scholarly journals Animals Like Us: Leveraging the Negativity Bias in Anthropomorphism to Reduce Beef Consumption

Foods ◽  
2021 ◽  
Vol 10 (9) ◽  
pp. 2147
Author(s):  
Ziad Choueiki ◽  
Maggie Geuens ◽  
Iris Vermeir
Keyword(s):  
Purchase Intention ◽  
Negative Impact ◽  
Meat Product ◽  
Meat Consumption ◽  
Negativity Bias ◽  
Differential Effectiveness ◽  
Intention To Purchase ◽  
Novel Approach ◽  
Consumption Reduction ◽  
Pro Social Behavior

Our current work contributes to the literature of meat consumption reduction. Capitalizing on the inherent humanizing characteristic of anthropomorphism coupled with leveraging negativity bias, we created a novel approach to reduce meat-eating intention. Using on-pack product stickers, we compare an anthropomorphic message stressing the capacity to experience pain with two other anthropomorphic messages that have been used before in the literature (intelligence and pro-social behavior of animals). We find that an on-pack pain anthropomorphic sticker reduces purchase intentions of the meat product and intention to consume meat in general and is more effective than stickers displaying pro-social or intelligence messages. We also show that the pain message’s negative impact on purchase intention is serially mediated by anticipatory guilt and attitude towards meat. In addition, we show that the differential effectiveness of the anthropomorphic messages can be explained by the negativity bias. That is, when the pro-social and intelligence messages were formulated in a negative way (as is pain), all three messages were equally effective at reducing intention to purchase meat and increase intention to reduce meat consumption.

scholarly journals Circular Economy Business Model and Purchase Intention for Recycled PET Products by Brazilian Consumers

2021 ◽  
Author(s):  
Fernanda Cristina Barbosa Pereira Queiroz ◽  
Nilton Cesar Lima ◽  
Christian Luiz da Silva ◽  
Jamerson Viegas Queiroz ◽  
Gustavo Henrique Silva de Souza
Keyword(s):  
Circular Economy ◽  
Purchase Intention ◽  
Structural Equation ◽  
Structural Changes ◽  
Business Models ◽  
Negative Impact ◽  
Recycled Pet ◽  
Convenience Sample ◽  
Perceived Safety ◽  
Intention To Purchase

Circular Economy involves structural changes in traditional business models and consumers’ behaviour toward recycled products. The recycling of PET products has been increasing but there is still a gap between consumption and demand for PET packaging in Brazil. In this research, the waste reduction was examined under a projective scenario to the current ecological purposes in Brazil for reducing environmental pollution. In that manner, this paper aimed to comprehend the intention to purchase recycled PET products of Brazilian consumers. With a non-probabilistic and convenience sample, the study counts 422 participants. The method employed was based on Structural Equation Modelling and Partial Least Squares, used to test the hypotheses of causality among the variables. Results showed the perception of low quality about recycled products reduced consumers’ intention to purchase. Also, the sustainability of recycled products positively influenced the intention to purchase. In addition, recycled products presented a negative impact on the perceived safety, which could influence the purchase of recycled products in Brazil. We conclude that the image that Brazilian consumers have about recycled products positively affects the intention to purchase.

scholarly journals A Steak for Supper if the Cow Did Not Suffer: Understanding the Mechanisms Behind People’s Intention to Purchase Animal Welfare-Friendly (AWF) Meat Products

2020 ◽  
Vol 33 (3-6) ◽  
pp. 461-486
Author(s):  
Ardion Beldad ◽  
Sabrina Hegner
Keyword(s):  
The Netherlands ◽  
Animal Welfare ◽  
Moral Obligation ◽  
Purchase Intention ◽  
Meat Product ◽  
Meat Products ◽  
Farm Animals ◽  
Equation Modeling ◽  
Public Attention ◽  
Intention To Purchase

AbstractPeople have become increasingly conscious of the moral implications of their meat product consumption. The view that farm animals deserve moral considerations has generated widespread public attention to those animals’ welfare. Meat products from ethically raised animals are distinguished from non-welfare products using animal welfare-friendly (AWF) labels, such as the Better Life Trademark in the Netherlands. AWF meat products have become popular in the Netherlands, as evidenced by a substantial growth in product sales. To address the question concerning the factors influencing people’s intention to purchase AWF meat products and the extent to which those factors relate to one another, an online survey was implemented with 233 consumers from the Netherlands. Structural equation modeling results confirm the complexity of the mechanism behind people’s willingness to buy AWF meat products. Two factors strongly predict purchase intention—attitude and moral obligation. Furthermore, the effects of predictors such as knowledge of and trust in AWF labels on purchase intention are not direct but go through attitude and moral obligation.

Analyzing the barriers to purchase intentions of energy efficient appliances from consumer perspective

2019 ◽  
Vol 26 (5) ◽  
pp. 1565-1580 ◽  
Author(s):  
Gauri Yogesh Joshi ◽  
Pratima Amol Sheorey ◽  
Aradhana Vikas Gandhi
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Energy Efficient ◽  
Purchase Intention ◽  
Negative Impact ◽  
Negative Relationship ◽  
Content Type ◽  
Intention To Purchase ◽  
Tier 1

Purpose The purpose of this paper is to identify the barriers to consumers’ intention to purchase energy efficient appliances. It uses multiple regression analysis to predict the factors that deter consumers’ purchase intention. Design/methodology/approach Five barriers to consumers’ intention to purchase energy efficient appliances were identified through an exhaustive literature survey. Data were gathered from 300 respondents from Pune city from the state of Maharashtra in India through a survey. The items were measured on a five-point Likert scale. Validity and reliability of the scale were established. Multiple regression analysis was conducted to predict consumers’ intention to purchase energy efficient appliances based on factors identified. Findings Findings revealed that some degree of uncertainty was associated with energy efficient appliance purchase. In addition to possessing lower degrees of awareness on energy efficient appliances, consumers tend to disbelieve claims made on labels of energy efficient appliances. Consumers also feel inconvenience in identifying these appliances, spending time to know about them and paying the price to purchase them. Hence, the factors – scepticism towards label claims and perceived personal inconvenience – were found to have negative impact on consumers’ purchase intention. Societal norm was found to have a positive impact on consumers’ purchase intention. Interestingly, price sensitivity and perceived product risk (which were expected to have a negative relationship with consumers’ purchase intention) displayed a positive relationship. Research limitations/implications The model proposed here is based on the researcher’s identification of the barriers. There might have been unidentified barriers that were not considered. The research does not account for manufacturing or policy-based issues that might also pose as barriers. The study encourages marketers to re-examine marketing and communication policies associated with the sale of energy efficient appliances. Originality/value The paper provides insights into the external barriers faced by consumers while purchasing an energy efficient appliance. This research enables managers to understand consumer’s preference for conventional products over energy efficient ones. It attempts to check the presence of barriers to energy efficient appliances, identified from literature in a tier 1 city of India. Tier 1 city is the city with population greater than 1,00,000 as per 2001 census of India.

CONSUMER DECISION MODEL (CDM) ANALYSIS OF EFFECTIVENESS VIDEOTRON ADVERTISING SERVED IN SURAKARTA

ProBank ◽  
2017 ◽  
Vol 2 (1) ◽  
pp. 69-81
Author(s):  
Muhammad Khoiruman ◽  
Ambar Warniati
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Decision Model ◽  
Equation Modeling ◽  
Scientific Publications ◽  
Consumer Decision ◽  
Intention To Purchase ◽  
Brand Recognition ◽  
Level Of Confidence ◽  
The Government

This study aims to analyze the effectiveness of Videotron media ads served in Surakarta using the Consumer Decision Model (CDM) Analysis. Viewed ad serving costs in videtron large enough it is necessary to study the effectiveness of the ads served on videtron. The model that is used in measuring the effectiveness of an ad in this research is the Consumer Decision Model (CDM). The research objective was to determine the effect the message of the ad (Information), branding (Brand Recognition), the formation of an attitude (Attitude), the level of confidence in the message (Confidence), and intention to purchase (Intention) market target after seeing ad impressions through Videotron. The study population is a society in Surakarta with sampling method is purposive sampling of 200 respondents Data analysis technique using Structural Equation Modeling (SEM) which resulted in the conclusion that the message of the ad (Information) positive effect but not significant with branding (Brand Recognition), formation attitude (attitude), and the level of confidence in the message (confidence). Brand recognition is positive and significant impact on the confidence and attitude while confidence and attitude positive and significant effect on the intention to purchase (Intention) market target after seeing ad impressions through Videotron. Outcomes of this study are: enrichment of teaching materials, especially marketing management, Scientific publications (national journals) and an input for an advertiser, the advertising company and the Government of Surakarta about the effectiveness of the ads served through Videotron so they can be a policy in the future.Keywords: Videotron, advertising, Consumer Decision Model, Information, Brand Recognition, Attitude, Confidence, and Intention

scholarly journals Practicing Green Residence Business Model Based on TPB Perspective

2021 ◽  
Vol 13 (13) ◽  
pp. 7379
Author(s):  
Chao Wu ◽  
Shuling Liang ◽  
Weijiong Wu ◽  
Yuxiang Hong
Keyword(s):  
Business Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Steel Structure ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Intention To Purchase ◽  
Wide Range ◽  
Green Business

Green residence is the future of urban development, it is also an attempt to implement the green business model in the residential business field. The key to the success of a green business model is that a wide range of customers can accept its green value proposition and react to it through their purchase decisions. This study aims to develop a theory of a planned behavior (TPB) research model to predict individuals’ intention to purchase green residence. This study took steel structure residence as an example, which was widely recognized as one emerging type of green residence. The samples were selected in Baotou city of Inner Mongolia, P.R. China. Data analysis was performed using the structural equation modeling (SEM) with data obtained from a survey of 208 respondents using SPSS19.0 and AMOS17.0. The results found that the individuals’ intention to purchase green residence was significantly affected by attitude, subjective norm, and perceived behavioral control. Moreover, the empirical evidence showed that these influences differed between different gender groups. Specifically, women responders had a stronger effect on the path attitude impact on purchase intention than men. These findings can provide implications for practicing the green business model of real estate enterprise.

The Effect of Face Consciousness on Consumption of Counterfeit Luxury Goods

2014 ◽  
Vol 42 (6) ◽  
pp. 1007-1014 ◽  
Author(s):  
Yun-Qing Chen ◽  
Hong Zhu ◽  
Meng Le ◽  
Yi-Zhen Wu
Keyword(s):  
Purchase Intention ◽  
Laboratory Experiments ◽  
Positive Influence ◽  
Luxury Goods ◽  
Intention To Purchase ◽  
Luxury Item ◽  
Moderating Role ◽  
Chinese Undergraduates ◽  
Significant Positive Influence

We conducted 3 laboratory experiments to determine how face consciousness influences consumption of counterfeit luxury goods, along with the moderating roles of usage occasion and brand prominence. The participants in the first study were 138 Chinese undergraduates who were allocated to a 2 × 2 design to evaluate their intention to purchase a counterfeit luxury item that would be used either in public or in private. In Studies 2 and 3, using two 2 × 2 designs we evaluated the purchase intention of the participants (132 and 136, respectively) in order to investigate the moderating role of brand prominence. The results showed that participants' face consciousness had a significant positive influence on intention to purchase counterfeit luxury goods. In addition, the products' usage occasion and brand prominence positively moderated the influence that face consciousness had on counterfeit luxury item purchase intention of our participant groups.

Justify my love: Cognitive dissonance reduction among perpetrators of online and offline infidelity

2021 ◽  
pp. 026540752110377
Author(s):  
Cassandra Alexopoulos
Keyword(s):  
Cognitive Dissonance ◽  
Attitude Change ◽  
Negative Impact ◽  
Self Concept ◽  
Survey Study ◽  
Differential Effectiveness ◽  
Online Infidelity ◽  
Ashley Madison ◽  
Site Targeting ◽  
Concept Change

A longitudinal survey study was conducted to examine which strategies for reducing cognitive dissonance were used among men engaging in infidelity. Data were collected in two waves, 1 month apart ( n time1 = 1514, n time2 = 425), from a sample of male users of Ashley Madison, a “married dating” site targeting users who are seeking to engage in infidelity. Because perpetrators of infidelity may justify their behaviors differently depending on whether they cheated in an online environment, both online and offline infidelity behaviors were considered. Results indicated that attitude change and self-concept change were positively related to online infidelity, while only self-concept change was positively related to offline infidelity, suggesting their differential effectiveness for various communication media. Self-concept change, attitude change, and denial of responsibility were negatively related to psychological discomfort and perceived negative impact at time 2, indicating their relative success for reducing negative psychological outcomes compared to other strategies such as adding consonant cognitions.

Effect of Marketing Information on Purchase Intention for Proenvironmental Products in China

2018 ◽  
Vol 46 (7) ◽  
pp. 1215-1232 ◽  
Author(s):  
Yang Li
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Presence ◽  
Purchase Intention ◽  
Product Information ◽  
Environmental Knowledge ◽  
Intention To Purchase ◽  
Marketing Information ◽  
Corporate Social ◽  
The Impact

The focus in this study is on the effect on Chinese consumers’ intention to purchase proenvironmental products of 3 types of marketing information: environmental knowledge relating to a product, information about corporate social responsibility, and descriptive norms about environmental protection. I also examined the impact of social presence on the consumers’ intention to purchase. I conducted 2 laboratory experiments with 723 participants and findings indicate that each of the 3 kinds of marketing information and social presence had a significantly positive effect on participants’ purchase intention, and the effect of marketing information on corporate social responsibility and environmental knowledge was weakened when consumers made the decision with social presence. The findings expand research on marketing information of proenvironmental products and provide insight into the effect of social presence. Suggestions are made for the government and manufacturing managers that may increase Chinese consumer purchase of proenvironmental products.

Factors affecting consumers’ intention to purchase counterfeit product

2017 ◽  
Vol 29 (4) ◽  
pp. 837-853 ◽  
Author(s):  
Farzana Quoquab ◽  
Sara Pahlevan ◽  
Jihad Mohammad ◽  
Ramayah Thurasamy
Keyword(s):  
Purchase Intention ◽  
Ethical Concern ◽  
Partial Least Square ◽  
Behavioural Intention ◽  
Ethical Aspect ◽  
Ethical Aspects ◽  
Content Type ◽  
Counterfeit Product ◽  
Intention To Purchase ◽  
Counterfeit Products

Purpose Most of the past studies have considered social and personal factors in relation to counterfeit product purchase intention. However, there is a dearth of research that linked ethical aspects with such kind of product purchase intention. Considering this gap, the purpose of this paper is to investigate the direct as well as indirect effect of ethical aspects on the attitude of consumers’ counterfeit product purchase in the Malaysian market. Design/methodology/approach A total of 737 questionnaires were distributed in China Town, Low Yat Plaza, as well as a few “pasar malam” (night markets), which yielded 400 completed usable responses. Partial Least Square Smart PLS software and SPSS were utilised in order to analyse the data. Findings The results revealed that the ethical aspect in term of religiosity, ethical concern, and perception of lawfulness directly and indirectly affect consumers’ behavioural intention to purchase counterfeit products. Practical implications It is expected that the study findings will enhance the understanding of marketers as well as policymakers about consumers’ purchase intention of such fake products. Eventually, it will help them to come up with better marketing strategies to purchase counterfeit products and to encourage them to purchase the original product. Originality/value This is relatively a pioneer study that examines the effect of ethical aspects of consumers in term of their religiosity, ethical concern, and perception of lawfulness on their attitude towards buying counterfeit products. Additionally, this study examines the mediating role of consumer attitude to purchase counterfeit product between ethical aspects and behavioural intention, which is comparatively new to the existing body of knowledge. Last, but not the least, this research has examined these relationships in a new research context i.e., Malaysian market, which can advance the knowledge about consumer behaviour in the East Asian context.

Influence of the love of money and morality on intention to purchase counterfeit apparel

2018 ◽  
Vol 46 (9) ◽  
pp. 1421-1436 ◽  
Author(s):  
Beyza Gültekin
Keyword(s):  
Moral Judgment ◽  
Purchase Intention ◽  
Consumer Demand ◽  
Counterfeit Product ◽  
Intention To Purchase ◽  
Love Of Money ◽  
The Love Of Money ◽  
The Rich ◽  
Counterfeit Products

I examined the influence of dimensions of the love of money (rich, importance, achievement, budget) and moral judgment toward counterfeit product purchase, on consumers' intention to purchase counterfeit apparel. Data were collected from 185 participants in Ankara, Turkey, who had purchased counterfeit apparel. Results showed that the achievement and budget dimensions of the love of money positively influenced counterfeit purchase intention and, as predicted, moral judgment toward counterfeit product purchase negatively affected the intention to purchase counterfeit apparel. In contrast, the influence of the rich and importance dimensions of the love of money on counterfeit purchase intention was nonsignificant. My aim was that the practical outcome of this study would be to reduce consumer demand for counterfeit products through achieving an increase of awareness of morality, which reduces counterfeit purchase intention.

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