scholarly journals Chinese Residents’ Perceived Ecosystem Services and Disservices Impacts Behavioral Intention for Urban Community Garden: An Extension of the Theory of Planned Behavior

Agronomy ◽  
2022 ◽  
Vol 12 (1) ◽  
pp. 193
Author(s):  
Can Wu ◽  
Xiaoma Li ◽  
Yuqing Tian ◽  
Ziniu Deng ◽  
Xiaoying Yu ◽  
...  
Keyword(s):  
Ecosystem Services ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Urban Community ◽  
Decision Makers ◽  
Equation Modeling ◽  
Driving Mechanism ◽  
The Government ◽  
The Impact

Urban community gardens (UCGs), greenspace cultivated and managed for vegetables by local communities, provide substantial ecosystem services (ES) and are warmly welcomed by residents. However, they also have many ecosystem disservices (EDS) and are almost always refused by the decision-makers of the government, especially in China. Better understanding the residents’ perceived ES and EDS and the impact on the behavioral intention (BI) toward UCGs is of great value to solve the conflicts between residents and the government concerning UCGs and to develop sustainable UCGs. Following the theory of planned behavior (TPB), we measured perceived ES/EDS, attitudes (ATT), perceived behavioral control (PBC), subjective norm (SN), and BI of 1142 residents in Changsha, China, and investigated their direct and indirect causal relationships using structural equation modeling (SEM). The results showed that: (1) ATT, PBC, and SN significantly and positively impact the BI of UCGs and together explained 54% of the variation of BI. (2) The extended TPB model with additional components of perceived ED/EDS improved the explanatory ability of the model, explaining 65% of the variance of BI. Perceived ES and perceived EDS showed significant direct positive and negative impacts on UCGs, respectively. They also indirectly impacted BI by influencing ATT, PBC, and SN. The findings of this study can extend our understanding of residents’ attitudes, behavior, and driving mechanism toward UCGs, and can help decision makers to design better policies for UCG planning and management.

scholarly journals Understanding Public Intentions to Pay for the Conservation of Urban Trees Using the Extended Theory of Planned Behavior

2021 ◽  
Vol 13 (16) ◽  
pp. 9228
Author(s):  
Chyi-Rong Chiou ◽  
Wei-Hsun Chan ◽  
Jiunn-Cheng Lin ◽  
Meng-Shan Wu
Keyword(s):  
Ecosystem Services ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Positive Impact ◽  
Perceived Usefulness ◽  
Urban Trees ◽  
Equation Modeling ◽  
Extended Theory ◽  
The Impact

Urban trees could provide a variety of ecosystem services. However, they require conservation to sustain a healthy and consistent provision of services. This study applies an extended theory of planned behavior (ETPB) to understand residents’ pay intention for conserving urban trees. In order to explore the impact of the public perception of urban trees, two constructs such as perceived usefulness and perceived tree benefits have been added to the TPB model. This study conducted a questionnaire survey on Taipei city residents and received 364 valid responses. The partial least squares structural equation modeling (PLS-SEM) was used for the analysis of the model. The results show that residents’ perceived usefulness and perceived tree benefits of urban trees have a significantly positive impact on public attitude toward protecting urban trees. Individuals’ intention to pay towards conservation of urban trees is, on the other hand, affected by subjective norm, attitude, perceived behavioral control, and perceived usefulness. Thus, with education and promotion of tree usefulness and benefits of ecosystem services, it is helpful to improve residents’ attitudes regarding the protection of urban trees and increase their intention to pay for urban tree conservation.

Assessing sustainability marketing from macromarketing perspective: a multistakeholder approach

2020 ◽  
Vol 16 (4) ◽  
pp. 287-305 ◽  
Author(s):  
Soha Abutaleb ◽  
Noha El-Bassiouny
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intentions ◽  
Marketing Strategies ◽  
Content Type ◽  
Quantitative Research Methods ◽  
Sustainable Products ◽  
Government Role ◽  
The Government ◽  
The Impact

PurposeThe paper examines three main stakeholders in the market and their roles toward achieving sustainability marketing. Those stakeholders are consumers, companies and policymakers. The current study is examining consumers’ attitudes toward sustainability marketing and their purchase intentions of sustainable products through the use of theory of planned behavior. The paper is also examining the role of companies and policymakers in encouraging consumers to consider sustainability in their purchasing decisions.Design/methodology/approachConcurrent research study is applied, where qualitative and quantitative research methods are conducted at the same time for different purposes with equal weights. Qualitative interviews were applied with fast-moving consumer goods companies and policymakers, while quantitative surveys were applied with Egyptian consumers.FindingsThe results showed that companies are taking serious and effective steps in transforming their marketing strategies into sustainable marketing ones. The government role is still limited as there are no strict laws and regulations that force companies and factories in Egypt to develop sustainability marketing strategies. Consumers’ attitudes were highly affected by firms' sustainable practices as well as subjective norms that led to influencing their intentions toward purchasing sustainable products.Originality/valueAlthough the topic of sustainability marketing is considered by a plenty of researchers in the academic discipline, there are no studies that have combined the main three stakeholders' roles in achieving sustainability marketing in one study. The study highlights the impact of government role and firms' role on consumers' attitudes and purchase intentions toward sustainable products, especially convenient products. This was done through the adoption of the theory of planned behavior.

Analysis of Mechanisms of Health Behavioral Intention Change Through Serious Game Targeting Lifestyle-related Diseases: Experimental Study With Different Age Groups (Preprint)

2021 ◽  
Author(s):  
Mahiro Egashira ◽  
Daisuke Son ◽  
Arisa Ema
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Serious Games ◽  
Behavioral Control ◽  
Age Groups ◽  
Serious Game ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Lifestyle Related Diseases

BACKGROUND Health activities should be tailored to individual lifestyles and values. To raise awareness of practical health behaviors, various practices related to health education, such as interactive activities among individuals with different backgrounds, have been developed. Moreover, serious games have been used as a tool for facilitating communication. However, studies that investigated the mechanisms of behavioral intention change in relation to health through serious games based on the framework of the theory of planned behavior are few. OBJECTIVE The study aims to investigate the mechanisms of behavioral intention change among participants of various age groups after intervention using a serious game called “Negotiate Battle,” which is established to increase awareness of lifestyle-related diseases. METHODS Three age groups (i.e., adults, university students, and high school students) played the serious game and answered a questionnaire before, immediately after, and 2–4 weeks after the game. The questionnaire was composed of four factors according to the theory of planned behavior. The study employed structural equation modeling and compared the results of the three groups. RESULTS The study found that perceived behavior control was the key factor of behavioral intention change. Immediately after the game, causal relationship from perceived behavioral control to behavioral intention was enhanced or maintained for all groups. Analysis of free descriptions after intervention suggested that experiencing dilemma is related to learning and behavioral intention. CONCLUSIONS The study revealed that the serious game changed the behavioral intention of adolescents and adults regarding lifestyle-related diseases, and changes in perceived behavioral control mediated the alteration mechanism.

scholarly journals Strengthening social capital of urban community during COVID-19 disaster

2021 ◽  
Vol 331 ◽  
pp. 01013
Author(s):  
Dwi Kristanti ◽  
Edison Edison ◽  
Mohammad Kus Yunanto ◽  
Alfiandri Alfiandri ◽  
Diah Siti Utari ◽  
...  
Keyword(s):  
Social Capital ◽  
Risk Perceptions ◽  
Structural Equation ◽  
Urban Community ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
The Government ◽  
The Impact

COVID-19 disaster has destroyed many facets of societal and economic circumstances. However, it remains a crucial debate how the effect of COVID-19 on community social capital. This study aims to examine the relationship between a community’s risk perception on COVID-19 and social capital. In addition, we also investigate the mediating role of social collectivism in the association. This research used a survey approach by performing an online questionnaire. Data were gathered from 156 respondents at the residence in an urban community in Sukoharjo, Central Java. A partial-least square structural equation modeling (PLS-SEM) was applied to analyze the data. The results show that social capital enhances during COVID 19 because of the increasing risk perceptions on COVID-19 and social collectivism. The impact of risk perceptions on social capital is mediated by social collectivism. The present study adds our understanding of social capital at the time of the COVID-19 outbreak, especially what factors drive it. The research also has practical implications for the government and urban community to anticipate risks of COVID-19 by enhancing social capital and collectivism.

scholarly journals Evaluating Students' Behavioral Intentions Towards Ecotourism: an Extended Theory Of Planned Behavior Perspective

2021 ◽  
Vol 25 (4) ◽  
pp. 403-418
Author(s):  
H.M. Kamrul Hassan ◽  
Saikat Das ◽  
Mohammed Shahedul Quader
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Environmental Knowledge ◽  
Equation Modeling ◽  
Survey Method ◽  
Perceived Behavioral Control ◽  
Extended Theory

From an environmental standpoint, ecotourism has been drawn to attention by diverse communities all around the world. This empirical study aims to evaluate the behavioral intention of students by adopting an extended theory of planned behavior model by incorporating environmental concern and environmental knowledge from a developing country perspective. To get realistic output, structural equation modeling has been incorporated for systematic statistical analysis through using SMARTPLS 3.0, where data have been collected from 393 university students through a survey method. From an ecotourism point of view, a number of findings have been revealed in this study, such as students' attitude and perceived behavioral control have significant positive impacts on the behavioral intention towards ecotourism; results further proponed that environmental concerns have a significant effect on attitude, subjective norm, perceived behavioral control, and behavioral intention towards ecotourism, environmental knowledge had no significant effect on the behavioral intention towards ecotourism. Finally, it had a positive impact on attitude towards ecotourism, subjective norm, and perceived behavioral control. On the basis of constructive analysis, theoretical and practical implications are depicted in the form of a contribution of knowledge, which will add value to the decision-making process of various stakeholders.

scholarly journals Analisis Penerimaan Penggunaan E-Learning dengan Pendekatan Theory of Planned Behavior (TPB) pada Mahasiswa Akuntansi Universitas Jember

2019 ◽  
Vol 6 (2) ◽  
pp. 120
Author(s):  
Lifatin Sakdiyah ◽  
Rochman Effendi ◽  
Alwan Sri Kustono
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Significant Relationship ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Accounting Students ◽  
Primary Data ◽  
Equation Modeling ◽  
Behavior Control ◽  
E Learning

This study aims to analyze the acceptance and use of e-learning by using Theory of Planned Behavior approach (TPB) in accounting students of University of Jember who have done programming of academic year 2016/2017 even semester. This research is classified as explanatory research with quantitative approach. The data obtained in the form of primary data obtained directly on the object of research through the submission of questionnaires through personal chat either through social media and e-mail. Then, the respondent access and fill the questionnaire online through the questionnaire link that has been given. Data analysis method used in this research is Structural Equation Modeling (SEM) by using SmartPLS version 3.2.3 test instrument. The result of analysis shows that by using TPB method can be known significant relationship between behavioral intention toward acceptance behavior and the use of e-learning as well as not significant relationship between perceptive behavior control toward acceptance behavior and the use of e-learning by accounting student of Jember University. Keywords: Attitude toward Behavior, Subjective Norm, Perceived Behavior Control, Behavioral Intention, and Behavior The Acceptance and The Use of E-Learning

scholarly journals Do Perceived Risk, Perception of Self-Efficacy, and Openness to Technology Matter for Solar PV Adoption? An Application of the Extended Theory of Planned Behavior

Energies ◽  
2021 ◽  
Vol 14 (16) ◽  
pp. 5008
Author(s):  
Arifa Tanveer ◽  
Shihong Zeng ◽  
Muhammad Irfan ◽  
Rui Peng
Keyword(s):  
Risk Perception ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Self Efficacy ◽  
Perceived Risk ◽  
Structural Equation ◽  
Equation Modeling ◽  
Solar Pv ◽  
Perception Of Self ◽  
The Government

Solar PV (photovoltaic) technology has gained considerable attention worldwide, as it can help reduce the adverse effects of CO2 emissions. Though the government of Pakistan is adopting solar PV technology due to its environmental friendliness nature, studies focusing on consumer’s acceptance of solar PV are limited in the country. This research aims to close this knowledge gap by looking into the various considerations that may influence consumers’ willingness to adopt (WTA) solar PV for household purposes. The study further contributes by expanding the conceptual framework of the theory of planned behavior by including three novel factors (perceived risk, perception of self-efficacy, and openness to technology). The analysis is based on questionnaire data collected from 683 households in Pakistan’s provincial capitals, including Lahore, Peshawar, Quetta, Gilgit, and Karachi. The proposed hypotheses are investigated using the state-of-the-art structural equation modeling approach. The empirical results reveal that social norms, perception of self-efficacy, and belief about solar PV benefits positively influence consumers’ WTA solar PV. On the contrary, the perceived risk and solar PV cost have negative effects. Notably, the openness to technology has an insignificant effect. This study can help government officials and policymakers explore cost-effective, risk-free technologies to lessen the environmental burden and make the country more sustainable. Based on research results, study limitations, as well as prospective research directions, are also addressed.

scholarly journals Investigating Private Sectors’ Behavioral Intention to Participate in PPP Projects: An Empirical Examination Based on the Theory of Planned Behavior

2018 ◽  
Vol 10 (8) ◽  
pp. 2692 ◽  
Author(s):  
Yanchun Zhang ◽  
Jianglin Gu ◽  
Ming Shan ◽  
Yazhi Xiao ◽  
Amos Darko
Keyword(s):  
Theory Of Planned Behavior ◽  
Private Sector ◽  
Planned Behavior ◽  
Latent Variables ◽  
Structural Equation ◽  
The Body ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Empirical Examination ◽  
The Government

The active involvement of private sectors in Public-Private-Partnership (PPP) projects is critical for sustainable development of the PPP mode. While there have been many studies on PPP in the literature, limited research has been conducted to investigate the critical factors that affect the intention of the private sector to participate in PPP projects. To bridge the knowledge gap, this study proposed a theoretical model based upon the theory of planned behavior (TPB), and then tested it based upon empirical data collected from China. Partial least squares structural equation modeling (PLS-SEM) was employed in testing the model. Results indicated that “perceived behavioral control”, “governmental influence”, and “private sectors’ attitude toward PPP” were the three most significant latent variables affecting the intention of private sectors to participate in PPP projects; and “financial capability”, “full compliance with PPP contracts”, and “profitability” were the three most significant observable variables affecting the intention of the private sector. The research findings contribute to the body of knowledge about private sector involvement in PPP projects in a Chinese context, and also provide solid support for the government to issue relevant polices or undertake reforms to attract more private sectors to participate in the PPP projects.

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