scholarly journals Consumers Associate High-Quality (Fine) Wines with Complexity, Persistence, and Unpleasant Emotional Responses

Foods ◽  
2020 ◽  
Vol 9 (4) ◽  
pp. 452
Author(s):  
Maria Souza-Coutinho ◽  
Renato Brasil ◽  
Clarisse Souza ◽  
Paulo Sousa ◽  
Manuel Malfeito-Ferreira

The conventional method for the sensory evaluation of wine is based on visual, olfactory and gustatory perceptions described by a domain-specific language. This is a complex task, requiring extensive training, which is not feasible from a consumer perspective. The objective of this study was to apply a wine tasting sheet, including sensory and emotional responses, to simplify the recognition of fine white wines by consumers. First, a panel of 15 semi-trained judges evaluated eight sensory attributes through Optimized Descriptive Profile (ODP) methodology. Then, a group of 104 consumers evaluated five white wines with different sensory characteristics using an improved emotional wine tasting sheet. The emotions and sensations most frequently associated with white wines were obtained through the Check-All-That-Apply (CATA) approach. The eight sensory attributes were significant (p-value < 0.05) in the distinction of wines by the ODP. Likewise, the distinction of the wines also provided significant differences in all the emotional and sensory attributes (p-value < 0.05). The different wine styles could be distinguished by Principal Component Analysis (PCA) using the semi-trained judges or the consumer responses. The highest score in the “global evaluation” was given to two young, fruity wines characterized by high aromatic “initial impression”. The two fine wines, including a 2004 Burgundy Pouilly-Fuissé, were the lowest rated in “initial impression” and “global evaluation”, although they were considered by the consumers among the most complex and persistent. These wines were also most frequently associated with unpleasant emotions by the CATA test. The recognition of these fine wine attributes and their incongruity with emotional responses can be used in a rapid way by professionals to explain the different wine styles to consumers.

2021 ◽  
pp. 097215092110135
Author(s):  
Arif Hartono ◽  
Asma'i Ishak ◽  
Agus Abdurrahman ◽  
Budi Astuti ◽  
Endy Gunanto Marsasi ◽  
...  

Although existing studies on consumers typology are extensively conducted, insights on consumers typology in adapting their shopping attitude and behaviour during the COVID-19 pandemic remain unexplored. Current studies on consumer responses to the COVID-19 pandemic tend to focus on the following themes: panic buying behaviour, consumer spending and consumer consumption. This study explores a typology of adaptive shopping patterns in response to the COVID-19 pandemic. The study involved a survey of 465 Indonesian consumers. Principal component analysis is used to identify the variables related to adaptive shopping patterns. Cluster analysis of the factor scores obtained on the adaptive shopping attitude and behaviour revealed the typology of Indonesian shoppers’ adaptive patterns. Multivariate Analysis of Variance (MANOVA) analysis is used to profile the identified clusters based on attitude, behaviour and demographic characteristics. Results revealed five adaptive shopping patterns with substantial differences among them. This study provides in-depth information about the profile of Indonesian shoppers’ adaptive patterns that would help retailers in understanding consumers and choosing their target group. The major contribution of this study is providing segmentation on shopping adaptive patterns in the context of the COVID-19 pandemic which presents interesting differences compared with previous studies. This study reveals new insights on shoppers’ adaptive attitude and behaviour as consumers coped with the pandemic.


2016 ◽  
Vol 26 (2) ◽  
pp. 218 ◽  
Author(s):  
Therasa C. ◽  
C. Vijayabanu

Introduction: There have been given a much higher importance to employee commitment and retention since India is experiencing the highest attrition rate globally Economic Times, 2015. Hence, considering the factors of Person-job fi t to interpret the impact towards work commitment is very well essential, especially in the current scenario. Work Commitment is a vital element in any organization which has outstanding impact on productivity and functioning and hence it is very much vital to have a committed workforce which is necessary in this competitive environment and tight labour market. In the same way, there is considerable amount of evidence that if P-J fi t is high then it will have a direct impact on organization commitment also. Person-job fi t is the compatibility between person’s competency and abilities and the requirements of the job Zheng et al.2. If there exists a mismatch between person-job fi t then the consequences might result in poor work commitment, low job satisfaction and extremely lower involvement in the job. Objective: This study analyzed the key factors that contribute to Person- job compatibility among IT workers and also analyzed the relationship and impact of Person- job compatibility towards work commitment. Methods: Exploratory Factor Analysis (EFA) was used to fi lter the key factors initially, followed by a linear regression technique to determine the impact of Person- job compatibility factors in work commitment on a sample of 300 employees. EFA used Principal Component analysis for extraction and Promax for rotation. Finally regression analysis was carried out to predict the work commitment through statistically significant person-job compatibility variables. Results: The impact of person-job compatibility on work commitment was studied through regression analysis and it imply that for every unit increase in HR Policy, a 0.52 (unstandardised coeffi cients) increase in work commitment is predicted and it has been turned out as a most impacting variable to predict work commitment. The coeffi cients for Relationship (B =.330, sig =.000), HR Policies (B =.519, sig =.000), Pay and Benefi ts (B =.386, sig =.000) and Employee Growth (B =.290, sig =.001) were statistically significant, since its p-value is .000 which is smaller than .05. The coeffi cients for Work Autonomy (B =.154, sig = .081) was not statistically signifi cant, since its p-value is 0.081 which is greater than.05. Conclusion: The major factors responsible for creating work commitment among IT employees are Relationship, HR Policies and strategies, Pay and benefi ts, Work autonomy and Employee growth. The most contributing regressors which accounts for creating work commitment are HR policies, Pay and benefi ts, Employee growth and work autonomy.


2018 ◽  
Vol 6 (1) ◽  
pp. 21-27 ◽  
Author(s):  
Akanksha Upadhyaya ◽  
Bhajneet Kaur

The aim of this research paper is to explore the electronic payment system (EPS) acceptability determinants, from the consumer perspective. Exploratory factor analysis has been used to explore the factors based on different statements. The study has been conducted in North-West region of Delhi. Data has been collected from male-female of different age groups by using the questionnaire tool of data collection. For extraction of factors Principal component analyses and Varimax with Kaiser Normalization rotation method was used. The rotated component matrix shows best fitting of items to form a factor. As per the convergence of items, 4 factors were extracted and named. These factors are security concern, Knowledge, awareness and acceptability & convenience which are contributing for acceptability of electronic payment system among the consumers.


2021 ◽  
Vol 21 (3) ◽  
pp. 253-263
Author(s):  
Abir Samanta ◽  
Sabyasachi Mukherjee

The aims of the study were: 1. To analyse the discriminative power of neuromuscular components for classifying the pre and post muscle fatigued states. 2. To examine whether the modification of neural recruitment strategies become more/less heterogeneous due to fatigue. 3. To research the effect of Erector Spinae (ES) muscle activity collectively with Rectus Abdominis (RA) and External Oblique (EO) muscle activity to identify the reduced spine stability during fatiguing Plank.  Material and methods. Twelve boys (age – 12-14 years, height 148.75 ± 10 cm, body mass 38.9 ± 7.9 kg) participated in the study. Multivariate Discriminant Analysis (DA) and Principal Component Analysis (PCA) were applied to identify the changes in the pattern of the electromyographic signals during muscle fatigue. In DA the Wilks’ lambda, p-value, canonical correlation, classification percentage and structure matrix were used. To evaluate the component validity the standard limit for Kaiser-Meyer-Olkin (KMO) was set at ≥0.529 and the p-value of Bartlett’s test was ≤0.001. The eigenvalues ≥1 were used to determine the number of Principal Components (PCs). The satisfactory percentage of non-redundant residuals were set at ≤50% with standard value >0.05. The absolute value of average communality (x̄ h2) and component loadings were set at ≥0.6, ≥0.4 respectively.  Results. Standardized canonical discriminant analysis showed that pre and post fatigued conditions were significantly different (p = 0.000, Wilks’ lambda = 0.297, χ2 = 24.914, df=3). The structure matrix showed that the parameter that correlated highly with the discriminant function was ES ARV (0.514). The results showed that the classification accuracy was 95.8% between fatigued conditions. In PCA the KMO values were reduced [0.547Pre fatigue vs. 0.264Post fatigue]; the value of Bartlett’s sphericity test was in pre χ2 = 90.72 (p = 0.000) and post fatigue χ2 = 85.32 (p = 0.000); The Promax criterion with Kaiser Normalization was applied because the component rotation was non-orthogonal [Component Correlation Matrix (rCCM) = 0.520 Pre fatigue >0.3Absolute<0.357Post fatigue]. In pre fatigue two PCs (cumulative s2 – 80.159%) and post fatigue three PCs (cumulative s2 – 83.845%) had eigenvalues ≥1. The x̄ h2 increased [0.802 Pre fatigue vs. 0.838 Post fatigue] and the percentage of nonredundant residuals reduced [50% Pre fatigue vs. 44% Post fatigue] from pre to post fatigue.  Conclusions. The variability and heterogeneity increase in the myoelectric signals due to fatigue. The co-activity of antagonist ES muscle is significantly sensitive to identify the deteriorating spine stability during the fatiguing Plank. Highly correlated motor unit recruitment strategies between ES and RA, providing supportive evidence to the concept of shared agonist-antagonist motoneuron pool or “Common Drive” phenomenon during fatigue.


2021 ◽  
Author(s):  
Juliana Zapata Cardona ◽  
Maria Camila Ceballos ◽  
Ariel Marcel Tarazona Morales ◽  
Edimer David Jaramillo ◽  
Berardo de Jesús Rodríguez

Abstract There is a lack of clarity on whether pigs can emotionally respond to musical stimulation and whether that response is related to music types. Qualitative Behavioral Assessment (QBA) was used to evaluate effects of 16 distinct musical pieces (in terms of harmony and vertical density) on emotional responses in nursery pigs (n=30) during four periods: “habituation,” “treatments,” “breaks,” and “final.” Data were evaluated using Principal component analysis (PCA). Two principal components (PC) were considered in the analysis: PC1, characterized as a positive emotions index, included the terms content, playful, sociable, and happy, whereas PC2, characterized as a negative emotions index, included fearful, inquisitive, and uneasy with positive loadings, and relaxed and calm with negative loadings. Musical stimulation (treatment) increased (P < 0.01) both emotional indices, compared to other periods and this response was influenced by the compositional characteristics of the music. We concluded that pigs have a wide variety of emotional responses, with different affective states related to the type of music used, providing evidence of its potential use as environmental enrichment for the species.


2021 ◽  
Author(s):  
Yaqin Wang ◽  
Wenchao Chen ◽  
Kun Li ◽  
Gang Wu ◽  
Wei Zhang ◽  
...  

Abstract Purpose This study was aimed to screen differential metabolites between gastric cancer (GC) and paracancerous (PC) tissues and find new biomarkers of GC. Methods GC (n = 28) and matched PC (n = 28) tissues were collected and LC-MS/MS analyses were performed to detect metabolites of GC and PC tissues in positive and negative models. Principal component analysis (PCA) and orthogonal projections to latent structures-discriminate analysis (OPLS-DA) were conducted to describe distribution of origin data and general separation and estimate the robustness and the predictive ability of our mode. Differential metabolites were screened based on criterion of variables with p value < 0.05 and VIP (variable importance in the projection) > 1.0. Receiver operating characteristic (ROC) analysis was performed to evaluate the diagnostic power of differential metabolites. Kyoto Encyclopedia of Genes and Genomes (KEGG) was performed to search for metabolite pathways and MetaboAnalyst was used for pathway enrichment analysis. Results Several metabolites were significantly changed in GC group compared with PC group. Thirteen metabolites with high VIP were chose and among which 1-methylnicotinamide, dodecanoic acid and sphinganine possessed high AUC values (AUC > 0.8) indicating an excellent discriminatory ability on GC. Pathways such as pentose phosphate pathway and histidine metabolism were focused based on differential metabolites demonstrating their effects on progress of GC. Conclusions In conclusion, we investigated the tissue-based metabolomics profile of GC and several differential metabolites and signaling pathways were focused. Further study is needed to verify those results.


2018 ◽  
Vol 52 (1/2) ◽  
pp. 92-117 ◽  
Author(s):  
Ross Gordon ◽  
Joseph Ciorciari ◽  
Tom van Laer

Purpose This paper aims to present a study using encephalography (EEG) to investigate consumer responses to narrative videos in energy efficiency social marketing. The purpose is to assess the role of attention, working memory, emotion and imagination in narrative transportation, and how these stages of narrative transportation are ordered temporally. Design/methodology/approach Consumers took part in an EEG experiment during which they were shown four different narrative videos to identify brain response during specific video segments. Findings The study found that during the opening segment of the videos, attention, working memory and emotion were high before attenuating with some introspection at the end of this segment. During the story segment of the videos attention, working memory and emotion were also high, with attention decreasing later on but working memory, emotion and imagination being evident. Consumer responses to each of the four videos differed. Practical implications The study suggests that narratives can be a useful approach in energy efficiency social marketing. Specifically, marketers should attempt to gain focused attention and invoke emotional responses, working memory and imagination to help consumers become narratively transported. The fit between story object and story-receiver should also be considered when creating consumer narratives. Social implications Policymakers and organisations that wish to promote pro-social behaviours such as using energy efficiently or eating healthily should consider using narratives. Originality/value This research contributes to theory by identifying brain response relating to attention, working memory, emotion and imagination during specific stages of narrative transportation. The study considers the role of attention, emotion, working memory and imagination during reception of stories with different objects, and how these may relate to consumers’ narrative transportation.


2016 ◽  
Vol 5 ◽  
Author(s):  
Keith E. Pearson ◽  
Virginia G. Wadley ◽  
Leslie A. McClure ◽  
James M. Shikany ◽  
Fred W. Unverzagt ◽  
...  

AbstractIdentifying factors that contribute to the preservation of cognitive function is imperative to maintaining quality of life in advanced years. Of modifiable risk factors, diet quality has emerged as a promising candidate to make an impact on cognition. The objective of this study was to evaluate associations between empirically derived dietary patterns and cognitive function. This study included 18 080 black and white participants aged 45 years and older from the REasons for Geographic And Racial Differences in Stroke (REGARDS) cohort. Principal component analysis on data from the Block98 FFQ yielded five dietary patterns: convenience, plant-based, sweets/fats, Southern, and alcohol/salads. Incident cognitive impairment was defined as shifting from intact cognitive status (score >4) at first assessment to impaired cognitive status (score ≤4) at latest assessment, measured by the Six-Item Screener. Learning, memory and executive function were evaluated with the Word List Learning, Word List Delayed Recall, and animal fluency assessments. In fully adjusted models, greater consumption of the alcohol/salads pattern was associated with lower odds of incident cognitive impairment (highest quintile (Q5)v. lowest quintile (Q1): OR 0·68; 95 % CI 0·56, 0·84;Pfor trend 0·0005). Greater consumption of the alcohol/salads pattern was associated with higher scores on all domain-specific assessments and greater consumption of the plant-based pattern was associated with higher scores in learning and memory. Greater consumption of the Southern pattern was associated with lower scores on each domain-specific assessment (allP < 0·05). In conclusion, dietary patterns including plant-based foods and alcohol intake were associated with higher cognitive scores, and a pattern including fried food and processed meat typical of a Southern diet was associated with lower scores.


2017 ◽  
Vol 11 (1) ◽  
pp. 102
Author(s):  
Marcello Tedeschi ◽  
Beatrice Luceri ◽  
Sabrina Latusi ◽  
Donata Tania Vergura ◽  
Cristina Zerbini

This study extends prior research on sexual appeal advertising by developing a model of consumer responses to explicit sexual stimuli conveyed through different expressive styles (artistic versus provocative). A between-subjects experimental design (N=369) was conducted. The theoretical model includes ad-, brand- and behaviour-related variables. Structural equation modelling was used to estimate the hypothesized relationships.Findings reveal that the use of an artistic format stimulates a better response than the use of images in merely provocative poses. From a female consumer perspective, all paths were positive and significant when exposed to the artistic nudity stimuli, with the only exception of the positive emotions-purchase intention relationship. Results suggest a moderating role of the mode of representing sexual images on attitude-intention relationships. From a male consumer perspective, the response was similar, but any effect was present between attitude towards the advertisement and purchase intention. Support was found for a moderating influence of expressive styles on positive emotion-attitude towards the brand relationship.The paper sheds new lights on the way explicit sexual stimuli can be represented, offering a contribution to improving the communication effectiveness of products and brands that exploit sexual stimuli.


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