scholarly journals INFLUENCE OF AWARENESS, PERCEIVED IMPORTANCE, AND PERCEPTION TOWARD OTHERS ON INTENTION TO IMPLEMENT RESPONSIBLE TOURISM MARKETING

2019 ◽  
Vol 1 (1) ◽  
pp. 10
Author(s):  
Ike Janita Dewi
Keyword(s):  
Small And Medium Enterprises ◽  
Tourism Industry ◽  
Tourism Marketing ◽  
Perceived Importance ◽  
Medium Enterprises ◽  
Responsible Tourism

This research aims at examining influence of awareness and perceived importance on intention toimplement responsible tourism marketing, moderated by perception towards other tourismstakeholders. Respondents of the research were 157 tourism Small and Medium Enterprises(SMEs) in Indonesia. Results show that while levels of awarenes and perceived importance werehigh, perception towards others and intention to implement responsible tourism marketing werelower. Further, awareness and perceived importance influenced positively intention to implementthe concept. The influence of awareness on intention to implement was moderated by perceptiontowards other stakeholders. This indicates that tourism industry is systemic where actions ofstakeholders are highly interdependent. Individual stakeholder’s decision to adopt of a certainconcept/strategy depends on others’ decision to also adopt it, despite the importance of suchactions perceived by him/her individually.

Overview on SMEs Family-run Local Coffee Shop in Malaysia: Challenges and Determinants of Survival

2013 ◽  
Vol 64 (2) ◽  
Author(s):  
Wai Choong Foo ◽  
Norkhairul Hafiz Bajuri ◽  
Kuan Yew Wong
Keyword(s):  
Food Industry ◽  
Small And Medium Enterprises ◽  
Tourism Industry ◽  
Intangible Cultural Heritage ◽  
Coffee Shop ◽  
Fierce Competition ◽  
Medium Enterprises ◽  
New Generation ◽  
Coffee Shops ◽  
General Association

Recently, The Tourism Minister has challenged the Malaysia-Singapore Coffee Shop Proprietors General Association to publish a booklet with a list of 100 best kopitiams in Malaysia to promote the nation’s unique coffee shop trade to the world. Local coffee shops (kopitiams) are the intangible cultural heritage that are successful in guarding their traditional recipe, thus an adequate review on local coffee shops is significant as they can use this opportunity to benefit from the country’s expanding tourism industry. In essence, this paper provides an overview of the Small and Medium Enterprises (SMEs) family-run local coffee shop businesses. An attempt was made to identify the challenges of local coffee shops (kopitiams) from literature review. These challenges include lack of interest from the new generation to take over those businesses, fierce competition in food industry, and change of consumer demand. Furthermore, this paper also helps to understand the determinants of local coffee shop survival.

Local Resources to Compete in the Global Business

2015 ◽  
pp. 119-141 ◽  
Author(s):  
Mario Tani ◽  
Ornella Papaluca
Keyword(s):  
Small And Medium Enterprises ◽  
Local Area ◽  
International Markets ◽  
Tourism Industry ◽  
Sustainable Competitive Advantage ◽  
Resource Base ◽  
Change Factors ◽  
Local Resources ◽  
Tourism Product ◽  
Medium Enterprises

This chapter analyzes the role of local area resources in the global hospitality market as a way for small and medium enterprises to create a portfolio of distinctive resources to reach a sustainable competitive advantage position in the international markets. After a brief introduction on the tourism industry and its main change factors the chapter adopts a resource base and market-driven approach in order to identify resources role in shaping competitive advantages. The chapter discuss a case-study on a successful example of diffused hotel in Abruzzo, Italy, identifying the core resources and those needed to support them in creating a successful tourism product.

A Semantic Web Service Based Middleware for the Tourism Industry

2010 ◽  
pp. 189-211 ◽  
Author(s):  
Yildiray Kabak ◽  
Mehmet Olduz ◽  
Gokce B. Laleci ◽  
Tuncay Namli ◽  
Veli Bicer ◽  
...  
Keyword(s):  
Web Services ◽  
Semantic Web ◽  
Web Service ◽  
Small And Medium Enterprises ◽  
Tourism Industry ◽  
Mapping Tool ◽  
Service Consumer ◽  
Hotel Chains ◽  
Medium Enterprises ◽  
The Web

Currently in the travel domain, most of the travel products are sold through global distribution aystems (GDSs). Since only major airline companies or hotel chains can afford to join GDSs, it is difficult for small and medium enterprises to market their travel products. In this chapter, we describe a middleware, called SATINE, to address this problem. In the SATINE middleware, existing travel applications are wrapped as Web services. Web services, as such, is of limited use because the service consumer must know all the details of the Web service like the functionality of the Web service (what it does) and the content and the structure of input and output messages. Therefore, we annotate both the service functionality and the service messages with Web ontology language (OWL) ontologies. Service functionality ontology is obtained from the “Open Travel Alliance (OTA)” specifications. Service message ontologies are automatically generated from the XML schema definitions of the messages. These local message ontologies are mapped into one or more global message ontologies through an ontology mapping tool developed, called OWLmt. The mapping definitions thus obtained are used to automatically map heterogeneous message instances used by the Web service provider and the consumer using a global ontology as a common denominator. This architecture is complemented by a peer-to-peer network which uses the introduced semantics for the discovery of Web services. Through the SATINE middleware, the travel parties can expose their existing applications as semantic Web services either to their Web site or to Web service registries they maintain. SATINE middleware facilitates the discovery and execution of these services seamlessly to the user.

scholarly journals Corporate Social Responsibility Among Travel and Tour Operators in Nepal

2019 ◽  
Vol 11 (10) ◽  
pp. 2771 ◽  
Author(s):  
Rojan Baniya ◽  
Brijesh Thapa ◽  
Min-Seong Kim
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Small And Medium Enterprises ◽  
Tourism Industry ◽  
Business Practices ◽  
Travel And Tourism ◽  
Responsible Business Practices ◽  
Medium Enterprises ◽  
Corporate Social ◽  
Csr Engagement

Travel and tour operators (TTOs) have become increasingly and positively engaged in Corporate Social Responsibility (CSR) due to increased consumer awareness and responsible business practices. However, CSR engagement has not fully permeated the travel and tourism industry in Nepal as it is still considered ambiguous. There is a need to identify baseline knowledge, and to institute programs and policies for CSR engagement. This study formulated a conceptual model to empirically test the relationship between perceptions of CSR (comparative, benefits and favorability) and its association with the importance, participation and future engagement intentions among TTOs in Nepal. Data were collected via a questionnaire among TTO (n = 138) that were registered with the National Association of Tour and Travel Agents. Based on the results, CSR was deemed to be important due to customers’ favorability toward organizations that implemented related activities. This relationship influenced CSR participation and subsequently led to future intentions to engage. Overall, it was apparent that the TTOs which were essentially small and medium enterprises were focused on CSR implementation largely due to customers’ pressure and/or demand. This study provides knowledge to devise appropriate strategies to drive CSR implementation in the tourism industry via TTO in Nepal.

scholarly journals The financing of SMEs in the Spanish tourism sector at the onset of the 2008 financial crisis: Lessons to learn?

2020 ◽  
pp. 135481662092195
Author(s):  
Pablo Moya-Martínez ◽  
Raúl Del Pozo-Rubio
Keyword(s):  
Financial Crisis ◽  
Capital Structure ◽  
Small And Medium Enterprises ◽  
Tourism Industry ◽  
2008 Financial Crisis ◽  
Tourism Sector ◽  
Medium Enterprise ◽  
Main Factors ◽  
The 2008 Financial Crisis ◽  
Medium Enterprises

Small and medium enterprises (SMEs) are a powerful economic engine in many European countries. Moreover, tourism SMEs are particularly important in the economies of countries in southern Europe due to the climate and sociodemographic situation, among other reasons. In Spain, specifically, these enterprises are a vital economic asset. Nonetheless, neither the importance of SMEs in the tourism industry nor the main factors that influence their capital structure have been sufficiently studied. We used panel data methodology with a regression model to analyse the capital structure of SMEs in the tourism sector at the onset of the 2008 financial crisis. Our results show the significance of SMEs within the tourism industry as well as the need to take into account the main factors that influence their capital, which are type (micro, small or medium enterprise), profitability, number of employees and size (logarithm of total assets). Furthermore, despite the robustness of these companies, they have been affected by the crisis. This study is of great interest as it provides indicators to understand the strength of tourist SMEs to confront potential crises.

scholarly journals A Research for Feasibility Analysis and Model Building of e-Tourism Industrial Value Chain with Cooperation of Industry, Government and University in Taiwan

2020 ◽  
Vol 10 (2) ◽  
pp. 135-144
Author(s):  
Shun-Fa Hsu ◽  
◽  
Yi-In Lee ◽  
Ching-Tzu Hsu ◽  
Chih-Hua Chen ◽  
...  
Keyword(s):  
Value Chain ◽  
Model Building ◽  
Small And Medium Enterprises ◽  
Tourism Industry ◽  
Ministry Of Education ◽  
Technological Universities ◽  
Industrial Value Chain ◽  
Ict Industry ◽  
National Industry ◽  
Medium Enterprises

This paper investigates the technical resources of cooperation of industry, government and university, and how industrial value chains (IVC) in e-tourism industry develop in such collaboration. First, the chance of cooperation between small and medium enterprises (SMEs) in tourism industry and information technology developers were discovered inside the national industry policies of Taiwan, and local technological universities could play a key role inside as an official resource importer. Then, theoretical feasibility of industry-government-university cooperation in e-tourism and IVC were testified to build the core concept of e-tourism IVC model with cooperation of industry, government and university. Furthermore, based on prospective framework in e-tourism, the research team, consisting of professionals in various fields, put the concept into practice by endeavoring to collaborate with enterprises in tourism and information and communication technology (ICT) industry. After complying with requirements of grant applying programs, the team acquired funds of 570,000 NTD from Ministry of Education (MOE), companies and universities, making this cooperation model preliminarily practical. As stated above, e-tourism IVC model with cooperation of industry, government and university is an applicable university-industry cooperation (UIC) model technological universities can utilize to enhance competitiveness of ICT and tourism industries, as well as SMEs.

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