scholarly journals Examining the Relationship of Online Social Networking Sites’ Activities, Customers’ Brand Choice, and Brand Perception in Health-Related Businesses

2020 ◽  
Vol 11 ◽  
Author(s):  
Mehrab Nazir ◽  
Jian Tian ◽  
Iftikhar Hussain ◽  
Adeel Arshad ◽  
Muhammad Afzal Shad
2017 ◽  
Vol 3 (2) ◽  
pp. 205630511770440 ◽  
Author(s):  
Sara Santarossa ◽  
Sarah J. Woodruff

The aim of this study was to investigate whether problematic social networking site (SNS) use (i.e., degree of dependent relationship with SNSs), total SNS time/day, total SNS friends, and specific SNS activities were related to body image (BI), self-esteem (SE), and eating disorder (ED) symptoms/concerns. A sample of young adults ( N = 147) completed an online survey which measured SNS usage, problematic SNS use, BI, SE, and ED symptom/concerns. The findings revealed that females and males spent 4.1 ± 3.9 and 2.9 ± 2.8 hr on SNS, respectively, with the majority of time spent lurking (i.e., looking at another users’ profile but not actually communicating with them). Furthermore, problematic SNS use was found to be related to BI, SE, and ED symptoms/concerns. Moreover, SNS activities, such as lurking and posting comments on others’ profiles, were found to be related to BI, whereas SNS total time was found to be related to ED symptoms/concerns. Overall, this study demonstrates the possible correlational influence of SNSs on BI, SE, and ED symptoms/concerns.


2016 ◽  
pp. 97-113
Author(s):  
Michelle F. Wright

Children and adolescents have become active users of electronic technologies, with many of them blogging, watching videos, and chatting via instant messenger and social networking sites. Many of these activities have become a typical part of their lives. Electronic technologies have brought many conveniences to the lives of children and adolescents. Along with the opportunities associated with these technologies, children and adolescents are also susceptible to risks, including cyberbullying. Therefore, many researchers have become concerned with identifying which factors might predict children's and adolescents' involvement in these behaviors. Some predictors that researchers have focused on include age, gender, and ethnicity, but the findings were mixed. This chapter draws on research to review studies on the relationship of age, gender, and ethnicity to children's and adolescents' cyberbullying involvement and concludes with solutions and recommendations as well as future directions for research focused on these predictors and cyberbullying.


2010 ◽  
Vol 8 (2) ◽  
pp. 151-165 ◽  
Author(s):  
Priscilla M Regan ◽  
Valerie Steeves

Our paper examines the dynamic of surveillance and empowerment from a theoretical perspective, identifies illustrative empirical examples, and perhaps most importantly investigates the practices that maximize the empowerment potential and minimize threats to that potential.In particular, we seek to understand the ways in which young people have adopted or adapted online media in order to deepen their social experiences, build community, and resist measures that seek to limit their online speech and access to information.We posit that there are four different models of the relationship between surveillance and empowerment in the context of young people on social networking sites (SNS).We introduce each of these with a discussion of the dynamic between surveillance and empowerment in each model and some representative examples.Finally, we explore whether there are particular conditions which permit empowerment to emerge in a surveillance environment.


Author(s):  
Irem Metin Orta ◽  
Müge Çelik Örücü

With the growing prevalence of wireless communication technologies, social networking sites (SNSs) such as Facebook, Twitter, etc. have become an important venues for interpersonal communication. This chapter provides a detailed overview of the current literature on online social networking with respect to its beneficial and detrimental effects on psychological wellbeing. In particular, it provides empirical evidence for the associations of SNS use with depression, self-esteem, loneliness, subjective wellbeing, social anxiety, attachment, personality traits, and addiction. Furthermore, it identifies the characteristics of individuals who are more prone to social networking, and presents possible mediators and moderators playing a role in the relationship between social networking and mental health. The chapter overall provides a comprehensive guideline to parents, researchers, educators, healthcare, and communication professionals to the issue of online social networking from a psychological perspective.


2020 ◽  
Vol 2 (1) ◽  
pp. p34
Author(s):  
Abby Halston ◽  
Darren Iwamoto ◽  
Chanel Rich Aguilar ◽  
Hans Chun

The basis of this study is to evaluate and measure the correlation between the amount of time an individual spends online social networking and their self-reported levels of loneliness, depression, anxiety, and stress. With societies having increased connectivity, the researchers wanted to investigate how this affects our psychological functioning. This research is a follow-up study that targets a sample population of 189 people, over the age of 24, using a final scale that combined the UCLA Loneliness and DASS-21 scales. The final scale was created via Google Forms and was later published on Amazon Mechanical Turk. Results for statistical significance were analyzed through Spearman Rank Order Correlations, ANOVAS and descriptive statistics to indicate correlations between social networking and self-reported levels of loneliness, depression, anxiety, and stress from using both Facebook and YouTube platforms.


2021 ◽  
Vol 9 (3) ◽  
pp. 1437-1445
Author(s):  
Syed Zubair Haider ◽  
Uzma Munawar ◽  
Hamida Bibi ◽  
Farooq Hussain ◽  
Abdul Wadood

Purpose of the study: This study analysed the relationship between Online Social Networking websites and Applications (OSNSA) and university students' academic achievement. Methodology: In the present research, a quantitative research design was followed, and a survey research type of descriptive research was used in this study. Data were collected from 150 university students using a modified version of The Online Social Networking Sites scale (Paul, Baker, & Cochran, 2012). The correlation was calculated by using the SPSS 22nd version. Main Findings: The findings revealed a connection between students' time spent on OSNSA and their academic outcomes. The time spent on OSNSA was observed to be strongly influenced by the attention span of the students. In particular, we find that a lower academic output is provided by the greater time spent on OSNSA. Also, attention span was strongly associated with features that influence students' academic success, such as their perceptions of society's social networking outlook, their advantages, and disadvantages of OSNSA, use of OSNSA, etc. Applications of this study: Many students spend most of their hours on online networking pages, like Facebook, Tok-Tok, and WhatsApp, which are the most common, considering the harmful impact of social media. In certain eyes, social media has embedded a detrimental effect, but it is also used to acquire vital knowledge and social skills for pupils. Novelty/Originality of this study: This research is different from other studies because it explores the relationship between social networking sites & the application and academic performance of university students belonging from South Punjab by exploring various facets of OSNSA which ultimately promote university students’ academic performance.


Author(s):  
Michelle F. Wright

Children and adolescents have become active users of electronic technologies, with many of them blogging, watching videos, and chatting via instant messenger and social networking sites. Many of these activities have become a typical part of their lives. Electronic technologies have brought many conveniences to the lives of children and adolescents. Along with the opportunities associated with these technologies, children and adolescents are also susceptible to risks, including cyberbullying. Therefore, many researchers have become concerned with identifying which factors might predict children's and adolescents' involvement in these behaviors. Some predictors that researchers have focused on include age, gender, and ethnicity, but the findings were mixed. This chapter draws on research to review studies on the relationship of age, gender, and ethnicity to children's and adolescents' cyberbullying involvement and concludes with solutions and recommendations as well as future directions for research focused on these predictors and cyberbullying.


2015 ◽  
Vol 21 (4) ◽  
pp. 973-975
Author(s):  
Anderes Gui ◽  
Yudi Fernando ◽  
Ika Sari Wahyuni

The objective of study to examines the relationship of users’ level of gratification, service mechanism on continuance motivation to play online games in social networking sites. Data was collected from 406 game players in Malaysia and analyzed with Structural Equation Modeling-SmartPLS. Results found that three factors to measure users’ level of gratification to play online games were statistically significant on continuance motivation. Hypothesis regarding the fairness of game online service provider was rejected and incentive given to online game players was supported the hypothesis. A higher level of fairness will lower players’ level of motivation to play the online game. Further study is needed in the analysis of the relationship between fairness and motivation to play an online game.


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