scholarly journals How Does Gender Moderate Customer Intention of Shopping via Live-Streaming Apps during the COVID-19 Pandemic Lockdown Period?

2021 ◽  
Vol 18 (24) ◽  
pp. 13004
Author(s):  
Yuyang Zhao ◽  
Fernando Bacao
Keyword(s):  
Structural Equation ◽  
Theoretical Development ◽  
Live Streaming ◽  
Unified Theory ◽  
Psychological Processes ◽  
Significant Discrepancy ◽  
Response Component ◽  
Use Of Technology ◽  
Proposed Model ◽  
Gender Groups

Shopping through Live-Streaming Shopping Apps (LSSAs) as an emerging consumption phenomenon has increased dramatically in recent years, especially during the COVID-19 lockdown period. However, insufficient studies have focused on the psychological processes undergone in different customer demographics while shopping via LSSAs under pandemic conditions. This study integrated the Unified Theory of Acceptance and Use of Technology 2 with Flow Theory into a Stimulus-Organism-Response framework to investigate the psychological processes of different customer demographics during the COVID-19 lockdown period. A total of 374 validated data were analyzed by covariance-based structural equation modelling. The statistical results demonstrated by the proposed model showed a significant discrepancy between different gender groups, in which Flow, as a mediator, representing users’ engagement and immersion in shopping via LSSAs, was significantly moderated by gender where connection between stimulus components, hedonic motivation, trust and social influence and response component perceived value are concerned. This study contributed a theoretical development and a practical framework to the explanation of the mental processes of different customer demographics when using an innovative e-commerce technology. Furthermore, the results can support the relevant stakeholders in e-commerce in their comprehensive understanding of customers’ behavior, allowing better strategical and managerial development.

User acceptance of mobile internet based on the Unified Theory of Acceptance and Use of Technology: Investigating the determinants and gender differences

2010 ◽  
Vol 38 (3) ◽  
pp. 415-426 ◽  
Author(s):  
Hsiu-Yuan Wang ◽  
Shwu-Huey Wang
Keyword(s):  
Gender Differences ◽  
Structural Equation ◽  
Mobile Internet ◽  
Equation Modeling ◽  
Unified Theory ◽  
Research Model ◽  
Internet Service ◽  
Use Of Technology ◽  
Proposed Model ◽  
And Gender

Based on the Unified Theory of Acceptance and Use of Technology Model (UTAUT; Venkatesh, Morris, Davis, & Davis, 2003), the purpose of this study was to investigate the determinants of mobile Internet (m-Internet) acceptance and to understand whether or not there are gender differences in the acceptance of m-Internet. Data collected online from 343 respondents in Taiwan were tested against the research model, using the structural equation modeling approach. The proposed model was mostly supported by the empirical data. The findings of this study provide several crucial implications for m-Internet service practitioners and researchers.

Modeling the Factors that Influence Ghanaian Entrepreneurs to Adopt e-Commerce

2021 ◽  
Vol 18 (06) ◽  
Author(s):  
Frederick Pobee
Keyword(s):  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Unified Theory ◽  
Cross Sectional ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions

This study investigated the factors that influence Ghanaian entrepreneurs to adopt e-commerce. Cross-sectional data was gathered from 520 entrepreneurs in the most populous and industrious regions in Ghana. The unified theory of acceptance and use of technology (UTAUT) was employed to effectively understand the unexplored phenomenon of e-commerce adoption among Ghanaian entrepreneurs. Partial Least Square-Structural Equation Modeling (PLS-SEM) was used to test the hypothesized relationships. The findings indicate that performance expectancy, effort expectancy, and social influence (SI) positively and significantly influenced the behavioral intention (BI) to adopt e-commerce. Facilitating conditions (FC) and BI had a significant positive relationship with the adoption of e-commerce.

An Empirical Study of User Acceptance Behaviours of Internet Banking in Tunisia Using UTAUT2 Model

2021 ◽  
Vol 12 (4) ◽  
pp. 16-34
Author(s):  
Wadie Nasri
Keyword(s):  
Structural Equation ◽  
Positive Impact ◽  
Internet Banking ◽  
Equation Model ◽  
Behavioural Intention ◽  
Mobile Banking ◽  
Use Of Technology ◽  
Proposed Model ◽  
Facilitating Conditions ◽  
Internet Banking Services

The conceptual model proposed was based on the extended unified theory of acceptance and use of technology (UTAUT2). The proposed model was empirically tested using survey data provided by 203 respondents and was analyzed using a structural equation model (SEM). The analysis results indicated that performance expectancy, effort expectancy, social influence, and facilitating conditions show a significant positive impact on the users' behavioural intention to use internet banking services. However, price value, hedonic motivation, and habit do not positively influence the behavioural intention. This study offers Tunisian banks some guidelines to develop strategies and to improve their services in order to increase the adoption of mobile banking by their customers.

Behavioral Intention towards E-Government in Malaysia

2015 ◽  
pp. 1951-1964 ◽  
Author(s):  
Ayankunle A. Taiwo ◽  
Alan G. Downe ◽  
Siew-Phaik Loke
Keyword(s):  
Behavioral Intention ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Behavioural Intention ◽  
Unified Theory ◽  
Policy Makers ◽  
Performance Expectancy ◽  
Equation Modelling ◽  
Use Of Technology ◽  
The People

This study examines an amplified unified theory of acceptance and use of technology (UTAUT) in the context of eGovernment to get a better understanding of users' behaviour towards eGovernment. Two hundred and six respondents (206) participated in the study and the data was analysed using structural equation modelling (SEM). The study revealed that Performance Expectancy, Risk Taking Propensity, Attitude towards Computer and Web Trust dimensions are essential precursor of behavioural intention of Malaysians towards eGovernment. The study further suggests that policy-makers can increase eGovernment usage by creating applications that meets expected demands and needs of the people with provision of trust facilitating environment and security conditioned systems.

scholarly journals Factors Affecting Caregivers’ Acceptance of the Use of Wearable Devices by Patients With Dementia: An Extension of the Unified Theory of Acceptance and Use of Technology Model

2019 ◽  
Vol 35 ◽  
pp. 153331751988349 ◽  
Author(s):  
Baozhen Dai ◽  
Ebenezer Larnyo ◽  
Ebenezer Ababio Tetteh ◽  
Abigail Konadu Aboagye ◽  
Abdul-Aziz Ibn Musah
Keyword(s):  
Structural Equation ◽  
Resistance To Change ◽  
Wearable Devices ◽  
Sub Saharan Africa ◽  
Equation Modeling ◽  
P Value ◽  
Extended Model ◽  
Unified Theory ◽  
Factors Affecting ◽  
Use Of Technology

Purpose: This study aims to examine the factors affecting caregivers’ acceptance of the use of wearable devices by patients with dementia by extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model with 2 additional constructs: resistance to change (RC) and technology anxiety (TA). Methods: A structured online questionnaire was developed and distributed to caregivers who have either dealt previously with or were currently taking care of patients with dementia in sub-Saharan Africa. The selection of countries for the study was purely based on the availability of caregivers of patients with dementia and their readiness to take part in the survey. Questionnaire data from 350 respondents were analyzed and the hypothesis tested using partial least squares based on structural equation modeling. Result: The results of the extended model show that social influence, effort expectancy, facilitating conditions, and behavioral intention (BI) all had P < .05, thus were statistically significant in explaining the perceived BI and actual use of health-care wearable devices among patients with dementia as reported by caregivers. However, P value for RC and TA was greater than .05, hence were insignificant.

Users' Acceptance of Online Literature Databases in a Thai University

2018 ◽  
Vol 10 (1) ◽  
pp. 54-70
Author(s):  
Wornchanok Chaiyasoonthorn ◽  
Watanyoo Suksa-ngiam
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Unified Theory ◽  
Academic Literature ◽  
Use Of Technology ◽  
Research Organizations ◽  
Facilitating Conditions ◽  
Research Students ◽  
Use Behavior ◽  
Thai University

Online literature databases are important for higher education and research organizations since they represent a vast collection of academic literature that researchers can utilize and review previous research conducted so far. The study aims to test a theory explaining what drive research students adopt online academic literature databases. Unified Theory of Acceptance and Use of Technology 2 (Venkatesh, Thong, & Xu, 2012) is a new theory in Information Systems that should be tested in a different circumstance. The study surveyed 614 respondents in a Thai university. The data are analysed using structural equation modelling (SEM). The results show that behavioral intention and facilitating conditions did not influence use behavior where as other paths suggested by UTAUT2 are still significant. However, only gender moderates the path from facilitating conditions to behavioral intention. The order moderators did not moderate the path suggested by the theory.

scholarly journals Exploring the Factors Influencing e-Government use: Empirical Evidence from Zimbabwe

2019 ◽  
Vol 22 (Nov 2019) ◽  
Author(s):  
Willard Munyoka
Keyword(s):  
Structural Equation ◽  
Research Direction ◽  
Developing Nations ◽  
Policy Formulation ◽  
Future Research ◽  
The Public ◽  
Use Of Technology ◽  
Proposed Model ◽  
Research Findings ◽  
Citizen Interactions

The proliferation of e-government adoption in developing nations is anticipated to radically progress governance and transform government-to-citizen interactions and general administrative operations. More so, the benefits and level of e-government adoption in the public sector have been echoed world over; but remains subdued in the context of developing nations. This study investigates the effect of effort expectancy, price value, service quality, optimism bias and behavioural intention on citizens’ decisions to use e-government systems in Zimbabwe. Informed by the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) as a theoretical lens, a research model for this study was adapted and tested using quantitative data collected from a survey of 489 respondents in Zimbabwe. Using confirmatory factor analysis and structural equation modelling, the proposed model was validated, thus, the major contribution of this research. Findings of this study may be of value in policy formulation and restructuring by practitioners on e-government matters. Thus, the results shade a light to some of the key drivers and inhibitors of e-government adoption in developing nations. Despite achieving its aim, this study has its limitations which constitute the future research direction

scholarly journals ANALISIS DETERMINAN NIAT MENGGUNAKAN E-MONEY DI KALANGAN MILLENNIALS DENGAN PENDEKATAN UTAUT

2020 ◽  
Vol 1 (1) ◽  
pp. 90
Author(s):  
Jovlin Evrodita Glady ◽  
Rinny Rantung
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Payment System ◽  
Primary Data ◽  
Equation Modeling ◽  
Intention To Use ◽  
Unified Theory ◽  
Performance Expectations ◽  
Facility Conditions ◽  
Use Of Technology

The development of science and technology has an impact on all aspects of life, especially in the payment system in Indonesia. This makes the banking industry improved the innovations in payment system, namely the electronic payment system or e-money. The purpose of this study is to analyze what factors influence millennial intention to use e-money using the Unified Theory of Acceptance and Use of Technology approach. The researcher used the Structural Equation Modeling approach using STATA software. Respondents in this study were 422 millennials. Data used in this study were primary data using a questionnaire, with googleform as a tool to collect data. Descriptive data of this study showed that 54% of the total 422 respondents did not use e-money, but 98% had intention to use e-money in the future. On the other hands the results of this study found that millennial intention to use e-money was significantly positively influenced by performance expectations, followed by business expectations, social influence, self-efficacy and security. Facility conditions are the only variable that does not significantly influence millennial intention to use e-money. Perkembangan ilmu pengetahuan dan teknologi berdampak pada semua aspek kehidupan, khususnya dalam sistem pembayaran yang ada di Indonesia. Hal ini membuat industri perbankan mengembangkan inovasi baru dalam sistem pembayaran, yaitu sistem pembayaran elektronik atau e-money. Tujuan dari penelitian ini adalah untuk menganalisa faktor-faktor apa saja yang mempengaruhi niat milenial untuk menggunakan e-money dengan pendekatan Unified Theory of Acceptance and Use of Technology. Peneliti menggunakan pendekatan Structural Equation Modeling dengan menggunakan perangkat lunak STATA. Responden dalam penelitian ini adalah generasi milenial sebanyak 422 responden dan data yang digunakan dalam penelitian ini adalah data primer dengan menggunakan kuesioner yang dibagikan melalui fasilitas google form sebagai alat untuk mengumpulkan data. Data deskriptif penelitian ini menunjukkan 54% dari total 422 responden belum menggunakan e-money, namun 98% memiliki niat menggunakan e-money di waktu mendatang. Di sisi lain hasil penelitian ini mendapati bahwa niat milenial untuk menggunakan e-money dipengaruhi secara positif signifikan oleh harapan kinerja, diikuti harapan usaha, pengaruh sosial, efikasi diri dan keamanan. Kondisi fasilitas merupakan satu-satunya variabel yang tidak berpengaruh secara signifikan terhadap niat milenial untuk menggunakan e-money.  

scholarly journals ACCEPTANCE AND USE OF FACEBOOK AS A TECHNOLOGY TO SUPPORT STUDIES IN HIGHER EDUCATION

2020 ◽  
Vol 1 (1) ◽  
pp. 61-72
Author(s):  
Luiz Henrique Lima Faria ◽  
Maurizete Pimentel Loureiro Duarte ◽  
Bruno Tardin Francischeto ◽  
Rafael Buback Teixeira ◽  
Rodrigo Loureiro Medeiros ◽  
...  
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Analysis Tool ◽  
Unified Theory ◽  
Performance Expectations ◽  
Use Of Technology ◽  
Federal Institute ◽  
The Social ◽  
And Performance ◽  
Use Behavior

This article analyzed the existing relationships between the variables present in the Unified Theory of Acceptance and Use of Technology - UTAUT, in the context of using the social network Facebook as a technology to support studies among students of the Undergraduate Course in Business Administration at the Federal Institute of Espírito Santo IFES - Guarapari Campus. To achieve its purpose, after collecting quantitative data, structural equation modeling was used as an analysis tool using the method of Partial Least Squares - PLS-SEM. The results obtained demonstrated that there is an intention of use behavior by the students around 63%, where the constructs Anxiety, Attitudes and Performance Expectations were described as acceptable in the adapted UTAUT model.

scholarly journals Perspectives of Students’ Behavior Towards Mobile Learning (M-learning) in Egypt: an Extension of the UTAUT Model

2016 ◽  
Vol 6 (4) ◽  
pp. 1109-1114 ◽  
Author(s):  
R. A. Ali ◽  
M. R. M. Arshad
Keyword(s):  
Mobile Learning ◽  
Rapid Development ◽  
Original Model ◽  
Mobile Technologies ◽  
Third Generation ◽  
Unified Theory ◽  
Mobile Terminals ◽  
Utaut Model ◽  
Use Of Technology ◽  
Proposed Model

The rapid development of third-generation (3G) mobile technologies has led to the emergence of a new kind of learning called mobile learning (m-learning). M-learning means the use of mobile devices to access learning materials at anytime and anywhere with the aid of mobile terminals and networks. This paper explores the possibility of applying m-learning for schools in Egypt through a proposed model of acceptance factors that may affect the students’ intentions to adopt m-learning. We use the original model of Unified Theory of Acceptance and Use of Technology (UTAUT) and extended it with three new factors mobility, interactivity, and enjoyment.

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