scholarly journals Viral Marketing and Its Creation

2020 ◽  
Vol 6 (1) ◽  
pp. 270-273
Author(s):  
A. Uchevatkin ◽  
V. Smirnov
Keyword(s):  
Practical Knowledge ◽  
Viral Marketing ◽  
Viral Advertising

The article deals with theoretical and practical aspects of viral marketing. Based on the analysis of theoretical material, as well as practical knowledge about this topic, a number of measures for the development and creation of viral advertising were proposed.

A Literature Review on the Viral Advertising Narrative Structure

2019 ◽  
pp. 1363-1379
Author(s):  
Murat Koçyiğit
Keyword(s):  
Social Media ◽  
Early Stage ◽  
Narrative Structure ◽  
Viral Marketing ◽  
Stage Of Development ◽  
Online Social Media ◽  
Central Platform ◽  
Social Messages ◽  
Advertising Content ◽  
Viral Advertising

Viral advertising relies on consumers' transmitting the message to other consumers within their online social media. Viral advertising is controlled by consumers and is less under the control of advertisers and brands (Petrescu, 2014). Consumers receive the link or the advertising content and pass it along through e-mail or posting it on a blog, microblog, podcast, wiki, form, webpage, and social media profile. Advertising narrative in traditional media has changed with viral ads. In the narrative of viral advertising is more emotional, romantic, humorous, sexual and contains social messages. This study was conducted to examine the Brands' viral advertising narrative. Viral advertising is at an early stage of development and much of the current viral marketing communication literature research is concerned with understanding the motivations and behaviours of those passing-on email messages. No longer the preserve of offline communication strategists, it is becoming a central platform for interactive marketing communications (Cruz & Fill, 2008).

Viral Marketing – Strategies For Business Promotion

GIS Business ◽  
2020 ◽  
Vol 15 (1) ◽  
pp. 1-9
Author(s):  
Esther Silvia ◽  
S. Rabiyathul Basariya
Keyword(s):  
Marketing Strategies ◽  
Viral Marketing ◽  
Focal Points ◽  
The Web ◽  
Viral Advertising

Viral advertising utilizes electronic interchanges to trigger brand messages all through a far reaching system of purchasers. The procedure is regularly depicted as an arbitrary ground-up wonder over which advertisers have little control. In any case, an examination of fruitful viral showcasing cases distinguishes various procedures supporting this disordered wonder, giving knowledge into how advertisers can utilize it to position their brands, change their picture, and increment selection rates. With the development and advancement of the Web, electronic associate - to – peer referrals have turned into a critical wonder, and advertisers have attempted to abuse their potential through viral showcasing effort. In the meantime, spam and email based infections have jumbled electronic correspondences, making viral showcasing effort tricky and testing to convey. In this paper, the scientist attempted to distinguish the cause of viral showcasing, viral advertising in India, its significance, its components, focal points and inconveniences of viral showcasing and viral promoting methodologies to advance the business.

A Literature Review on the Viral Advertising Narrative Structure

2017 ◽  
pp. 167-183 ◽  
Author(s):  
Murat Koçyiğit
Keyword(s):  
Social Media ◽  
Early Stage ◽  
Narrative Structure ◽  
Viral Marketing ◽  
Stage Of Development ◽  
Online Social Media ◽  
Central Platform ◽  
Social Messages ◽  
Advertising Content ◽  
Viral Advertising

Viral advertising relies on consumers' transmitting the message to other consumers within their online social media. Viral advertising is controlled by consumers and is less under the control of advertisers and brands (Petrescu, 2014). Consumers receive the link or the advertising content and pass it along through e-mail or posting it on a blog, microblog, podcast, wiki, form, webpage, and social media profile. Advertising narrative in traditional media has changed with viral ads. In the narrative of viral advertising is more emotional, romantic, humorous, sexual and contains social messages. This study was conducted to examine the Brands' viral advertising narrative. Viral advertising is at an early stage of development and much of the current viral marketing communication literature research is concerned with understanding the motivations and behaviours of those passing-on email messages. No longer the preserve of offline communication strategists, it is becoming a central platform for interactive marketing communications (Cruz & Fill, 2008).

scholarly journals TRUST ON VIRAL ADVERTISING MESSAGES AND ITS IMPACT ON CONSUMERS ATTITUDE

2020 ◽  
Vol 12 (1) ◽  
Author(s):  
Arun S. R. ◽  
Arul M.
Keyword(s):  
Statistical Methods ◽  
Significant Relationship ◽  
Viral Marketing ◽  
Consumer Attitude ◽  
Inferential Statistics ◽  
Growing Body ◽  
Chennai City ◽  
Viral Advertising

The purpose of this paper is to contribute to the growing body of research on viral advertising messages which is based on viral marketing, while concentrating on trust of viral advertising messages and its effect on consumer attitude. The population of this study is who purchased products through viral advertising in Chennai city, the sample is 635 respondents. In order to measure the variables used in this research, a questionnaire was used. Also, Statistical methods were used for the analysis of final descriptive and inferential statistics. The findings showed that there is a significant relationship between the trust on viral message and consumer attitude.

scholarly journals The Trust of Viral Advertising Messages and Its Impact on Attitude and Behaviour Intentions of Consumers

2016 ◽  
Vol 8 (5) ◽  
pp. 136 ◽  
Author(s):  
Mahmood Jasim Alsamydai
Keyword(s):  
Statistical Analysis ◽  
Consumer Behavior ◽  
Customer Behavior ◽  
Viral Marketing ◽  
Future Studies ◽  
Marketing Technology ◽  
Behavior Intention ◽  
Growing Body ◽  
And Behavior ◽  
Viral Advertising

<p>The purpose of this paper is to contribute to the growing body of research on viral advertising messages which is based on viral marketing, while concentrating on trust of viral advertising messages and its effect on attitude and consumer behavior intention. To achieve the objectives of this study, we used marketing technology and techniques specific to viral marketing. The implementation of the study depended on a questionnaire (with 27 items) used to collect the required data from 305 customers. The information collected was based on a primary exploration study with the purpose of constructing and designing a study model.</p><p>Six hypotheses were proposed based on literature related to viral marketing, viral advertising messages and behavior intention. The study model was divided into six dimensions. The first four was concerned with trust of viral advertising messages, the fifth with attitude and customer behavior intention, while the sixth focused on the correlation between components of the study model.</p><p>Many descriptive statistical methods were used, e.g., one sample T-test, Pearson’s Correlation for the statistical analysis. The indicated results accepted all six hypotheses (assumed for each dimension). Consequently, there was an impetus to achieve trust of viral advertising messages on all attitudes and customer behavior intention.</p><p>Although this study was limited, it tried to use many factors to test trust effect of viral advertising messages on attitudes and consumer behavior intention. It is considered as an attempt that can be developed for future studies.</p>

scholarly journals Marketing Technologies as an Instrument to Activate the Development of Domestic Enterprises

2020 ◽  
Vol 11 (514) ◽  
pp. 467-472
Author(s):  
M. Y. Serpukhov ◽  
◽  
A. O. Nesterenko ◽  
Keyword(s):  
Practical Knowledge ◽  
Marketing Research ◽  
Viral Marketing ◽  
The Novel ◽  
Marketing Environment ◽  
Event Marketing ◽  
Economic Entity ◽  
Positioning Analysis ◽  
Sustainable Competitive Advantages ◽  
Competitive Rivalry

The modern Ukrainian marketing environment at the present stage undergoes both changes and introduction of new practical knowledge. But one of the necessary conditions for the effective functioning of any economic entity is the active use of marketing instruments to achieve its own socio-economic goals. The revival of the activation of domestic firms in international markets is a complex process that requires systematic marketing research, determination of potential and creation of sustainable competitive advantages. Therefore, the shortest and fastest way to launch this process is to introduce marketing technologies. This topic is relevant because currently our market does not pay enough attention to the promotion of the latest technologies for Ukrainian enterprises and uses their classic list without observing the stages. The article is aimed at exploring the possibilities of using marketing technologies to activate the development of domestic enterprises. Statistics on the use of marketing technologies in Ukraine are analyzed. Both the classical and the novel marketing technologies are examined, the classic ones being: segmentation, targeting, positioning, analysis, forecasting; the novel being: viral marketing, event marketing, Internet marketing. The concept and essence of these technologies are disclosed in view of practical content. The advantages of modern marketing technologies in competitive rivalry are determined; it is specified, why more and more enterprises prefer marketing technologies when creating new products. The main factors that facilitate the introduction of marketing technologies for Ukrainian enterprises are allocated and systematized. The advantages of each proposed marketing technology are outlined. The stages of introduction of technologies into the market of Ukrainian enterprises are characterized, recommendations on improving approaches to their implementation are provided.

VIRAL MARKETING IN SOCIAL NETWORKS

2019 ◽  
Vol 5 (5) ◽  
Author(s):  
Elena Gerasikova ◽  
Milena Ischenko ◽  
Olga Saenkova ◽  
Nataliya Yasenkova
Keyword(s):  
Social Networks ◽  
Viral Marketing

Development of an Instructional Model for Practical Knowledge Improvement of Pre-Service Teachers

2012 ◽  
Vol 51 (3) ◽  
pp. 455-470 ◽  
Author(s):  
Suk-Woo Kim ◽  
이서우 ◽  
조은래 ◽  
이정아 ◽  
Sung A Jung
Keyword(s):  
Practical Knowledge ◽  
Instructional Model

Techniques of Viral Marketing

2019 ◽  
Vol 118 (6) ◽  
pp. 97-99
Author(s):  
Arockia Jeyasheela A ◽  
Dr.S. Chandramohan
Keyword(s):  
Social Media ◽  
Real Time ◽  
Word Of Mouth ◽  
Viral Marketing ◽  
Consumer Perception ◽  
Key Word ◽  
The Right ◽  
A Company

This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities). The right viral message with go to right consumer to the right time. Viral marketing is easy to attract the consumer. It is most important advertising to consumer. It involves consumer perception, organization contribution, blogs, SMO (Social Media Optimize), SEO (Social Engine Optimize). Principles of viral marketing are social profile gathering, Proximity Market, Real time Key word density.

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