scholarly journals Operationalizing Behavior Change Theory as Part of Persuasive Technology: A Scoping Review on Social Comparison

2021 ◽  
Vol 3 ◽  
Author(s):  
Mailin Lemke ◽  
Roelof A. J. de Vries

Theories from psychology or the social sciences are commonly used as a starting point when designing persuasive technologies that aim to evoke a specific behavior change. Ideally, using these theories would (1) help guide the design of the persuasive technology and (2) help evaluate and inform the theory. In this paper, we focused on the first aspect and looked at how papers report on how a theory guided the design of persuasive technology. We performed a scoping review focused on the operationalization of social comparison theory as part of persuasive design. We chose social comparison due to its ubiquitous use in persuasive design as well as its potential positive or negative influence on the user. The former requires careful consideration in a persuasive design prototype. We focused on the proceedings of the Persuasive Technology conference from 2006 to 2020 to gain an understanding of the use of social comparison theory as part of persuasive design. Twelve studies met our inclusion criteria. Explanations of how the theory guides design decisions leading to the final operationalization were sparse. We suggest that conducting manipulation checks and using a systematic approach to reporting design decisions including the potential grounding of design elements in theory could highlight and clarify theoretical insights, and could increase our understanding of how social comparison—and behavior change theory in general—could be efficiently operationalized in persuasive technologies.

2019 ◽  
Author(s):  
Danielle Arigo ◽  
Megan M Brown ◽  
Kristen Pasko ◽  
Jerry Suls

BACKGROUND Smartphone apps promoting physical activity (PA) are abundant, but few produce substantial and sustained behavior change. Although many PA apps purport to induce users to compare themselves with others (by invoking social comparison processes), improvements in PA and other health behaviors are inconsistent. Existing literature suggests that social comparison may motivate PA for some people under some circumstances. However, 2 aspects of work that apply social comparison theory to PA apps remain unclear: (1) how comparison processes have been operationalized or harnessed in existing PA apps and (2) whether incorporating sources of variability in response to comparison have been used to tailor comparison features of apps, which could improve their effectiveness for promoting PA. OBJECTIVE The aim of this meta-review was to summarize existing systematic, quantitative, and narrative reviews of behavior change techniques in PA apps, with an emphasis on social comparison features, to examine how social comparison is operationalized and implemented. METHODS We searched PubMed, Web of Science, and PsycINFO for reviews of PA smartphone apps. Of the 3743 initial articles returned, 26 reviews met the inclusion criteria. Two independent raters extracted the data from these reviews, including the definition of social comparison used to categorize app features, the percentage of apps categorized as inducing comparison, specific features intended to induce comparison, and any mention of tailoring comparison features. For reference, these data were also extracted for related processes (such as behavioral modeling, norm referencing, and social networking). RESULTS Of the included review articles, 31% (8/26) categorized app features as prompting social comparison. The majority of these employed Abraham and Michie’s earliest definition of comparison, which differs from versions in later iterations of the same taxonomy. Very few reviews specified what dimension users were expected to compare (eg, steps, physical fitness) or which features of the apps were used to induce comparison (eg, leaderboards, message boards). No review referenced tailoring of comparison features. In contrast, 54% (14/26) reviews categorized features for prompting behavioral modeling and 31% (8/26) referenced tailoring app features for users’ personal goals or preferences. CONCLUSIONS The heterogeneity across reviews of PA apps and the absence of relevant information (eg, about dimensions or features relevant for comparison) create confusion about how to best harness social comparison to increase PA and its effectiveness in future research. No evidence was found that important findings from the broader social comparison literature (eg, that people have differing preferences for and responses to social comparison information) have been incorporated in the design of existing PA apps. Greater integration of the mobile health (mHealth) and social comparison literatures may improve the effectiveness of PA apps, thereby increasing the public health impact of these mHealth tools. INTERNATIONAL REGISTERED REPORT RR2-https://osf.io/nh4td/


2021 ◽  
Author(s):  
Kaitlyn McGuirk

By definition “fitspiration” (fit + inspiration) is any message designed to inspire or motivate individuals to achieve their fitness objectives. These messages are usually accompanied by an image of a very fit person performing a physical activity. Fitspiration messages seem to be everywhere with more than 12 million results on Instagram alone. This Master of Professional Communication Major Research Paper (MRP) explores the “fitspiration” phenomenon on the social media platform Instagram by examining 50 images tagged with “#fitspiration” during March and April 2017. Informed and analyzed through multiple methods including content analysis, visual social semiotics theory, discourse analysis and social comparison theory, this report seeks to answer the research questions: (1) What are the characteristics of “fitspiration” images on Instagram that are aimed at young women? (2) What messages do these media images convey? (3) What are the implications of these messages on young women? The results of this study suggest that the “thin-ideal” that is embedded in western culture still dominates social media and the “fitspiration” community, which continues to negatively impact young women’s self-esteem and body image. However, based on the findings there is a shift to the “strong is the new skinny” mentality where the captions and comments of each image are overwhelmingly positive in nature with little to no existence of destructive discourses. In an attempt to lessen the effects of such idealized and unrealistic portrayals of female bodies on young women there must be this continued presence of constructive messages and conversations on social media, coupled with education and social media literacy for young females.


2011 ◽  
pp. 160-184
Author(s):  
Noah E. Friedkin ◽  
Eugene C. Johnsen

Author(s):  
Ladd Wheeler ◽  
Jerry Suls

This chapter provides a history of social comparison theory starting in 1944 with the “Level of Aspiration” paper by Kurt Lewin and colleagues. From the work of Stan Schachter on affiliation in the 1950s, the chapter maintains a linear narrative, attempting to tell the story with numerous digressions into what and how particularly important events happened. The authors are uniquely suited to do this, as their professional lives and friendships have overlapped almost completely with the developments of social comparison theory. They then discuss several theories that are often confused as being based on social comparison theory but are not. They yield the razor with gusto! The chapter ends with a discussion of the neighboring fields and applications that are indeed on the reasons this book is being published.


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