scholarly journals The Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention

2021 ◽  
Vol 12 ◽  
Author(s):  
Chunlan Jiao ◽  
Xiangdong Shen ◽  
Li Wang
Keyword(s):  
Latent Variables ◽  
Purchase Intention ◽  
Perceived Value ◽  
Baby Food ◽  
Store Image ◽  
Order Fulfillment ◽  
Communication Service ◽  
Image Communication ◽  
Positive Effects ◽  
The Relationship

This research aims to investigate the influence of baby food e-store image (for ages 0–3) on consumers’ purchase intention, mainly based on the stimulus-organism-response (S-O-R) model. Perceived value is additionally tested as a mediator of the relationship between baby food e-store image and consumers’ purchase intention. An online questionnaire survey was conducted among consumers of baby food e-stores that specialize in ages 0–3. The final sample comprised 584 valid responses. To test the hypotheses in the relationships among latent variables, structural equation model analysis was used in this study. The findings showed that design image, order fulfillment image, communication service image, and security image of baby food e-stores have positive effects on consumers’ perceived value, while perceived value mediates the relationship between baby food e-stores and consumers’ purchase intention. As a result, more perceived value would be created between online stores and their consumers with a higher level of value. Two managerial implications derived from this study explain how to manage baby food e-stores and how to promote online baby food undertakings. Particularly, consumers’ perceived emotional and functional value can be shaped by four dimensions of baby food e-store image, e-store design image, order fulfillment image, communication service image, and security image, which finally determines their purchase intentions. The originality and value of this study enriches the importance of consumers’ perceived value in the field of online store image. Moreover, this study demonstrates that baby food e-store image increases consumers’ perceived value and purchase intention.

scholarly journals The Mediating Role of Brand Engagement and Store Image on Relationship between Brand Identification and Purchase Intention: a Study of Omani Retail Market

2021 ◽  
Vol 27 (4) ◽  
pp. 609-621
Keyword(s):  
Purchase Intention ◽  
Marketing Strategies ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Store Image ◽  
Retail Market ◽  
Brand Identification ◽  
Brand Engagement ◽  
Retail Marketing ◽  
The Relationship

Based on the convergence of social-identity and theory of reasoned action (TORA), the purpose of this research is to investigate the mediating effect of brand engagement and store image on the relationship between consumer brand identification and purchase intention. The study empirically investigates a theoretical framework developed from literature evidence using partial-least squares (PLS) structural equation modeling (SEM) to test hypotheses. A structured questionnaire, measuring items on a Likert seven scale, was used to collect data from 344 participants among shoppers of famous retail chains in Muscat. The results indicated that store-brand identification (SBI) alone is a weak predictor of purchase intention (PI). The results revealed that brand engagement (BE) and store image (SI) fully mediate the relationship between SBI and PI. Intrinsically, the study serves to enhance the insight into customers’ attitudes towards private-labeled store brands with a focus on the Omani retail market. The findings contribute a valuable insight on retail marketing strategies, and an interpretation into branding literature related to retail marketing and provide an understanding of marketing strategies and guidance for retail store management in Oman both at a strategic and tactical level.

scholarly journals Perceived Value, Store Image and Satisfaction as Antecedents of Store Loyalty Moderated by Procedural Switching Costs

2020 ◽  
Vol 35 (1) ◽  
pp. 34 ◽  
Author(s):  
Akram Harmoni Wiardi ◽  
Effed Darta Hadi ◽  
Herry Novrianda
Keyword(s):  
Customer Satisfaction ◽  
Indirect Effect ◽  
Switching Costs ◽  
Perceived Value ◽  
Primary Data ◽  
Survey Method ◽  
Store Image ◽  
Store Loyalty ◽  
Behavioral Loyalty ◽  
The Relationship

<p>The phenomenon of measuring behavioral loyalty on specific stores or merchants obviously popular, particularly despite the existence of structural and fundamental criticism on specific issue. The objectives of this research is to examine the antecedents of customer loyalty specifically on store loyalty. We operate survey method to gather primary data. The focus of the research is to examine the effect of perceived value, store image, and customer satisfaction on store loyalty. The results indicate that customer who perceive low perception of procedural switching costs and high perception of procedural switching costs experienced different perception in their perceived value on customer satisfaction, perceived value on loyalty, and store image on customer satisfaction. The results shows that the perceived value, store image, and customer satisfaction has a positive and significant relationship of store loyalty in the different perception of procedural switching costs. Furthermore, procedural switching costs play a significant role in moderating the relationship between customer satisfaction and store loyalty. There was an indirect effect in the relationship between perceived value and store loyalty, which was mediated by customer satisfaction. The indirect effect of the relationship between store image and store loyalty was also proven to be mediated by the customer satisfaction.</p>

scholarly journals Impact of Brand Label on Purchase Intention of a Customer

2019 ◽  
Vol 10 (2(S)) ◽  
pp. 44-51
Author(s):  
Ahsan Ul Haq ◽  
Irfan Ahmad Kahloon ◽  
Aamir Saleem
Keyword(s):  
Purchase Intention ◽  
Service Sector ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Store Image ◽  
Retail Service ◽  
Main Target ◽  
Business Profitability ◽  
The Relationship

Main target of this research is examining the relationship between the purchase intention of cosmetics and brand label. The image of the store mediates the relationship between purchase intention and brand label in the cosmetics sector of Pakistan. To check the direct or indirect effect of brand label on purchase intention, data was collected from 200 customers of different stores. Snow ball sampling technique is used for the collection of data from respondents, and PLS-SEM 3 was used to test the hypothesis. The findings indicate that brand label positively and significantly impact customer purchase intention of cosmetics and store image is also positively linked with brand label and mediating the relationship between purchase intention and brand label. Findings will help the retail service sector to understand the importance of store image and how to enhance the consumers purchase intentions. Over long term, customer retention is better and business profitability is greater.

scholarly journals Strategi Meningkatkan Minat Beli Masyarakat Terhadap Produk Hijau Sektor Fast Moving Consumer Goods Melalui Persepsi Nilai, Risiko Dan Tingkat Kepercayaan

2019 ◽  
Author(s):  
rizka zulfikar
Keyword(s):  
Risk Perceptions ◽  
Purchase Intention ◽  
Perceived Value ◽  
Product Distribution ◽  
Risk Indicators ◽  
Risk Level ◽  
Public Confidence ◽  
Green Products ◽  
The Public ◽  
The Relationship

This study aims to investigate and assess the perceived value, risk, level of trust and public purchase intention and then to be use to obtain a marketing strategy to increase public purchase intention towards green products.This study is a survey research using questionnaires as an instrument. Population and sample used in this study is the community of Banjarmasin and taken as many as 150 respondents using non-purposive sampling method. Analysis techniques were used : (1) qualitative descriptive analysis - quantitative and comparative analysis of the average with SPSS software, (2) the relationship modelling between variables and the effect test was analyzed with SEM using Software IBM AMOS version 22, and (3) analysis of the strategies using SWOT matrix . The study found that : (1) the perception of values, perceptions of risk, the level of Banjarmasin’s public trust and interest in purchasing green products is good enough category for the majority of respondents vote; (2) In determining the perceived value Banjarmasin’s public tends to be more considered its functional value indicators than other indicators such as social value, emotional value and economic value. (3) In determining the risk perception of green products, people tend to be more considered time risk indicators than other indicators such as the risk of physical and psychological risks. (4) In determining trust in green products, Banjarmasin’s public tends to be more considered its benefits indicators than other indicators such as trust towards the object, and trust in the attributes. (5) the perception of value and risk perceptions affect the level of public confidence, but does not affect the public purchase intention towards green products (6) The level of trust significantly influence the public purchase intention towards green products (7) The relationship between the public purchase intention towards green products with the value perceived and risk perceived tends to be indirect and moderated by variable levels of trust. (8) Strategies that can be considered by the producers and marketers of green products to increase the public purchase intention are (a) Focused on the segment of society that has been assessed in the medium category (b) Increase public knowledge of the benefits of the product (c) Maintain product quality (c) Enhance product functionality with innovation (e) Provide information on product benefits using information media (f) Pay attention to product distribution channels, (g) adjust production to market needs (h) Manufacturers must give quick respond to public complaints by providing customer service facilities.

scholarly journals The Mediating Role of Commitment in The Relationship Between Mobile Service Quality and Mobile Shopping Customer Loyalty in Malaysia

2020 ◽  
Vol 8 (2) ◽  
Author(s):  
Komatan Dharaman ◽  
Razli Che Razak
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Partial Least Square ◽  
Least Square ◽  
Mobile Service ◽  
Consumer Innovativeness ◽  
Positive Effects ◽  
Online Purchase ◽  
The Relationship ◽  
Fashion Involvement

Online shopping is becoming increasingly important in the current era, rendering comprehension of consumer online shopping habits crucial. This notion rings true in the context of users and companies alike, thereby emerging as a big concern for e-commerce managers and researchers. One may assume that only by understanding the factors influencing consumer buying intentions for fashion items online will companies be better-positioned for meeting consumer needs. In this analysis, the relationship between customer online purchasing intentions and selected factors was investigated, specifically consumer innovativeness, fashion innovativeness, and fashion involvement. Quantitative research was implemented in the process, involving fashion online shoppers in Malaysia as the respondents after being selected via quota sampling from the ten most popular fashion shopping websites in Malaysia. The statistical method of Partial Least Square – Structural Equation Modelling (PLS-SEM) was then employed for the proposed model testing. The findings subsequently revealed the positive effects of consumer innovativeness, and fashion involvement on online purchase intention, whereas any significant relationship between the variable with fashion innovativeness was absent. However, this analysis was conducted in Malaysia; therefore, the results could be different if tested in other countries. Hence, similar studies related to fashion online purchase intention should be replicated in other Asian countries in the future.

Perceived value, trust and purchase intention of organic food: a study with Brazilian consumers

2020 ◽  
Vol 122 (4) ◽  
pp. 1070-1184 ◽  
Author(s):  
Eluiza Alberto de Morais Watanabe ◽  
Solange Alfinito ◽  
Isabelle Cristina Galindo Curvelo ◽  
Kavita Miadaira Hamza
Keyword(s):  
Latent Variables ◽  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Perceived Value ◽  
Consumer Trust ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Food Market

PurposeThe consumption of organic food grows worldwide, increasing the need of studies seeking to understand factors influencing its consumption. To extend the understanding of organic food market, the present research seeks to explore the effect of perceived value on consumer trust and purchase intention in Brazil.Design/methodology/approachA survey with 274 Brazilian consumers of organic food was carried out. Perceived value was measured through four dimensions: functional, economic, social and emotional. The convergent and discriminant validities of latent variables were confirmed. The relationships among them were tested using structural equation modeling.FindingsThe results indicate that functional and emotional values positively affect consumer trust and that only emotional value motivates purchase intention. The trust had no direct influence on purchase intention. Thus, the perceived value is an important aspect in the prediction of trust and purchase intention among Brazilian consumers.Originality/valueThe identified results enlarge the understanding of Brazilian organic food market and consumer behavior and point out some opportunities for future research involving the subject.

Impact of attitude towards a region on purchase intention of regional products: the mediating effects of perceived value and preference

2020 ◽  
Vol 48 (7) ◽  
pp. 707-725 ◽  
Author(s):  
Florence Charton-Vachet ◽  
Cindy Lombart ◽  
Didier Louis
Keyword(s):  
Purchase Intention ◽  
Perceived Value ◽  
Food Products ◽  
Mediating Effects ◽  
Region Of Origin ◽  
Content Type ◽  
Regional Food ◽  
Intention To Purchase ◽  
Mediating Variables ◽  
The Relationship

PurposeThis research has three research objectives. First, this research will demonstrate that the link between consumers' attitude towards a region and their intention to purchase products from that region is not direct but indirect. Second, this research will establish that perceived value of regional products and consumers' preference for these products are mediating variables of the relationship between consumers' attitude towards a region and their intention to purchase regional products. Lastly, this research will highlight cognitive (through perceived value) and affective (through preference) routes or paths, from consumers' attitude towards a region to their purchase intention of products from that region.Design/methodology/approachAs previous works in the authors’ field of research, the authors conducted a field study, combined with a questionnaire survey. 398 consumers responded to the authors’ questionnaire in a hypermarket (belonging to the retailer Système U) in Vendée (a region in France). The authors measured their attitude towards this region, their preference for regional food products and their purchase intention of these products as well as the perceived value of regional food products.FindingsThe perceived value of regional products and consumers' preference for these products are full mediating variables of the relationship between consumers' attitude towards a region and their intention to purchase products from that region.Research limitations/implicationsThis research supplements prior works. It shows that the link between consumers' attitude towards a region and their intention to purchase regional products is indirect. Consumers' purchase intention of regional products is not directly attributable to their attitude towards the region of origin of these products. Regional products and their features have to be reintegrated into this equation.Practical implicationsThis study identifies several routes or paths to explain consumers' purchase intention of regional products. A cognitive route or path, from consumers' attitude towards a region to their purchase intention of products from that region, mediates by perceived value. An affective route or path, from consumers' attitude towards a region to their purchase intention of products from that region, mediates by preference. A hybrid path that combines cognitive and affective paths, as this research established a link between perceived value and preference.Originality/valueThis research foregrounds regional products and their features, too often neglected in favour of consumers and their characteristics.

The impact of food traceability system on consumer perceived value and purchase intention in China

2020 ◽  
Vol 120 (4) ◽  
pp. 810-824
Author(s):  
Chunlin Yuan ◽  
Shuman Wang ◽  
Xiaolei Yu
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Value ◽  
Primary Data ◽  
Content Type ◽  
Food Traceability ◽  
Traceability System ◽  
Consumer Expertise ◽  
The Impact ◽  
The Relationship

PurposeBased on the involvement and customer-delivered value theories, this paper proposes a comprehensive framework with which to examine the relationships between food traceability system, consumer perceived value and purchase intention. The study also investigates the moderating role of consumer expertise in the relationship between food traceability system and perceived value.Design/methodology/approachSurvey approach is the primary data collection tool, through which a total of 238 useable responses were obtained. Structural equation modelling is employed to examine the hypothesized relationships among all variables.FindingsThe findings show that the information quality, perceived reliability and product diagnosticity of food traceability system affect consumer perceived value, and the perceived value and purchase intention are positively associated, while consumer expertise acts as a moderator on the relationship between food traceability system and consumer perceived value.Originality/valueThis study sheds light on how consumer perceived value of food traceability system can enhance their intention to purchase traceable food. It contributes to the theory of customer-delivered value and involvement as well as traceable product marketing strategies. From a managerial perspective, guidelines are provided for traceable food producers and marketers to implement reasonable strategies to attract consumers to purchase and promote the sustainable development of food industry.

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