Hence enforcing a transnationalisation of the image of the city where the image appears to be almost stateless transcending the national boundaries. Findings and methodology used in this study can be useful in understanding similar cases and further research into the processes of city and place branding and image relationships. 

Conceptual Foundations of Creating Sustainable Development Strategy of Smart Cities

2018 ◽  
pp. 27-72
Author(s):  
Olga Burmatova
Keyword(s):  
Sustainable Development ◽  
Development Strategy ◽  
Smart Cities ◽  
Development Program ◽  
The Sustainable Development ◽  
Factors Affecting ◽  
Future Goals ◽  
Conceptual Foundations ◽  
The Impact ◽  
The City

This chapter is devoted to the study of the role of ecological subsystem in the structure of the sustainable development program of smart city. The author suggests the logic of building the environmental strategy of the city as a long-term landmark of its sustainable development including the environmental mission, vision of the future, goals and priorities, programs and their implementation, target indicators for assessing results, and consequences of realization programs. Certain attention is paid to the city as an object of research with a focus on environmental problems. The characteristics of the factors affecting the development of the ecological situation in the city are shown. A system of criteria and indicators that can be used to assess the impact of the planned environmental activities is proposed.

Evaluation of Industrial Tendency of Sustainable Development in the City of Weifang

2016 ◽  
Vol 851 ◽  
pp. 668-672
Author(s):  
Le Feng Liu ◽  
Chang Jiang Liu
Keyword(s):  
Climate Change ◽  
Sustainable Development ◽  
Economic Activity ◽  
Future Generation ◽  
Energy Crisis ◽  
Related Field ◽  
The Sustainable Development ◽  
City Policy ◽  
The Impact ◽  
The City

Climate change and energy crisis has crucial impact on the economic activity and industry, and sustainable development is a solution to our future generation to meet their own need under the impact of climate change and energy crisis. Sustainable development has varies meanings, therefore leads to different responses to this definition. This paper aims to evaluate the industry tendency of sustainable development in Weifang. The evaluation first considers sustainable development situation of Weifang today, and assess the sustainable development industry in that city, and then predicts tendency of future sustainable development, and in the end predicts the customer demand of sustainable development industry. To analysis this, the researchers interview leading expert in the sustainable development industry and review the literature of related field. The paper helps to clarify the sustainable development in the industry of Weifang and help city policy maker to guide the sustainable development.

The Sustainable Development of Ecological High-Rise Building Design

2011 ◽  
Vol 71-78 ◽  
pp. 465-469
Author(s):  
Bai Tao Mao
Keyword(s):  
Building Design ◽  
The Sustainable Development ◽  
High Rise ◽  
High Rise Building ◽  
The Social ◽  
Special Symbol ◽  
Symbolic Value ◽  
The Moment ◽  
The Impact ◽  
The City

A city high-rise building of the environmental balance, and its prominent position in the image and the place has a special symbol. However, high-rise buildings developed to reduce the symbolic value that it has attributed to the relevant system of architectural forms. As more and more dense urban high-rise buildings stand, we should be carefully evaluated: its ecological evvironment, will be the effect? Because of its height and volume, a high-rise building than in the top or bottom is likely in terms of physical environment on the social environment and the impact is much greater. Disturb the existing high-rise buildings in varying degrees between the various functions of the city, increasing the city high-rise buildings in the moment, how to properly control the rapid of high-rise buildings in order to maintain a sustainable ecosystem, is a question worth considering.

The image impact of mega-sporting events perceived by international students and their behaviour intentions

2015 ◽  
Vol 16 (2) ◽  
pp. 22-36 ◽  
Author(s):  
Dongfeng Liu
Keyword(s):  
International Students ◽  
Negative Impact ◽  
Daily Life ◽  
Sporting Events ◽  
City Image ◽  
Mega Events ◽  
Leisure Facilities ◽  
Willingness To Recommend ◽  
The Impact ◽  
The City

Using Shanghai F1 as an example, this research seeks to examine the impact of mega-events on host city image from the perspective of international students. Leisure facilities and service were the most positive image impact perceived by the respondents, followed by affective city images as well as opportunities and convenience. International students tended to disagree that F1 would result in any crime and security problems and were unsure about any negative impact on environment and daily life. Some of the image factors were significantly related to intention to work in the city or the willingness to recommend the city.

scholarly journals Selected Aspects of the Residential Property Market in the Context of Creating a City Image (an Example from Rzeszów)

2020 ◽  
Vol 15 (1) ◽  
pp. 39-52
Author(s):  
Wiesława Kuźniar ◽  
Kazimierz Cyran
Keyword(s):  
Real Estate ◽  
Real Estate Market ◽  
City Image ◽  
Residential Real Estate ◽  
Property Market ◽  
Secondary Sources ◽  
Modern Development ◽  
High Dynamics ◽  
The Impact ◽  
The City

The main goal of the article is to evaluate the city’s real estate sub-product and identify the impact of perception of this urban sphere on the overall image of Rzeszów city among students. A thesis was accepted by the authors that the attractive image of Rzeszów determines the development of the residential real estate market, attracting especially young, educated people to the city. On the basis of a literature analysis of the subject, information obtained from secondary sources on the topic of Rzeszów, as well as surveys carried out in 2018 among students (n = 325), the thesis was confirmed. Thanks to the fast, modern development of the city and consistently implemented marketing activities, Rzeszów is perceived as an innovative city that is friendly to residents, investors and students. This contributes to the inflow of new, usually young, educated residents and investors, which in turn translates into high dynamics in the residential real estate market. Questionnaire surveys carried out among students have shown that they highly appreciate the current image of Rzeszów and, most after graduation, plan to stay in the city which in their opinion is an attractive place for everyday life.

Impact of Mega-Events on Uses of City Squares - Post-Occupancy Evaluation of Guangzhou Flower City Square

2013 ◽  
Vol 409-410 ◽  
pp. 933-940
Author(s):  
Yi Huang ◽  
Shuo Xian Wu
Keyword(s):  
City Image ◽  
Effective Measure ◽  
Mega Events ◽  
Sports Events ◽  
The North ◽  
The Media ◽  
Questionnaire Surveys ◽  
Opening And Closing ◽  
The Impact ◽  
The City

Lying to the north of the Haixinsha Island, where the Opening and Closing Ceremonies of 2010 Asian Games were hosted, the Flower City Square (the Square) by itself forms an integral part of the new Central Axis of Guangzhou. Thanks to the media publicity of the Asian Games, the Square has now become a household name in Guangzhou and China. Relating major sports events with city squares, as in this case, taking advantage of the Asian Games to foster a festival atmosphere on the Square and present a spectacular metropolitan view, is proven to be a very effective measure to brush up the city image. This paper, based on a two-year survey on the Square, the record of spatial annotation analysis on uses of the Square, and questionnaire surveys involving the randomly selected visitors on the Square, compares the uses of the Square during and 2 years after the 2010 Asian Games through the means of Frequency Analysis, probes into the visitors satisfaction degree on the Square and its evaluation factors with the Factor Analysis Method, and demonstrates the impact of mega-events on the city squares and its implications.

Conceptual Foundations of Creating Sustainable Development Strategy of Smart Cities

2020 ◽  
pp. 1-47
Author(s):  
Olga Burmatova
Keyword(s):  
Sustainable Development ◽  
Development Strategy ◽  
Smart Cities ◽  
Development Program ◽  
The Sustainable Development ◽  
Factors Affecting ◽  
Future Goals ◽  
Conceptual Foundations ◽  
The Impact ◽  
The City

This chapter is devoted to the study of the role of ecological subsystem in the structure of the sustainable development program of smart city. The author suggests the logic of building the environmental strategy of the city as a long-term landmark of its sustainable development including the environmental mission, vision of the future, goals and priorities, programs and their implementation, target indicators for assessing results, and consequences of realization programs. Certain attention is paid to the city as an object of research with a focus on environmental problems. The characteristics of the factors affecting the development of the ecological situation in the city are shown. A system of criteria and indicators that can be used to assess the impact of the planned environmental activities is proposed.

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