scholarly journals From Landscape to Mindscape: Spatial Narration of Touristic Amsterdam

2018 ◽  
Vol 10 (8) ◽  
pp. 2623 ◽  
Author(s):  
Tianchen Dai ◽  
Taozhi Zhuang ◽  
Juan Yan ◽  
Tong Zhang
Keyword(s):  
Cultural Values ◽  
Mass Culture ◽  
Sustainable Urban Development ◽  
City Branding ◽  
City Image ◽  
Cultural Sustainability ◽  
Image Building ◽  
Categorization System ◽  
Cultural Types ◽  
The City

The cultural attributes of architecture in touristic cities are vital to city image building, city branding, and rebranding, as well as generating more economic profits for sustainable urban development, and protecting cultural sustainability. However, many studies on this theme focus on the singularity of architecture referring to its stylistic or morphological definitions, lacking attention to visitors’ cultural experiences in the architectures. Considering the importance of personal experience involved in cultural activities as a process of spatial narration through which architecture makes sense to visitors and generates cultural values, the aim of this paper is to reveal the respective correlations between different types of architecture regarding the cultural experience it imparts and the non-positive dimensions of the city image. This research builds a categorization system of three cultural types of architecture, and designs a questionnaire to collect tourists’ personal opinions concerning architectures and the city image of Amsterdam’s waterfront in order to calculate such correlations statistically. The results associate architectures with ‘tourism-oriented’, ‘present/process-based’, and ‘mass’ cultural types with non-positive dimensions of city image, which leads to further discussions of ‘authenticity’, ‘identity’, and ‘mass culture’, suggesting the significance of urban cultural policies and local communities in terms of city rebranding.

scholarly journals Are Padang City Branding Shaping Audience Consciousness: an Semiotics Analysis of Three Padang City Branding

2019 ◽  
Vol 7 (2) ◽  
pp. 43-49
Author(s):  
Fitri Adona ◽  
Yusnani Yusnani ◽  
Sri Nita
Keyword(s):  
Cultural Values ◽  
Research Question ◽  
City Branding ◽  
City Image ◽  
Semiotic Analysis ◽  
City Marketing ◽  
Consumer Awareness ◽  
The People ◽  
Family Ethics ◽  
The City

One form of city marketing that is currently developing is the provision of city image or city branding. Brands can have 6 levels of understanding namely attributes, benefits, cultural values, personality, and users. Cultural values are very different, especially around socially embedded issues such as status, gender, family, ethics, and customs. City branding helps influence "transfer of value" by establishing a relationship between what culture sees as a desired city and a particular product. This research is a study of the city branding of Padang city or a brand that is considered to belong to Padang City, namely "Padang Your Motherland", "Serenity of Minangkabau", and "Padang Taste". To what extent does three brand of  padang city  influence consumer awareness of the values of Minangkabau culture that is dominantly adopted by the people of Padang City? Semiotic analysis and personal interviews were used to answer this research question. Some consumers are less aware of the commercial objectives of these three city branding. They don't seem to know much about the intentions of city branding makers "to play with their consciousness".

The impact of a mega-event on city branding: The European Capital of Culture 2010 and the image of Istanbul

2013 ◽  
Vol 3 (1) ◽  
pp. 29-50 ◽  
Author(s):  
Evinç Doğan ◽  
Ibrahim Sirkeci
Keyword(s):  
Visual Analysis ◽  
Place Branding ◽  
World City ◽  
City Branding ◽  
City Image ◽  
European Capital Of Culture ◽  
National Boundaries ◽  
Symbolic Production ◽  
The Impact ◽  
The City

This study examines the ways in which the city image of Istanbul is re-created through the mega-events within the context of the European Capital of Culture (ECoC) 2010. Istanbul “took the stage” as one of the three ECoC cities (Essen for the Ruhr in Germany and Pécs in Hungary), where the urban spaces were projected as the theatre décor while residents and visitors became the spectators of the events. Organisers and agents of the ECoC 2010 seemed to rebrand Istanbul as a “world city” rather than a “European capital”. With a series of transnational connotations, this can be considered as part of an attempt to turn Istanbul to a global city. In this study we examine posters used during the ECoC 2010 to see whether this was evident in the promoted images of Istanbul. The research employs a hermeneutic approach in which representations, signs and language are the means of symbolic meaning, which is analysed through qualitative methods for the visual data (Visual Analysis Methods), namely Semiotics and Discourse Analysis. The analysed research material comes from a sample of posters released during the ECoC 2010 to promote 549 events throughout the year. Using stratified random sampling we have drawn 28 posters (5% of the total) reflecting the thematic groups of events in the ECoC 2010. Particular attention is also paid to the reflexivity of the researchers and researchers’ embeddedness to the object of research. The symbolic production and visual representation are therefore investigated firstly through the authoritative and historically constituted discourses in the making of Istanbul image and secondly through the orders of cultural consumption and mediatisation of culture through spectacular events. Hence enforcing a transnationalisation of the image of the city where the image appears to be almost stateless transcending the national boundaries. Findings and methodology used in this study can be useful in understanding similar cases and further research into the processes of city and place branding and image relationships. 

Studying tourist intention on city tourism: the role of travel motivation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nguyen Thi Khanh Chi ◽  
Vu Huyen Phuong
Keyword(s):  
Time Perspective ◽  
City Branding ◽  
City Image ◽  
Content Type ◽  
Travel Motivation ◽  
City Tourism ◽  
Knowledge Enhancement ◽  
Travel Motivations ◽  
To Come ◽  
The City

Purpose This study aims to investigate the impacts of travel motivations, time perspective and city image that affect travelers’ intention to visit city tourism. Design/methodology/approach The data in this study was collected through a structured questionnaire survey conducted in three big cities in the North of Vietnam (Hanoi, Hai Phong and Ha Long). The data set consists of 625 valid responses by Vietnamese tourists. Correlation analysis and structural equation modeling were used to test the causal relationships among time perspective, city image, travel motivations and tourist intention. Confirmatory factor analysis is conducted to verify the reliability and validity of each latent construct and to evaluate the discriminant validity, convergent validity, composition reliability and average variance extracted for the latent constructs. Findings This study finds that tourists’ travel motivations, time perspective and city image are significantly and positively associated with their intention to visit city tourism. This study also reports that tourists’ time perspective and city image are significantly and positively related to their travel motivation which is in turn significantly and positively correlated to their intention to engage in city tourism. Practical implications City tourism providers need to seek for understanding travel motivations of potential customers. City tourism products should be promoted to people who want to travel for knowledge enhancement, seeking, self-fulfillment, socializing and escape. Tourism businesses and marketers focus more on developing the overall image of city. They should have city slogan and have strategy to establish the city branding to evoke or remind the customers to come in. Since the Corona (COVID-19) pandemic impact on every nation around the world, the artificial intelligence has to be taken on city tourism to minimize the negative influence of this pandemic. Originality/value This study reveals three key determinants of tourists’ intention including travel motivations, city image and time perspective, which have unclear study in the city tourism literature. This study also explains the role of travel motivations in mediating the impacts of their time perspective and city image on their intention to visit city tourism. Improving the city image is important to attract tourists who want to engage in city tourism for knowledge enhancement, seeking, self-fulfillment, socializing or escape. Tourism providers need to have a strategy for establishing the city branding to evoke or remind the customers to come in. The time perspective should be paid more attention to tourists who want to travel to city tourism for knowledge enhancement, seeking, self-fulfillment, socializing or escape.

scholarly journals The Branding of Padang City: How Does It Affect The City Image and Tourist Visit Decision?

2019 ◽  
Vol 3 (2) ◽  
pp. 44-53
Author(s):  
Heru Aulia Azman ◽  
Monica Tuti Suryani ◽  
Ares Albirru Amsal
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Research Model ◽  
City Branding ◽  
City Image ◽  
Marketing Organization ◽  
The Relationship ◽  
The City ◽  
Further Development ◽  
Destination Marketing Organization

Padang has widely known as the tourism destination in Indonesia. This city is the capital of West Sumatera Province which win three World Halal Tourism Award categories in 2016; World's Best Halal Culinary Destination, World's Best Halal Destination and Halal World's Best Tour Operator. This study aims to determine the effect of Padang’s city branding (Presence, Place, potential, Pulse, People, Pre-requisite) towards its city image (cognitive, affective, conative) and tourist visit decision. Moreover, city image is also placed to be intervening variable between city branding and tourist visit decision. Based on the tourist data collected by survey (200 samples), structural equation modeling using Smart PLS 3.0 and Sobel Test were employed to test the research model. The findings indicate that the relationship in purposed model are significant. For researchers this study provides a basis for further development of city banding of Padang. For government and destination marketing organization (DMO), understanding the key construct is crucial to increase visitors and better perceived city image.

Exploring City Branding as a Tool to Conserve Urban Green Infrastructure in Developing Countries

2017 ◽  
pp. 112-139
Author(s):  
Bhaskar Padigala
Keyword(s):  
Developing Countries ◽  
Green Infrastructure ◽  
Sustainable Urban Development ◽  
Competitive Advantages ◽  
City Branding ◽  
Economic Activities ◽  
Environmentally Sustainable ◽  
The City ◽  
Environmental Infrastructure

Cities are aggressively pushing themselves to become global destinations for economic activities resulting in various environmental stresses. The situation in developing countries such as India is not too different either. Cities are reinventing themselves to emerge as a global destination to attract talent, investment and tourism. City Branding is one such marketing strategy wherein key aspect(s) of a city (cultural, environmental, infrastructure, etc.) is used to project it as a brand, thus garnering competitive advantages and co benefits. This article, however, examines the city branding tool in a different perspective. By reviewing branding theories, concepts and case studies, this article explores the possible use of city branding strategy in conserving and promoting green infrastructure. Theoretical assessments undertaken in this article indicate that city branding has a potential to contribute positively towards cities' developmental aspirations and improving the quality of life of its citizens, leading to an environmentally sustainable urban development in India.

Exploring City Branding as a Tool to Conserve Urban Green Infrastructure in Developing Countries

2017 ◽  
pp. 1406-1433
Author(s):  
Bhaskar Padigala
Keyword(s):  
Developing Countries ◽  
Green Infrastructure ◽  
Sustainable Urban Development ◽  
Competitive Advantages ◽  
City Branding ◽  
Economic Activities ◽  
Environmentally Sustainable ◽  
The City ◽  
Environmental Infrastructure

Cities are aggressively pushing themselves to become global destinations for economic activities resulting in various environmental stresses. The situation in developing countries such as India is not too different either. Cities are reinventing themselves to emerge as a global destination to attract talent, investment and tourism. City Branding is one such marketing strategy wherein key aspect(s) of a city (cultural, environmental, infrastructure, etc.) is used to project it as a brand, thus garnering competitive advantages and co benefits. This article, however, examines the city branding tool in a different perspective. By reviewing branding theories, concepts and case studies, this article explores the possible use of city branding strategy in conserving and promoting green infrastructure. Theoretical assessments undertaken in this article indicate that city branding has a potential to contribute positively towards cities' developmental aspirations and improving the quality of life of its citizens, leading to an environmentally sustainable urban development in India.

scholarly journals A Systemic Approach to City Image Building. The Case of Katowice City

2019 ◽  
Vol 11 (16) ◽  
pp. 4470 ◽  
Author(s):  
Anna Adamus-Matuszyńska ◽  
Jerzy Michnik ◽  
Grzegorz Polok
Keyword(s):  
Real Life ◽  
City Image ◽  
City Development ◽  
Sustainable City ◽  
Causal Mapping ◽  
Novel Approach ◽  
Image Building ◽  
The City

Making long-term decisions and developing successful policy is always a challenge for a governing body. Within the framework of causal mapping, we evolved a model for the problem of creating and reinforcing a city’s image. Then, the model was enhanced into a quantitative form and processed with a novel approach: the extended form of the Weighted Influence Non-linear Gauge System (WINGS). A real-life case study of the city of Katowice showed that the presented approach can be helpful for city authorities. It reinforces the understanding of the problem, facilitates choosing policy options, and supports sustainable city development.

scholarly journals PERUMUSAN KONSEP IDENTITAS KABUPATEN SIDOARJO UNTUK CITY BRANDING MELALUI PENDEKATAN COMPETITIVE IDENTITY

2020 ◽  
Vol 5 (1) ◽  
pp. 54
Author(s):  
R. Bhima Danniswara ◽  
Agung Eko Budiwaspada ◽  
Naomi Haswanto
Keyword(s):  
Identity Theory ◽  
City Branding ◽  
City Image ◽  
The City ◽  
City Identity ◽  
The Ideal

Identity is an important aspect in the formation of a city branding. The identity that is used as a basis in the formation of city branding must be unique compared to other cities. A positive city identity will reflect a positive city image in the minds of the audience. Formulation of city identity can be done by applying competitive identity theory to communicate positive messages to be conveyed to the audience, through the six channels of city identity. The ideal city identity must be formulated based on the facts that occur in the city itself. Result of this research is “connectedness” as representative identity for Sidoarjo. “Connectedness” can be used as a basis for Sidoarjo city branding design.

scholarly journals Perception Measurement of City Brand Archetype in Xiamen, Zhangzhou, and Quanzhou-Based on Projection Method Analysis

2021 ◽  
Vol 2 (2) ◽  
pp. 71-77
Author(s):  
Yi-Han Yang ◽  
Ying Wang ◽  
Jing Wang
Keyword(s):  
Projection Method ◽  
Economic Benefits ◽  
Growth Potential ◽  
Intangible Asset ◽  
City Branding ◽  
City Image ◽  
Projection Technique ◽  
City Brand ◽  
The City ◽  
Method Analysis

City branding is the most concentrated embodiment of city image and the most valuable intangible asset of a city. City branding can attract investors, talents, tourists, and the public’s attention to the city, as well as enhance the competitiveness of the city and bring greater economic benefits and growth potential to the city. Past studies in the context of city branding systematically focus on the development, shaping and communication. Little is known on the combination of city branding and brand archetypes. The projection technique is applied for this research. The objective of this research is to explore the archetypes of city brand based on the Twelve Chinese Cultural Archetypes theory, and takes Xiamen, Zhangzhou, and Quanzhou as the examples. The research reveals that Xiamen belongs to the archetype of “Beauty”, Zhangzhou is close to the archetype of “Neighborhood”, and Quanzhou belongs to the archetype of “Benevolent”.

scholarly journals Future Housing Identities: Designing in Line with the Contemporary Sustainable Urban Lifestyle

Buildings ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 18
Author(s):  
Ana Nikezić ◽  
Jelena Ristić Trajković ◽  
Aleksandra Milovanović
Keyword(s):  
Public Space ◽  
Urban Areas ◽  
Urban Regeneration ◽  
Urban Housing ◽  
Place Identity ◽  
Sustainable Urban Development ◽  
City Image ◽  
City Center ◽  
The Impact ◽  
The City

Over the past decade, urban housing typologies have evolved from being a feature of modern life to an essential postmodern issue, questioning future housing identities. One of the ways in which architecture can become engaged in this ever-changing process of urban regeneration is to challenge the inherited traditional housing typologies with the newly recognized values of contemporary lifestyle. This paper presents research and design aimed at exploring contemporary sustainable urban lifestyles as a resource for positioning housing structures as cultural urban infrastructure. The main focus of this study is design principles and strategies for generating future housing identities in accordance with sustainable urban development and sustainability of life in urban areas. It is about finding housing conceptual models for an interaction between housing and identity as a response to the impact of increased cities, changed lifestyles in contemporary cities and the requirements for the preservation of the city image and the public space within the housing areas in the city center. The main goal of this study is to understand whether and how an architectural design can preserve a sustainability of life within the city center and become a valuable agent of place identity in the process of urban regeneration. The paper indicates that the contemporary development of society requires a new architectural paradigm, in which lifestyle and architecture create a unique elastic open-ended system with the ability to adapt and change over time and throughout the place.

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