scholarly journals Evaluating Art Licensing for Digital Archives Using Fuzzy Integral

Mathematics ◽  
2020 ◽  
Vol 8 (12) ◽  
pp. 2206
Author(s):  
Yu-Jing Chiu ◽  
Yi-Chung Hu ◽  
Jia-Jen Du ◽  
Chung-Wei Li ◽  
Yen-Wei Ken
Keyword(s):  
Reference Model ◽  
Value Added ◽  
Brand Names ◽  
Cultural Value ◽  
Cultural Economy ◽  
Creative Industry ◽  
Fuzzy Integral ◽  
Digital Archives ◽  
National Palace Museum ◽  
Overall Performance

Determining how to evaluate the art licensing model is a complex multi-criteria decision making (MCDM) problem. This study explores the critical factors influencing art licensing in the art and creative industry because this industry has potential contributions to a high value-added cultural economy in Taiwan. Due to the high cultural value of the National Palace Museum and the uniqueness of its cultural relics, this study takes it as an empirical case. The decision hierarchy is constructed based on a literature review and expert interviews. Furthermore, we used the fuzzy integral to calculate the weights and overall performance of the three licensing models. The empirical results illustrate that both brand licensing and image licensing groups emphasized the aspect of market environment as the primary consideration for licensing model selection. In particular, respondents considered that the adoption of a brand licensing model could facilitate the achievement of better overall performance value. The reason is that brand licensing made the company’s brand visible by imprinting the brand names of both the National Palace Museum and the company on products. This study can be used as reference model for the evaluation of art licensing by enterprises in the future.

scholarly journals Performance Management for Growth: A Framework Based on EVA

2021 ◽  
Vol 14 (3) ◽  
pp. 102
Author(s):  
Mihaela Brindusa Tudose ◽  
Valentina Diana Rusu ◽  
Silvia Avasilcai
Keyword(s):  
Statistical Analysis ◽  
Performance Management ◽  
Performance Appraisal ◽  
Business Performance ◽  
Reference Model ◽  
Corporate Sustainability ◽  
Economic Value ◽  
Value Added ◽  
Research Perspectives

Some of the constructs in the field of performance management are intuitive or not empirically validated. This study provides a data-driven framework for measuring and improving the performance through synchronized strategies. The ultimate goal was to provide support for increasing business performance. Empirical research materializes in an exploratory case study and a statistical analysis with econometric models. The case study revealed that a company can improve its performance, even in periods of growth, being characterized by consistent investments. The statistical analysis, performed on a restricted sample of companies, confirmed the results that were provided by the case study. The measurement of performance was made by capitalizing on financial and non-financial data precisely to intensify the interest for corporate sustainability. The obtained results, contrary to previous research that showed that economic value added (EVA) is negatively influenced by the increase in invested capital, open up new research perspectives to find out whether, at the industry level, performance appraisal that is based on EVA stimulates the development of a business’s economic capital. The research has a double utility: scientific (by providing an overview of the state of the art in the field of performance management) and practical (by providing a reference model for measuring and monitoring performance).

scholarly journals A Three Methods Proactive Improvement Model for Buildings Construction Processes

2020 ◽  
Vol 12 (10) ◽  
pp. 4335
Author(s):  
Abdul-Aziz Banawi ◽  
Alia Besné ◽  
David Fonseca ◽  
Jose Ferrandiz
Keyword(s):  
Environmental Impact ◽  
Six Sigma ◽  
Environmental Performance ◽  
Value Added ◽  
Process Performance ◽  
Measuring Process ◽  
Lean Principles ◽  
One Step ◽  
Overall Performance

This paper proposes a proactive model to improve the overall performance of construction processes. The main advantage is that potential waste and associate impacts could be identified in the early stages of a project before the construction phase. To accomplish that, the model combines three methods; Lean-to identify waste, Green to assess environmental impact, and Six-Sigma to measure and improve process performance (LG6). The LG6 model helps in evaluating processes one step at a time, identifying consumed resources, analyzing the environmental performance of all steps as well as highlighting generated impacts, applying improving alternatives if needed, and measuring process performance for evaluation. The functionality of LG6 is illustrated through a case study of woodpiles installation. In this case study, the LG6 model identified four steps out of eight that are considered potential waste or (non-value-added steps) according to the Lean principles. As a result, the LG6 model helped in reducing impact by 9% and expenses by 1%. The LG6 model can help to improve the performance of construction processes and reduces unnecessary waste.

scholarly journals PERSEPSI MASYARAKAT DAN WISATAWAN TERHADAP PENGEMBANGAN DESA SIDATAPA SEBAGAI DESA WISATA BERBASISKAN MASYARAKAT DI KECAMATAN BANJAR KABUPATEN BULELENG

2019 ◽  
Vol 13 (12) ◽  
pp. 1813
Author(s):  
AA Istri A.Maheswari ◽  
Ni Luh Putu Sariani
Keyword(s):  
Data Collection ◽  
Natural Resources ◽  
Quantitative Methods ◽  
Cultural Value ◽  
Creative Industry ◽  
Community Based ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
Tourism Potential

Sidatapa Village is one of the villages in Banjar Subdistrict, Buleleng Regency that has a very unique, historical and cultural value, so it is very appropriate to be developed as a Tourism Village with the concept of Community Based Tourism. The tourism potential in Sidatapa Village is in the form of the uniqueness of traditional houses, the uniqueness of dances, the beauty of natural resources like Mampeh waterfalls, and the bamboo handicraft industry as a creative industry. In its development, perceptions from the community and tourists are needed regarding the development of Sidatapa Village. This method of data collection is using qualitative and quantitative methods. While data collection in this study comes from observations, interviews, distributing questionnaires, library methods, and documentation

Brand Equity and Semiotics

2020 ◽  
pp. 12-50
Author(s):  
Laura R. Oswald
Keyword(s):  
Brand Equity ◽  
Consumer Research ◽  
Value Added ◽  
Brand Names ◽  
The Other ◽  
Media Content ◽  
Packaging Design ◽  
A Value ◽  
Intangible Benefits ◽  
Cultural Positioning

Marketers generally agree that consumers make brand choices based upon intangible benefits such as status, belonging, or sex appeal, rather than product attributes alone, such as ingredients. Intangible benefits are delivered to consumers through communications or brand semiotics, which include the brand’s cultural positioning, service and packaging design, media content, and technological innovations. The semiotic dimensions of brands are not just the icing on the cake, or a “value added” to the brand’s functional benefits; they form the foundation and sine qua non of brand equity. The brand equity equation banks on the strength of brand meanings to build and differentiate the brand in an increasingly cluttered market, prompting consumers to choose one brand over the other. This opening chapter introduces readers to the semiotic dimensions of brands and methods used by semioticians to leverage competitive difference in a given market. In order to understand the basic semiotic methods presented here, analysis is limited to advertising campaigns rather than design or consumer research. Marcel Danesi contributes an essay on the importance of brand names for value creation.

Cultural Preference Nets

2021 ◽  
pp. 182-196
Author(s):  
Michael J. Camasso ◽  
Radha Jagannathan
Keyword(s):  
Labor Market ◽  
General Education ◽  
Value Added ◽  
Value Orientations ◽  
Cultural Value ◽  
Job Seekers ◽  
Skill Sets ◽  
Sharing Values ◽  
Global Labor Market ◽  
Cultural Preference

In this final chapter, the authors summarize the results on the empirical analyses of attitudes, beliefs, metaphors, and preferences. They find evidence to support the contention that cultural value orientations do indeed distinguish labor market responses and the structure of those labor markets. They also note how this stability shows signs of erosion, with millennials often sharing values that transcend country boundaries. The trends in all six nations of an increasing preference for general education among younger generations has the potential of dramatically changing the skill sets of job seekers in an increasingly complex global labor market. The perils of this loss of value-added production skills are explored, as are the risks associated with the neglect of national culture as an economic organizing principle.

Analysis of Application of Digital Archives to Value-Added Design in Cultural Creative Products

2014 ◽  
pp. 731-742 ◽  
Author(s):  
Chi-Hsien Hsu ◽  
Robert Chen ◽  
Rungtai Lin
Keyword(s):  
Value Added ◽  
Digital Archives ◽  
Creative Products

scholarly journals INTERLINKS OF CULTURAL AND CREATIVE ECONOMIES THROUGH CREATIVE PRODUCTS AND SERVICES / KŪLTŪROS IR KŪRYBOS EKONOMIKŲ SĄSAJOS PER KŪRYBINIUS PRODUKTUS IR PASLAUGAS

2012 ◽  
Vol 4 (3) ◽  
pp. 256-261
Author(s):  
Rasa Levickaitė
Keyword(s):  
Creative Industries ◽  
Community Identity ◽  
Cultural Value ◽  
Cultural Economy ◽  
Creative Economy ◽  
Cultural Products ◽  
Different Types ◽  
Points Of View ◽  
Creative Products ◽  
Definition Of

The paper focuses on contemporary creative cultural economy concepts and presents formation background and confrontational points of view discussed by variety of authors. The scope of the creative economy is determined by creative industries exponent. If culture is perceptible in the anthropological or functional sense, one might use the concept of the cultural product. An alternative definition of creative products and services originates from a created value type: one might say these products and services, no matter what commercial value they would obtain, together hold a cultural value which financially cannot be evaluated to the final point. It means different types of cultural activities and products or services produced are evaluated both by producers and consumers due to social and cultural reasons which add or exceed purely economic evaluation. For example, aesthetical value or community identity is hardly measured and interspersed into traditional evaluation characteristics. Cultural value is designated and is perceived as an observed characteristic whereas cultural products and services could be equalized with other product types. Santrauka Straipsnyje pateikiamos šiuolaikinės kultūros ir kūrybos ekonomikos koncepcijos, nurodomos susiformavimo prielaidos ir konfrontuojantys autorių požiūriai. Kūrybos ekonomikos apimtys nustatomos pagal kūrybinių industrijų rodiklius. Kai pati kultūra suprantama antropologine arba funkcine prasme, galima vartoti kultūrinių produktų sąvoką. Alternatyvus arba papildomas kultūrinių produktų ir paslaugų apibrėžimas kyla iš jų įkūnijamo arba kuriamo vertės tipo, t. y. galima sakyti, kad šie produktai ir paslaugos, kad ir kokią komercinę vertę įgytų, papildomai turi kultūrinę vertę, kurios neįmanoma iki galo įvertinti pinigais. Kitaip tariant, įvairių rūšių kultūrinė veikla ir ją vykdant sukurtos prekės ir paslaugos yra vertinamos – ir jos gamintojų, ir jos vartotojų – dėl socialinių ir kultūrinių priežasčių, kurios tikriausiai papildo ar viršija grynai ekonominį įvertinimą. Tai gali būti estetiniai svarstymai arba veiklos įnašas į bendruomenės kultūrinės tapatybės supratimą. Jei taptų įmanoma nustatyti tokią kultūrinę vertę, ja būtų galima pasinaudoti kaip stebima charakteristika, kurią taikant išskirti kultūriniai produktai ir paslaugos būtų lyginamos su kitais produktų tipais.

scholarly journals The Sustainable Development of Sports Culture via Digital Archives

2021 ◽  
Vol 2021 (1) ◽  
pp. 7-13
Author(s):  
Yung-Cheng Hsieh ◽  
Yingying Fang
Keyword(s):  
Sustainable Development ◽  
Value Added ◽  
Digital Archives ◽  
Public Interests ◽  
Digital Museum ◽  
Digital Archiving ◽  
Sport History ◽  
The Sustainable Development ◽  
Sports Culture ◽  
Culture Heritage

This study engages in the process of digitizing information concerning interviews of veteran athletes and collections of historical relics, and then establishes metadata pertaining to the archival process. The fruits of this labor are to be demonstrated on the Historical Sport Relics Digital Museum website for public interests. The purpose of this work is to use digital archiving as a method to preserve the culture, heritage, and values of Taiwan’s sport history, as well as to develop value-added applications.

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