scholarly journals Correlational and Experimental Effects of Online Apparel Shopping Behavior on Gaze Behavior, Appearance Attitudes, and Self-Worth in Women

2021 ◽  
Author(s):  
Ross C Hollett ◽  
Peta Michelle Panaia ◽  
Aimee Hope Smart
Keyword(s):  
Shopping Behavior ◽  
Protective Mechanism ◽  
Gaze Behavior ◽  
Negative Body Image ◽  
Facial Stimuli ◽  
Apparel Shopping ◽  
Natural Tendency ◽  
Self Worth ◽  
Short And Long Term ◽  
Self Objectification

Online apparel shopping is popular among women, with possible negative body image consequences, particularly when the website imagery is body-focused. We investigated both correlational and experimental effects of online apparel shopping on women’s (N = 113) explicitly and implicitly measured self-worth, appearance attitudes, and body gaze behavior. Correlational results showed that online apparel shopping correlates negatively with self-esteem, and positively with appearance attitudes and self-objectification. During a simulated online shopping activity, women who were exposed to a body-focused activewear website felt worse than usual about their looks, when compared to women who were exposed to a non-body focused casualwear website. Unexpectedly, exposure to the activewear website primed lower body gaze towards subsequent images of partially and fully clothed women. Furthermore, gaze behavior did not significantly correlate with any of the other measures. Given that women have a natural tendency to gaze at faces, the deprivation of facial stimuli in the activewear condition presumably led to a compensatory gaze effect, whereby subsequent attention toward bodies was comparably low, possibly as a protective mechanism. These results suggest potential implications of short- and long-term exposure to online apparel imagery, as well as highlighting the complexity of interpreting female gaze behavior.

Predictors of Self-Objectification in New Female Fitness Center Members

2012 ◽  
Vol 21 (1) ◽  
pp. 24-32 ◽  
Author(s):  
Ivanka Prichard ◽  
Marika Tiggemann
Keyword(s):  
Body Image ◽  
Disordered Eating ◽  
Young Women ◽  
Female Fitness ◽  
Negative Body Image ◽  
Fitness Center ◽  
Increased Risk ◽  
Exercising Women ◽  
Reasons For Exercise ◽  
Self Objectification

This study aimed to identify predictors of self-objectification among exercising women. A brief questionnaire incorporating demographic questions and measures of self-objectification was completed by 133 new female fitness center members (aged 16 to 68 years) upon joining a fitness center and 12 months later. Results demonstrated that young women who remained fitness center members had greater self-objectification at 12 months than women who ceased their memberships. Furthermore, both initial age and reasons for exercise predicted subsequent increases in self-objectification. Specifically, being younger, as well as being more motivated by appearance-related reasons to exercise, predicted self-objectification at 12 months. These findings suggest that young women exercising within the fitness center environment may be at an increased risk of developing self-objectification, one of the predictors of negative body image and disordered eating.

Apparel Shopping Behavior of Elderly Men and Women

1989 ◽  
Vol 68 (3_suppl) ◽  
pp. 1183-1189 ◽  
Author(s):  
Usha Chowdhary
Keyword(s):  
Shopping Behavior ◽  
Mail Order ◽  
Elderly Men ◽  
Men And Women ◽  
Older Consumers ◽  
Apparel Shopping ◽  
Good Selection

70 interested elderly (65 yr. and over) men and women participated in an investigation of older consumers' apparel-shopping behavior and satisfactions and dissatisfactions with available clothing and facilities. Analysis showed that the participants considered shopping ease, wide variety, and label/brand as some of the important factors while shopping for clothes. The respondents were satisfied with good selection, closeness of the mall, and reasonable sales. However, their dissatisfactions ranged from service to fit and size, youthful styles, and abundance of imported clothing. In-store displays, mail order catalogs, and window shopping were the most commonly used sources of apparel information. Several implications of the findings were discussed and suggestions for further research were made.

scholarly journals Inhibition of return regarding body images in women with shape/weight-based self-worth

2018 ◽  
Vol 9 (1) ◽  
pp. 204380871877897 ◽  
Author(s):  
Mimosa Forsyth ◽  
Elizabeth Rieger ◽  
Jason Bell
Keyword(s):  
Inhibition Of Return ◽  
The Body ◽  
Attentional Biases ◽  
Protective Mechanism ◽  
Body Images ◽  
High Group ◽  
Attentional Processes ◽  
Self Worth ◽  
Ideal Body ◽  
Low Levels

The present study examined attentional biases to female body images in young adult (aged 17–30 years) Caucasian females with high versus low levels of shape/weight-based self-worth. Using an inhibition of return (IOR) task, we measured how readily participants were able to disengage attention from nonthin and thin-ideal body images. In response to nonthin body images, the Low group (i.e., participants with low levels of shape/weight-based self-worth) displayed increased IOR toward the body images relative to the High group (i.e., participants with elevated shape/weight-based self-worth). Our results suggest that women with low levels of shape/weight-based self-worth possess a potential protective mechanism that allows them to more readily disengage attention from nonthin images compared to women who base their self-worth on shape/weight. These findings provide a new focus for investigating attentional processes in individuals at risk of eating disorders, as they relate to the ongoing processing of body-related imagery beyond initial attentional capture.

Gender effects on impulse buying behavior

2017 ◽  
Vol 7 (4) ◽  
pp. 1-12 ◽  
Author(s):  
Gyan Prakash ◽  
Sangeeta Sahney ◽  
Soujanya Kodati ◽  
Archana Shrivastava
Keyword(s):  
Business Models ◽  
Consumer Electronics ◽  
Gender Effects ◽  
Shopping Behavior ◽  
Purchase Behavior ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Content Type ◽  
Apparel Shopping ◽  
Over Time

Subject area Choice Behavior. Study level/applicability The case study deals with cross-gender analysis of impulse buying behavior in apparel shopping in India. Any extrapolation of this study to other markets should take into account that Indian consumers are price sensitive. The buying behavior in apparel shopping may not be directly related to other retail categories such as ready-to-eat food, consumer electronics, etc. Case overview Mr Khuswant Chaddha’s family business is in tatters. Market dynamics have changed over the years and his textile mill is no longer the cash cow it once was. His son, Gaurav Chaddha, a recent engineering graduate, plans to save the business by venturing into branded apparel retailing. A key component of this strategy is to figure out impulse shopping behavior in apparel purchases. The gender angle is used to better comprehend the differences in impulse buying emotions so that males and females can be targeted with greater success. A survey of shoppers belonging to suitable demographics is used as the backbone of this study. The analysis of the data presents several dilemmas in some critical business decisions. Expected learning outcomes The objectives of the case include: understanding how marketplaces change over time; realizing the fact that businesses should evolve over time and even highly profitable business models can become obsolete pretty fast; studying the factors which influence the choice of an apparel store; understanding impulse buying behavior and how gender plays a decisive role in it and analyzing post purchase behavior with respect to gender. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 8: Marketing.

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