scholarly journals Effects of consumer bargaining power on price flexibility of gari in Imo State, Nigeria

2020 ◽  
Vol 8 (11) ◽  
pp. 253-259
Author(s):  
Eze E. U. ◽  
◽  
Osuji E. E. ◽  
Keyword(s):  
Bargaining Power ◽  
Least Square ◽  
Unit Price ◽  
Primary Data ◽  
Market Information ◽  
Market Place ◽  
Imo State ◽  
Retail Prices ◽  
Price Trends ◽  
Price Flexibility

The study examined the effect of consumer bargaining power on price flexibility of gari in Imo State, Nigeria. Data were drawn from the three agricultural zones in the state. A functional market in each of the zones was randomly selected. Primary data were obtained by means of interview schedule (questionnaire) administered to consumers of gari at retailers’ shops. Data were analyzed using descriptive techniques and ordinary least square (OLS) multiple regression analysis. The result showed that mean weekly consumers unit price of gari was ₦47.340/kg with a mean weekly purchase of 5.5 kg/week. About 53.33% of gari consumers have a weak bargaining index of 18.09, while the mean bargaining power of gari is 64.09% and this gave a baseline for gari retail price. The result of multiple regressions showed that the co-efficient of price of substitute (X1) household size (X6) and consumers income (X7) are positive and have significant relationships with consumers’ bargaining power. Consumers’ awareness of their bargaining power and good understanding of marketing system and its modus operandi, price trends, formation and fixing could help them take their proper place as price givers and kings in the market place hence, this study recommends the need for consumers’ to improve their level of education in order reposition themselves to make good use of market information to their advantage in bargaining. Consumers should form co-operative societies through which they can share market information, buy gari in bulk to reduce retail prices and at the same time play a key role in price formation. Keywords: Bargaining power, consumers, retailers, price flexibility, gari commodity.

Effect of Consumer Bargaining Power on Price Flexibility of Rice in Imo State, Nigeria

2017 ◽  
Vol 4 (2) ◽  
pp. 188-192
Author(s):  
E. U. Eze ◽  
J. A. L. Effiong ◽  
E. E. Osuji ◽  
I. I. Ukoha
Keyword(s):  
Bargaining Power ◽  
Imo State ◽  
Price Flexibility

scholarly journals PROMOTING PERFORMANCE OF SMES ARCHITECTURAL FIRMS IN IMO STATE THROUGH APPLICATION OF COST ACCOUNTING SKILLS

2021 ◽  
Vol 9 (8) ◽  
pp. 168-174
Author(s):  
Miriam Chukwuma Uchegbu ◽  
Enyeribe Vivian Anuli ◽  
T.C. Okoro ◽  
Chigozie James Okereke
Keyword(s):  
Financial Performance ◽  
Null Hypothesis ◽  
Cost Accounting ◽  
Least Square ◽  
Primary Data ◽  
Record Keeping ◽  
Ordinary Least Square ◽  
Imo State ◽  
Ordinary Least Square Regression ◽  
Architectural Firms

This study investigated effects of cost accounting skills on performance of small and medium scale architectural firms in Imo state. Specifically, the study appraises cost accounting skills applied in contract costing and also relationship between efficient financial record keeping and financial performance of architectural firms in Imo state, two hypotheses were developed From the objectives. The population consists of owners of 50 architectural firms in Owerri metropolis, which also served as sample. Primary data was used with questionnaire structured in four point likert scale of very great extent (VGE), great extent (GE), very little extent (VLE) and little extent (LE). Cronbach Alpha reliability test was used to determine internal consistency of respondents responses and reliability co-efficient of 0.796. Data were analysed with ordinary least square regression model with SPSS stastitical tool version 20. Findings reveal that SMEs architectural firms … null hypothesis one was accepted with conclusion that SME architectural firms do not practice cost accounting skill in contract costing while null hypothesis two was rejected with conclusion that significant relationship exist between efficient financial record keeping and financial performance of the firms. The research therefore recommend that; architectural firms should apply cost accounting skills in their contract costing and also keep efficient financial record to enhance their performance.

MOTIVASI MEMEDIASI PENGARUH PELATIHAN DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT. TELKOM WITEL YOGYAKARTA

2020 ◽  
Vol 28 (1) ◽  
pp. 71-88
Author(s):  
Tyas Tunjung Sari ◽  
Pandu Nuansa Luhur
Keyword(s):  
Work Environment ◽  
Significant Influence ◽  
Structural Equation ◽  
Employee Performance ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Version 2.0 ◽  
Analyze Data

This study aims to determine the motivation of work to mediate the effect of training and work environment on employee performance at PT. Telkom Witel Yogyakarta Yogyakarta. The purpose of this study is to determine and analyze 1) the effect of training on employee performance at PT. Telkom Witel Yogyakarta 2) the effect of training on employee performance through motivation at PT. Telkom Witel Yogyakarta 3) the influence of the work environment on employee performance at PT. Telkom Witel Yogyakarta 4) the influence of the work environment on employee performance through motivation at PT. Telkom Witel Yogyakarta. This study uses primary data through research on 62 respondents. Structural Equation is used to analyze data, using PLS (Partial Least Square) version 2.0. The results of this study indicate that there are 1) positive and significant influence of training on employee performance 2) positive and significant influence of work environment on employee performance 3) positive and significant effect of training on employee performance through motivation 4) positive and significant influence of work environment on employee performance through motivation.

A Consuequence of Statisfaction and Loyalty: How Brand nd Purchase Intention Affect Its (An empirical study of Bengkulu)

2020 ◽  
Vol 7 (2) ◽  
pp. 61-70
Author(s):  
Fachri Eka Saputra ◽  
Fedyah Anggriani
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Purchase Intention ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Price Fairness ◽  
Online Questionnaire ◽  
Positive Effect ◽  
Descriptive Method

The purpose of this study as to determine how the effect of waterpark image and price fairness on customer satisfaction and its implications for customer loyalty at Waterpark Wahana Surya Bengkulu. The measurement of this study uses 14 indicator items which are distributed using an online questionnaire. The number of samples in this study were 136 respondents and the data were analyzed using SEM PLS (Partial Least Square). Date were collected using a questionnaire using a Likert scale. This research used descriptive method with a quantitative approach. The type of data used in this study is primary data. The results of this study prove that 1. waterpark image has a positive effect on price fairness, 2. Waterpark image has a positive effect on customer satisfaction, 3. Fairness of price has a positive effect on customer satisfaction, 4. Waterpark image has a positive effect on customer loyalty, 5. Fairness of price has a positive effect on customer loyalty, 6. Customer satisfaction has no effect on customer loyalty.

A Partial Least Square Structural Equation Modeling: Prestige Perception in Tourism

2020 ◽  
Author(s):  
Murat Kayak
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Equation Modeling ◽  
Destination Brand ◽  
The Relationship ◽  
Intention To Revisit ◽  
Brand Prestige

This study aims to investigate destination brand prestige, and to explore the mediating effects of destination brand worldness between destination brand prestige and intention to revisit. Research is designed to collect primary data from the Taiwanese tourists. Partial least squares structural equation modeling is used to test the effects. The research model is appropriately implemented in Smart PLS 3 and a full mediation has existed through the empirical findings. The study shows how destination brand worldness mediates the relationship between destination brand prestige and intention to revisit.

Analysis of Natural Resources and Environment, Politico-Economic Conditions and their influences on Tourist Behavioural Intentions in Hunza: Mediating effect of Tourist Satisfaction

2020 ◽  
Vol 4 (4) ◽  
pp. 55-74
Author(s):  
Faqeer Muhammad ◽  
Kifayat Ullah ◽  
Rehmat Karim
Keyword(s):  
Natural Resources ◽  
Structural Equation ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Mediating Effect ◽  
Economic Conditions ◽  
Primary Data ◽  
Equation Modeling ◽  
Tourist Satisfaction

This study aims to explore the influence of Natural Resources and Environment (NRE), Politico-Economic Conditions (PEC) on Tourist Behavioral Intension (TBI) in Hunza, Pakistan. The study further investigates the mediating role of Tourist Satisfaction (TS) on the given variables. Partial Least Square Structural Equation Modeling (PLS-SEM) technique has been applied to conceptualize the research frame and to test the proposed hypotheses. Primary data was collected by using convenient sampling technique for analysis from 220 tourists who visited tourism nucleus sites of Hunza. The finding of the study reveals that Natural resources and Environment, Politico-and Economic Conditions have a significant positive impact on Tourist’s Behavioral Intensions. Moreover, Tourist’s Satisfaction partially mediates the positive relationships among Natural Resources and Environment, Political & Economic Conditions and Tourist’s Behavioral Intensions. The findings of the study extend the understanding that presence of natural resources along with healthy environment and stable political & economic conditions of a destination are the key determinants for sustainable tourism development.

scholarly journals The Influence of Food Service Quality and Innovation Production on Local Product of Thailand: Study of Creative Agriculture

2020 ◽  
Vol 11 (5) ◽  
pp. 469
Author(s):  
Waleerak Sittisom ◽  
Thammarak Srimarut
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Food Service ◽  
Partial Least Square ◽  
Least Square ◽  
Raw Material ◽  
Primary Data ◽  
Local Product ◽  
Product Promotion

Creative agriculture is a vast and deep knowledge of a product from its preparation from raw material to the end consumer of the product. Hence creative agriculture deals with deep analysis, production process, and commercialization, of a product. The present study explored the relationship between food service quality, innovation in production, customers’ satisfaction, and local product promotion. Both the foodservice quality and innovation in production increase customer satisfaction and local product promotion. An increased level of customer satisfaction is also promising for the increment in local product promotion. A survey from 300 food engineers working with different food providing companies, were the respondents of the present study for the collection of primary data. Then, a statistical software, named Partial Least Square (PLS) was used for the finalization of the data analysis process. The results achieved from the data analysis were used for the accomplishment of the end results of the present study.

m-Learning Management System use during Covid-19

2021 ◽  
pp. 026666692110354
Author(s):  
Akhmad Habibi ◽  
Mohd Faiz Mohd Yaakob ◽  
Ahmad Samed Al-Adwan
Keyword(s):  
Distance Education ◽  
Technology Acceptance ◽  
Management System ◽  
Learning Management System ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Primary Data ◽  
Equation Modeling ◽  
Learning Management

The current study examined factors affecting higher education students’ use of a mobile-based Learning Management System (m-LMS) for distance education during the Corona Virus Disease 2019 (Covid-19). A survey instrument based on the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) was established and validated. The primary data were gathered from 1032 responses. The data were computed in SmartPLS 3.2. Partial Least Square Structural Equation Modeling (PLS-SEM) procedures were conducted to assess the measurement and structural models. The proposed model is valid and reliable. Findings of the study show that relationships emerge in seven out of ten hypotheses. The strongest relationship is between Perceived Usefulness and Attitude while the weakest exists between Perceived Ease of Use and Attitude. This study emphasizes awareness about the use of m-LMS in education, especially during distance education due to pandemics like Covid-19. The model is expected to provide a useful base for future academicians interested in conducting similar topics of research.

Analysis of Role of Digital Marketing to Improve Brand Image through Brand Equity at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, Medan

2021 ◽  
Vol 8 (8) ◽  
pp. 696-703
Author(s):  
Yandri Rezziansyah Sitompul ◽  
Nisrul Irawati ◽  
Rulianda Purnomo Wibowo
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Digital Marketing ◽  
Primary Data ◽  
Original Sample ◽  
The Public ◽  
Good System

Digital marketing is a marketing process that utilizes online channels (internet) to introduce, educate, branding and also establish communication with customers and the form of online channels can be in the form of websites or applications on mobile phones. The formulation of the problem in this study are: (1) Does Digital Marketing affect the formation of Brand Image at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, Medan; (2) Does Digital Marketing affect the establishment of Brand Equity at PT Pegadaian (Persero) Sub Branch Labuhan Deli, Medan; (3) Does brand equity affect the formation of brand image in PT Pegadaian (Persero) Sub Branch Labuhan Deli, Medan; (4) Does Digital Marketing affect the formation of Brand Image through Brand Equity at PT Pegadaian (Persero) Sub Branch Labuhan Deli, Medan. The type of research used in this study is a descriptive method with a correlational type using a quantitative approach, using two types of data collection, namely secondary data and primary data by taking a sample of 130 respondents, which is carried out by testing the validity and. reliability test, and using data analysis methods, namely descriptive analysis and Structural Equation Model - Partial Least Square. The results show that (1) Digital Marketing has a positive and significant effect on Brand Image, in the sense that Digital Marketing at PT Pegadaian (Persero) Labuhan Deli Sub-Branch has a good system so that the company's brand image can be understood and remembered by the public or customers who transact using pawn services; (2) Digital Marketing has a positive and significant effect on Brand Equity, in the sense that Digital Marketing at PT Pegadaian (Persero) Labuhan Deli Sub-Branch has a good system so that the company's brand equity can be accepted and easily remembered by the public or customers who transact using pawn services based on marketing and financial activities; (3) partially the Brand Equity variable has a positive and significant influence on Brand Image, in the sense that if customers are interested in the digital Pegadaian brand at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, the brand image of the product will also increase; (4) the digital marketing variable (X) has a simultaneous effect on brand image (Y) through brand equity (Z), where the original sample value (Original Sample) is 0.244, the t-statistic value is 4.955 and the p-values is 0.000, then the brand equity variable (Z) is able to mediate the relationship of digital marketing variable (X) to brand image (Y). Keywords: Digital Marketing, Brand Image, Brand Equity.

Analysis of External Environtmental Forces and Company Resources Its Influence on Strategic Orientation, Absorptive Capability and Value Creation and Their Implication on Business Performance: A Survey on Courier Services Companies in Indonesia

2015 ◽  
Vol 3 (1) ◽  
pp. 65-74
Author(s):  
Hana Suryana
Keyword(s):  
Value Creation ◽  
Business Performance ◽  
Service Industry ◽  
Positive Impact ◽  
Partial Least Square ◽  
Model Verification ◽  
Strategic Orientation ◽  
Least Square ◽  
Primary Data ◽  
Courier Service

Objective - Explore the data and information on External Environmental Forces and Company Resources on Strategic Orientation, Absorptive Capability, Value Creation and their implication on Business Performance of courier service industry in Indonesia. Methodology/Technique - The nature of this research is descriptive and verification. The unit of analysis is the courier service industry, and a sample of 72 courier companies from various regions in Indonesia. The time horizon is cross-sectional, where the research is done at a certain time. Primary data is collected by a questionnaire and interviews with management of the companies and stakeholders. The analysis is done by using the model verification Partial Least Square (PLS). Findings - Company Resources have the positive impact on Absorptive Capability to increase Value Creation and Business Performance.However, the magnitude of the influence is faced with the problems of in optimal development of Company Resources on the aspects of tangible and intangible assets. The condition makes companies could not optimize in Absorptive Capability as well as Value Creation to improve Business Performance. Novelty - It was very few articles discussing the comparison of the psychological determinants of online self-disclosure and privacy issues between Polish and Indonesian. Type of Paper - Empirical Keywords : Absorptive Capability, Business Performance, Company Resources,External Environmental Forces, Strategic Orientation, Value Creation.

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