scholarly journals Messaging on Slow Impacts: Applying Lessons Learned from Climate Change Communication to Catalyze and Improve Marine Nutrient Communication

2021 ◽  
Vol 9 ◽  
Author(s):  
Katherine Nicole Canfield ◽  
Kate Mulvaney ◽  
Nathaniel Merrill

Building publics’ understanding about human-environmental causes and impacts of nutrient pollution is difficult due to the diverse sources and, at times, extended timescales of increasing inputs, consequences to ecosystems, and recovery after remediation. Communicating environmental problems with “slow impacts” has long been a challenge for scientists, public health officials, and science communicators, as the time delay for subsequent consequences to become evident dilutes the sense of urgency to act. Fortunately, scientific research and practice in the field of climate change communication has begun to identify best practices to address these challenges. Climate change demonstrates a delay between environmental stressor and impact, and recommended practices for climate change communication illustrate how to explain and motivate action around this complex environmental problem. Climate change communication research provides scientific understanding of how people evaluate risk and scientific information about climate change. We used a qualitative coding approach to review the science communication and climate change communication literature to identify approaches that could be used for nutrients and how they could be applied. Recognizing the differences between climate change and impacts of nutrient pollution, we also explore how environmental problems with delayed impacts demand nuanced strategies for effective communication and public engagement. Applying generalizable approaches to successfully communicate the slow impacts related to nutrient pollution across geographic contexts will help build publics’ understanding and urgency to act on comprehensive management of nutrient pollution, thereby increasing protection of coastal and marine environments.

2019 ◽  
Vol 11 (6) ◽  
pp. 1619 ◽  
Author(s):  
Wen Shi ◽  
Changfeng Chen ◽  
Jie Xiong ◽  
Haohuan Fu

Though scientists have achieved consensus on the severity and urgency of climate change years ago, the public still considers this issue not that important, as the influence of climate change is widely thought to be geographically and temporally bounded. The discrepancy between scientific consensus and public’s misperception calls for more dedicated public communication strategies to get climate change issues back on the front line of the public agenda. Based on the large-scale data acquired from the online knowledge community Quora, we conduct a computational linguistic analysis followed by the regression model to address the climate change communication from the agenda setting perspective. To be specific, our results find that certain narrative strategies may make climate change issues more salient by engaging public into discussion or evoking their long-term interest. Though scientific communicators have long been blaming lack of scientific literacy for low saliency of climate change issues, cognitive framework is proved to be least effective in raising public concern. Affective framework is relatively more influential in motivating people to participate in climate change discussion: the stronger the affective intensity is, the more prominent the issue is, but the affective polarity is not important. Perceptual framework is most powerful in promoting public discussion and the only variable that can significantly motivate the public’s long-term desire to track issues, among which feeling plays the most critical role compared with seeing and hearing. This study extends existing science communication literature by shedding light on the role of previously ignored affective and perceptual frameworks in making issues salient and the conclusions may provide theoretical and practical implications for future climate change communication.


2015 ◽  
Vol 25 (5) ◽  
pp. 811-828 ◽  
Author(s):  
Kim Holmberg ◽  
Iina Hellsten

Purpose – The purpose of this paper is to present a study about gender differences in the climate change communication on Twitter and in the use of affordances on Twitter. Design/methodology/approach – The data set consists of about 250,000 tweets and retweets for which the authors’ gender was identified. While content of tweets and hashtags used were analysed for common topics and specific contexts, the usernames that were proportionately more frequently mentioned by either male or female tweeters were coded according to the usernames’ stance in the climate change debate into convinced (that climate change is caused by humans), sceptics, neutrals and unclear groups, and according to the type or role of the user account (e.g. campaign, organization, private person). Findings – The results indicate that overall male and female tweeters use very similar language in their tweets, but clear differences were observed in the use of hashtags and usernames, with female tweeters mentioning significantly more campaigns and organizations with a convinced attitude towards anthropogenic impact on climate change, while male tweeters mention significantly more private persons and usernames with a sceptical stance. The differences were even greater when retweets and duplicate tweets by the same author were removed from the data, indicating how retweeting can significantly influence the results. Practical implications – On a theoretical level the results increase the understanding for how women and men view and engage with climate change. This has practical implications for organizations interested in developing communication strategies for reaching and engaging female and male audiences on Twitter. While female tweeters can be targeted via local campaigns and news media, male tweeters seem to follow more political and scientific information. The results from the present research also showed that more research about the meaning of retweeting is needed, as the authors have shown how retweets can have a significant impact on the results. Originality/value – The findings contribute towards increased understanding of both gender differences in the climate change debate and in social media use in general. Beyond that this research showed how retweeting may have a significant impact on research where tweets are used as a data source.


2021 ◽  
Vol 168 (1-2) ◽  
Author(s):  
Karl Dudman ◽  
Sara de Wit

AbstractAs the epistemic hand in the UNFCCC’S political glove, the IPCC is charged with furnishing the global dialogues with ‘reliable knowledge’ on climate change. Much has been written about how this body of scientific information can be communicated more effectively to a diverse public, but considerably less so on the role communication might play in making the IPCC itself more receptive to alternative forms of contribution. Climate change communication remains centred on a unidirectional model that has helped climate science achieve greater public legibility, but so far not explored equivalent channels within institutional thinking for representing public and other non-scientific knowledges. Anticipating a new assessment report and major developments for the Paris Agreement, now is an opportunity to consider ambitious pathways to reciprocity in the IPCC’s communication strategy. Drawing on interdisciplinary insights from social science literatures, we argue that communication is not only inseparable from knowledge politics in the IPCC, but that communication activities and research may prove key avenues for making the IPCC more inclusive. Recognising climate communication as a developed field of study and practice with significant influence in the IPCC, we present a framework for categorising communicative activities into those which help the panel speak with a more human voice, and those that help it listen receptively to alternative forms of knowledge. The latter category especially invites communicators to decouple ‘epistemic authority’ from ‘scientific authority’, and so imagine new forms of expert contribution. This is critical to enabling active and equitable dialogue with underrepresented publics that democratises climate governance, and enhances the public legitimacy of the IPCC.


Author(s):  
Javier Urbina-Soria ◽  
Karina Landeros-Mugica

This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Climate Science. Please check back later for the full article. Mexico has always stood out as an active and committed participant at international meetings on climate change; it was one of the first countries to fulfill the mandates of the United Nations Framework Convention on Climate Change (UNFCCC) and has submitted five national communications. Furthermore, in the 16th Conference of the Parties (COP16) held in Cancun, Mexico, in 2011, the Mexican government proposed the creation of a Green Climate Fund (GCF), which was approved and is already operating. Interest in climate change has increased within political, economic, and environmental domains. In the past, most academic and social studies focused on knowledge, beliefs, perception, and social representation of climate change, and only a few of them spoke to the communication process. Moreover, most inquiries centered on the review of literature or descriptive studies for specific samples. Specifically on climate change communication research, there is still a lot to be done; only a few studies on the subject have been completed. Most of the publications show campaigns, workshops, or educational programs that aim to increase knowledge and improve understanding of climate change. The National Strategy on Climate Change along with the Special Program on Climate Change included two lines of action: a) risk perception research and divulgation, and b) risk communication and environmental education. However, it was not until 2006 that the government started to invest in campaigns about climate change, like an internet portal, chats and workshops, stories for kids, or guides for efficient use of household energy. By 2007 and 2008, attention came not only from scientists but also from society; this was due mainly to coverage of the topic in the mass media, along with several publications for specific audiences (children, young, adults, specialists, politicians, and stakeholders). From 2008 to 2014, climate change topics were introduced in educational and cultural programs for students, especially at elementary and high school levels. Also, several publications and videos were released for the general public. In 2015, the first dialog between journalists was held to emphasize the important roll that journalists have when they broadcast scientific information. Nowadays, politicians and stakeholders are the main actors on communicating climate change, leaving academics, journalists, and broadcasters aside. Concerning the main topics, threats and disasters dominate the headlines, while information about mitigation or adaptation are hardly mentioned. Around the world, as well as in Mexico, there is a new discourse focused on future perspectives, accountability, and social legacy instead of immediacy. Mexico has enough material and technological infrastructure: mass media, libraries, museums, communication technologies, among others. However, these have been underutilized, because mass media treatment of ecological subjects have been fugacious, irregular, and surviving, limiting their development and strengthening.


Author(s):  
Joshua Ettinger ◽  
Peter Walton ◽  
James Painter ◽  
Shannon Osaka ◽  
Friederike E.L. Otto

AbstractThe science of extreme event attribution (EEA) – which connects specific extreme weather events with anthropogenic climate change – could prove useful for engaging the public about climate change. However, there is limited empirical research examining EEA as a climate change communication tool. In order to help fill this gap, we conducted focus groups with members of the UK public to explore benefits and challenges of utilizing EEA results in climate change advocacy messages. Testing a range of verbal and visual approaches for communicating EEA, we found that EEA shows significant promise for climate change communication because of its ability to connect novel, attention-grabbing and event-specific scientific information to personal experiences and observations of extreme events. Communication challenges include adequately capturing nuances around extreme weather risks, vulnerability, adaptation and disaster risk reduction; expressing scientific uncertainty without undermining accessibility of key findings; and difficulties interpreting mathematical aspects of EEA results. Based on our findings, we provide recommendations to help address these challenges when communicating EEA results beyond the climate science community. We conclude that EEA can help catalyze important dialogues about the links between extreme weather and human-driven climate change.


Author(s):  
Brianne Suldovsky

Many publics remain divided about the existence and consequences of anthropogenic climate change despite scientific consensus. A popular approach to climate change communication, and science communication more generally, is the information deficit model. The deficit model assumes that gaps between scientists and the public are a result of a lack of information or knowledge. As a remedy for this gap, the deficit model is a one-way communication model where information flows from experts to publics in an effort to change individuals’ attitudes, beliefs, or behaviors. Approaches to climate change communication that reflect the deficit model include websites, social media, mobile applications, news media, documentaries and films, books, and scientific publications and technical reports. The deficit model has been highly criticized for being overly simplistic and inaccurately characterizing the relationship between knowledge, attitudes, beliefs, and behaviors, particularly for politically polarized issues like climate change. Even so, it continues to be an integral part of climate change communication research and practice. In an effort to address the inadequacies of the deficit model, scholars and practitioners often utilize alternative forms of public engagement, including the contextual model, the public engagement model, and the lay expertise model. Each approach to public engagement carries with it a unique set of opportunities and challenges. Future work in climate change communication should explore when and how to most effectively use the models of public engagement that are available.


2020 ◽  
Author(s):  
Wen Shi

<p>Though scientists have achieved consensus on the severity and urgency of climate change years ago, the public still considers this issue not that important, as the influence of climate change is widely thought to be geographically and temporally bounded. The discrepancy between scientific consensus and public's misperception calls for more dedicated public communication strategies to get climate change issues back on the front line of public agenda. Based on the large-scale data acquired from the online knowledge community Quora, we conduct a computational linguistic analysis followed by regression model to address the climate change communication from the agenda setting perspective. To be specific, our results find that certain narrative strategies may make climate change issues more salient by engaging public into discussion or evoking their long-term interest. Though scientific communicators have long been blaming lack of scientific literacy for low saliency of climate change issues, cognitive framework is proved to be least effective in raising public concern. Affective framework is relatively more influential in motivating people to participate in climate change discussion: the stronger the affective intensity is, the more prominent the issue is, but the affective polarity is not important. Perceptual framework is most powerful in promoting public discussion and the only variable that can significantly motivate public's long-term desire to track issues, among which feeling plays the most critical role compared with seeing and hearing. This study extends existing science communication literature by shedding light on the role of previously ignored affective and perceptual frameworks in making issues salient and the conclusions may provide theoretical and practical implications for future climate change communication.</p>


2017 ◽  
Vol 16 (02) ◽  
pp. A03 ◽  
Author(s):  
Ines Lörcher ◽  
Monika Taddicken

How users discuss climate change online is one of the crucial questions (science) communication scholars address nowadays. This study contributes by approaching the issue through the theoretical concept of online public arenas. The diversity of topics and perceptions in the climate change discourse is explored by comparing different arenas. German journalistic articles and their reader comments as well as scientific expert blogs are analyzed by quantitative manual and automated content analysis (n=5,301). Findings demonstrate a larger diversity of topics and interpretations in arenas with low barriers to communication. Overall, climate change skepticism is rare, but mostly present in lay publics.


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