scholarly journals Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses

2020 ◽  
Vol 16 (3) ◽  
pp. 542-561
Author(s):  
Natalia Daries ◽  
Eduard Cristobal-Fransi ◽  
Berta Ferrer-Rosell
Keyword(s):  
Local Economy ◽  
Extended Model ◽  
Golf Courses ◽  
Web Content ◽  
Internet Commerce ◽  
Sports Activity ◽  
Four Dimensions ◽  
Theoretical Contribution ◽  
Online Presence ◽  
Internet Presence

As a sports activity with immense tradition, current offerings and future prospects, golfing represents a first-rate tourist resource. In choosing golfing destinations, tourists rely upon information that is available online, just as consumers do in making decisions about any resource. Thus, in our study, we sought to profile the internet presence of golf courses in Catalonia, as well as the maturity of their e-commerce. To that end, we developed an integrated model for analysing the websites of golf courses: one based on web content analysis and structured with four dimensions (i.e., information, communication, e-commerce and additional functions) and the phases of the extended model of internet commerce adoption (eMICA). Applied to all golf courses in Catalonia that operate websites, the model revealed that, despite the sport’s great importance to the local economy and tourism, the golf courses do not have an adequate online presence or sufficient platforms for communication. The present work includes information on its theoretical contribution, implications for management, limitations and future lines of research.

Museums in the Digital Age

2021 ◽  
Vol 14 (4) ◽  
pp. 1-21
Author(s):  
Eduard Cristobal-Fransi ◽  
José Ramón-Cardona ◽  
Natalia Daries ◽  
Antoni Serra-Cantallops
Keyword(s):  
Public Management ◽  
Destination Image ◽  
Integrative Model ◽  
Future Research ◽  
Extended Model ◽  
Web Content ◽  
Internet Commerce ◽  
Explanatory Variables ◽  
Online Presence ◽  
Tourism Resource

In terms of destination image, museums represent a tourism resource of the first magnitude. However, just as the information available online influences visitors’ decision-making about destinations, the internet is also fundamental in promoting and attracting visitors to museums. For that reason, we sought to analyse the online presence of museums in the seven most visited cities in Spain. To examine the museums’ websites, we developed an integrative model based on web content analysis (WCA ) and the extended model of internet commerce adoption (eMICA) that we applied to 77 publicly and privately run museums in Spain. Both WCA and the eMICA indicated that, despite their great economic and touristic scope, museums in Spain's most visited cities tend to mismanage their online presence and communication. We thus tentatively attributed the online presence of museums in Spain to type of museum management and several city-related parameters as explanatory variables. Multiple linear regressions of the variables revealed that, under public management, museums have had better online presence, while their respective cities have attracted more tourists. Those findings imply that museums still have a long way to go when it comes to facilitating effective communication and interaction with their target public, which we address in relation to the study's limitations and directions for future research.

scholarly journals Ski Tourism and Web Marketing Strategies: The Case of Ski Resorts in France and Spain

2018 ◽  
Vol 10 (8) ◽  
pp. 2920 ◽  
Author(s):  
Eduard Cristobal-Fransi ◽  
Natalia Daries ◽  
Antoni Serra-Cantallops ◽  
José Ramón-Cardona ◽  
Maria Zorzano
Keyword(s):  
Climate Change ◽  
Marketing Strategies ◽  
Extended Model ◽  
Information Communication ◽  
Web Content ◽  
Internet Commerce ◽  
Ski Resort ◽  
Ski Resorts ◽  
Account Information ◽  
Impacts Of Climate Change

The impacts of climate change are affecting ski tourism in Europe’s southernmost ski resorts, such as those in France, and Spain. This is leading to changes in the scheduling of activities which, in turn, imply changes in how ski resorts are managed. The main aim of this work is to analyze whether ski resort websites are developing an effective marketing strategy and if they are adapted to e-commerce and the needs of contemporary society, including the adaptations needed to better face climate change and the stagnation the sector is suffering. In order to achieve this, we have developed a model to analyze ski resort websites; it is based on web content analysis, taking four factors into account: information, communication, e-commerce, and additional functions. We will, secondly, apply the eMICA (Extended Model of Internet Commerce Adoption) methodology to analyze the maturity of such e-commerce activities in ski tourism. Fifty-two ski resorts in Spain and 173 in France were analyzed. Results show that, while alpine ski resorts in general, and those in France in particular, are better prepared, resorts still have to facilitate more effective communication and interaction with their target public. A minority of resorts provide information on environmental certifications and snowmaking.

scholarly journals The Maturity of Corporate Websites as a Digital Communication Channel in Portuguese SMEs’ Process of Adopting E-Commerce

2021 ◽  
Vol 13 (21) ◽  
pp. 11972
Author(s):  
Maria García-García ◽  
María Victoria Carrillo-Durán ◽  
Jose Maia
Keyword(s):  
Communication Channel ◽  
Digital Communication ◽  
Digital Tools ◽  
Extended Model ◽  
Sequential Process ◽  
Basic Form ◽  
Internet Commerce ◽  
Corporate Websites ◽  
General Terms ◽  
Degree Of Maturity

This study aims to determine the maturity of the websites of Portuguese small and mid-sized enterprises (SMEs) as a basic form of digital communication in the sequential process of incorporation of e-commerce. The starting premise is that there is a relationship between the level of maturity reached in the SMEs’ websites as digital tools that allow firms to communicate effectively, and the adoption of e-commerce. To study this, a representative sample of 381 SMEs located in Portugal and selected through stratified random sampling was analysed. To assess the degree of maturity of the websites, a sequential validation model, the extended model of internet commerce adoption (E-MICA), was applied. This information was crossed with some descriptive variables such as the volume of business, the location, the number of employees, and the sector of activity of the SMEs. The results showed that, in general terms, there predominant websites that limit their interaction to promoting products and services thus present a low level of maturity. While the sector of activity, the volume of income, and the location of the firm are decisive for the maturity of the websites as a form of digital communication in the process of incorporating e-commerce, the number of employees is not.

Social Media and Urban Social Movements

2019 ◽  
Vol 12 (2) ◽  
pp. 25-52 ◽  
Author(s):  
Magdalena Karolak
Keyword(s):  
New Media ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Web Content ◽  
Protest Movements ◽  
Online Presence ◽  
Graphic Representations ◽  
Urban Movements ◽  
Use Of The Internet

The goal of this research is to explore the opportunities brought about by the use of new media in urban protests. Specifically, it investigates the use of the Internet in modern protest movements that failed to bring about the changes they sought, using Bahrain as a case study. The focus is put on urban movements that continue revolutionary activism off- and online in the sixth year after the failure of the Bahraini uprising. This research assesses the need to maintain an online presence for these cities and explains the goals of their online presence. The paper also aims to understand what type of variations exist within these urban movements; and analyzes the interplay between such online manifestations and online censorship. This research is based on the critical discourse analysis of web content and graphic representations produced by Bahraini activists on particular online sites pertaining to each city in question.

scholarly journals Events and Festivals Contribution for Local Sustainability

2021 ◽  
Vol 13 (3) ◽  
pp. 1520
Author(s):  
Leandro Pereira ◽  
Carlos Jerónimo ◽  
Mariana Sempiterno ◽  
Renato Lopes da Costa ◽  
Álvaro Dias ◽  
...  
Keyword(s):  
Lower Bound ◽  
Economic Impact ◽  
Local Economy ◽  
Theoretical Contribution ◽  
Actual Impact ◽  
Local Sustainability ◽  
Key Factor ◽  
The Impact ◽  
Direct Expenditure

Festivals can improve the image of host communities, making them an appealing destination and boosting local economy. However, it is hard to measure their actual impact, which is a key factor to justify governments’ initiatives. This study aims to verify how accurate direct expenditure analysis can be. First, the impact of new visitors’ expenditure is calculated based on a survey. Then, consumption indicators are used to forecast the actual economic impact of the festival. Finally, both results are compared. Even though the values gathered with consumption indicators are only a lower bound of the festival’s impact, this study found that assessing expenditure intentions during the festival leads to impact estimates that can be three times higher. The theoretical contribution of this study is to identify direct expenditure analysis weaknesses and how to reduce their effects.

scholarly journals RISET EVALUASI PASAR KAGET DI KOTA BATAM

2018 ◽  
Vol 6 (2) ◽  
pp. 100
Author(s):  
Tiurniari Purba
Keyword(s):  
Local Government ◽  
Research Methodology ◽  
Evaluation Research ◽  
Local Economy ◽  
Four Dimensions ◽  
Geographically Dispersed ◽  
Method Of Evaluation ◽  
Process Dimension ◽  
Product Dimension

This study aims to determine what, who and how the shocked market in the Batam operate in accordance with research methodology used in research that is the method of evaluation research. The model used in this study is the CIPP evaluation, the model is analyzes the four dimensions of context dimension, input dimension, process dimension and product dimension. Batam city consists of 12 districts, there are only nine districts have 27 markets shocked. In this study, geographically dispersed market was dominated by Batu Aji sub-district with 10 markets in shock following Sekupang with five markets, while Sagulung four and Batam Kota had two shock markets. For District Nongsa, Batu Ampar, Bengkong, Sei Beduk, Lubuk Baja, each one market. The results of the evaluation obtained from this study is that the most needed by traders in the shock market is the attention and action of the local government. Attention in this regard is the support and proper facilities that can ultimately improve and develop the local economy concerned.

scholarly journals Adopción del comercio electrónico en el turismo de nieve y montaña: análisis de la presencia web de las estaciones de esquí a través del Modelo eMICA

2016 ◽  
pp. 113 ◽  
Author(s):  
Natalia Daries-Ramon ◽  
Eduard Cristóbal-Fransi ◽  
Eva Martín-Fuentes ◽  
Estela Mariné-Roig
Keyword(s):  
Web 2.0 ◽  
Extended Model ◽  
Internet Commerce

El papel de las Tecnologías de la Información y la Comunicación (TIC) en la gestión empresarial constituye actualmente un tema de creciente interés tanto para académicos como para profesionales. La Web 2.0 se ha revelado como una importante fuente de innovación que contribuye al desempeño organizacional y a la mejora de la competitividad de las empresas del sector turístico. A pesar de ello, se han encontrado evidencias que revelan las dificultades para la adopción de estas tecnologías en algunas empresas del sector turístico y su aplicación para un efectivo comercio electrónico. De acuerdo con lo anterior, el objetivo de este trabajo es analizar la implantación y uso de las herramientas de comercio electrónico en las estaciones de esquí de España y Andorra a través de la metodología eMICA (Extended Model of Internet Commerce Adoption), para identificar las oportunidades derivadas del uso de las herramientas Web 2.0 y mejorar las carencias detectadas para conseguir una gestión más competitiva.

scholarly journals Análisis longitudinal de los sitios web de las estaciones de esquí y montaña de España, Andorra y Pirineo de Francia. Temporadas 2009-10 y 2013-14

2016 ◽  
pp. 171 ◽  
Author(s):  
Óscar García Lastra ◽  
Gregorio Escalera Izquierdo
Keyword(s):  
Extended Model ◽  
Internet Commerce

<p>En el presente estudio se realiza un análisis longitudinal, entre las temporadas 2009-10 y<br />2013-14, de los sitios Web de las Estaciones de Esquí y Montaña de España, Andorra y Pirineo<br />de Francia, adaptando el modelo eMICA (Extended Model of Internet Commerce Adoption)<br />planteado por los autores Burgess y Cooper (2000) y adaptado por García y Escalera (2008).<br />Un método de carácter exploratorio, que recoge las características y funcionalidades que el<br />sitio Web de una estación de esquí y montaña debe tener. Los resultados son heterogéneos, y<br />siguen mostrando un bajo grado de madurez funcional.</p>

scholarly journals The development of online marketing channel for safe vegetable in Thailand

2021 ◽  
Vol 58 (1) ◽  
pp. 3705-3713
Author(s):  
Kanokpatch Koprasert, Nittaya Ngamyingyong, Jemine Settheerathan
Keyword(s):  
Marketing Channel ◽  
Research Area ◽  
Marketing Channels ◽  
Online Marketing ◽  
Extended Model ◽  
Research Model ◽  
Structured Interviews ◽  
Internet Commerce ◽  
Sample Group ◽  
Research Findings

This research aims were to; 1) to develop an online marketing channel for safe vegetable in Thailand. The research model was mixed methods. The theory of Extended Model of Internet Commerce Adoption (eMICA) was used as a research framework. The research area was Nakhon Pathom Province. The sample group was divided into 3 groups as follows; 1) 30 smart farmers who grow safe vegetables; 2) People who are involved in the safe vegetable business, including entrepreneurs and academics, were 10 people by using a specific randomization and 3) 400 people of online consumers by using simple randomization. The tools used were semi-structured interviews and questionnaires. Then analyze the results for the development of online marketing channels. The research found that farmers had online marketing channels sorted by their sales as follows; Facebook 16 users, Instagram 5 users, online orders 7 users and Shopee 2 users. The results of the trial are sold through online marketing channels, when comparing the highest efficiency was Facebook channel where customers can reach at 78.23% and generate the most income at 68.15 percent. Research findings on shipping, packaging, and consumer behavior are emerging in the process of developing online marketing channels  

An evaluation of business-to-business electronic commerce marketplaces (e-marketplaces) in Malaysia

2007 ◽  
Vol 4 (2) ◽  
pp. 101
Author(s):  
Nor Azzyati Hashim ◽  
Mardziah Hashim ◽  
Rogayah Abdul Majid
Keyword(s):  
Electronic Commerce ◽  
Success Factors ◽  
Value Added ◽  
Extended Model ◽  
Internet Commerce ◽  
Market Makers ◽  
Stages Of Growth ◽  
Critical Success ◽  
Website Features ◽  
Business To Business

The development of business-to-business electronic commerce marketplaces (B2B e-marketplaces) has influenced the way businesses are conducted. The emergence of many types of e-marketplaces together with the increase use of e-marketplaces allows many organizations to become e-market makers in the electronic commerce environment. Nonetheless, too many B2B e-marketplaces could become a challenge with e-marketplaces have shown numerous successes and failures since early existence. With this background, this pap er discusses the characteristics and success factors of B2B e-marketplaces offered in Malaysia. A content analysis ofe-marketplace websites using the integrated model from the Extended Model of Internet Commerce Adoption (eMICA) and the Internet-Based B2B Stages of Growth enabled an examination of type, ownership, B2B features and B2B stages of growth. A few e-marketplaces were then selected as case studies to identify the success factors based on the Framework of the Critical Success Factors Analysis fo r E-Marketplaces. Overall, Malaysia B2B public e-marketplaces have shown positive growth development stages across time with high adoption of e-commerce website features. In addition,factors of strategic, functional, technology, build liquidity, create value and others were also essential for t e success of the e-marketplaces. Indeed, good marketing strategies, multiple income streams, value added information services and government initiatives are among keys to success.

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