scholarly journals The Influence of Internet Entrepreneur-Related Word-of-Mouth (WOM) on Corporate Image Association

2019 ◽  
Vol 11 (6) ◽  
pp. 1737 ◽  
Author(s):  
Bing Yuan ◽  
Alessandro Peluso
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Word Of Mouth ◽  
Production Capacity ◽  
Corporate Image ◽  
Related Word ◽  
Stereotype Content ◽  
The One ◽  
Corporate Social ◽  
Consumer's Perception

Both the consumer’s corporate social responsibility association and enterprise production capacity association are beneficial to business sustainable development. Based on Chinese traditional culture and from the perspective of Stereotype Content Model, this paper explores the relationship between two types of entrepreneur-related Word-of-mouth (WOM) and the two afore-mentioned types of consumer’s associations. On the one hand, the results show that the entrepreneur-related WOM labeled as “making yourself a person”, which emphasizes the personal qualities of the entrepreneur, may prompt consumers to form corporate social responsibility associations. On the other hand, the entrepreneur-related WOM labeled as “managing your own affairs”, which emphasizes the ability of the entrepreneur, may cause consumers to form associations regarding the enterprise’s production capacity. The mechanism underlying these effects is that the former type of entrepreneur-related WOM stimulates the consumer’s perception of the entrepreneur’s warmth, while the latter stimulates the consumer’s perception of the entrepreneur’s competence.

scholarly journals Effects of Social Responsibility and Corporate Image on Online Word of Mouth in Cultural and Creative MICE industry

2021 ◽  
Vol 72 ◽  
pp. 175-186
Author(s):  
Kun-Yao HUNG ◽  
Ming-Hung LIN ◽  
Su-Ming WU
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Word Of Mouth ◽  
Corporate Image ◽  
Creative Industry ◽  
Retrieval Rate ◽  
Online Word Of Mouth ◽  
Research Objects ◽  
Mice Industry ◽  
Corporate Social

The emergence of global cultural and creative industry in past years has the exhibition appear diverse function and complicated styles. It would test the decision making of curators or curating teams extending the influence of exhibition and creating new value with smart curating, loan, or renewal. In this case, it becomes a primary issue for curators or curating teams mastering points in the planning and conducting, deepening experience, and matching audience’s needs to advance MICE events and drive innovative economic development. Aiming at consumers of cultural and creative MICE industry in Kaohsiung City, as the research objects, total 400 copies of questionnaire are distributed, and 284 valid copies are retrieved, with the retrieval rate 71%. The concept of corporate social responsibility is gradually emphasized in past years. Under the environmental trend, owners in the world realize the importance of corporate social responsibility and the irresistibility of the trend. The participation in corporate social responsibility of cultural and creative MICE industry indeed could enhance consumers’ image of cultural and creative MICE industry. According to the result to propose suggestions, it is expected to help domestic cultural and creative MICE industry build good corporate image through social responsibility to effectively master online word of mouth.

scholarly journals The effect of Corporate Social Responsibility (CSR) and Word Of Mouth (WOM) upon the image of the company (case study at Hotel Whiz Prime Bogor)

2019 ◽  
Vol 4 (2) ◽  
pp. 1
Author(s):  
Vera Clara Simanjuntak
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Corporate Image ◽  
Analytical Tool ◽  
Validity And Reliability ◽  
Analysis Technique ◽  
Corporate Social

This study aims to explain the Effect of Corporate Social Responsibility (CSR) and Word of Mouth (WOM) upon Corporate Image (Case Study of Bogor Whiz Prime Hotel). The analytical tool used in this study is Multiple Linear Regression which was first tested using validity and reliability tests. The data analysis technique used in this study is using SPSS 24.0 computer statistical software. The sampling method taken was 120 respondents. The results of this study indicate that Corporate Social Responsibility (CSR) has a significant effect on the Image of Whiz Prime Bogor Company, Word of Mouth (WOM) has a significant effect on the Image of Bogor Whiz Prime Hotels, Corporate Social Responsibility (CSR) and Word of Mouth (WOM) simultaneously has been influencing the Company Image of Bogor Whiz Prime Hotel. Keywords: Corporate Social Responsibility (CSR), Word Of Mouth (WOM), Corporate Image

Professional Team Sports Organizations’ Corporate Social Responsibility Activities: Corporate Image and Chosen Communication Outlets’ Influence on Consumers’ Reactions

2020 ◽  
pp. 1-18
Author(s):  
Cindy Lee ◽  
Hyejin Bang ◽  
David J. Shonk
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Team Sports ◽  
The United States ◽  
Corporate Image ◽  
Sports Organizations ◽  
Professional Team Sports ◽  
Main Effect ◽  
Sport Teams ◽  
Corporate Social

As professional sport teams’ involvement with corporate social responsibility (CSR) activities are prevalent and expected by the public, there has been more attention on the factors that can influence consumers’ reactions to CSR activities. This study investigated the influence of two factors—corporate image and organization choice of communication vehicle—on individuals’ responses, perceived motive, and change of attitude to a professional team sports organization’s CSR activities. A total of 225 usable surveys were collected from a university located in the southern region of the United States for data analyses. The study showed that corporate image had a main effect on perceived motives, Munfavorable = 5.07, Mfavorable = 5.60, F(1, 216) = 6.38, p < .05, , and attitudes, Munfavorable = 4.64, Mfavorable = 5.49; F(1, 216) = 18.34, p < .05, , toward the team due to CSR activities, while there was no main effect for the professional team sports organization’s chosen communication vehicle, F(2, 217) = 1.09, p > .05, for their CSR activities. The importance of building good corporate image and communicating CSR activities to the fan base are also discussed.

scholarly journals Board and corporate social responsibility disclosure of multinational corporations

2019 ◽  
Vol 27 (1) ◽  
pp. 77-98 ◽  
Author(s):  
Hanh Thi Song Pham ◽  
Hien Thi Tran
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Multinational Corporations ◽  
Board Independence ◽  
Content Type ◽  
Csr Reporting ◽  
The One ◽  
Csr Disclosure ◽  
Corporate Social ◽  
The Impact

Purpose This paper aims to investigate the effects of board model and board independence on corporate social responsibility (CSR) disclosure of multinational corporations (MNCs). Design/methodology/approach The authors developed an empirical model in which CSR disclosure is the dependent variable and board model (two-tier vs one-tier), board independence (a proportion of independent directors on a board) and the interaction variable of board model and board independence together with several variables conventionally used as control variables are independent variables. The authors collated the panel dataset of 244 Fortune World’s Most Admired (FWMA) corporations from 2005 to 2011 of which 117 MNCs use the one-tier board model, and 127 MNCs use the two-tier board model from 20 countries. They used the random-effect regression method to estimate the empirical models with the data they collated and also ran regressions on the alternative models for robustness check. Findings The authors found a significantly positive effect of a board model on CSR disclosure by MNCs. Two-tier MNCs tend to reveal more CSR information than one-tier MNCs. The results also confirm the significant moderating impact of board model on the effect of board independence on CSR disclosure. The effect of board independence on CSR disclosure in the two-tier board MNCs tends to be higher than that in the one-tier board MNCs. The results do not support the effect of board independence on CSR disclosure in general for all types of firms (one-tier and two-tier board). The impact of board independence on CSR disclosure is only significant in two-tier board MNCs and insignificant in one-tier board MNCs. Practical implications The authors advise the MNCs who wish to improve CSR reporting and transparency to consider the usage of two-tier board model and use a higher number of outside directors on board. They note that once a firm uses one-tier model, number of IDs on a board does not matter to the level of CSR disclosure. They advise regulators to enforce an application of two-tier board model to improve CSR reporting and transparency in MNCs. The authors also recommend regulators to continue mandating publicly traded companies to include more external members on their boards, especially for the two-tier board MNCs. Originality/value This paper is the first that investigates the role of board model on CSR disclosure of MNCs.

scholarly journals Hubungan Program CSR (Corporate Social Responsibility) Mudik Lebaran Gratis terhadap Citra Perusahaan PT. Industri Jamu dan Farmasi Sido Muncul Tbk.

2019 ◽  
Vol 4 (2) ◽  
pp. 57
Author(s):  
Dewi Eka Ningtyas
Keyword(s):  
Corporate Social Responsibility ◽  
Quantitative Analysis ◽  
Social Responsibility ◽  
Research Method ◽  
Research Result ◽  
Semantic Differential ◽  
Corporate Image ◽  
Image Theory ◽  
Business World ◽  
Corporate Social

The Business world is growing rapidly today with many companies competing to generate a huge profit yet leaving their social responsibility behind. Accordingly, a few companies engage in CSR (Corporate Social Responsibility) in order to increase the company’s image to society’s impression. This research aims to figure out whether there is a significant correlation of CSR (Corporate Social Responsibility) programme in the form of “Sido Muncul Mudik Lebaran Gratis” to the image of PT Industri Jamu dan Farmasi Sido Muncul Tbk. The first theories employed were CSR (Corporate Social Responsibility) theory and Corporate Image Theory. The research method used was Pearson’s Correlation research method by using the quantitative analysis, in which questionnaires were spread to 100 herbalist traders in Pondok Gede area, East Jakarta. The scale in use was Semantic Differential with 10% error rate.The research result shows that there is no correlation of CSR (Corporate Social Responsibility) programme in the form of “Sido Muncul Mudik Lebaran Gratis” to the image of PT Industri Jamu dan Farmasi Sido Muncul Tbk. Keywords: CSR, Corporate Social Responsibility, Corporate Image

Promoting corporate image or preventing underage use? Analysis of the advertising strategy and expenditures of the JUUL parent education for youth vaping prevention campaign

2021 ◽  
pp. tobaccocontrol-2020-056355
Author(s):  
Ganna Kostygina ◽  
Glen Szczypka ◽  
Lauren Czaplicki ◽  
Mateusz Borowiecki ◽  
Roy Ahn ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Parent Education ◽  
Corporate Image ◽  
Public Image ◽  
Smoking Reduction ◽  
Prevention Campaign ◽  
Market Areas ◽  
Media Channels ◽  
Corporate Social

ObjectiveIn April 2018, JUUL Labs announced a $30 million investment in efforts to combat underage use of its products through ‘independent research, youth and parent education and community engagement’. Prior evidence demonstrates that tobacco industry-funded prevention programmes are ineffective and may work against tobacco control efforts; they do not discourage novices and youth from tobacco use but often improve the tobacco industry’s public image. We describe the nature, timing of and expenditures related to the JUUL underage use prevention advertisements across media channels.MethodsExpenditures for newspaper, magazine, television, and radio marketing and promotional efforts were collected through Kantar Media’s ‘Stradegy’ dashboard, an online platform which provides counts of advertisement occurrences and expenditures on various media channels. JUUL public relations and corporate social responsibility ads were identified in the Kantar Database. All ad expenditures were extracted and aggregated by date. Analysis of the expenditure data was triangulated with newspaper and industry advertisement archives.ResultsAdvertisements aired nationally and in over half of all US-designated market areas (n=130) across media platforms including newspapers, magazines, radio, and online in mobile web and internet displays. In 2018, JUUL Labs spent $30 million, predominantly for print advertising. The ‘What Parents Need to Know about JUUL’ ads primarily advertised JUUL’s smoking reduction ‘mission’ and promoted the product. By 2019, advertising increased to $36.2 million. JUUL’s message strategy transitioned to ‘Cracking Down on Underage Sales in Retail Stores’ and featured adult smoker testimonies, linking JUUL to smoking cessation.DiscussionMarketing expenditures promoting JUUL’s corporate social responsibility mission exceeded their $30 million investment in the underage use prevention efforts. The expenditures were focused on the media market areas where health organisation and legislative officials were launching investigations into JUUL social media and other promotional strategies.

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