scholarly journals Important Influencing and Decision Factors in Organic Food Purchasing in Hungary

2019 ◽  
Vol 11 (21) ◽  
pp. 6075 ◽  
Author(s):  
Kinga Nagy-Pércsi ◽  
Csaba Fogarassy

Organic farming is one of the most developed and accepted production systems from the aspect of sustainability. In this study, the Hungarian organic market was segmented on the basis of attitude-relating motivations of organic food purchasing. A descriptive statistic was used for the whole sample, and factor and cluster analysis was applied to segment the organic consumers. A sample of 247 questionnaires was processed to investigate the behavior and characteristics of Hungarian organic food consumers. Our aim was to explore the Hungarian organic consumer market from the aspect of trust in labels, we would like to find answers to the questions “Which kind of information consumers check on the product?” and “What are the main influencing factors of purchase decisions?”. According to our research, the majority of organic food consumers say that color is not as important as taste or freshness, so they do not associate the color of the product with the freshness of the product. Based on the factor analysis, four clusters could be separated that show different shopping motives and differ in their attitude towards food shopping. We named these clusters: Health-conscious, Disappointed, Safe and free food eaters, and Quality-price comparators. Based on the recognized consumer segments, different information should be communicated to consumers so that they can use it in their consumer decisions. Our research suggests that branding or product labeling is not as important to organic food consumers as we previously thought.

2015 ◽  
Vol 53 (1) ◽  
pp. 102-118 ◽  
Author(s):  
Semir Vehapi

AbstractThe organic food market in Serbia is in its initial phase of development and can be considered a developing market. A deeper understanding of consumer motivation is possible through an adequate marketing approach which will provide increased organic food purchasing per capita and the quicker development of the national market. This paper presents a selection of the most important findings, which the author obtained from a quantitative study carried out in Serbia. We studied and analyzed the main reasons why people purchase organic food and the obstacles to buying these products, as well as the willingness of consumers to pay a higher price for organic products in comparison to the alternative products obtained from conventional food production systems. The presented results support the theoretical conclusions acquired from numerous previous studies carried out in various countries. Starting from the obtained research results, the conclusion offers a recommendation for the implementation of successful strategies of the marketing mix instruments.


2009 ◽  
Vol 38 (1) ◽  
pp. 19-43 ◽  
Author(s):  
MARTIN SCHRÖDER

AbstractThis article argues that existing typologies on production and welfare regimes should be combined into a typology unifying the study of production and distribution in advanced capitalist countries. The article utilises a principal component and cluster analysis to show that such a typology indeed reflects the empirical diversity of countries. This is further illustrated by a brief literature review of different typologies. It is then shown how the integration of the two approaches helps to resolve problems addressed in the new literature on the varieties of capitalism approach, notably how welfare arrangements relate to production systems. Thereby, the relevance of an integrated typology for policy-makers in the fields of welfare and production will be illustrated. Lastly, some thoughts follow on how an integrated typology allows for a perspective that explains the development of various welfare and production regimes based on the common historical heritage of families of nations.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shweta Dahiya ◽  
Anupama Panghal ◽  
Shilpa Sindhu ◽  
Parveen Siwach

Purpose Organic food is getting attention these days from consumers and producers, in pursuit of safe and chemical-free food. In India, there is an upsurge in entrepreneurs in the organic food sector, with women entrepreneurs signalling higher numbers. Women entrepreneurs have the potential to contribute significantly to the field of organic food; the only requirement is to address the challenges faced by them. This paper aims to attempt at exploring and modelling the challenges faced by women entrepreneurs in the organic food sector. Design/methodology/approach Significant challenges were identified through literature review, primary data collection and expert opinions. The identified challenges were then modelled through total interpretive structural modelling and fuzzy-matriced impact cruises multiplication applique techniques to give a meaningful contextual relationship. Findings This study identified “poor government support” and “less awareness” amongst the stakeholders, as the most strategic challenges with the highest driving power to influence other challenges. In contrast, “low funding options” and “fewer buyers” emerged as the most dependent challenges for organic food women entrepreneurs in India. Originality/value The model proposed in the study gives a roadmap for different stakeholders in the food industry to scale up organic food women entrepreneurs in India.


Author(s):  
Ignacio De Los Ríos Carmenado ◽  
Hilario Becerril Hernandez ◽  
María Rivera Mendez ◽  
Carmen García Ferrer

Systems and agricultural organizations are facing new challenges in an increasingly complex and competitive environment. Opposing the existence of other food producers that show low profitability in their production systems, there are other models that have differentiated through ecological production being able to reach high profitability in their production systems. Ecological agriculture is seen as an opportunity to supply to those social segments that would rather consume healthy products. This article reviews literature on processes and key management factors for the sustained success of an organization, resulting on a conceptual framework that synthesizes these ideas. Mainly it looks at two international standards: ISO 9004 (2009) and ISO 21500 (2012). This conceptual framework is used to analyze the experience of an organization of organic farmers called Camposeven, which counts with farmers with over 40 years of experience in production, processing, and marketing of conventional and organic crops in the region of Murcia in Spain.


2014 ◽  
Vol 13 (3) ◽  
pp. 238-246 ◽  
Author(s):  
Eliana Monteverde ◽  
Guillermo A. Galván ◽  
Pablo Speranza

In Uruguay, onion (Allium cepa L.) germplasm is mainly derived from the genetic material introduced by several waves of European immigrants and subsequently multiplied by household farmers, resulting in a wealth of locally adapted populations. This study examined the genetic diversity in a collection of 27 local onion populations and two cultivars derived from them. A total of 843 onion plants were fingerprinted, and 83 inter-simple sequence repeat polymorphic bands were generated. Analysis of molecular variance showed high diversity within the populations (66% of the total variation). Some short-day populations from different geographical origins were grouped together by the unweighted pair-group method using arithmetic averages, principal coordinate analysis and cluster analysis, while the more extensively sampled long- and intermediate-day populations showed a widespread distribution, with no significant subgrouping among them. This weakly structured gene pool is probably the consequence of seed and bulb exchange between farmers and natural inter-pollination. Nevertheless, a Bayesian analysis allowed the distinction of four genetic backgrounds of alleles in the whole collection, and populations were predominately assigned to each genetic background. In addition, mitochondrial variants determining normal (N) pollen fertility or the sterile S or T types were analysed for the same set of plants using specific primers. Most accessions showed a proportion of male-sterile individuals. Cytoplasm type T was the most represented (26 out of 29 accessions), and cytoplasm type S was found in a low proportion of individuals in seven populations. Uruguayan onion germplasm maintains a low degree of genetic differentiation despite the small cultivated area and intense seed exchange, probably due in part to different market purposes based on the growing cycle.


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