scholarly journals Ski Tourism and Web Marketing Strategies: The Case of Ski Resorts in France and Spain

2018 ◽  
Vol 10 (8) ◽  
pp. 2920 ◽  
Author(s):  
Eduard Cristobal-Fransi ◽  
Natalia Daries ◽  
Antoni Serra-Cantallops ◽  
José Ramón-Cardona ◽  
Maria Zorzano
Keyword(s):  
Climate Change ◽  
Marketing Strategies ◽  
Extended Model ◽  
Information Communication ◽  
Web Content ◽  
Internet Commerce ◽  
Ski Resort ◽  
Ski Resorts ◽  
Account Information ◽  
Impacts Of Climate Change

The impacts of climate change are affecting ski tourism in Europe’s southernmost ski resorts, such as those in France, and Spain. This is leading to changes in the scheduling of activities which, in turn, imply changes in how ski resorts are managed. The main aim of this work is to analyze whether ski resort websites are developing an effective marketing strategy and if they are adapted to e-commerce and the needs of contemporary society, including the adaptations needed to better face climate change and the stagnation the sector is suffering. In order to achieve this, we have developed a model to analyze ski resort websites; it is based on web content analysis, taking four factors into account: information, communication, e-commerce, and additional functions. We will, secondly, apply the eMICA (Extended Model of Internet Commerce Adoption) methodology to analyze the maturity of such e-commerce activities in ski tourism. Fifty-two ski resorts in Spain and 173 in France were analyzed. Results show that, while alpine ski resorts in general, and those in France in particular, are better prepared, resorts still have to facilitate more effective communication and interaction with their target public. A minority of resorts provide information on environmental certifications and snowmaking.

Museums in the Digital Age

2021 ◽  
Vol 14 (4) ◽  
pp. 1-21
Author(s):  
Eduard Cristobal-Fransi ◽  
José Ramón-Cardona ◽  
Natalia Daries ◽  
Antoni Serra-Cantallops
Keyword(s):  
Public Management ◽  
Destination Image ◽  
Integrative Model ◽  
Future Research ◽  
Extended Model ◽  
Web Content ◽  
Internet Commerce ◽  
Explanatory Variables ◽  
Online Presence ◽  
Tourism Resource

In terms of destination image, museums represent a tourism resource of the first magnitude. However, just as the information available online influences visitors’ decision-making about destinations, the internet is also fundamental in promoting and attracting visitors to museums. For that reason, we sought to analyse the online presence of museums in the seven most visited cities in Spain. To examine the museums’ websites, we developed an integrative model based on web content analysis (WCA ) and the extended model of internet commerce adoption (eMICA) that we applied to 77 publicly and privately run museums in Spain. Both WCA and the eMICA indicated that, despite their great economic and touristic scope, museums in Spain's most visited cities tend to mismanage their online presence and communication. We thus tentatively attributed the online presence of museums in Spain to type of museum management and several city-related parameters as explanatory variables. Multiple linear regressions of the variables revealed that, under public management, museums have had better online presence, while their respective cities have attracted more tourists. Those findings imply that museums still have a long way to go when it comes to facilitating effective communication and interaction with their target public, which we address in relation to the study's limitations and directions for future research.

Design and Planning for Winter Sport Resorts

2015 ◽  
Author(s):  
Dr. Simon Hudson ◽  
Louise Hudson
Keyword(s):  
Climate Change ◽  
North America ◽  
Economic Impact ◽  
Design Guidelines ◽  
Negative Consequences ◽  
Ski Resort ◽  
Winter Sport ◽  
Ski Resorts ◽  
Ski Industry ◽  
Demographic Shifts

As mentioned already in this book, the ski industry has experienced considerable consolidation in the last few decades, particularly in North America, as larger operators buy up individual ski resorts or send small operators out of business. The industry is also highly vulnerable to climate change, which can have a devastating economic impact on ski resorts, requiring them to diversify their products and services and focus on alleviating the negative consequences of seasonality. If we factor in demographic shifts which are also dramatically affecting the ski industry landscape, then we have an environment of increasing uncertainty – where ski resort planning and development takes on a greater significance. The key stages in the design of ski resorts are gaining development approval, analyzing site feasibility, deciding on design guidelines, and choosing development styles. Each of these is examined in turn.

scholarly journals Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses

2020 ◽  
Vol 16 (3) ◽  
pp. 542-561
Author(s):  
Natalia Daries ◽  
Eduard Cristobal-Fransi ◽  
Berta Ferrer-Rosell
Keyword(s):  
Local Economy ◽  
Extended Model ◽  
Golf Courses ◽  
Web Content ◽  
Internet Commerce ◽  
Sports Activity ◽  
Four Dimensions ◽  
Theoretical Contribution ◽  
Online Presence ◽  
Internet Presence

As a sports activity with immense tradition, current offerings and future prospects, golfing represents a first-rate tourist resource. In choosing golfing destinations, tourists rely upon information that is available online, just as consumers do in making decisions about any resource. Thus, in our study, we sought to profile the internet presence of golf courses in Catalonia, as well as the maturity of their e-commerce. To that end, we developed an integrated model for analysing the websites of golf courses: one based on web content analysis and structured with four dimensions (i.e., information, communication, e-commerce and additional functions) and the phases of the extended model of internet commerce adoption (eMICA). Applied to all golf courses in Catalonia that operate websites, the model revealed that, despite the sport’s great importance to the local economy and tourism, the golf courses do not have an adequate online presence or sufficient platforms for communication. The present work includes information on its theoretical contribution, implications for management, limitations and future lines of research.

Accessing the Economic Value of Natural Snows in Ski Resort Using Contingent Valuation Method

2021 ◽  
Vol 12 (3) ◽  
pp. 775
Author(s):  
Jaewan HEO ◽  
Seungmin NAM
Keyword(s):  
Climate Change ◽  
Willingness To Pay ◽  
Contingent Valuation ◽  
Contingent Valuation Method ◽  
Economic Value ◽  
Experience Economy ◽  
Policy Makers ◽  
Ski Resort ◽  
Ski Resorts ◽  
Valuation Method

The purposes of this study are to estimate an individual’s probability of willingness to pay tax for preservation of the snows ski resorts in South Korea by using the CVM; and to present the effects of 4Es of the Experience economy theory in the experience economy theory. Truncated mean WTP indicates that the economic value of the natural snows of ski resort in Korea is 172 won (about 17 U.S cents) per household, which is a preservation value. Hence, in the practical perspective, policy makers are able to determine whether they should consistently develop and invest on the preparing for the climate change in the ski resort or not.

Assessing the competitiveness of the resort area

2020 ◽  
Vol 18 (7) ◽  
pp. 1216-1231
Author(s):  
K.A. Nefedova ◽  
D.O. Maslakova
Keyword(s):  
Comparative Analysis ◽  
Competitive Ability ◽  
Effective Management ◽  
Development Indicators ◽  
Ski Resort ◽  
Ski Resorts ◽  
Ranking Score ◽  
Comprehensive Development ◽  
Differential Methods

Subject. This article discusses the issues of development of the Krasnaya Polyana resort area. Objectives. The article aims to assess the competitive ability and attractiveness of this resort area through developing indicators. Methods. For the study, we used a comparative analysis, and factor and ranking score techniques. Results. The article offers original methods to assess the competitiveness of the ski resort area and describes possible directions to increase and improve the competitiveness and attractiveness of ski resorts. Conclusions. Comprehensive development indicators help assess the competitive ability of the ski resort area. Modified expert, sociological, rating, and differential methods contribute to the effective management of the resort area's advantages.

The economywide impacts of climate change on Philippine agriculture

2016 ◽  
Author(s):  
International Food Policy Research Institute (IFPRI)
Keyword(s):  
Climate Change ◽  
Impacts Of Climate Change

Impacts of Climate Change on Length of Growing Period

2014 ◽  
Author(s):  
International Food Policy Research Institute (IFPRI)
Keyword(s):  
Climate Change ◽  
Growing Period ◽  
Impacts Of Climate Change
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