scholarly journals Unleashing the Potential Role of CSR and Altruistic Values to Foster Pro-Environmental Behavior by Hotel Employees

2021 ◽  
Vol 18 (24) ◽  
pp. 13327
Author(s):  
Jing Shao ◽  
Asif Mahmood ◽  
Heesup Han
Keyword(s):  
Environmental Management ◽  
Carbon Footprint ◽  
Structural Equation ◽  
Environmental Behavior ◽  
Current Work ◽  
Equation Modeling ◽  
Individual Values ◽  
Hotel Employees ◽  
Corporate Social

The hotel sector, around the globe, has a bad reputation due to its oversized carbon footprint. Therefore, this sector requires different approaches to improve its environmental management efforts. In this regard, the importance of employees’ pro-environmental behavior (PEB) has been recently discussed to reduce an enterprise’s carbon footprint. Reflecting this, the current work aims to improve PEB of employees as an outcome of corporate social responsibility (CSR) and altruistic values (ALV) in the hotel enterprises of an emerging economy. A total of 489 valid responses was collected from hotel employees, which were then analyzed through structural equation modeling (SEM). Different hypotheses were validated by employing SEM, and the results confirmed that CSR, directly and indirectly, via ALV as a mediator, improves PEB. The current work offers insights into the hotel industry for improving its environmental footprint through CSR and ALV. Moreover, academically, the current work advances the literature on CSR and environmental management from the perspective of hotel enterprises and by highlighting the role of individual values, especially ALV.

scholarly journals The role of individual values in the behavior of using discount coupons

2021 ◽  
Vol 14 (3) ◽  
pp. 568-591
Author(s):  
Alice Chaves ◽  
Leonardo Flach ◽  
Jonatas Dutra Sallaberry
Keyword(s):  
Social Influence ◽  
Structural Equation ◽  
Equation Modeling ◽  
Individual Values ◽  
Brazilian Literature ◽  
Performance Expectation ◽  
And Performance ◽  
Facilitating Conditions ◽  
And Behavior

Purpose – The research analyzed the determinants (Performance Expectation, Expectation of Effort, Social Influence, Facilitating Conditions, Hedonic Motivation, Value and Habit) of the intention and the behavior of using online discount coupons, through UTAUT2 in the Brazilian context. Design/methodology/approach – The survey was adopted with an instrument adapted from Yang (2010) and Christino et al. (2019) validated by experts. Made available online, the instrument collected 309 responses for analysis using the structural equation modeling technique. Findings – The results validated the positive relationships for Facilitating Conditions, Hedonic Motivation, Perceived Value, Habit and Performance Expectation - the highest’s coefficients. The influence of Expectation on Effort and Social Influence has not been validated. Research limitations/implications – The results cannot be generalized to all Brazilian individuals, in addition to considering recognized determinants of international literature. For this reason, suggestions are made for continuing and deepening the research. Practical implications – The results contribute by indicating the main perceptions that lead to the intention and use of discount coupons, which are the performance expectation and the habit. Thus, managers can develop their sales strategies considering such factors while society can establish strategies to more sustainable purchases. Originality/value – The research discusses the determinants of UTAUT2 in the Brazilian context to explain the intention and behavior of using online discount coupons, which are grouped together are unprecedented in Brazilian literature.

scholarly journals Corporate Social Responsibility Activities that Influence Customer Loyalty of SMEs

2018 ◽  
Vol 13 (6) ◽  
pp. 255 ◽  
Author(s):  
Peter K. Turyakira
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Equation Modeling ◽  
Key Stakeholders ◽  
Medium Enterprises ◽  
Corporate Social

Businesses are increasingly required to address the demands of key stakeholders, in addition to those of shareholders. There is an increasing role of corporate social responsibility (CSR) to large businesses and small and medium enterprises (SMEs) alike. However, research to support the degree of the application of CSR activities to SMEs with respect to customer loyalty is limited. The purpose of this study was to examine the selected CSR activities that impact the customer loyalty of SMEs. A self-administered questionnaire was distributed to selected SMEs in Kampala District, while Structural Equation Modeling was utilised to determine the influence of independent variables on the dependent variable. The study findings revealed that the selected CSR activities (Society-oriented CSR activities, Market-oriented CSR activities and Environmental-oriented CSR activities) positively influence the Customer loyalty of SMEs.

scholarly journals The Role of Individual Values, Authoritarian Attitudes and Social Identity in the General Discriminatory Orientation of the Personal in Russia

2020 ◽  
Vol 11 (2) ◽  
pp. 54-73
Author(s):  
R.M. Shamionov
Keyword(s):  
Social Identity ◽  
Structural Equation ◽  
Pearson Correlation ◽  
Public Image ◽  
Equation Modeling ◽  
Short Version ◽  
Suitable Model ◽  
Validity And Reliability ◽  
Individual Values

Objective. Study of the role of individual values, authoritarian attitudes and social identity in the expression of discriminatory orientation of the personal in Russia. Background. Discriminatory attitudes not only hinder social development, but also negatively affect interpersonal and intergroup relationships, creating social and humanitarian problems. Therefore, finding out and explaining the reasons for the formation of a discriminatory attitude and determining how to eliminate them are the most important tasks of modern social psychology. Study design. The paper studied the relationship between the degree of dislike for representatives of various discriminated groups and the areas of discrimination by calculating the Pearson correlation. Predictors of discriminatory attitudes are established using regression analysis (step-by-step method). Structural modeling of the determinants of discriminatory attitudes of the individual by area (sphere) of discrimination and subject (discriminated group) using the SEM method is carried out. Participants. The study involved 217 people (the average age is 28.9±11.2 years, 36% of men). Measurements. We used the developed questionnaire and scales of discriminatory attitudes, the method of assessing values of Sh. Schwartz, a short version of the scales of the method of J. Dukkit. All scales are checked for meaningful validity and reliability. Results. It was found that the discriminatory attitude is most pronounced in the sphere of sports, education and career. Biases and rejection of representatives of different groups in various spheres of life are associated with the high significance of the values of personal and social security, power — resources, traditions (positive); values of interpersonal conformity and independence — thoughts (negative) and reputation as a desire to maintain a public image (ambivalent in different areas). The directions of relations between values, authoritarian attitudes, social identity and discriminatory attitudes are established. Сonclusions. It is shown that civil identity is a factor of institutional discrimination rather than domestic one. Adherence to an ethnic group affects the strength of a domestic discriminatory attitude directly, and institutional attitudes indirectly, through civic identity. As a result of structural equation modeling, a suitable model has been determined that explains up to 24% of variations in the outgroup discriminatory attitude and up to 25% of variations in the manifestation of biases in various spheres of life.

scholarly journals Impact of corporate social responsibility intensity on corporate reputation and financial performance of Indian firms

2016 ◽  
Vol 17 (4) ◽  
pp. 371-380 ◽  
Author(s):  
Sudeepta Pradhan
Keyword(s):  
Significant Role ◽  
Corporate Reputation ◽  
Structural Equation ◽  
Corporate Strategy ◽  
Developed Countries ◽  
Equation Modeling ◽  
Indian Context ◽  
The Developed Countries ◽  
Corporate Social

The rising importance of CSR over the last few decades has stirred the interest of academia and corporate on the subject. CSR attracted attention in the Indian context with the implementation of the Companies Bill, 2013, which mandated firms to invest 2 per cent of their net profits in social activities. The linkages between CSR and profitability using factors such as corporate reputation, competition intensity, and advertising have been tested in the developed countries. These linkages have sparsely been tested in emerging economies such as India, which motivated me to conduct this study. Neville et al. (2005) proposed a theoretical model integrating stakeholders, and internal and external factors influencing the CSR-FP relationship. This study modified and used Neville’s et al. (2005) model to test the proposed linkage in the Indian context. Structural Equation Modeling revealed a significant relationship between CSR Intensity and corporate reputation; significant role of social initiative and corporate strategy fit in enhancing the corporate reputation of a firm; and a significant role of advertising and promotion in enhancing corporate reputation. Other variables such as competitive intensity, supplier power, customer power and employee power were found to have no significant role on the proposed relationships.

The Role of Responsibility Feeling in Mediating the Effects of the Environmental Education Course, Socio-Economic Conditions, and Awareness as the Caliph on Environmental Behavior

2019 ◽  
Vol 10 (1) ◽  
pp. 53
Author(s):  
Ratieh WIDHIASTUT ◽  
Rediana SETIYANI ◽  
KARDIYEM KARDIYEM ◽  
Wisudani RAHMANINGTYAS
Keyword(s):  
Environmental Education ◽  
Direct Effect ◽  
Structural Equation ◽  
Environmental Behavior ◽  
Accounting Education ◽  
Economic Conditions ◽  
Primary Data ◽  
Equation Modeling ◽  
Relationship Of

This study aims to determine the direct and indirect effects of the role of enviromental education course, socio-economic conditions, and the awareness of the caliph on the environmental behavior through responsibility feeling. The research sample was all students of accounting education in 2016. The research data were primary data obtained by using a questionnaire. Data analysis used Structural Equation Modeling (SEM). The results showed that the variables of environmental education course, socio-economic conditions, and awareness as caliphs had no direct efect on the environmental behavior, only responsibility feeling variable that could affect the environmental behavior. The variables of environmental education course, and awareness as caliphs had no direct effect on the responsibility feeling while the variable of socio-economic conditions had direct effect on the responsibility feeling. Responsibility feeling was able to mediate the effect of the variables of socio-economic conditions and awareness as a caliph on the environmental behavior, but was not able to mediate the relationship of the effect of the variable of environmental education course on the environmental behavior.

scholarly journals Ecological Worldview Position and Personal Norms in the Regulation of Ecologically Significant Behavior

2021 ◽  
Keyword(s):  
Social Norms ◽  
Interpersonal Communication ◽  
Structural Equation ◽  
Life Support ◽  
Environmental Behavior ◽  
Equation Modeling ◽  
Personal Norms ◽  
Environmental Norms ◽  
Ecological Worldview

The work verifies the leading role of the ecological position (I. Kryazh) as part of the process of activating personal norms as a factor of pro-environmental behavior. The ecological worldview position is revealed through giving the “status” the main source of life support for the biosphere or money, which determines different assessments of ecological reality. To study personal norms, the modified Rosenzweig Picture-Frustration Study (I. Kryazh, 1995) was used. The sample consisted of 161 respondents. Structural equation modeling (SEM) techniques were used in testing of regulation models of pro-environmental behavior. It has been revealed that the ecological position has an indirect impact on pro-environmental behavior – through promoting pro-environmental norms and social norms of interpersonal communication. In so doing, the biospheric orientation reinforces the willingness to protect of the norm, which, in turn, enhances the assessment of the situation in which harm caused to nature or people is abnormal. Therefore, the realization of the biospheric position through the adoption of the role of defender of the norms of justice facilitates activation of the personal pro-environmental norms and so that supports pro-environmental behavior at the household. The adherence to pro-social norms of interpersonal communication has become an incentive for pro-environmental behavior at the household, if it opposed the neglect of the rights of others. When the prosocial position in interpersonal communication is just adopted under social pressure (the desire not to stand out, follow the rules of society, or unwillingness to be in the shoes of the accused), this will negatively occur on pro-environmental behavior at the household.

A nomological network study of employer branding with CSR, motivation and intention to stay

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vibhash Kumar ◽  
Sonal Jain ◽  
Ajay Kumar Singh
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Nomological Network ◽  
Employer Branding ◽  
Intention To Stay ◽  
Content Type ◽  
Mediating Role ◽  
Corporate Social ◽  
Relationship Of

PurposeThis study investigates the various factors which lead to the higher employer brand and studies the relationship of employer branding (EBR) with essential aspects of corporate life, namely, corporate social responsibility (CSR), levels of motivation experienced by employees and the intention to stay (ITS).Design/methodology/approachThe study solicited a research sample from employees working in five sectors, information technology, hospitality, banking and consulting sector (n = 296). The study employed structural equation modeling (SEM) to test the nomological network of EBR.FindingsThe study underpins the sub-constructs of EBR. A direct positive and significant relationship was found between EBR and CSR and motivation fully mediated between EBR and ITS.Originality/valueThis study uniquely contributes to the literature by exploring the mediating role of motivation on EBR and ITS's relationship. The study validates the nomological network of EBR by considering its various organizational aspects and the corresponding intertwined relationships.

Fostering sustainable relationships in Pakistani cellular service industry through CSR and brand love

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ammar Javed ◽  
Zia Khan
Keyword(s):  
Structural Equation ◽  
Service Industry ◽  
Equation Modeling ◽  
Service Firms ◽  
Brand Love ◽  
Content Type ◽  
Mediating Role ◽  
Corporate Ability ◽  
Corporate Social

PurposeThis study investigates the mediating role of brand love in two important relationships: first, corporate social responsibility (CSR)–word-of-mouth (WoM) intentions and second, corporate ability (CA)–WoM relationships.Design/methodology/approachData were collected with a sample of 359 respondents, and partial least squares-based structural equation modeling was utilized for data analysis.FindingsThe research reveals interesting findings as brand love fully mediates the CSR–WoM relationship, whilst it partially mediates the CA–WoM relationship.Practical implicationsThe results demonstrate that cellular service firms should strive to create brand love. This is because CSR investments can be diligently translated into WoM intentions through brand love.Originality/valueThe proposal and validation of brand love as a mediator in CSR–WoM and CA–WoM relationships in the cellular service context of a South Asian market is the key contribution of this research.

The role of green HRM in driving hotels' green creativity

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Paul Kivinda Muisyo ◽  
Qin Su ◽  
Hammad Bin Azam Hashmi ◽  
Thu Hau Ho ◽  
Mercy Muthoni Julius
Keyword(s):  
Structural Equation ◽  
Performance Outcomes ◽  
Employee Empowerment ◽  
Equation Modeling ◽  
Hotel Management ◽  
Peer Involvement ◽  
Content Type ◽  
Hotel Employees ◽  
Green Performance

Purpose Employee green behavior can lead to a firm's green performance. However, green management research has not accorded adequate attention to the mechanism underlying green creativity. This study aims to investigate the influence of green human resource management (GHRM) practices on green creativity at both individual and collective levels. Design/methodology/approach Through a multisource, multiwave survey data obtained from employees of 3- to 5-star hotels in Kenya, the present study investigates how GHRM practices influence individual and collective green creativity. For the data analysis, we employed multilevel structural equation modeling using MPlus 7.2. Findings The study findings show that GHRM practices influence individual and collective green creativity. The proposed mediating role of the enablers of green culture (EGC) in these relationships was confirmed. Moreover, environmentally specific servant leadership moderated the relationships between GHRM and individual and collective green creativity. Research limitations/implications The study recommends that hotel management should embrace GHRM practices to nurture green creativity at the employee and team levels. The hotels management is further persuaded by the findings of this study to pay attention to the four EGC (leadership emphasis, message credibility, peer involvement and employee empowerment) which play a key role in enhancing green creativity among hotel employees. Practical implications The study recommends that hotel management should embrace GHRM practices to nurture green creativity at the employee and team levels. The hotels' management is further persuaded by the findings of this study to pay attention to the four EGC (leadership emphasis, message credibility, peer involvement and employee empowerment) which play a key role in enhancing green creativity among hotel employees. Originality/value We develop and propose an integrated conceptual framework by which hotels can deploy to nurture green creativity at individual and team levels. We anticipate that our study findings will elicit further research into the mechanisms that reveal the nexus between GHRM and other employee green performance outcomes in the hotel sector.

Does work engagement mediate the influence of job resourcefulness on job crafting?

2019 ◽  
Vol 31 (4) ◽  
pp. 1684-1701 ◽  
Author(s):  
Chien-Yu Chen
Keyword(s):  
Personality Traits ◽  
Work Engagement ◽  
Structural Equation ◽  
Work Conditions ◽  
Job Crafting ◽  
Equation Modeling ◽  
Content Type ◽  
Hotel Employees ◽  
The Relationship

PurposeResearchers and practitioners have remarked the critical nature of job crafting for employee and organizational effectiveness in the hotel industry. However, few studies have investigated the determinants of job crafting, especially the role of personality traits. Hence, this study aims to address this research gap by exploring how job resourcefulness influences job crafting and by clarifying the mediating role of work engagement.Design/methodology/approachThe sample of the present study comprised 433 Taiwanese frontline hotel employees. The hypothesized relationships were tested using structural equation modeling.FindingsThe results reveal that job-resourceful employees tend to engage themselves at work. Engaged employees tend to craft their jobs individually and collaboratively. That is, work engagement is a mediator between job resourcefulness and job crafting. Finally, the job resourcefulness–work engagement–individual crafting relationship is closer than the job resourcefulness–work engagement–collaborative crafting relationship.Research limitations/implicationsThe findings suggest that job resourcefulness can be considered as a criterion in selecting and retaining employees. Work engagement may serve as a mechanism for interpreting the relationship between job resourcefulness and job crafting. This study provides crucial insights to help hotel managers seek and aid employees who can actively reshape their work conditions. However, the sample comprises only frontline hotel employees and the generalization can be considered in the future studies.Originality/valueThis research is the first to examine the psychological process that mediates the connection between job resourcefulness and job crafting. The findings of this study contribute to the theory of the relationship between personality traits and job crafting and may serve as a reference in related practices.

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