EFFECT OF HUMAN RESOURCE PRACTICES ON EMPLOYEES’ BEHAVIOURAL OUTCOME IN NLC INDIA LTD

Human Resource is the important strength for any organization in achieving competitive circumstances. Governing the human resources is very challenging as compared to managing technology or capital and for its successful administration, company requires effective HRM structure. There are various research is conducted on human resource practices in various companies with different HR aspects but studies relating to employees’ behavioural outcome are not studied especially in public sector concern. The researcher framed a conceptual framework and the present study was conducted on “effect of human resource practices on employees’ behavioural outcome in NLC India Ltd”. The study focuses on various Dimensions of HR Practices and it is categorized as independent variable. Dimensions of HR practices are ability/skill practices, motivational practices and opportunities to participate in practices. The Descriptive research design has been adopted and it fulfills the objectives of the present study. The data collected from the employees of NLC India Limited. The researcher approached sample of 700 respondents. Among them 600 respondents were considered to be fit for further analysis. Hence the sample 600 is considered for the research. ANOVA, t-test, multiple regression, path analysis is used to describe relationship between variables. Hence the results showed that the HR practices influences employees behavioural outcome.

TRADITIONAL PROCUREMENT Vs PUBLIC, PRIVATE PARTNERSHIP MODEL – A Solution Based Approach for Indian Sub Continent

Infrastructure development creates enough economic activities and development that have direct impact on socio economic development and overall national development. However, the role of traditional procurement / government spending on this sector has been under tremendous stress due to limited availability of resources. Public and private model and 100% private investments have been in vogue since couple of decades. The empirical government data projects a negligible or poor contribution of private sector, for various reasons though. The infrastructure gaps are still large and bridging those gaps will require tackling several problems, in terms of additional. This paper evaluates the current investment scenario and provide for radical changes in thought process and approach towards improving private participation in nation infrastructure building. One such approach is creating a national stock exchange for all private and public infrastructure investments and tagging this segment with organised industry profile. A CaaS (Construction As A Service) concept is being proposed to effectively utilise the limited resources and to avoid overlapping wasteful expenditures through pooling and shared services and on demand model. While it is not imperative to impress upon the establishment and public alike about the importance of private participation in infrastructure investments, it is order of the day to convince them about the real return on investments that they would commit. Similarly, bringing in public at large to participate in investing in infrastructure, a radical change will happen for good and the nation progress.

IMPACT OF DYNAMIC CAPABILITIES ON SMALL AND MEDIUM ENTERPRISES PERFORMANCE IN A VOLATILE ENVIRONMENT AS MODERATED BY ORGANIZATIONAL INERTIA

In Sri Lanka especially in Batticaloa, the studies related to dynamic capabilities, organizational inertia and organizational performance are rare and there is need to fill this empirical gap by investigating the influence of the dynamic capabilities of small and medium enterprises (SMEs) on organizational performance, and the interaction between dynamic capabilities and organizational inertia in a volatile environment. Therefore, this study has been undertaken to examine the relationship among these three variables and to assess the moderating role of organizational inertia in relationship between dynamic capabilities and organizational performance. The findings indicated that the variables have significant relationships among them and further findings of this study revealed that organizational inertia negatively moderates the relationship between dynamic capabilities and organizational performance of SMEs in Manmunai North Divisional Secretariat in Batticaloa District. By addressing the findings of this study SME owners could try to reduce the inertia in their business by which the relationship between dynamic capabilities and performance can be induced and this lead the businesses in achieving competitive advantages.

SUSTAINING COMPETITIVE ADVANTAGE THROUGH HRM: DEVELOPING STRATEGIC INTENT

Purpose: This research consolidates existing literature and presents a conceptual framework for strategic human resources management (SHRM). The paper posits that SHRM provides sustained competitive advantage to organizations. Using the lens of „strategic intent? the paper highlights how „having strategic intent? can enable optimal implementation of HRM best practices and policies leading to implementation of strategic HRM and sustained competitive advantage for the organization. Design: This research reviews existing theories in SHRM and uses a detailed case study based on Southwest airlines to highlight some best practices in HRM that make HRM strategic and provide sustained competitive advantage. Findings: This research has used the lens of strategic intent to convey that HRM best practices can be successfully implemented when they integrate with organizational strategy and a mindset of strategic intent. Originality: This research consolidates the existing literature and highlights some of the best practices in HRM and details how they provide sustained competitive advantage to the organization. Implications: The findings in this research are significant and relevant for HR professionals and senior business leaders as it signifies that HRM has economic value which compounds to create present and future worth for the organization and all its stakeholders.

TRUST ON VIRAL ADVERTISING MESSAGES AND ITS IMPACT ON CONSUMERS ATTITUDE

The purpose of this paper is to contribute to the growing body of research on viral advertising messages which is based on viral marketing, while concentrating on trust of viral advertising messages and its effect on consumer attitude. The population of this study is who purchased products through viral advertising in Chennai city, the sample is 635 respondents. In order to measure the variables used in this research, a questionnaire was used. Also, Statistical methods were used for the analysis of final descriptive and inferential statistics. The findings showed that there is a significant relationship between the trust on viral message and consumer attitude.

EXAMINING CUSTOMER SATISFACTION AMONG JIO TELECOMMUNICATION SERVICE USERS

India’s telecommunication network, by number of telephone users and internet user base, is the second largest in the world. There are different providers of cell phone services in our country and they play an important role in meeting the needs of customers. Jio has gained a significant market share and has accomplished numbers that look to attain competitiveness over a decade. It is the only network in India that is 4G only and its USP is the free services it provides. As part of its 4G offerings, Jio released a bundle of multimedia applications on Google Play in May 2016. While the apps are available for all to download, a user would need a Jio SIM card for them. A computer network or a data network is the digital telecommunication network that enables Reliance JIO Limited a subsidiary of Reliance Industry Limited to provide resources. Reliance JIO Limited is India’s largest private sector company, which is the first telecom operator to hold a unified licence for pan India. The business offers all communications services except satellite-serviced global mobile personal contact. This research includes examining consumer satisfaction with the Jio network and gathering data from 50 respondents with the aid of a convenient sampling technique. From its research, this study suggests improving network coverage and call connectivity.

INSIGHTS FROM ONLINE CONSUMER REVIEWS [OCR] FOR ‘COVID19 GENERATION PRODUCTS’

Purpose: The pandemic virus spread COVID19 drives the use of sanitizers and masks. To broaden the online review characteristics like review length, star rating and sentiment scores for the masks and sanitizers, the product reviews are analysed through text analytics procedures on the time stamp from March 2020 to June 2020. Design /methodology /approach: With a specific set of research variables and hypotheses, the study fits into a descriptive research design. From the online product reviews of masks and sanitizers, random reviews are collected. In addition to the star rating in the consumer reviews, we have computed review length and sentiment scores. The review characteristics like review length, star rating and the sentiment scores are analysed across the time intervals [Before March 2020, March/April 2020, May 2020 and June 2020]. Findings: From the masks and sanitizer data, we have found that the review lengths are varying significantly for masks on the time stamp. The star rating assigned and sentiment scores of the reviews have seen a decreasing trend in the timeline for the masks and sanitizer. Originality: Research work addressing the product categories like masks and sanitizersis a new study context. The star ratings and the sentiment scores from the online reviews of the consumers for the masks and sanitizers are unique contributions from this research work.

IMPACT OF WORK LIFE BALANCE ON EMPLOYEE PERFORMANCE WITH REFERENCE TO APPAREL COMPANY INSRI LANKA

Work Life Balance (WLB) is such change introduced in the organizations. As a significant contribution to an organization success, flexible working arrangement (FWA), employee assistance programs (EAP) and Leave of WLBPs have emerged as significant antecedents of employee performance. The main purpose of this paper is to investigate the impact of work life balance on employee performance with reference to Apparel Company in Sri Lanka.A survey was carried out among executive and non - executive employees who are work in Selected Apparel Company in Sri Lanka. Selected 351 executive and non – executive employees who are working in MAS Active Trading Linea Intimo (pvt) Ltd – Biyagama BOI zone. The findings indicated that the flexible working arrangement, employee assistance programs and leave are in high level in MAS Active Trading Linea Intimo (pvt) Ltd. And also the results showed that leave have strong positive relationship with employee performance while flexible working arrangement and employee assistance programs have moderate positive significant relationship with employee performance. Altogether work life balance strong positively influence on employee performance.

MANAGERIAL SKILL DEVELOPMENT FOR SELF-HELP GROUP MEMBERS IN CUDDALORE DISTRICT, TAMILNADU

SAP- Special Assistance Programme is sanctioned to Department Of Business Administration, Annamalai University during the year 2013 for the period of five years 2013 -2018. SAP –DRS 1 is sanctioned by UGC to academic institutions who have the eligibility to receive. Dept. Of Business Administration applied for SAP got selected in the Interview conducted by UGC. The Co-ordinator Dr.N.Panchanatham and Deputy co-ordinator Dr.M.Jeyakumaran faculty members of the department carried out the SAP programme. The department was sanctioned Rs.55 lakhs under SAP programme by UGC. Recurring grant of Rs33 lakhs for the period of five years and Nonrecurring grant of Rs.22 lakhs. The recurring grant was utilised by the department by conducting a National level seminar and purchase of Books for the Library and non recurring grant is was utilised in built up of an Hi – tech computer lab and Self-help-group Training hall for the department. The SAP programme is intended with an objective to impart Managerial skill development for SelfHelp-Group members of Cuddalore district. The department of Business administration is aimed at to fully utilise the resources for the successful completion of the SAP project.