scholarly journals Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish Mobile Users

2007 ◽  
Vol 2 (2) ◽  
pp. 48-60 ◽  
Author(s):  
Enrique Bigné ◽  
Carla Ruiz ◽  
Silvia Sanz
Keyword(s):  
Exploratory Study ◽  
Marketing Strategies ◽  
Previous Experience ◽  
Mobile Users ◽  
Consumer Attitude ◽  
Factors Influencing ◽  
Key Drivers ◽  
Mobile Commerce Adoption ◽  
Relevant Factors ◽  
Mobile Use

Despite dramatic differences between non-store shoppers were discovered, very limited research has been conducted to examine them. This paper analyses the background of M-commerce and key drivers of future Mcommerce decision among Spanish mobile users. Our objective is two-fold: (1) to determine the influence of relations with the Mobile (frequency of Mobile use, length of Mobile use and Mobile affinity), demographics, non-store shopping previous experience (mail, catalogue, Television and Internet) and attitude to M-commerce and its influence on the M-commerce decision and (2) to identify key drivers of future M-commerce intention. We examined data from 606 personal interviews given to Spanish mobile users (270 Mobile shoppers and 336 non Mobile-shoppers) over 14 years old. Data analysis shows that age, attitude towards M-commerce, Internet shopping previous experience and relations with the Mobile (frequency, length of Mobile use and Mobile affinity) are the main predictors of M-commerce decision while age, length of Mobile use, Mobile affinity, consumer attitude towards M-commerce and previous M-commerce experience are the most relevant factors influencing future M-commerce intention. Based on these empirical results this research enables companies to know the key drivers influencing M-commerce adoption and, therefore, what aspects to highlight in their marketing strategies.

Mobile Commerce Adoption in Spain

2009 ◽  
pp. 282-292
Author(s):  
Joaquin Aldas-Manzano ◽  
Carla Ruiz-Mafe ◽  
Silvia Sanz-Blas
Keyword(s):  
Empirical Study ◽  
Mobile Commerce ◽  
Adoption Decision ◽  
Factors Influencing ◽  
Mobile Shopping ◽  
Depth Study ◽  
Key Drivers ◽  
Mobile Commerce Adoption ◽  
Insight Into ◽  
Mobile Use

The chapter aims to present an in-depth study of the factors influencing mobile commerce adoption. The authors analyze the influence of Mobile use experience, ICT ownership, Mobile affinity and Mobile Commerce compatibility in the m-commerce adoption decision. After identifying the key drivers of Mobile shopping adoption, the second part of the chapter presents an empirical study of the Spanish market. Results based on a sample of 470 Mobile users show that Mobile affinity, ICT ownership, and m-shopping compatibility are positive key drivers of M-shopping adoption. Mobile use experience has no significant influence on m-shopping adoption. This chapter will give managers and students insight into the Mobile Commerce industry and the different factors that influence m-commerce adoption. In addition, these factors can be applied to the specific context of the Spanish market.

scholarly journals CONSUMER PURCHASING BEHAVIOR OF HALAL COSMETICS: A STUDY ON GENERATIONS X AND Y

2019 ◽  
Vol 5 (1) ◽  
pp. 169-192 ◽  
Author(s):  
Elfira Maya Adiba
Keyword(s):  
Generation Y ◽  
Marketing Strategies ◽  
Consumer Attitude ◽  
Economic Sector ◽  
Purchasing Behavior ◽  
Global Level ◽  
Factors Influencing ◽  
The World ◽  
Halal Food ◽  
Increasing Demand

The halal economic industry is currently developing not only in Indonesia, but also onthe global level. The global economic sector is not only limited to the sharia financialsector and halal food, but also halal cosmetics. The increasing number of Muslimpopulation in the world has caused the increasing demand for halal cosmetics, asmany other factors influencing the demand for halal cosmetics. The purpose of thisstudy is to examine the influence of halal knowledge and Islamic religiosity towardcustomer behavior that is mediated by consumer attitude. Data were collected fromquestionnaires distributed to respondents in Surabaya, Sidoarjo, and Gresik, East Java,Indonesia. 145 respondents were identified as generation Y, while 40 as generation X.Primary data were analyzed by PLS. The results showed that halal knowledge andIslamic religiosity had a significant effect on consumer behavior perfectly mediatedby attitude. Such results give implication to the halal cosmetics company to designappropriate marketing strategies in order to increase Indonesian exports for halalproducts, so it could help the national economy.

An exploratory study of intangibles risk disclosure in annual reports of banking companies from the UK, US, Germany and Italy - Some descriptive insights

2013 ◽  
pp. 81-120 ◽  
Author(s):  
Susanne Durst
Keyword(s):  
Intellectual Capital ◽  
Exploratory Study ◽  
The United States ◽  
Annual Reports ◽  
Risk Disclosure ◽  
Related Risk ◽  
Potential Benefits ◽  
Report Data ◽  
Key Drivers ◽  
The Uk

Intangibles are viewed as the key drivers in most industries, and current research shows that firms voluntarily disclose information about their investments in intangibles and their potential benefits. Yet little is known of the risks relating to such resources and the disclosures firms make about such risks. In order to obtain a more balanced and complete picture of firms' activities, information about the risky side of their intangibles is also needed. This exploratory study provides some descriptive insights into intangibles-related risk disclosure in a sample of 16 large banks from the United States (US), United Kingdom (UK), Germany and Italy. Annual report data is analyzed using the three Intellectual Capital dimensions. Study findings illustrate the variety of intangibles-related risk disclosure as demonstrated by the banks involved.

An Exploratory Study on Brand Preference and Factors Influencing the Purchase of Masala Products in Tirupur City

2012 ◽  
Vol 2 (12) ◽  
pp. 64-66
Author(s):  
Dr. S. V. Ramesh Dr. S. V. Ramesh ◽  
◽  
Ponmozhi R Ponmozhi R ◽  
Bharath J. K Bharath J. K
Keyword(s):  
Exploratory Study ◽  
Brand Preference ◽  
Factors Influencing

The alternative negative constructions in spoken and written Korean: Logistic regression analysis

2019 ◽  
Vol 15 (2) ◽  
pp. 419-442
Author(s):  
Beom-mo Kang
Keyword(s):  
Logistic Regression ◽  
Regression Analysis ◽  
Logistic Regression Analysis ◽  
Mixed Effects ◽  
Written Language ◽  
Regression Analyses ◽  
Relevant Factor ◽  
Factors Influencing ◽  
Frequency Of Use ◽  
Relevant Factors

AbstractAdopting quantitative corpus-based methods, this paper focuses on the alternative negative constructions in Korean, [anV] and [Vanhda]. Logistic regression analyses for a mixed-effects model were carried out on data drawn from the Sejong Korean Corpus. Certain features of the verb or adjective in negative constructions significantly affect the use of the two negative constructions. A relevant factor is register/medium (spoken or written), among other significant interactions of factors. Furthermore, the fact that frequency is consistent with other relevant factors, together with certain diachronic facts of Korean, supports the claim that frequency of use plays an important role in linguistic changes. Another finding is that, notwithstanding noticeable differences between spoken and written language, the factors influencing the use of the two negative constructions in Korean are largely similar in the spoken and written registers.

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