scholarly journals Brand Personality as a Consistency Factor in the Pillars of CSR Management in the New Normal

2021 ◽  
Vol 7 (2) ◽  
pp. 134
Author(s):  
Elizabeth Emperatriz García-Salirrosas ◽  
Javier Mayorga Gordillo
Keyword(s):  
Corporate Social Responsibility ◽  
Structural Modification ◽  
Brand Personality ◽  
Corporate Image ◽  
Point Of View ◽  
Socially Responsible ◽  
New Normal ◽  
Environmental Commitment ◽  
The One ◽  
Corporate Social

During such a complex crisis as the one experienced by humanity since the first quarter of 2020, it is necessary to develop tools that contribute to creating the corporate image for organizations that are currently interested in being identified as brands with high social and environmental commitment. Likewise, elements that contribute to building strong brands during a context that has changed consumption priorities are required. For this reason, this paper aims at adapting the dimension of socially responsible brand personality (SRBP), proposed by Mayorga (2017), taking the situation experienced due to the COVID-19 pandemic as a new context. The objective of this research is to contribute to the management of corporate social responsibility (CSR) by providing, from a communicative perspective, a tool that optimizes the creation of a socially responsible image by the different stakeholders. The results allow us to conclude that there is a structural modification of the brand personality proposed by Mayorga, which can be presumed to be generated by the current environment, and which, therefore, can be established as a pillar of CSR management in the new normal, from a relational point of view. The findings clearly identify the virtue of integrity in brand personality, which is made up of two attributes, which, in turn, are made up of 17 traits that can identify a socially responsible brand.

scholarly journals The impact of corporate social responsibility on brand loyalty.

2015 ◽  
Vol 4 (4) ◽  
pp. 8-16 ◽  
Author(s):  
Belinda Dapi ◽  
Maxwell Agabu Phiri
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Loyalty ◽  
Corporate Image ◽  
Primary Data ◽  
Successful Implementation ◽  
Socially Responsible ◽  
Data Collection Instrument ◽  
Corporate Social ◽  
The Impact

This article describes corporate social responsibility (CSR) as an organisational tool whose successful implementation can be used to gain brand loyalty. The benefits of CSR to society have been well documented to a great extent. However, there is very little information on the benefits of it to the actual corporations that practice it. This lack of knowledge is what motivated the study on which this article is based. The key objectives of the study for the article were to determine consumer attitudes towards specific CSR programs, determine the impact of CSR on brand image and brand loyalty and determine what kinds of CSR programs are considered to be adequate by consumers to qualify as socially responsible. A quantitative survey was done using customers of the South African mobile phone service provider Vodacom. A self administered questionnaire was used as the primary data collection instrument. The main findings of the study were that although most consumers were not aware of what CSR as a concept is, they felt that companies are obligated to be socially responsible. Most importantly however, it was determined that the knowledge of a firm’s CSR initiatives may lead to enhanced corporate image and brand loyalty. From the findings, this article recommends that corporations need to take a more proactive rather than a reactive approach to societal and environmental issues. It also recommends that companies need to be more transparent about their CSR initiatives to consumers which in turn leads to increased stakeholder engagement.

scholarly journals The incorporation of corporate social responsibility guidelines in the organizational culture of Eletrosul

2020 ◽  
Vol 12 (1) ◽  
pp. 35-49
Author(s):  
Paula Bruna Victória Ferreira Schütt ◽  
Isadora Cristina Hoepers Dutra ◽  
Sonia Regina De O. Santos Luna
Keyword(s):  
Organizational Culture ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Electric Utility ◽  
Socially Responsible ◽  
Environmental Commitment ◽  
Documentary Analysis ◽  
Management Approaches ◽  
The 1960S ◽  
Corporate Social

Corporate social responsibility (CSR) has been increasingly discussed in the market as well as by academia. The subject first gained prominence in the 1960s due to pressures exerted by society that required more societal and environmental commitment from organizations. This attitude has made organizations re-adapt their management approaches and, consequently, re-think their beliefs and practices. Within this context, this research study analyzed the incorporation of corporate social responsibility guidelines in the organizational culture (OC) of Eletrosul, an electric utility located in Florianópolis, Brazil. Since 2004, Eletrosul has adopted corporate social responsibility as a primary business focus and develops more than 100 socially responsible initiatives per year.  The research methodology utilized in this paper was qualitative, involving documentary analysis and interviews with representatives in different departments of the organization. The main results indicated that the insertion of corporate social responsibility guidelines occurs throughout some elements of organizational culture, especially within its communications. The researchers also determined that the largest number of projects developed by the company are targeted toward their employees and the community, although their employees do not often associate the company’s internal actions as being socially responsible.   Keywords: corporate social responsibility, organizational culture, Eletrosul, Brazil

Impacts of Sharīʿah supervision and corporate social responsibility on banks’ risk-taking behavior and profitability

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Syed Moudud-Ul-Huq
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Risk Taking ◽  
Generalized Method Of Moments ◽  
Socially Responsible ◽  
Content Type ◽  
Increase Risk ◽  
Risk Taking Behavior ◽  
The One ◽  
Corporate Social

Purpose This paper aims to examine the impacts of both Sharīʿah supervision and corporate social responsibility on banks’ risk-taking behavior and profitability. The analysis empirically uses dynamic and balanced panel data from 12 banks of Bangladesh for 2010–2019. Design/methodology/approach Dynamic panel generalized method of moments has been used primarily to examine the effects of Sharīʿah supervision and corporate social responsibility on risk-taking behavior and profitability. Later, the authors validate the core results using three-stage least squares and incorporates alternative risk and profitability measures in the baseline equation. Findings This study finds that Sharīʿah supervision heterogeneously derives benefits for Islamic banks and Islamic windows. Though there is no significant impact of female diversity on risk relying on board diversification, the bank can strengthen profitability. On the one hand, the annual changes in board composition reduce (increase) risk (financial and stability efficiency) but compromise profitability. Notably, socially responsible banks have been characterized as risk-averse and better stabilized (in terms of solvency and efficiency), more efficient and profitable. Originality/value Very few studies are available in the current literature which examine the impacts of Sharīʿah supervision and corporate social responsibility on either bank performance or risk-taking in the developing economy’s context.

Digitization as a Stimulus for Corporate Social Responsibility

2020 ◽  
pp. 46-64
Author(s):  
Hristina Vilhelm Blagoycheva
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Aggregate Demand ◽  
Point Of View ◽  
Labor Costs ◽  
Socially Responsible ◽  
Positive Effects ◽  
The Social ◽  
Key Factor ◽  
Corporate Social

It has already been proven that digitization creates economic growth. But a key factor for the future of society is its perception from the social point of view. Digitization leads to changes that will inevitably affect aggregate demand, employment, and labor costs. Therefore, the purpose of this chapter is to investigate how the digitization interacts with the corporate social responsibility to increase the positive effects over the society. Corporate social responsibility is the sphere that implements the non-economic aspects of the digitization. But before its full deployment, there are still a number of obstacles. Numerous studies have shown that digitization can provide tools to facilitate the socially responsible activities. At the same time, it can also serve as a push for corporate social responsibility, as the formation of a socially conscious market leads to socially committed employees and to increasing their demands on the social responsibility of the business.

What do we mean by corporate social responsibility?

2001 ◽  
Vol 1 (2) ◽  
pp. 16-22 ◽  
Author(s):  
Lance Moir
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Image ◽  
Image Management ◽  
Socially Responsible ◽  
Instrumental Activities ◽  
Responsible Behaviour ◽  
Corporate Social

There have long been conflicting expectations of the nature of companies’ responsibilities to society. However, for those businesses that do undertake what might be termed “corporate social responsibility”, what is actually socially responsible behaviour as opposed to management of corporate image management or other activity aimed predominantly at business benefits? This article reviews definitions of corporate social responsibility from both practice and the literature and looks at theories to explain why such behaviour takes place. The literature has strong divides between normative or ethical actions and instrumental activities. The article concludes by posing the question of when instrumental activities become business activities rather than largely social responsibility.

scholarly journals The Influence of Internet Entrepreneur-Related Word-of-Mouth (WOM) on Corporate Image Association

2019 ◽  
Vol 11 (6) ◽  
pp. 1737 ◽  
Author(s):  
Bing Yuan ◽  
Alessandro Peluso
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Word Of Mouth ◽  
Production Capacity ◽  
Corporate Image ◽  
Related Word ◽  
Stereotype Content ◽  
The One ◽  
Corporate Social ◽  
Consumer's Perception

Both the consumer’s corporate social responsibility association and enterprise production capacity association are beneficial to business sustainable development. Based on Chinese traditional culture and from the perspective of Stereotype Content Model, this paper explores the relationship between two types of entrepreneur-related Word-of-mouth (WOM) and the two afore-mentioned types of consumer’s associations. On the one hand, the results show that the entrepreneur-related WOM labeled as “making yourself a person”, which emphasizes the personal qualities of the entrepreneur, may prompt consumers to form corporate social responsibility associations. On the other hand, the entrepreneur-related WOM labeled as “managing your own affairs”, which emphasizes the ability of the entrepreneur, may cause consumers to form associations regarding the enterprise’s production capacity. The mechanism underlying these effects is that the former type of entrepreneur-related WOM stimulates the consumer’s perception of the entrepreneur’s warmth, while the latter stimulates the consumer’s perception of the entrepreneur’s competence.

scholarly journals Corporate social responsibility in times of crisis: business actions during the COVID-19 pandemic

2021 ◽  
Vol 12 (4) ◽  
pp. 909-927
Author(s):  
Luiz Henrique Vieira da Silva ◽  
Cibele Roberta Sugahara ◽  
Denise Helena Lombardo Ferreira
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Human Life ◽  
Respiratory Syndrome Virus ◽  
Socially Responsible ◽  
Agenda 2030 ◽  
The One ◽  
Corporate Social ◽  
Impacts Of Climate Change

Between the years 2019 and 2020, humanity was affected by one of the most serious pandemics in recent history, caused by the severe acute respiratory syndrome virus 2 (SARS-CoV-2). The socioeconomic tragedy required the complete mobilization of governments, companies, and other organizations to contain and combat the disease. Shedding light on the role of companies, this article set out to analyze, through descriptive, qualitative and documentary research, the various manifestations of Corporate Social Responsibility in Brazilian companies during the pandemic, with the Agenda 2030 as a backdrop for Sustainable Development and related initiatives. It became evident that, while on the one hand, organizations are strongly invited to act in the containment of world events harmful to human life, by extension, socially responsible companies must bear the commitment to work together to mitigate the impacts of climate change and to eradicating hunger and poverty, equally urgent and necessary demands.

scholarly journals Corporate social responsibility in Russia

2020 ◽  
Vol 89 ◽  
pp. 06008
Author(s):  
Elena Zavyalova ◽  
Elena Ostrovskaya
Keyword(s):  
Corporate Social Responsibility ◽  
Best Practices ◽  
Social Responsibility ◽  
Moral Behavior ◽  
The Other ◽  
Socially Responsible ◽  
Theoretical Approaches ◽  
The One ◽  
Corporate Social ◽  
A Company

Nowadays companies try to strike a balance between maximizing their profit and being socially responsible. On the one hand, a lot of scientists and economists admit that the primary goal for any company has been and still is to maximize profits of shareholders. On the other hand, some other experts believe that a company nowadays should not concentrate only on pursing profits. Some other objectives are connected with interests of stakeholders, ethical and moral behavior of a company and others. Based on the analysis of theoretical approaches, the paper offers to unify different groups and their interests and goals. The authors during the research come to the conclusion that the development of CSR in Russia is directly connected with the country’s peculiarities and at the same time all European best practices are taken into consideration and relied upon by Russian companies in terms of CSR.

La legislación tributaria venezolana como promotora de la responsabilidad social empresarial

Oikos ◽  
2014 ◽  
Vol 16 (33) ◽  
pp. 53
Author(s):  
Ana Cecilia Chumaceiro Hernández ◽  
Judith Josefina Hernández de Velazco
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Tax Law ◽  
Socially Responsible ◽  
Palabras Clave ◽  
Interpretative Approach ◽  
Corporate Social

aVenezuelan Tax Law as a Promoter of Corporate Social Responsibility   RESUMEN El presente artículo tiene por objetivo disertar sobre los dispositivos contenidos en la legislación tributaria venezolana que actúan como promotores de la responsabilidad social empresarial (RSE), para ello se utilizó el paradigma Cualitativo, bajo un enfoque hermenéutico – interpretativo, cuyo método fue análisis de contenido. En tal sentido se han observado los aspectos, elementos y mecanismos que se encuentran en la LISLR, LIVA y LOCTI que fomentan, incentivan o coadyuvan la RSE; finalmente se plantearan lineamientos para la aceptación de una nueva cultura de RSE con dimensión tributaria. Considerando, que dentro de la legislación tributaria no existen dispositivos específicos que promuevan la RSE, y, ello debe ser tomado en cuenta por el legislador para modificar ciertas normas y crear el incentivo necesario para que las empresas sean de forma congruente socialmente responsables. Palabras clave: legislación tributaria, empresa, promoción, responsabilidad social empresarial. ABSTRACT The objective of this study is to explore regulatory provisions from Venezuelan tax law as promoters of corporate social responsibility (CSR). For the methodological analysis of content, the study uses the qualitative paradigm and a hermeneutical-interpretative approach. The research observes different elements and mechanisms from LISLR, LIVA and LOCTI which encourage and contribute to corporate social responsibility. The study also proposes guidelines for the acceptance of a CSR culture from a tax dimension. The fact that there are no regulatory provisions within the Venezuelan tax law needs to be taken into account by legislators in order to amend certain norms and create the necessary incentives for companies to be socially responsible. Keywords: tax law; companies; encouragement; corporate social responsibility. Este trabajo es el resultado de investigaciones que se desarrollan en la línea “Responsabilidad Social, Empresa y Estado” del Centro de Estudios e Investigaciones Socioeconómicas y Políticas (CEISEP-UNERMB). 

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