scholarly journals What Framework Promotes Saliency of Climate Change Issues on Online Public Agenda: A Quantitative Study of Online Knowledge Community Quora

2019 ◽  
Vol 11 (6) ◽  
pp. 1619 ◽  
Author(s):  
Wen Shi ◽  
Changfeng Chen ◽  
Jie Xiong ◽  
Haohuan Fu

Though scientists have achieved consensus on the severity and urgency of climate change years ago, the public still considers this issue not that important, as the influence of climate change is widely thought to be geographically and temporally bounded. The discrepancy between scientific consensus and public’s misperception calls for more dedicated public communication strategies to get climate change issues back on the front line of the public agenda. Based on the large-scale data acquired from the online knowledge community Quora, we conduct a computational linguistic analysis followed by the regression model to address the climate change communication from the agenda setting perspective. To be specific, our results find that certain narrative strategies may make climate change issues more salient by engaging public into discussion or evoking their long-term interest. Though scientific communicators have long been blaming lack of scientific literacy for low saliency of climate change issues, cognitive framework is proved to be least effective in raising public concern. Affective framework is relatively more influential in motivating people to participate in climate change discussion: the stronger the affective intensity is, the more prominent the issue is, but the affective polarity is not important. Perceptual framework is most powerful in promoting public discussion and the only variable that can significantly motivate the public’s long-term desire to track issues, among which feeling plays the most critical role compared with seeing and hearing. This study extends existing science communication literature by shedding light on the role of previously ignored affective and perceptual frameworks in making issues salient and the conclusions may provide theoretical and practical implications for future climate change communication.

2020 ◽  
Author(s):  
Wen Shi

<p>Though scientists have achieved consensus on the severity and urgency of climate change years ago, the public still considers this issue not that important, as the influence of climate change is widely thought to be geographically and temporally bounded. The discrepancy between scientific consensus and public's misperception calls for more dedicated public communication strategies to get climate change issues back on the front line of public agenda. Based on the large-scale data acquired from the online knowledge community Quora, we conduct a computational linguistic analysis followed by regression model to address the climate change communication from the agenda setting perspective. To be specific, our results find that certain narrative strategies may make climate change issues more salient by engaging public into discussion or evoking their long-term interest. Though scientific communicators have long been blaming lack of scientific literacy for low saliency of climate change issues, cognitive framework is proved to be least effective in raising public concern. Affective framework is relatively more influential in motivating people to participate in climate change discussion: the stronger the affective intensity is, the more prominent the issue is, but the affective polarity is not important. Perceptual framework is most powerful in promoting public discussion and the only variable that can significantly motivate public's long-term desire to track issues, among which feeling plays the most critical role compared with seeing and hearing. This study extends existing science communication literature by shedding light on the role of previously ignored affective and perceptual frameworks in making issues salient and the conclusions may provide theoretical and practical implications for future climate change communication.</p>


Author(s):  
Brianne Suldovsky

Many publics remain divided about the existence and consequences of anthropogenic climate change despite scientific consensus. A popular approach to climate change communication, and science communication more generally, is the information deficit model. The deficit model assumes that gaps between scientists and the public are a result of a lack of information or knowledge. As a remedy for this gap, the deficit model is a one-way communication model where information flows from experts to publics in an effort to change individuals’ attitudes, beliefs, or behaviors. Approaches to climate change communication that reflect the deficit model include websites, social media, mobile applications, news media, documentaries and films, books, and scientific publications and technical reports. The deficit model has been highly criticized for being overly simplistic and inaccurately characterizing the relationship between knowledge, attitudes, beliefs, and behaviors, particularly for politically polarized issues like climate change. Even so, it continues to be an integral part of climate change communication research and practice. In an effort to address the inadequacies of the deficit model, scholars and practitioners often utilize alternative forms of public engagement, including the contextual model, the public engagement model, and the lay expertise model. Each approach to public engagement carries with it a unique set of opportunities and challenges. Future work in climate change communication should explore when and how to most effectively use the models of public engagement that are available.


Author(s):  
Midori Aoyagi

Climate change communication in Japan is characterized by governmental campaigns for carbon dioxide emission reduction and mass media coverage of international events on climate change issues. A series of governmental campaigns included “Cool Biz,” “Warm Biz,” and “Team Minus 6%” for the Kyoto protocol; “Challenge 25” for the Hatoyama initiative; “Fun to Share” and “Cool Choice” for the new mid-term Greenhouse gas emissions reduction target of 26%. Those campaigns are popular among public. As for media coverage of international events on climate change issues, one of the biggest events was the COP3 in Kyoto, in 1997; another is the release of AR5 from 2006 to early 2007, and following events of the G8 summits of Heiligendamm, Germany in 2007, and of Toyako, Japan in 2008. Until now, not much attention has been paid to climate change communication research, as social scientists seldom join research projects concerning climate change science. But recent severe weather, such as stronger or early-season typhoons, heavier rainfalls, early arrival of spring (e.g., earlier bloom of cherry blossoms), and the bleaching of coral reefs bring awareness not only to the general public but also to social scientists. Lack of participation by social scientists in climate change communication research has meant a very narrow range of communication with the public. Experts try to “teach” the science of climate change, and actions such as “50 easy things for tackling global warming,” but it seems those are not what ordinary people want to know. Furthermore, there seems to be no debate on what climate change will bring us, what kinds of energy we should choose, who might be more vulnerable. Debate on ethical issues, justice issues, and sharing of responsibility will be need to be part of future climate change communication.


Author(s):  
Graham Dixon ◽  
Yanni Ma

Addressing climate change requires attention to a variety of communication contexts. While attention has been paid to top-down approaches aimed at individual-level behavior and the beliefs of the public at large, organizations in both the for-profit and nonprofit sectors are increasingly recognized as integral players in solving the climate change challenges that we face today. For instance, the Intergovernmental Panel on Climate Change (IPCC) characterize the commercial sector as having the highest potential to reduce emissions by 2020, suggesting that meaningful actions aimed at climate change mitigation must come from within organizations. However, the diverse nature of organizational communication poses challenges toward effective climate change communication. On the one hand, climate change communication can occur within organizations, where members’ individual behaviors and beliefs can have a significant impact on an organization’s energy consumption. On the other hand, organizations can communicate environmental issues directly to stakeholders and the public at large—though communication can be complicated by the fact that some organizations benefit from instilling doubt in the science of climate change. The complex nature of organizational-based climate change communication allows members of the for-profit and nonprofit sectors to play an important role in cultivating divergent views of climate change. Future research can help promulgate climate change-related awareness and action within organizational contexts.


Author(s):  
Mike S. Schäfer

Climate change communication has a long history in Germany, where the so-called “climate catastrophe” has received widespread public attention from the 1980s onwards. The article reviews climate change communication and the respective research in the country over the last decades. First, it provides a socio-political history of climate change communication in Germany. It shows how scientists were successful in setting the issue on the public and policy agendas early on, how politicians and the media emphasized the climate change threat, how corporations abstained from interventions into the debate and how skeptical voices, as a result, remained marginalized. Second, the article reviews scholarship on climate change communication in Germany. It shows how research on the issue has expanded since the mid-2000s, highlights major strands and results, as well as open questions and ongoing debates.


2021 ◽  
Vol 168 (1-2) ◽  
Author(s):  
Karl Dudman ◽  
Sara de Wit

AbstractAs the epistemic hand in the UNFCCC’S political glove, the IPCC is charged with furnishing the global dialogues with ‘reliable knowledge’ on climate change. Much has been written about how this body of scientific information can be communicated more effectively to a diverse public, but considerably less so on the role communication might play in making the IPCC itself more receptive to alternative forms of contribution. Climate change communication remains centred on a unidirectional model that has helped climate science achieve greater public legibility, but so far not explored equivalent channels within institutional thinking for representing public and other non-scientific knowledges. Anticipating a new assessment report and major developments for the Paris Agreement, now is an opportunity to consider ambitious pathways to reciprocity in the IPCC’s communication strategy. Drawing on interdisciplinary insights from social science literatures, we argue that communication is not only inseparable from knowledge politics in the IPCC, but that communication activities and research may prove key avenues for making the IPCC more inclusive. Recognising climate communication as a developed field of study and practice with significant influence in the IPCC, we present a framework for categorising communicative activities into those which help the panel speak with a more human voice, and those that help it listen receptively to alternative forms of knowledge. The latter category especially invites communicators to decouple ‘epistemic authority’ from ‘scientific authority’, and so imagine new forms of expert contribution. This is critical to enabling active and equitable dialogue with underrepresented publics that democratises climate governance, and enhances the public legitimacy of the IPCC.


2021 ◽  
Vol 20 (03) ◽  
pp. A02
Author(s):  
Emma Weitkamp ◽  
Elena Milani ◽  
Andy Ridgway ◽  
Clare Wilkinson

This study explores the types of actors visible in the digital science communication landscape in the Netherlands, Serbia and the U.K. Using the Koru model of science communication as a basis, we consider how science communicators craft their messages and which channels they are using to reach audiences. The study took as case studies the topics of climate change and healthy diets to enable comparison across countries, topics and platforms. These findings are compared with the results from a survey of over 200 science communication practitioners based in these countries. We find that although traditional media are challenged by the variety of different new entrants into the digital landscape, our results suggest that the media and journalists remain highly visible. In addition, our survey results suggest that many science communicators may struggle to gain traction in the crowded digital ecology, and in particular, that relatively few scientists and research institutions and universities are achieving a high profile in the public digital media ecology of science communication.


2021 ◽  
Vol 9 ◽  
Author(s):  
Katherine Nicole Canfield ◽  
Kate Mulvaney ◽  
Nathaniel Merrill

Building publics’ understanding about human-environmental causes and impacts of nutrient pollution is difficult due to the diverse sources and, at times, extended timescales of increasing inputs, consequences to ecosystems, and recovery after remediation. Communicating environmental problems with “slow impacts” has long been a challenge for scientists, public health officials, and science communicators, as the time delay for subsequent consequences to become evident dilutes the sense of urgency to act. Fortunately, scientific research and practice in the field of climate change communication has begun to identify best practices to address these challenges. Climate change demonstrates a delay between environmental stressor and impact, and recommended practices for climate change communication illustrate how to explain and motivate action around this complex environmental problem. Climate change communication research provides scientific understanding of how people evaluate risk and scientific information about climate change. We used a qualitative coding approach to review the science communication and climate change communication literature to identify approaches that could be used for nutrients and how they could be applied. Recognizing the differences between climate change and impacts of nutrient pollution, we also explore how environmental problems with delayed impacts demand nuanced strategies for effective communication and public engagement. Applying generalizable approaches to successfully communicate the slow impacts related to nutrient pollution across geographic contexts will help build publics’ understanding and urgency to act on comprehensive management of nutrient pollution, thereby increasing protection of coastal and marine environments.


Author(s):  
Michael Boyden

      This article offers an exploratory semantic analysis of the concept of climate through the lens of Reinhart Koselleck’s theory of historical semantics. After discussing reasons for its absence in Koselleck’s own scholarly investigations into the semantics of modernity, the article argues that the word climate acquired the properties of a freestanding concept in the course of the eighteenth century. The steep rise in the word’s relative frequency at that time is explained in terms of its relevance to contemporary perceptions of time, and more particularly the rise of the progress narrative as a driver of human-made history. The article equally traces the concept’s decline in the course of the nineteenth century by pointing to developments in the sciences and the secularization of eschatology. Finally, the article reflects on the concept’s revival since the latter half of the twentieth century. Focusing specifically on the recent emergence of collocations such as “climate crisis,” the article argues that, in its orientation towards an open future, climate change communication reveals its reliance on the temporal framework of accelerating progress that it at the same time holds responsible for our warming planet. The article concludes with a plea to pay closer attention to the temporal presuppositions underlying climate change communication. 


Author(s):  
Luisa Fernanda Lema Vélez ◽  
Daniel Hermelin ◽  
María Margarita Fontecha ◽  
Dunia H. Urrego

Colombia is in a privileged position to take advantage of international climate agreements to finance sustainable development initiatives. The country is a signatory of the United Nations Framework Convention on Climate Change (UNFCCC), the Kyoto Protocol, and the Paris Agreements. As a non-Annex I party to the UNFCCC, Colombia produces low emissions in relation to global numbers (0.46% of total global emissions for 2010) and exhibits biogeographical conditions that are ideal for mitigation of climate change through greenhouse gas sequestration and emission reductions. Simultaneously, recent extreme climatic events have harshly compromised the country’s economy, making Colombia’s vulnerability to climate change evident.While these conditions should justify a strong approach to climate change communication that motivates decision making and leads to mitigation and adaptation, the majority of sectors still fall short of effectively communicating their climate change messages. Official information about climate change is often too technical and rarely includes a call for action. However, a few exceptions exist, including environmental education materials for children and a noteworthy recent strategy to deliver the Third Communication to the UNFCCC in a form that is more palatable to the general public. Despite strong research on climate change, particularly related to agricultural, environmental, and earth sciences, academic products are rarely communicated in a way that is easily understood by decision makers and has a clear impact on public policy. Messages from the mass media frequently confuse rather than inform the public. For instance, television news refers to weather-related disasters, climate variability, and climate change indiscriminately. This shapes an erroneous idea of climate change among the public and weakens the effectiveness of communications on the issue.The authors contrast the practices of these sectors with those of nongovernmental organizations (NGOs) working in Colombia to show how they address the specific climate communication needs facing the country. These NGOs directly face the challenge of working with diverse population groups in this multicultural, multiethnic, and megadiverse country. NGOs customize languages, channels, and messages for different audiences and contexts, with the ultimate goal of building capacity in local communities, influencing policymakers, and sensitizing the private sector. Strategies that result from the work of interdisciplinary groups, involve feedback from the audiences, and incorporate adaptive management have proven to be particularly effective.


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