scholarly journals e-Banking Adoption: An Opportunity for Customer Value Co-creation

2021 ◽  
Vol 11 ◽  
Author(s):  
Rocío Carranza ◽  
Estrella Díaz ◽  
Carlos Sánchez-Camacho ◽  
David Martín-Consuegra
Keyword(s):  
Technology Acceptance ◽  
Information And Communication Technologies ◽  
Customer Value ◽  
Structural Equation ◽  
Sem Analysis ◽  
Business Strategies ◽  
Equation Modeling ◽  
Tam Model ◽  
Technology Adoption Model ◽  
Acceptance Model

The development of information and communication technologies offers innovative opportunities to establish business strategies focused on customer value co-creation. This situation is especially notable in the banking industry. e-Banking activities can support competitive advantages. However, the adoption of e-banking is not yet well-established among consumers. In this sense, the technology acceptance model (TAM) is considered essential in studying consumer behavior applied to adopt a particular technology. According to the TAM model, this study analyses the factors which influence bank customers to adopt e-banking to facilitate their banking services and support the process of value co-creation. Consequently, the authors examine five main aspects of the technology adoption model to provide a broad understanding of bank customers’ consumption of e-banking. A partial least squares structural equation modeling (PLS-SEM) analysis is conducted to evaluate proposed relationships between factors and customers’ e-banking adoption.

scholarly journals Implementasi Technology Acceptance Model terhadap Adopsi Teknologi Artificial Intelligence pada Startup Digital

2021 ◽  
Vol 9 (2) ◽  
pp. 173-181
Author(s):  
Margo Purnomo ◽  
Erna Maulina ◽  
Aulia Rizki Wicaksono ◽  
Muhamad Rizal
Keyword(s):  
Artificial Intelligence ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Simple Random Sampling ◽  
Sem Analysis ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Artificial Intelligence Technology ◽  
Acceptance Model

The purpose of this study is to describe and analyze the implementation of the technology acceptance model on the adoption of artificial intelligence technology in digital startups. By using simple random sampling, a sample of 109 out of 143 populations, which are startups in Greater Jakarta, was obtained. Based on an analysis using Structural Equation Modeling (SEM) analysis with the SmartPLS tool. The results show that the adoption of artificial intelligence in digital startups is influenced by attitudes, perceptions of convenience and perceptions of usefulness. Likewise, perceived convenience and perceived usefulness are significantly affected by external pressures.

scholarly journals Developing a Sharīʿah-compliant equity-based crowdfunding framework for entrepreneurship development in Malaysia

2020 ◽  
Vol 12 (2) ◽  
pp. 239-252
Author(s):  
Maya Puspa Rahman ◽  
Mohamed Asmy Mohd Thas Thaker ◽  
Jarita Duasa
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Islamic Law ◽  
Reasoned Action ◽  
Sem Analysis ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Content Type ◽  
Entrepreneurship Development ◽  
Acceptance Model

Purpose Crowdfunding has become one of the preferred mechanisms to raise funds by startups and small entrepreneurs. As such, this paper aims to develop an appropriate framework for Sharīʿah-compliant equity-based crowdfunding (SEC) for entrepreneurship development in Malaysia. Design/methodology/approach The research begins by analyzing the intention of 200 entrepreneurs in Kuala Lumpur and Selangor regarding the use of crowdfunding to raise capital. The analysis is based on the theory of reasoned action (TRA), which is also associated with the technology acceptance model (TAM) and is effected by using structural equation modeling (SEM). Findings The entrepreneurs agree on the ease of use of crowdfunding in raising capital, although it appeared that they are quite reluctant to share their business ideas online. Subsequently, an SEC framework is proposed, to further enhance entrepreneurship development in Malaysia particularly in meeting the need for raising funds in line with Sharīʿah (Islamic law) principles. Practical implications This paper aims to contribute more to the development of a blueprint for an SEC platform for market players and regulators in Malaysia. Social implications This paper also aims to highlight the growing needs of entrepreneurs, particularly in Malaysia to have a Sharīʿah-compliant alternative to raise funds via crowdfunding. Originality/value This paper makes two main contributions. First, it provides evidence on Malaysian entrepreneurs’ intention to use crowdfunding for fundraising through TAM and SEM analysis. Second, it proposes an SEC framework for the development of entrepreneurs in Malaysia.

Factors that Contribute to Continued Use of E-Training among Healthcare Professionals

2017 ◽  
pp. 403-429
Author(s):  
Nilsa I. I. Elias ◽  
Terry W. Walker
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Healthcare Professionals ◽  
Equation Modeling ◽  
Tam Model ◽  
Healthcare Practice ◽  
Continued Use ◽  
Parsimonious Model ◽  
Acceptance Model

The use of e-training in healthcare has experienced considerable growth. The results of this study provide insights regarding the importance of technology compatibility attributes to behavioral intentions to continue the use of e-training by healthcare professionals. A model based on the technology acceptance literature has been used. The model adds the construct of healthcare practice compatibility to the Technology Acceptance Model as a predictor of behavioral intention to continued use of e-training by healthcare professionals. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), findings suggest that perceived practice compatibility, perceived workflow compatibility, and perceived task compatibility in e-training are essential to healthcare professionals' intent to continue use of e-training. The parsimonious model in this study is a more predictive model than the basic TAM model in explaining users' intentions to continue use of e-training.

scholarly journals The Relationship between Palestinian Student Teachers’ Perception of Computer Technology and their Attitudes to Use it in Teaching

2014 ◽  
Vol 8 (3) ◽  
pp. 455
Author(s):  
Khawla S. Sabri ◽  
Jamal M. Rabee
Keyword(s):  
Technology Acceptance ◽  
Student Teachers ◽  
Direct Effect ◽  
Computer Technology ◽  
Structural Equation ◽  
Equation Modeling ◽  
Intention To Use ◽  
Tam Model ◽  
Acceptance Model ◽  
Positive Direct

The objectives of the study were as follows: To examine the validity (or adequacy) of using the Technology Acceptance Model (TAM) with pre-service student teachers in the West Bank (Palestine), to identify the perceptions of student teachers with respect to ease and utility of using computer technology, and to identify the attitudes of student teachers toward computer technology and their intention to use it in teaching. To achieve these objectives, six null hypotheses were formulated. The sample consisted of 260 student teachers. A questionnaire was used to collect the data. The Structural Equation Modeling (SEM) technique was used to analyze data. Results revealed that the fit between the data TAM model was acceptable. Also, the results revealed that student teachers used computer technology with ease and this had a positive direct effect on their perception of its usefulness. In addition, perception of usefulness had a positive direct effect on the attitude of student teachers toward its use, which in turn, had a positive direct effect on their intention to use it. However, the perception of student teachers with respect to using computer technology with ease had no direct effect on their attitude toward its use, and their perception of usefulness of its use had no direct effect on their intention to use it. 

Application Of Technology Acceptance Model Of Unified Payment Interface Services Adoption In Mysuru City: An Exploratory Study

2019 ◽  
Vol 118 (6) ◽  
pp. 25-35
Author(s):  
Vinay S
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Banking Sector ◽  
Primary Data ◽  
Equation Modeling ◽  
Security Issues ◽  
Acceptance Model ◽  
Structured Questionnaire

Continuous development of technological innovations especially in the banking sector have stirred competition which has changed the way businesses operate resulting in the introduction of Unified Interface Payment (UPI) services. This study was conducted in order to analyse the adoption of UPI services through Technology Acceptance Model (TAM) in Mysuru. Objectives of study were framed to determine the demographic factors that influence the practices of UPI by the customers, to examine the role of banks in integrating UPI services and products and to assess the various security issues affecting the usage of UPI services by Mysuru customers. Based on these objectives a structured questionnaire was prepared and primary data was collected from 165 respondents. Data was analysed making use of SPSS and other models namely Structural Equation Modeling with Analysis of Moment Structures (AMOS) Software. Finally the researchers identifies that there is a need for convergence of customer’s preference for safe and easy banking transactions. This study revealed that the customer’s model have to be well integrated for progress in UPI operations.

Analyzing Factors Influencing Behavior Intention to Use Snapchat and Instagram Stories

2017 ◽  
Vol 4 (2) ◽  
pp. 75-81 ◽  
Author(s):  
Vincent Valiant Coa ◽  
Johan Setiawan
Keyword(s):  
Structural Equation Modeling ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Social Presence ◽  
Structural Equation ◽  
Equation Modeling ◽  
Intention To Use ◽  
Generation Z ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Snapchat, and Instagram are two social networks which recently gain their users after adopting such a feature called "Story" which allows a certain post to be disappeared after a certain time. This research takes up this technology trends analyzing the factors that probably affect the behavioral intention to use Snapchat and Instagram stories among generation Z. Factors are analyzed using Structural Equation Modeling, with basis model and variables from Technology Acceptance Model. Data collection was targeted to finished within 1 week using online questionnaire with respondent from Jakarta and Tangerang for 100 respondent that are using both Snapchat stories and Instagram Stories. There are two tools researcher usually use to analyze Structural Equation Modeling: SPSS AMOS and LISREL. In this research, researchers choose AMOS. From six hypothesis proposed for Snapchat analysis, four hypothesis is accepted, while the other two are rejected. Meanwhile, on Instagram Stories analysis, five hypothesis is accepted and one hypothesis is rejected. This study finds out the Social Presence is an exogenous variable which has a major role in affecting other variables. While Perceived Enjoyment influenced the behavioral intention to use Snapchat and Instagram Stories the most. Index Terms—Structural Equation Modeling, Technology Acceptance Model, influence, generation Z, Snapchat, Instagram REFERENCES [1] L. Chin and Z. Ahmad, "Perceived Enjoyment and Malaysian Consumers’ Intention to Use a Single Platform EPayment", SHS Web of Conferences, vol. 18, 2015. [2] M. Ariff, T. Shan, N. Zakuan, N. Ishak and M. Wahi, "Examining Users' E-Satisfaction in the Usage of Social Networking Sites; Contribution from Utilitarian and Hedonic Information Systems", IOP Conference Series: Materials Science and Engineering, vol. 58, 2014. [3] K. Hassanein and M. Head, "Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping", International Journal of HumanComputer Studies, vol. 65, no. 8, pp. 689-708, 2007. [4] P. Surendran, "Technology Acceptance Model: A Survey of Literature", 2012. [5] F. Davis, "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology", MIS Quarterly, vol. 13, no. 3, p. 319, 1989

scholarly journals Analisis Penggunaan E-Commerce Terhadap Peningkatan Permintaan Kuantitas Produk Pada UMKM di Kabupaten Banyumas (Suatu Pendekatan Teori Technology Acceptance Model)

2019 ◽  
Vol 10 (1) ◽  
pp. 63-74
Author(s):  
Dona Primasari ◽  
Sudjono Sudjono ◽  
Nining Abriani
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Use Behavior

Abstract. The long-term objective of this research is to enrich the development of science, especially the development of SMEs related to the adoption of information technology with studies using the Technology Acceptance Model. The specific aim of the research is to examine what factors are inhibiting the adoption of e commerce technology in SMEs in Banyumas Regency, as well as examining whether e-commerce adoption has an impact on increasing the demand for product quantities in SMEs. Collecting data in this study was carried out by distributing questionnaires through direct interviews with SMEs in Banyumas District who were respondents. The sampling technique in this study using random sampling technique. Whereas for data analysis using Statistical Product and Service Solution (SPSS) version 22.0 and Structural Equation Modeling (SEM) with AMOS program. The results of the study show that the Technology Acceptance Model theory is able to explain the institutions of SMEs actors to use e-commerce technology. Keywords: E-commerce, perceived usefulness, perceived ease of use, use behavior,TAM (Technology Acceptance Model) Abstrak. Tujuan jangka panjang penelitian ini adalah untuk memperkaya perkembangan ilmu, khususnya pengembangan UMKM terkait dengan adopsi teknologi informasi dengan kajian menggunakan Technology Acceptance Model.  Tujuan khusus penelitian adalah untuk menelaah faktor-faktor apakah yang menghambat adopsi teknologi e commerce pada UMKM di Kabupaten Banyumas, serta menelaah apakah adopsi e- commerce berdampak pada peningkatan permintaaan kuantitas produk pada UKM. Pengumpulan data dalam penelitian ini dilakukan dengan menyebarkan kuesioner melalui antar langsung kepada pelaku UMKM di Kabupaten Banyumas yang menjadi responden.  Teknik pengambilan sampel dalam penelitian ini dengan menggunakan teknik random sampling. Sedangkan untuk analisis data mengunakan Statistical Product and Service Solution (SPSS) versi 22.0 dan Structural Equation Modeling (SEM) dengan program AMOS. Hasil penelitian menunjukkan bahwa teori Technology Acceptance Model  mampu menjelaskan instensi para pelaku UMKM untuk menggunakan teknologi e-commerce.  Hasil penelitian juga berhasil menerima 3 (tiga) hipotesis yaitu Perceived usefulnes  berpengaruh terhadap use behavior, Perceived ease of use berpengaruh terhadap use behavior, use behavior  berpengaruh terhadap peningkatan permintaan kuantitas produk.  Hasil penelitian juga menunjukkan implementasi e-commerce tidak berpengaruh terhadap persepsi manfaat (perceived usefulness), Implementasi e-commerce tidak berpengaruh terhadap persepsi kemudahan pengoperasian sistem  (perceived ease of use) atau dengan kata lain menolak 2 (dua) hipotesis lainnya.Keywords. E-commerce, perceived usefulnes, perceived ease of use, use behavior,peningkatan permintaan, TAM  (Technology Acceptance Model)

A comprehensive acceptance model for smart home services

2022 ◽  
Vol 6 (1) ◽  
pp. 45-58 ◽  
Author(s):  
Amer Al-Husamiyah ◽  
Mahmood Al-Bashayreh
Keyword(s):  
Technology Acceptance ◽  
Smart Home ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Smart Devices ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Smart home services (SHSs) afford users an effective lifestyle management system, which provides human-oriented networking of smart devices and applications that enable users to control their homes from anywhere at any time. Despite the benefits of SHSs, however, their acceptance is very low. There remains a gap in the literature in terms of a comprehensive model that addresses users’ intention to use SHSs. To address this gap, the present study explored the factors that influence SHS acceptance among users based on well-established theoretical frameworks, such as the technology acceptance model, innovation diffusion theory, and the theory of planned behavior. To this end, the study integrated four additional factors, namely, perceived convenience, perceived connectedness, perceived cost, and perceived privacy risk, into the exploration and carried out structural equation modeling to quantitatively determine the effects of these factors. Questionnaires were administered to 750 users. The findings indicated that perceived compatibility, perceived convenience, perceived connectedness, perceived cost, perceived behavioral control with perceived usefulness, and perceived ease of use directly and indirectly exerted a significant influence on users’ intention to use SHSs.

How is The Adoption of Digital Marketing Services for Smart City Application Users?

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Regina Eka Riantini ◽  
Viany Utami Tjhin ◽  
Robertus Nugroho Perwiro Atmojo
Keyword(s):  
Technology Acceptance ◽  
Smart City ◽  
Structural Equation ◽  
Mobile Apps ◽  
Digital Marketing ◽  
Coefficient Of Determination ◽  
Equation Modeling ◽  
Behavior Intention ◽  
Use Of Technology ◽  
Acceptance Model

Smart City Mobile Apps is currently being developed by property developers in major cities in Indonesia and is used by businesses to market their products through the application. The method used to see how well the implementation of digital marketing in Smart City Mobile Apps is to combine the TAM (Technology Acceptance Model) and UTAUT (Unified Theory of Acceptance and Use of Technology) models. Questionnaire data were processed using the Structural Equation Modeling (SEM) method. The results of the study stated that the company's digital marketing strategy through Smart City Mobile Apps is already good where it can be seen from the value of adoption of Smart City Mobile Apps users in utilizing this application which is quite large at 0.764 based on the coefficient of determination. The variable that most influences consumers to use applications in finding trade information in the Smart City is the attitude variable with an influence value of 0.412 and the behavior intention to use with an influence value of 0.726. This shows that the intention behavior of the application and the trust in the benefits of the application can encourage users to use this application for purchasing their daily needs.

Perception and Intention of Youth's Towards Online Shopping

2016 ◽  
pp. 28-37
Author(s):  
Ajitabh Dash
Keyword(s):  
Young People ◽  
Structural Equation ◽  
Online Shopping ◽  
Age Groups ◽  
Equation Modeling ◽  
Eastern Region ◽  
Tam Model ◽  
Technological Acceptance Model ◽  
Acceptance Model ◽  
Consumer's Perception

This study aims to investigate youth consumer's perception and intention towards online shopping through integration of technological acceptance model (TAM). Data were collected from 263 young people residing in Bhubaneswar city of Odisha, a state in the eastern region of India through a structured questionnaire during May/June 2015. The structural Equation modeling was employed to analyze the data and validate the research model. The results of this study indicated that different perception variables have different relationships with behavioral intention of youths towards online shopping. The results from this study will be useful for e-commerce companies in formulating appropriate marketing strategies, as well as developing appropriate applications that will attract more consumers by increasing their benefit perception. This study is confined to the response of 263 young people residing in Bhubaneswar city of Odisha. In future of similar types of study may be conducted in either part of the state as well as country with a relatively larger sample size including customers from different age groups. Although past literatures have focused on technological aspects of online shopping, few studies have examined the perception and intention of youth towards online shopping. Furthermore, most studies on online shopping perception have focused on the relationships between technology adoption factors and perception of users. This study provides a basis for further refinement of TAM model to predict behavioral intentions of consumers towards online shopping.

Sign in / Sign up

Export Citation Format

Share Document