An Analysis of Tourist's Behavioural Intention in the Digital Era: Using a Modified Model of the Reasoned Action Theory

2021 ◽  
Author(s):  
Amine Benslimane ◽  
Khalissa Semaoune
Keyword(s):  
Structural Equation ◽  
Reasoned Action ◽  
Action Theory ◽  
Predictive Ability ◽  
Image Formation ◽  
Subjective Norms ◽  
Behavioural Intention ◽  
Destination Image ◽  
Extended Model ◽  
Willingness To Recommend

Destination management organisations currently operate in an environment where online media greatly influences travellers' decision-making. In this digital environment, electronic word of mouth (eWOM) is considered an important source of information affecting tourist's behaviour and destination image formation. Destination image is also recognised as major element influencing holiday destination choice, intention to revisit a destination and the willingness to recommend it to others. The Theory of Reasoned Action (TRA) in turn, offers a relevant conceptual framework to analyse tourists’ behaviour. This paper aims to (1) incorporate eWOM and destination image as exogenous variables into the TRA model, then evaluate the ability of this extension to predict tourists’ behavioural intention (2) examine both eWOM and destination image impact on intention to visit an emerging destination (3) inspect eWOM role in destination image formation (4) evaluate the ability of the TRA’s core constructs (i.e., attitude and subjective norms) to predict intention. A quantitative approach based on structural equation modelling conducted this study in order to test the extended model, by analysing data collected from 234 potential foreign tourists, selected using a convenience sampling method. Results revealed that the extended model had a good predictive ability for tourists’ intentions to visit an emerging destination. Besides, attitude, subjective norms and destination image were significant predictors of visit intention, and eWOM significantly influenced the image. The study outcomes may help to develop a more efficient and successful tourism marketing strategy.

The application of the theory of reasoned action on services of Islamic rural banks in Indonesia

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ihsan Effendi ◽  
Miftahuddin Murad ◽  
Ahmad Rafiki ◽  
Mitra Musika Lubis
Keyword(s):  
Structural Equation ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Public Awareness ◽  
Sampling Technique ◽  
Equation Model ◽  
Subjective Norms ◽  
Product Knowledge ◽  
Content Type ◽  
Use Of Services

Purpose The Islamic rural banks have the potential to grow in Indonesia. It is important to learn and study the consumer behaviors toward the Islamic rural banks’ services to plan for future strategies. The purpose of this paper is to test the applicability of the theory of reasoned action in predicting the customers’ decision to use the Islamic rural banks’ services. Design/methodology/approach The descriptive and structural equation model analyses were used to analyze the data. A random sampling technique is adopted with a sample size of 180 consumers of the Islamic rural banks. There are variables to be tested such as Sharia system compliance, product knowledge on Sharia, promotion, services, attitude, subjective norms, intention and customer decisions to use the Islamic rural banks’ services. Findings The results found that the Sharia system compliance, promotion, services, attitude, subjective norms and intention variables have a significant effect on the use of services at Islamic rural banks. Only product knowledge on Sharia variable has been found to be insignificant. Originality/value The model can be used to prepare better strategies to attract more customers as well as increase public awareness toward Islamic rural banks’ products and services. The results are useful as a benchmark for policymakers to improve the establishment of Islamic rural banks particularly in Indonesia.

scholarly journals The Impact of Tourists’ Emotional Experiences on Destination Image, Tourists’ Satisfaction and Willingness to Recommend

2021 ◽  
Vol 18 ◽  
pp. 1417-1431
Author(s):  
Thi Lien Pham ◽  
Tam Phan Thi Thanh ◽  
Thi Mai Le
Keyword(s):  
Structural Equation ◽  
Significant Contribution ◽  
Emotional Experience ◽  
Destination Image ◽  
Tourism Marketing ◽  
Natural Beauty ◽  
Spss Software ◽  
Willingness To Recommend ◽  
The Impact ◽  
Rich History

Today, globalization as well as the advancement of technology is narrowing the distances of nations. Vietnam has become an attractive destination of tourists due in part to its charm, natural beauty, as well as its rich history and culture. The aim of this research is to study the effects of emotional experience factors on tourists’ satisfaction and their willingness to recommend the destinations, this study follows revised Destination Emotion Scales (DES) model. The survey was carried out with 224 foreign tourists who have travelled to a few famous places in Vietnam at least one time by both online and offline method. The methodology used in our research is a quantitative method. SPSS software 20 and AMOS 21 with SEM (structural equation modelling) were used to carry out analyzing on data gathered through a survey. This research found that the emotions of joy and love as significant influences on tourists’ satisfaction and its effect on intention to recommend while exploring whether or not the emotion of positive surprise does not support this relationship. The research makes a significant contribution to tourism marketing in Vietnam because some of the empirical findings found in the study deal with aspects of tourists’ satisfaction and their willingness to recommend necessary to improve tourism.

scholarly journals The Behavioral Intention of Micro Enterprises to Use the Integrated Cash Waqf Micro Enterprise Investment (ICWME-I) Model as a Source of Financing

2016 ◽  
Vol 18 (2) ◽  
pp. 111 ◽  
Author(s):  
Mohamed Asmy Mohd Thas Thaker ◽  
Mustafa Omar Mohammed ◽  
Jarita Duasa ◽  
Moha Asri Abdullah
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Reasoned Action ◽  
Positive Impact ◽  
Subjective Norms ◽  
Primary Data ◽  
Equation Modeling ◽  
Klang Valley ◽  
Enterprise Investment ◽  
Micro Enterprises

This study is designed to examine the behavioural intention of micro enterprises to use the Integrated Cash Waqf Micro Enterprise Investment (ICWME-I) model as a source of financing in Malaysia. The primary data are collected from the survey administered to micro entrepreneurs in the Klang Valley and the analysis is conducted using Structural Equation Modeling (SEM). Furthermore, the model has validated its acceptance in the field by adopting the Theory of Reasoned Action (TRA). This study has revealed that both the attitude and subjective norms are found to have a positive impact on the intention of micro entrepreneurs to use the ICWME-I Model in the context of Malaysia.

scholarly journals Examining Vietnamese Hard-Adventure Tourists’ Visit Intention Using an Extended Model of Goal-Directed Behavior

2020 ◽  
Vol 12 (5) ◽  
pp. 1747 ◽  
Author(s):  
Ngoc Anh Bui ◽  
Kiattipoom Kiatkawsin
Keyword(s):  
Social Media ◽  
High Risk ◽  
Behavioral Intention ◽  
Predictive Ability ◽  
Subjective Norms ◽  
Extended Model ◽  
Past Behavior ◽  
Adventure Tourism ◽  
New Variables ◽  
Goal Directed Behavior

Although adventure tourism is divided into two subgroups based on the level of risk, most previous research has not made a distinction in their research. However, due to the high risk, skills, experience, and physical condition required of participants, hard adventure tourism should be studied separately from soft tourism activities. Thus, this study investigates the antecedents influencing hard adventure tourists’ visit intention by adopting the model of goal-directed behavior. Furthermore, two new variables, social media consumption and hardy tourism knowledge, were added to improve the model’s predictive ability. Using 441 Vietnamese hard adventure tourists as research samples, the results have shown the conceptual model to be robust and effective in explaining behavioral intention. Generally, the results were consistent with previous research. However, subjective norms, negative anticipated emotion, and frequency of past behavior produced unexpected results.

scholarly journals Exploring the Effect of Coupon Proneness and Redemption Efforts on Mobile Coupon Redemption Intentions

2016 ◽  
Vol 8 (6) ◽  
pp. 1
Author(s):  
Ernesto Gonzalez
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Reasoned Action ◽  
Action Theory ◽  
Business Students ◽  
Descriptive Analysis ◽  
Equation Modeling ◽  
Use Of Technology ◽  
Mobile Coupons ◽  
The Impact

<p>This paper examined the impact of coupon proneness and redemption efforts on the intention to redeem or use mobile coupons from the smartphones in a sample of business students at Florida National University. The descriptive analysis, which was based on the Theory of Reasoned Action, Theory of Plan Behavior, Acquisition-Transaction Utility Theory, Unified Theory of Acceptance and Use of Technology, and The Technology Acceptance Model Theory, used the coupon proneness, redemption efforts and the intention to redeem or use mobile coupons scales adapted to mobile coupons setting. Structural equation modeling revealed two subcomponents of the coupon proneness (coupon propensity and enjoyment) and high and significant values of coupon propensity and enjoyment on the intention to redeem or use mobile coupons for the groups of students. However, the impact of redemption efforts on the intention to redeem or use mobile coupons was negative as expected, but weak and not significant.</p>

Chinese traditional village residents’ behavioural intention to support tourism: an extended model of the theory of planned behaviour

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ke Shen ◽  
Huawen Shen
Keyword(s):  
Design Methodology ◽  
Theory Of Planned Behaviour ◽  
Critical Factor ◽  
Subjective Norms ◽  
Behavioural Intention ◽  
Extended Model ◽  
Limited Evidence ◽  
Planned Behaviour ◽  
Content Type ◽  
The Relationship

Purpose Based on the theory of planned behaviour (TPB), this paper aims to investigate the effects of residents’ place attachment (PA), subjective norms (SNs) and perceived behavioural control (PBC) on their attitudes towards behaviour (AB) and behavioural intention to support tourism (BI). This paper aims to examine whether residents’ AB mediate the relationships between BI and PA, SNs and PBC. Design/methodology/approach The results are obtained using a quantitative method based on data gathered from self-administered questionnaires completed by 406 residents of Hongcun, a Chinese traditional village. Findings The TPB is successfully used to explain Chinese traditional village residents BI. The findings extend the extant research and render the TPB more widely applicable. This study confirms that the inclusion of PA within the framework of the TPB is valid and satisfactory, demonstrating continued support for the coupling of complementary theories to explain tourism development from a resident perspective. Finally, this study extends the literature on residents’ PA and demonstrates its impact on their attitudes and consequent reactions, thus supplementing the limited evidence on PA as a direct predictor of residents’ BI. Specifically, SNs are the critical factor affecting residents’ AB and their BI. Residents’ AB only mediate the relationship between SNs and their BI. Research limitations/implications This paper only includes PA within the framework of the TPB. More constructs should be incorporated to deepen the understanding of residents’ BI. In addition, the data were only collected in a traditional village. Originality/value This paper is one of the first studies to combine PA with the TPB in research on residents’ BI in a developing country – in this instance, China.

scholarly journals Exploring the antecedents of apparel disposal behaviors

2022 ◽  
Vol 10 (8) ◽  
pp. 01-11
Author(s):  
Cynthia Goudeau ◽  
Hyun-Joo Lee
Keyword(s):  
Undergraduate Students ◽  
Structural Equation ◽  
Online Survey ◽  
Reasoned Action ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Convenience Sample ◽  
Prior Literature ◽  
Knowledge And Attitude ◽  
Disposal Behavior

To obtain a comprehensive view of the apparel disposal behaviors of young U.S. consumers, this study evaluated antecedents of apparel disposal behaviors using a framework based on the theory of reasoned action (TRA), categorization theory, and prior literature. Data were obtained from a convenience sample of undergraduate students at a large U.S. Midwestern university through a self-administered online survey. A final sample of 358 usable surveys was analyzed through the use of structural equation modeling (SEM) with Amos. The results supported the proposed relationships between environmental apparel knowledge and attitude toward sustainable methods of apparel disposal. In addition, the proposed relationships between attitude and apparel disposal intention (intention to discard, donate, reuse, or resell) were all supported except for intention to resell. While the results showed a significant and positive relationship between subjective norms and intention to resell or donate apparel, no significant relationship was shown between subjective norms and intention to reuse or discard apparel. In addition, subjective norms were a positive and significant antecedent of attitude. Lastly, respondents’ intention to engage in a particular apparel disposal behavior corresponded with the actual apparel disposal behavior.

scholarly journals Rural Citizens’ Perceptions on Microfinance Services Adoption in Tanzania: Moderating Effects of Demographic Factors

2017 ◽  
pp. 70-83
Author(s):  
Julius J. Macha
Keyword(s):  
Structural Equation ◽  
Reasoned Action ◽  
Demographic Variables ◽  
Subjective Norms ◽  
Perceived Benefits ◽  
Moderating Effects ◽  
Policy Makers ◽  
Intention To Adopt ◽  
Multistage Sampling ◽  
The Impact

The purpose of this study is to investigate the moderating effects of demographic variables among the rural citizens in Tanzania on the association between perceived benefits and determinants of intention to adopt microfinance services by using the Theory of Reasoned Action. Stratified and multistage sampling techniques were employed to select respondents and survey questionnaire was administered to collect the data that resulted in a response rate of 82%. The structural equation modelling (SEM) was employed to analyse the hypotheses of the core and moderating models. The study’s findings demonstrated that gender and education moderate the impact of perceived benefits and subjective norms on the rural citizens’ intention to adopt microfinance services. In addition, the findings suggest that perceived benefits, attitude and subjective norms significantly influence rural citizens’ intention to adopt microfinance services. The current study offers useful suggestions to policy makers to design relevant policies customised according to the strength of the demographic variables that influence determinants of rural citizens’ intention to adopt microfinance services.

Dark tourism destinations: the relationships between tourists’ on-site experience, destination image and behavioural intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lili Qian ◽  
Chunhui Zheng ◽  
Jinwei Wang ◽  
María de los Ángeles Pérez Sánchez ◽  
Eduardo Parra López ◽  
...  
Keyword(s):  
Structural Equation ◽  
Behavioural Intention ◽  
Destination Image ◽  
Tourism Destination ◽  
Dark Tourism ◽  
Content Type ◽  
Four Dimensions ◽  
Functional Perspective ◽  
Tourism Destinations ◽  
Antecedents And Consequences

Purpose This study aims to explore how tourists construct destination images in the context of dark tourism and reveals the relationships between on-site experience, destination image and behavioural intention. Design/methodology/approach The earthquake-ravaged county town of Beichuan in China was chosen as the study site. The study collected 298 viable questionnaires from tourists. Partial least squares structural equation modelling was performed to explore the relationships between the variables of on-site experience, destination image and behavioural intention. Findings The study identified four dimensions of dark tourism destination image (TDI) from its attribute and functional perspective. It found that “image of memorial place” and “image of educational place” were the most perceptual images and positively related with most subdimensions of on-site experience and behavioural intention. “Image of leisure place” and “image of landscapes of fear” were less perceived by tourists and negatively related with some subdimensions of on-site experience and behavioural intention. Originality/value To our knowledge, this study is the first attempt to explore the complex mechanisms of dark TDI formation with the framework of “on-site experiences–destination images–behavioural intentions”. By identifying tourists’ most and least perceptual images and their effective antecedents and consequences help to reconcile and manage the controversial and contradictory images of a dark tourism destination.

The Quantitative Analysis of Reasoned Action Theory

2012 ◽  
Vol 640 (1) ◽  
pp. 28-41 ◽  
Author(s):  
Amy Bleakley ◽  
Michael Hennessy
Keyword(s):  
Structural Equation ◽  
Reasoned Action ◽  
Action Theory ◽  
Equation Modeling ◽  
Past Behavior ◽  
Segmentation Analysis ◽  
Action Analysis ◽  
Action Context ◽  
Reasoned Action Theory

This article serves as a guide for conducting statistical analyses in a reasoned action context. Using structural equation modeling concepts, the authors identify two elements of reasoned action data: the structural component relating theoretical variables to one another and a measurement component defining the theoretical constructs. The authors then describe a three-step analytic approach: analyzing the proximal determinants of intention to perform a behavior, analyzing the underlying beliefs, and performing a segmentation analysis for intervention design purposes. In each step, when appropriate, the authors discuss the role of background/precursor variables. The authors conclude by addressing several common analytic issues that may arise when conducting a reasoned action analysis, such as the role of past behavior and testing for moderation.

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