scholarly journals Exploring the Power of Multimodal Features for Predicting the Popularity of Social Media Image in a Tourist Destination

2020 ◽  
Vol 4 (3) ◽  
pp. 64
Author(s):  
Vibhuti Gupta ◽  
Kwanghee Jung ◽  
Seung-Chul Yoo
Keyword(s):  
Social Media ◽  
Local Governments ◽  
Content Management ◽  
Visual Content ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Visual Elements ◽  
Multimodal Features ◽  
Social Media Platforms ◽  
Context Features

Social media platforms are widely used nowadays by various businesses to promote their products and services through multimedia content. Instagram is one of those platforms, which is used not only by companies to promote their products but also by local governments to promote tourist destinations. Predicting the popularity of the promotional tourist destination images helps marketers to plan strategically. However, given the abundance of images posted on Instagram daily, identifying the factors that determine the popularity of an image is a big challenge, due to informal and noisy visual content, frequent content evolution, a lack of explicit visual elements, and people’s informal behavior in liking, commenting on, and viewing the images. We present an approach to identify the factors most responsible for the popularity of tourist destinations-related images on Instagram. Our approach provides a proof of concept for an artificial intelligence (AI)-based real-time content management system, which will help to promote a tourist destination. The experiments on a collection of posts crawled from the official Instagram account of Jeju Island, which is one of the most popular tourist destinations in Korea, show that the recency of the post is the most important predictor of the number of likes and comments it will receive. Moreover, the combination of visual content and context features is an excellent predictor of popularity. The number of likes and comments are found to be complementary to each other for predicting image popularity.

scholarly journals The Implementation of Knowledge Management Based On Web 2.0 on Social News Site Hipwee

2019 ◽  
Vol 4 (1) ◽  
pp. 61
Author(s):  
Mufida Cahyani
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Web 2.0 ◽  
Network Effects ◽  
Content Management ◽  
User Participation ◽  
Online News ◽  
User Generated Content ◽  
Organizational Participation ◽  
Social Media Platforms

The emergence of various kinds of social media applications does not only affect the way people communicate, but also penetrates into the realm of online mass media. Social media platforms that carry the concept of web 2.0 namely user generated content and network effects make it easy for a news to become viral in a short time, regardless of the validity and accuracy of the news. Web 2.0 itself is a direct application of the concept of Knowledge Management (KM) which emphasizes collaboration and user participation, but in a broader domain, it is slightly different from KM which emphasizes internal organizational participation. Hipwee as one of the social media-based online news sites applies both concepts to its content management. The purpose of this study was to analyze the extent of the application of KM in relation to Web 2.0. The method used to explore data through interviews with Hipwee managers and direct observation to the office location and also the Hipwee site. The results obtained are that the adaptation of the KM concept has not been applied to Web 2.0 on the Hipwee site, namely the concept of data mining, while the Web 2.0 concept has been applied to KM, namely unbounded collaboration, user generated content and network effects.

How to strengthen the social media interactivity of e-government

2016 ◽  
Vol 40 (1) ◽  
pp. 79-96 ◽  
Author(s):  
xiaoling Hao ◽  
Daqing Zheng ◽  
Qingfeng Zeng ◽  
Weiguo Fan
Keyword(s):  
Social Media ◽  
Local Governments ◽  
Structural Features ◽  
Content Type ◽  
The Public ◽  
Positive Effects ◽  
Popular Government ◽  
The Social ◽  
Social Media Platforms ◽  
The Government

Purpose – The purpose of this paper is to explore how to use social media in e-government to strengthen interactivity between government and the general public. Design/methodology/approach – Categorizing the determinants to interactivity covering depth and breadth into two aspects that are the structural features and the content features, this study employs general linear model and ANOVA method to analyse 14,910 posts belonged to the top list of the 96 most popular government accounts of Sina, one of the largest social media platforms in China. Findings – The main findings of the research are that both variables of the ratio of multimedia elements, and the ratio of external links have positive effects on the breadth of interactivity, while the ratio of multimedia features, and the ratio of originality have significant effects on the depth of interactivity. Originality/value – The contributions are as follows. First, the authors analyse the properties and the topics of government posts to draw a rich picture of how local governments use the micro-blog as a communications channel to interact with the public. Second, the authors conceptualize the government online interactivity in terms of the breadth and depth. Third, the authors identify factors that will enhance the interactivity from two aspects: structural features and content features. Lastly, the authors offer suggestions to local governments on how to strengthen the e-government interactivity in social media.

scholarly journals TRAVEL SELFIE DAN DESTINATION IMAGE: STUDI KASUS TAMAN BUNGA JALAN JALUR LINGKAR SELATAN (JJLS) YOGYAKARTA

2018 ◽  
Author(s):  
Ari Yuniarso ◽  
Tri Wiyana ◽  
Arif Zulkarnain ◽  
Iwan Khrisnanto
Keyword(s):  
Social Media ◽  
Alternative Media ◽  
Qualitative Approach ◽  
Destination Image ◽  
Online Information ◽  
Case Study Method ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
The Masses

<p>Fotografi dan pariwisata saat ini dianggap tidak dapat dipisahkan. Secara umum, tren yang terjadi dalam fotografi serta teknologinya telah berubah secara signifikan dan telah menjadi jauh lebih kompleks dan berbasis <em>online</em><em> media</em>. Media sosial dan beberapa jejaring sosial telah muncul sebagai suatu fenomena yang sebagai sumber informasi online baru yang dibuat, diinisiasi, diedarkan dan digunakan oleh konsumen yang bermaksud untuk mendidik satu sama lain tentang produk, merek, layanan, kepribadian, dan masal. Pembahasan dalam penelitian ini adalah tentang <em>travel selfie</em> sebagai media alternatif promosi destinasi wisata. Obyek penelitian ini berdasarkan fenomena kebun bunga di sepanjang pinggir Jalan Jalur Lintas Selatan(JJLS) Desa Srigading, Kecamatan Sanden, Kabupaten Bantul, Yogyakarta. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data yang akan dianalisis adalah hasil <em>interview</em> pengunjung dan pemilik kebun bunga. Juga dilakukan pengamatan foto-foto yang muncul di media sosial untuk melihat respon terhadap obyek wisata tersebut. Tujuan penelitian ini untuk mengetahui kategori paling populer terhadap suatu citra destinasi, dan selanjutnya analisa deskripsi dilakukan untuk mendapatkan model bahwa <em>travel selfie</em>dianggap sebagai elemen yang lebih penting untuk media alternatif destinasi wisata.</p><p> </p><p><strong>Kata Kunci: </strong>travel selfie, social media, destination image</p><p> </p><p> </p><p align="center"><strong><em>ABSTRACT</em></strong><strong><em>:</em></strong><em></em></p><h5><em>Photography and tourism are now considered inseparable. In general, trends in photography and technology have changed significantly and have become much more complex and online-based media. Social media and social networks have emerged as a phenomenon as a new source of online information created, initiated, circulated and used by consumers who intend to educate each other about products, brands, services, personalities, and the masses. The discussion in this study is about travel selfie as an alternative media promotion of tourist destinations. The object of this research is based on flower garden phenomenon along the edge of Jalan Jalur Lintas Selatan (JJLS) of Desa Srigading, Kecamatan Sanden, Kabupaten Bantul, Yogyakarta. This research uses qualitative approach with case study method. The data to be analyzed is the result of interviews of visitors and flower garden owners. Also observed photographs appearing on social media to see the response to these attractions. The purpose of this research is to know the most popular category of destination image, and further description analysis is done to get the model that travel selfie considered as more important element for alternative media of tourist destination.</em></h5><p><strong><em> </em></strong></p><p><strong><em>Keywords</em></strong><strong><em>: </em></strong><em>travel selfie, social media, destination image</em></p>

scholarly journals CAPAIAN UNGGAHAN KONTEN AKUN INSTAGRAM GEMBIRA LOKA ZOO (GLZOO) YOGYAKARTA TERHADAP ONLINE ENGAGEMENT PADA MASA PANDEMI COVID-19

2020 ◽  
Vol 15 (1) ◽  
pp. 81
Author(s):  
Dwi Nur Laela Fithriya
Keyword(s):  
Social Media ◽  
Brand Awareness ◽  
Marketing Communication ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Descriptive Research ◽  
Online Engagement ◽  
Tourism Sector ◽  
Qualitative Descriptive

The tourism sector is one of the sectors that was hardest hit when the Covid-19 pandemic hit Indonesia. Tourist visits during the Covid-19 pandemic decreased dramatically. To overcome this situation, serious efforts are needed to keep tourist destinations in demand by visitors, including the case study of Gembira Loka Zoo (GLZoo) Yogyakarta. One of the efforts taken by GLZoo managers is through social media, such as Instagram, in order to maintain the brand awareness of GLZoo as a tourist destination. Tourist destinations that are closely related to social media, in which there is a term that has an important meaning and role, namely online engagement which is a psychological response from social media users (Instagram). Online engagement aims to see how much the uploads on Instagram social media have achieved. This paper uses a qualitative descriptive research method, namely finding a fact with the correct interpretation. Hopefully, with marketing communication using Instagram, it is so that brand awareness in the minds of consumers is maintained, the final goal is of course the top of mind stage. In addition, to get maximum engagements, the GLZoo Instagram account manager seems to have to pay attention to several factors: 1). type of content, 2) upload time, 3) caption, and 4) hashtags. So, when tourists have thoughts of wanting to travel in a category that suits GLZoo, the first thing that tourists remember is GLZoo spontaneously without any assistance or stimulus. Sektor pariwisata merupakan salah satu sektor yang paling terpukul saat pandemi Covid-19 melanda Indonesia. Kunjungan wisatawan saat masa pandemi Covid-19 menurun drastis. Melihat kondisi tersebut, dibutuhkan upaya untuk tetap menjaga agar destinasi wisata tetap diminati oleh para pengunjung, yang dalam tulisan ini penulis mengambil studi kasus Gembira Loka Zoo (GLZoo) Yogyakarta. Salah satu upaya yang ditempuh oleh pengelola GLZoo agar para pengunjung tetap mengingatnya adalah melalui media sosial yang dalam tulisan ini adalah Instagram. Hal ini supaya brand awareness GLZoo sebagai destinasi wisata tetap terjaga, tetap mengenali dan teringat  dibenak masyakarat. Destinasi wisata yang erat kaitannya dengan media sosial, di dalam nya terdapat satu istilah yang memiliki makna dan peran penting yaitu Online engagement yang merupakan respon psikologis dari pengguna media sosial (Instagram) yang dikelompokkan sebagai tindakan interaktif, antara  pengguna media sosial dengan akun destinasi wisata. Online engagement bertujuan untuk melihat seberapa besar capaian dari unggahan-unggahan di media sosial Instagram. Tulisan ini menggunakan metode penelitian deskriptif kualitatif, yaitu pencarian suatu fakta dengan interpretasi yang tepat. Diharapkan, dengan komunikasi pemasaran menggunakan Instagram adalah supaya brand awareness di benak konsumen tetap terjaga, tujuan akhir tentunya adalah pada tahapan top of mind. Selain itu, untuk mendapatkan engagements yang maksimal, pengelola akun Instagram GLZoo nampaknya harus memperhatikan beberapa faktor: 1). jenis konten, 2) waktu upload, 3) caption, dan 4) hashtags. Sehingga ketika wisatawan mempunyai pikiran ingin berwisata dengan kategori yang sesuai dengan GLZoo maka yang pertama kali diingat dibenak wisatawan adalah GLZoo secara spontan tanpa harus diberikan bantuan atau stimulus.

Curating a Culture: The Portrayal of Disability Stereotypes by Paralympians on Instagram

2021 ◽  
pp. 1-22
Author(s):  
Fallon R. Mitchell ◽  
Paula M. van Wyk ◽  
Sara Santarossa
Keyword(s):  
Social Media ◽  
Media Content ◽  
Visual Content ◽  
Physical Competence ◽  
Self Presentation ◽  
The Social ◽  
Content Analyses ◽  
Social Media Platforms ◽  
Sport And Exercise

Through user-generated posts on Instagram, Paralympians’ self-presentation may mitigate stereotypes associated with disability, counteracting negative assumptions. Using content analyses and paired t tests, visual content posted by Paralympians was examined for the portrayal of disability stereotypes. Compared with the social media content of able-bodied athletes, which typically focus on personal and lifestyle aspects, the majority of the Paralympians’ visual content depicted them engaged in sport or fitness-related activities. By posting content that depicts physical competence and elite abilities, Paralympians may change the narrative to promote the capabilities of athletes with a disability. Through the portrayal of sport and exercise engagement on social media platforms, these Paralympians are potentially mitigating disability stereotypes with the intent to curate a culture that is more accepting and inclusive.

scholarly journals Social Media Content: A Management Framework

2018 ◽  
Vol 13 (6) ◽  
pp. 84 ◽  
Author(s):  
Maria Giovanna Confetto ◽  
Alfonso Siano
Keyword(s):  
Social Media ◽  
Content Management ◽  
Digital Content ◽  
Media Content ◽  
Management Tools ◽  
Management Framework ◽  
Content Creation ◽  
Social Media Platforms ◽  
Marketing Team ◽  
Content Marketing

This paper aims to introduce a model for social media content management that is focused on both the strategic and operational levels to guide companies in setting, formulating and spreading social media marketing content and monitoring the achieved results. The framework has been realized considering different cognitive goals related to the organizational unit responsible of the development of the content marketing processes, corporate content identity, decision making elements for digital content creation, the diffusion of content through social media platforms, and the tools and parameters used to measure and evaluate performance. The model presented here is an attempt to fill in the existing gap in the recent literature regarding digital content marketing and social media content management. The framework introduces some consequential steps of a well-defined process that is composed of decisions and activities that must be carefully planned, thus preventing (from an operational level) the recurrent use of specific management tools. By adopting an integrated vision, is it possible to keep the business strategy’s objectives and all the operative tasks conducted by the content marketing team aligned.

scholarly journals Social Media and Crisis Communications: A Survey of Local Governments in Florida

2018 ◽  
Vol 15 (1) ◽  
Author(s):  
Stephen R. Neely ◽  
Matthew Collins
Keyword(s):  
Social Media ◽  
Local Governments ◽  
Public Administrators ◽  
Crisis Communications ◽  
The Public ◽  
Highly Educated ◽  
Emergency Managers ◽  
Local Municipalities ◽  
Social Media Platforms ◽  
Local Agencies

Abstract Social media platforms are increasingly being used by public agencies and emergency managers to communicate with the public in times of crisis. However, while the adoption of these technologies has been well documented at the federal level, little is known empirically about the extent to which social media are being utilized for emergency management communications by local agencies, and less still is known about how rates of adoption vary based on the organizational and demographic characteristics of local municipalities. This exploratory study provides an empirical analysis of social media use by local municipalities in the State of Florida and examines the organizational and demographic factors related to social media adoption for emergency and crisis communications. The study suggests that social media are still underutilized by local agencies in many regards. Findings also indicate that larger municipalities which serve younger, more highly educated populations are more likely to adopt social media for crisis communications, while agencies representing traditionally under-served populations are less likely to utilize social media for these same purposes. The implications of these findings are discussed, particularly the role of higher education in preparing public administrators and emergency managers for careers in a networked society.

‘You’re Against Dawla, But You’re Listening to Their Nasheeds?’ Appropriating Jihadi Audiovisualities in the Online Streetwork Project Jamal Al-Khatib–My Path!

2020 ◽  
pp. 222-246
Author(s):  
Rami Ali ◽  
Džemal Šibljaković ◽  
Felix Lippe ◽  
Ulrich Neuburg ◽  
Florian Neuburg
Keyword(s):  
Social Media ◽  
Social Work ◽  
Content Management ◽  
Peer To Peer ◽  
Target Group ◽  
Film Production ◽  
Fictional Character ◽  
Target Groups ◽  
Islamic Studies ◽  
Social Media Platforms

“Jamal al-Khatib” is a participatory project in the field of P/CVE, which aims at delivering alternative narratives to adolescents via digital youthwork. The target groups are youngsters who either sympathize with jihadi propaganda online, or are vulnerable to online recruitment efforts. The project was initiated by a former in prison whose intention, after he extricated himself from the jihadi scene, was to prevent other youngsters from repeating his mistakes. Besides professionals from various backgrounds reaching from social work and Islamic studies to film production and digital content management, the team consists of adolescents who either dropped out of the jihadi scene or proved to be resilient against recruitment efforts of jihadi online actors. According to the project’s peer-to-peer approach, their experiences form the basis for the campaign’s contents. Resorting to the method narrative biography-work, videos featuring alternatives to jihadist propaganda are produced. A lot of effort is put into adapting to the audiovisual appearance of IS propaganda. The videos are posted on different social media platforms, delivered to the target group via the fictional character “Jamal al-Khatib” and discussed in the course of online street work. Evaluation demonstrates that the project was successful in attracting a hard-to-reach target group online.

Introduction

2020 ◽  
pp. 1-14
Author(s):  
Angèle Christin
Keyword(s):  
Social Media ◽  
Digital Technologies ◽  
Content Management ◽  
Professional Identities ◽  
Diffusion Of Information ◽  
Internet Users ◽  
Social Media Platforms ◽  
And Diffusion ◽  
Content Management Systems ◽  
The Web

This chapter examines how the multiplication of digital metrics, analytics, and algorithms is reconfiguring work practices and professional identities. It focuses on the case of journalism, a field that has been profoundly changed by digital technologies. It describes modern newsrooms that use digital tools in the gathering, production, and diffusion of information on the web, from group chats to social media platforms and content management systems. The chapter also introduces a new market that emerged for “web analytics” or software programs that track the behaviour and preferences of internet users. It describes how editors and journalists are provided with a constant stream of data about their audience, receiving increasingly detailed information in real time about the number of visitors, comments, likes, and tweets that their articles attract.

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