scholarly journals An Evaluation Study in Social Media Research: Key Aspects to Enhancing the Promotion of Efficient Organizations on Twitter

Informatics ◽  
2021 ◽  
Vol 8 (4) ◽  
pp. 78
Author(s):  
Hani Brdesee ◽  
Wafaa Alsaggaf
Keyword(s):  
Social Media ◽  
Evaluation Study ◽  
Educational Organizations ◽  
Organizational Growth ◽  
Twitter Account ◽  
Media Research ◽  
Social Media Research ◽  
Key Aspects ◽  
The Impact

As social media has shifted from traditional to modern technical patterns, organizations have sought to take advantage of the presence of beneficiaries on social networks. They may serve customers, display ads, and respond to queries on social media accounts such as Twitter. The implementation of these services required a scientific study considering: (1) how to attract beneficiaries, (2) attraction times, and (3) measurement of the impact of that attraction. This study aimed to address these three points through an analysis of data from an educational organization’s Twitter account. We found that the interaction rates with tweets increased in the evening, and we identified the best times for the organization to reach more followers. We examined five months of data (an entire semester), analyzing thousands of tweets and their associated impressions, types of responses, integration ratio, and account usage. We also discovered that the quality of tweets had an impact on attracting new followers, particularly when tweeting media such as photos, videos, and other types of content. Finally, this research serves as a resource for educational organizations on new ways to publish accounts and foster organizational growth through electronic media.

Social Media and Society: Introduction to the Special Issue

2017 ◽  
Vol 61 (7) ◽  
pp. 647-652 ◽  
Author(s):  
Anatoliy Gruzd ◽  
Jenna Jacobson ◽  
Barry Wellman ◽  
Philip H. Mai
Keyword(s):  
Social Media ◽  
Web Of Science ◽  
Special Issue ◽  
Top Down ◽  
Bottom Up ◽  
Behavioral Scientist ◽  
Growing Body ◽  
Media Research ◽  
Social Media Research ◽  
The Impact

As a scholarly domain, social media research has come a long way since the term “social media” first appeared in the literature in the early 2000s. Since then, researchers across disciplines have been actively examining the impact of social media on society. According to Web of Science, there are currently over 19,000 academic articles that include the term “social media.” This special issue of American Behavioral Scientist adds to this rapidly growing body of social media research with a focus on exploring (1) networked influence, (2) transmission of (mis)information, and (3) online and offline, which points to an unstated struggle between top-down attempts by governments and large organizations to influence society and bottom-up citizen articulations of needs and actions.

scholarly journals Perspective: Acknowledging Data Work in the Social Media Research Lifecycle

2020 ◽  
Vol 3 ◽  
Author(s):  
Katharina E. Kinder-Kurlanda ◽  
Katrin Weller
Keyword(s):  
Social Media ◽  
Qualitative Interviews ◽  
Practical Experience ◽  
Ethical Frameworks ◽  
The Social ◽  
Media Platform ◽  
Data Lifecycle ◽  
Media Research ◽  
Social Media Research

This perspective article suggests considering the everyday research data management work required to accomplish social media research along different phases in a data lifecycle to inform the ongoing discussion of social media research data’s quality and validity. Our perspective is informed by practical experience of archiving social media data, by results from a series of qualitative interviews with social media researchers, as well as by recent literature in the field. We emphasize how social media researchers are entangled in complexities between social media platform providers, social media users, other actors, as well as legal and ethical frameworks, that all affect their everyday research practices. Research design decisions are made iteratively at different stages, involving many decisions that may potentially impact the quality of research. We show that these decisions are often hidden, but that making them visible allows us to better understand what drives social media research into specific directions. Consequently, we argue that untangling and documenting choices during the research lifecycle, especially when researchers pursue specific approaches and may have actively decided against others (often due to external factors) is necessary and will help to spot and address structural challenges in the social media research ecosystem that go beyond critiques of individual opportunistic approaches to easily accessible data.

scholarly journals ‘I feel the irritation and frustration all over the body’ Affective ambiguities in networked parenting culture

2021 ◽  
pp. 136787792110035
Author(s):  
Mari Lehto ◽  
Susanna Paasonen
Keyword(s):  
Social Media ◽  
Media Use ◽  
Research Data ◽  
The Body ◽  
Social Media Use ◽  
Working Through ◽  
Media Research ◽  
Social Media Research ◽  
Study Participants

This article investigates the affective power of social media by analysing everyday encounters with parenting content among mothers. Drawing on data composed of diaries of social media use and follow-up interviews with six women, we ask how our study participants make sense of their experiences of parenting content and the affective intensities connected to it. Despite the negativity involved in reading and participating in parenting discussions, the participants find themselves wanting to maintain the very connections that irritate them, or even evoke a sense of failure, as these also yield pleasure, joy and recognition. We suggest that the ambiguities addressed in our research data speak of something broader than the specific experiences of the women in question. We argue that they point to the necessity of focusing on, and working through affective ambiguity in social media research in order to gain fuller understanding the complex appeal of platforms and exchanges.

scholarly journals Is It Time to Re-Evaluate the Ethics Governance of Social Media Research?

2018 ◽  
Vol 13 (4) ◽  
pp. 452-454 ◽  
Author(s):  
G. Samuel ◽  
W. Ahmed ◽  
H. Kara ◽  
C. Jessop ◽  
S. Quinton ◽  
...  
Keyword(s):  
Social Media ◽  
Research Ethics ◽  
Ethical Issues ◽  
Real Life ◽  
Ethics Committees ◽  
Research Ethics Committees ◽  
Media Ethics ◽  
Research Institution ◽  
Media Research ◽  
Social Media Research

This article reports on a U.K. workshop on social media research ethics held in May 2018. There were 10 expert speakers and an audience of researchers, research ethics committee members, and research institution representatives. Participants reviewed the current state of social media ethics, discussing well-rehearsed questions such as what needs consent in social media research, and how the public/private divide differs between virtual and real-life environments. The lack of answers to such questions was noted, along with the difficulties posed for ethical governance structures in general and the work of research ethics committees in particular. Discussions of these issues enabled the creation of two recommendations. The first is for research ethics committees and journal editors to add the category of ‘data subject research’ to the existing categories of ‘text research’ and ‘human subject research’. This would reflect the fact that social media research does not fall into either of the existing categories and so needs a category of its own. The second is that ethical issues should be considered at all stages of social media research, up to and including aftercare. This acknowledges that social media research throws up a large number of ethical issues throughout the process which, under current arrangements for ethical research governance, risks remaining unaddressed.

scholarly journals Navigating Big Data dilemmas: Feminist holistic reflexivity in social media research

2018 ◽  
Vol 5 (2) ◽  
pp. 205395171880773 ◽  
Author(s):  
Cheryl Cooky ◽  
Jasmine R Linabary ◽  
Danielle J Corple
Keyword(s):  
Social Media ◽  
Big Data ◽  
Institutional Review Boards ◽  
Social Media Data ◽  
Institutional Review ◽  
Slow Adaptation ◽  
Private Research ◽  
Media Research ◽  
Social Media Research ◽  
Media Data

Social media offers an attractive site for Big Data research. Access to big social media data, however, is controlled by companies that privilege corporate, governmental, and private research firms. Additionally, Institutional Review Boards’ regulative practices and slow adaptation to emerging ethical dilemmas in online contexts creates challenges for Big Data researchers. We examine these challenges in the context of a feminist qualitative Big Data analysis of the hashtag event #WhyIStayed. We argue power, context, and subjugated knowledges must each be central considerations in conducting Big Data social media research. In doing so, this paper offers a feminist practice of holistic reflexivity in order to help social media researchers navigate and negotiate this terrain.

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