scholarly journals Analysis of the Awareness and Popularity of the Brand of a Selected Education and Research Library in the Czech Republic: A Case Study

Information ◽  
2020 ◽  
Vol 11 (8) ◽  
pp. 373
Author(s):  
Dita Hommerová ◽  
Karel Šrédl ◽  
Kristýna Dbalá
Keyword(s):  
Czech Republic ◽  
Positive Influence ◽  
Research Library ◽  
Marketing Communication ◽  
The Czech Republic ◽  
The Sustainable Development ◽  
Non Profit ◽  
Study Results ◽  
Visual Style

This article aims to show the significance of branding in achieving set marketing goals and ensuring the sustainable development of a selected education and research library as a non-profit organization. The research is based on available data from foreign research studies concerning the image of a brand and the branding of non-profit organizations, and it expands on them by utilizing other methods of brand image measurement. A survey involving a sample of 220 respondents was conducted at the particular site, taking into account the library’s target segments. An analysis of the awareness and favorability of its brand was also utilized to evaluate the library’s image. The library has recently undergone a rebranding process and is applying a new visual style. The new visual style of the library resulting from the rebranding was met with a positive response in 69% of cases. Branding and appropriate marketing communication that reflects the latest trends can have a positive influence on the sustainability of libraries. The research results have contributed to the adoption of corrective measures in planning the strategy of the selected library, and the case study results can be applied across the board to other contributory organizations in the Czech Republic.

scholarly journals Rural development in the context of agricultural "green" subsidies: Czech farmers' responses

2011 ◽  
Vol 57 (No. 6) ◽  
pp. 259-271 ◽  
Author(s):  
M. Lapka ◽  
E. Cudlínová ◽  
J.S. Rikoon ◽  
M. Pělucha ◽  
V. Kvetoň
Keyword(s):  
Czech Republic ◽  
Rural Development ◽  
The European Union ◽  
The Czech Republic ◽  
Study Results ◽  
Before And After ◽  
Administrative Procedures ◽  
Environmental Subsidies

The study compares the role of agricultural green subsidies in rural development of the Czech Republic before and after joining the European Union (EU) in 2004. We use the perspective of multifunctional agriculture and contribute to the research on the contemporary trends in Czech agriculture by using the data collected through surveys in 2000 and 2006, as well as 2008 comparative statistical support, to ask if there have been significant changes and improvements in farmers' evaluations of these programs. The empirical case study results show some positive changes connected with the participation in the Common Agriculture Policy (CAP). In spite of improvements, farmers continue to cite two primary weaknesses and constraints – administrative procedures and shifting program guidelines – that were evident prior to joining the EU. It can be assumed that the environmental subsidies in the Horizontal Rural Development Plan 2004–2006 have had an effect on the stabilization of the livelihoods of rural inhabitants. In general, there is a positive shift of valuation of the CAP among farmers in the Czech Republic.

scholarly journals Seaports during the COVID-19 Pandemic: The Terminal Operators’ Tactical Responses to Disruptions in Maritime Supply Chains

Energies ◽  
2021 ◽  
Vol 14 (14) ◽  
pp. 4339
Author(s):  
Marta Mańkowska ◽  
Michał Pluciński ◽  
Izabela Kotowska ◽  
Ludmiła Filina-Dawidowicz
Keyword(s):  
Supply Chains ◽  
Global Economy ◽  
Research Study ◽  
Inductive Reasoning ◽  
Main Function ◽  
The Sustainable Development ◽  
Study Results ◽  
Multiple Case ◽  
Tactical Decisions

The world-wide crisis caused by the Coronavirus disease 2019 (COVID-19) pandemic had a significant impact on the global economy functioning and the sustainable development of supply chains. The changes also affected seaports being the key links of maritime supply chains. The purpose of the research study described in this article was to identify the sources and kinds of disruptions observed in various maritime supply chains as a result of the COVID-19 pandemic and their impact on the operations of various types of seaport terminals, namely those serving bulk (universal, specialised) and general cargoes (universal, specialised). An additional purpose was to identify the dependencies between the type of terminal and its main function, and the tactical decisions adopted by the particular terminals. The research was carried out using the multiple-case study method. The study covered some selected port terminals functioning in Polish seaports (Gdańsk, Szczecin, Świnoujście), applying direct, semi-structured in-depth interviews. The analysis of the results was carried out using the inductive reasoning method. The research study has shown that as a result of the COVID-19 pandemic some maritime supply chains ceased to exist, some of them were operating with decreased cargo volumes, while in other cases the transshipment volumes actually rose during the pandemic. Among terminal operators’ tactical responses to disruptions in maritime supply chains, there were pro-active and adaptive measures. Pro-active (offensive) measures included actions taken by an enterprise in order to engage in new maritime supply chains, and even participating in establishing new maritime chains in response to limitations caused by the pandemic. Adaptive (defensive) measures covered actions taken by the port terminals as a consequence of changes in the existing maritime supply chains, caused by the pandemic in the port’s foreland or hinterland. The research study results revealed that the terminals extent of engagement and tactical decisions related to the pandemic were depended on the type of terminal (universal or specialised) and its main function played within a supply chain.

Public leadership and strategies of Czech municipalities during the COVID-19 pandemic – municipal activism vs municipal passivism

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michal Plaček ◽  
David Špaček ◽  
František Ochrana
Keyword(s):  
Czech Republic ◽  
Local Governments ◽  
Strategic Behavior ◽  
Participant Observation ◽  
Capital City ◽  
The Czech Republic ◽  
Content Type ◽  
Public Leadership

PurposeThis paper discusses the role of public leadership and the strategic response of local governments to the external shock caused by the COVID-19 pandemic. The authors examine the typical Czech response with regard to how the leadership of municipalities in the Czech Republic responded to this extremely negative external stimulus.Design/methodology/approachThe authors use qualitative research methods for this investigation. They have chosen the case study method (see Yin, 2009; Stake, 1995; Klonoski, 2013). The general case is the Czech Republic. Mini-cases consist of municipalities from the Znojmo region, municipalities of the Central Bohemian region and the municipal districts in the capital city of Prague. Furthermore, the method of participant observation was used.FindingsThe authors’ analysis of the problem of local government responses to the pandemic crisis shows that municipal leaders responded with a variety of (non-)adaptation strategies. It appears that certain framework factors influenced the various local governments' behavior.Originality/valueThe article examines the strategic behavior of Czech municipal leaders regarding the pandemic crisis based on the observation of the reactions of local governments in the Czech Republic to the pandemic crisis and strives to define their basic strategies.

scholarly journals The economic conditions for the utilisation of the land fund in the Czech Republic after its accession to the European Union

2012 ◽  
Vol 51 (No. 10) ◽  
pp. 452-454
Author(s):  
M. Hrabánková
Keyword(s):  
European Union ◽  
Czech Republic ◽  
Rural Areas ◽  
Monitoring And Evaluation ◽  
Economic Conditions ◽  
The European Union ◽  
Environment Friendly ◽  
The Czech Republic ◽  
The Sustainable Development ◽  
Public Benefit

The important part of the increase of regional potential is the farming of the land fund. The economic conditions for its utilisation have been already prepared. They are based especially on the drawing of funds of the European Union, namely for the period after the accession of the Czech Republic to the European Union and for the years 2007–2013. The measures concerning the land are included in the prepared programme documentation, especially in the Horizontal Rural Development Plan (HRDP) and in the Operational Programme “Agriculture”. The farmers will obtain the direct payment per area (SAPS) in addition to supports on foregoing measures. The requirements for environment-friendly farming of land will be increased in the future. The economic conditions for next period will concentrate on these priorities. It will concern the securing of public benefit contributing to the sustainable development of rural areas. The project assurance of these trends and their regional monitoring and evaluation will be important.

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