scholarly journals Consumer Attitudes and Purchase Intentions toward Food Delivery Platform Services

2020 ◽  
Vol 12 (23) ◽  
pp. 10177
Author(s):  
Han-Shen Chen ◽  
Chia-Hsing Liang ◽  
Shu-Yi Liao ◽  
Hung-Yu Kuo
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Food Delivery ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Hedonic Value ◽  
Utilitarian Value ◽  
Delivery Platform ◽  
Positive Effect

With the advent of the Online to Offline (O2O) era, the rise of various food delivery platforms not only provides consumers with more choices, but also allows restaurant operators to reach more potential consumers and increase their additional revenue. This study is based on theory of planned behavior (TPB), and includes the ‘utilitarian value’ and ‘hedonic value’ as research variables. Structural equation modeling (SEM) was used to verify the research hypotheses, and to analyze consumers’ purchase intentions toward online food delivery platforms. An online survey was also conducted, and a total of 1300 questionnaires were distributed. After excluding invalid questionnaires with incomplete answers, a total of 1082 questionnaires were deemed valid, and the effective recovery rate was 83.23%. The research results were as follows: (1) the attitude, subjective norms, and perceived behavioral control of consumers will have a significant positive effect on utilitarian value and hedonic value; (2) the utilitarian and hedonic values have a significant positive effect on purchase intention; and (3) the utilitarian and hedonic values have a mediating effect on attitude, subjective norms, perceived behavioral control, and purchase intention. Based on the above results, food delivery platform operators can identify the key factors that drive consumers to use their services in order to formulate effective management strategies and create greater business opportunities for their organizations.

The theory of planned behaviour and intention of purchase sport team licensed merchandise

2016 ◽  
Vol 6 (2) ◽  
pp. 228-243 ◽  
Author(s):  
Min Soo Kim ◽  
Jeffrey James
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Role Identity ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Sport Team ◽  
Past Behavior ◽  
Licensed Merchandise

Purpose – The purpose of this paper is to predict intentions to purchase sport team licensed merchandise (STLM) using the theory of planned behavior (TPB). Design/methodology/approach – Three constructs of the TPB such as attitudes, subjective norms, and perceived behavioral control (PBC) were used to predict purchase intention of STLM. In an effort to increase the level of prediction, additional elements – past behavior and role identity – were included. A total of 384 university students participated in the survey. Findings – The results indicated that attitude, subjective norms, and PBC accounted for 64 percent of the variance in purchase intention of STLM. Past behavior and role identity explained an additional 9.3 percent of the variance in purchase intentions. Past behavior was the strongest predictor of purchase intention. Originality/value – The results showed the efficacy of the TPB in predicting purchase intentions of STLM.

Factors Influencing Ethical Purchase Intentions of Consumers in China

2013 ◽  
Vol 41 (10) ◽  
pp. 1693-1703 ◽  
Author(s):  
Xinming Deng
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Equation Model ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Wuhan City ◽  
Factors Influencing ◽  
The Impact

I conducted a survey to examine the impact of subjective norms, behavioral attitude, and perceived behavioral control on ethical purchase intention with 445 consumers selected by random sampling in Wuhan City, China. Results based on a structural equation model showed that behavioral attitude, subjective norms, and perceived behavioral control all significantly influenced ethical purchase intention of the respondents, with subjective norms being the strongest predictor of ethical purchase intention. Furthermore, perceived behavioral control not only significantly and directly influenced ethical purchase intention but also had an indirect influence on ethical purchase intention through behavioral attitude as a mediator.

What Drives Electronic Word of Mouth and Purchase in Social Commerce?

2020 ◽  
Vol 12 (4) ◽  
pp. 71-84
Author(s):  
Youngkeun Choi
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Electronic Word Of Mouth ◽  
Research Model ◽  
Social Commerce ◽  
Consumer Purchase Intention

The purpose of this study is to develop and verify the research model to examine the antecedents of electronic word of mouth on social commerce, which influences consumer purchase intentions. In the results, first, the attitude toward the electronic word of mouth, subjective norm, and perceived behavioral control increases the electronic word of the consumer. Second, a consumer's electronic word of mouth increases his or her purchase intention. Finally, attitude toward the electronic word of mouth and perceived behavioral control among the pioneers of the electronic word of mouth of the consumer increases his or her purchase intention through the electronic word of mouth. This study is the first one to contribute to the study of social commerce by giving scholarly attention to electronic word of mouth. This study provides new ways to stimulate consumer purchase intention.

Understanding consumers’ intentions to purchase green products in the social media marketing context

2019 ◽  
Vol 32 (4) ◽  
pp. 860-878 ◽  
Author(s):  
Ying Sun ◽  
Shanyong Wang
Keyword(s):  
Social Media ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Social Media Marketing ◽  
Perceived Behavioral Control ◽  
Product Knowledge ◽  
Green Products ◽  
Content Type ◽  
Price Consciousness

Purpose The purpose of this paper is to observe consumers’ attitudes toward and intentions to purchase green products on social media and to explore the relationships among social media marketing, perceived consumer effectiveness (PCE), product knowledge, subjective norms, perceived behavioral control, price consciousness and attitudes toward and intentions to purchase green products. In addition, this research attempts to further understand these relationships in different consumer groups. Design/methodology/approach A questionnaire survey method was used to collect data from consumers in China. The Amos 22.0 software package was used to conduct the data analysis. Findings The empirical results suggest that attitude, subjective norms and perceived behavioral control positively affect purchase intentions, while price consciousness negatively affects purchase intentions. Product knowledge positively affects consumers’ attitudes and purchase intentions, and PCE positively affects consumers’ attitudes. As expected, social media marketing positively affects subjective norms, product knowledge and PCE and negatively affects price consciousness. However, there is no significant relationship between PCE and purchase intentions. According to the results of multigroup structural equation modeling analysis, the effects differ significantly among different consumer groups. Originality/value This study enriches the research about the factors that influence consumers’ purchases of green products in emerging countries in the social media marketing context.

scholarly journals Integrating theories to predict clothing purchase on SNS

2019 ◽  
Vol 119 (5) ◽  
pp. 1015-1030
Author(s):  
Jordi Pujadas-Hostench ◽  
Ramon Palau-Saumell ◽  
Santiago Forgas-Coll ◽  
Jorge Matute
Keyword(s):  
Conceptual Model ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Online Questionnaire ◽  
Content Type ◽  
Critical Elements ◽  
Self Image

Purpose The purpose of this paper is to design and test a conceptual model integrating uses and gratifications (UGT), self-image congruity (SIC), and theory of planned behavior (TPB) theories to identify the drivers that lead users to develop intentions to purchase clothing products through social networking sites (SNS). Design/methodology/approach Using an online questionnaire, data were collected from customers of clothing products who visit the SNS of their preferred clothing brands (n=1,003). Empirical results, using partial least squares regressions, were used to test the conceptual model. Findings The results supported the model and showed, as the main result, that purchase intention through the use of SNS is positively affected by intentions to use SNS and SNS use. SNS use is influenced by intentions to use SNS and by UGT. Intentions to use SNS are positively affected by UGT, attitude and perceived behavioral control (PBC). Attitude is positively influenced by UGT, SIC, PBC and subjective norm. Social implications These findings reveal that the critical elements in achieving purchase intentions in users through SNS include obtaining their participation by managing the SNS according to users’ self-image and offering useful gratifications. Originality/value This paper integrates theories of SIC, UGT and the TPB in a context of technology post-adoption to understand users’ purchase intentions through SNS. By establishing this novel theoretical integration approach, this paper furthers insight into purchase intentions through SNS.

Hello Kitty livery is just a glimpse of Hello Kitty experiential package

2015 ◽  
Vol 25 (1) ◽  
pp. 75-94 ◽  
Author(s):  
Stephen W. Wang ◽  
Waros Ngamsiriudom
Keyword(s):  
Purchase Intention ◽  
Potential Role ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Experiential Marketing ◽  
Related Services ◽  
Content Type ◽  
Consumer Purchase Intention

Purpose – Celebrity-themed aircraft campaigns have become a popular tactic that airlines adopt as part of their experiential marketing efforts. The campaign aims at differentiating their airline from competitors through delivering and/or reforming consumers’ flying experience. The paper aims to discuss this issue. Design/methodology/approach – Based on data collected from Taiwan, this study investigated the influence of four antecedents – attitude toward celebrity-themed aircrafts, subjective norms, perceived behavioral control and celebrity worship − on purchase intention. Findings – The results revealed significant positive relationships between all four antecedents and purchase intention. Furthermore, celebrity worship changed the relationships between attitude, subjective norms, as well as perceived behavioral control and intentions. Originality/value – This study investigates the potential role of marketing program of airlines with a fictional celebrity-themed aircraft that offer immersive flying experience to consumers. The experience starts on the outside where consumers can see the aircraft painted with celebrity-themed livery, and on the inside where the consumers get to experience many celebrity-related products, services, and spirit. According to the results, airlines can influence consumer purchase intention of the airlines services by offering consumers more celebrity related services, including celebrity-themed aircraft, customized products, and limited-amount souvenirs for their patronage. The results also demonstrate that celebrity worship has a significantly moderating effect on consumers’ perception on purchase intention. The results can vary depending on the intensity of celebrity worship.

scholarly journals The Influence of Attitude, Subjective Norm and Perceived Behavioral Control towards Organic Food Purchase Intention

2020 ◽  
Vol 1 (2) ◽  
pp. 132
Author(s):  
Hana Novita Hasan ◽  
Sentot Suciarto
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Organic Food ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Food Purchases ◽  
Analysis Technique ◽  
Food Attitudes ◽  
Perceived Behavior Control ◽  
Two Stages

This study aims to determine the determinants of intention in buying organic food. This thesis focuses on the consumer of organic food products in Indonesia who use online media in Instagram to make their organic food purchases with Theory of Planned Behavior. The data collection in this study was conducted in two stages, namely pre-survey to analyze opinion leaders and types of organic foods that will be used as a limitation of the study and the second stage is the research questionnaire. The analysis technique used is qualitative data analysis. Based on the results of the study conclusions can be drawn as follows:  adherence to organic food and perceived behavioral control significantly influence buying intention in organic food, while subjective norms are found to have no significant effect on buying intention in organic food. Attitudes toward organic food have the strongest influence among the other two variables. Subjective norms have the lowest influence. Subjective norms or pressure from other people to consume organic food apparently do not have a significant effect because it does not originate from oneself (external) or is not their own volition, in contrast to the attitude and perceived behavior control variables that originate from oneself.

scholarly journals Sustainable initiatives in the food industry: Role of businesses and regulators

2021 ◽  
Vol 17 (4) ◽  
pp. 88-102
Author(s):  
Geoffrey Tanakinjal ◽  
Alesia Gugkang ◽  
Haji Rithuan
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Public Awareness ◽  
Environmental Awareness ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Awareness Campaigns ◽  
The Impact

In response to global calls for environmental awareness, the Malaysian government enforced restrictions on plastic usage in the Malaysian foodservice industry in 2020. Despite the efforts of public awareness campaigns championing the detrimental effects of traditional plastic usage, the impact of measures taken by food traders remains inadequate. The paper seeks to explore the relationship between subjective norms, perceived behavioral control, attitude, and the intention to use biodegradable straws among food traders. Purposive sampling method, the Structural Equation Model (SEM), and Partial Least Squares (PLS) tools were employed. The sample included 270 respondents. The result found a significant correlation between the four variables, i.e., subjective norms, perceived behavioral control, attitude, and intention to use. Hence, results obtained indicate that conscientious consumers have a significant influence on businesses in their quest to reduce their overall impact on the surrounding environment. Consequently, their socially responsible decisions, i.e., initiatives of using biodegradable products, have advocated mindful consumerism and encouraged positive purchasing behaviors. The results predict increasing demands as an outcome of this accumulated synergy, and this in turn provides more opportunities for food traders and their associated counterparts. The contributions of this study extend toward both theoretical and practical knowledge: (a) better understanding of consumer attitude and how it influences purchase intention, and (b) government regulation and enforcement towards environmental awareness and activities associated with global contributions.

scholarly journals ANTESEDEN NIAT MEMBELI PRODUK KOSMETIK RAMAH LINGKUNGAN THE FACE SHOP DI KOTA DENPASAR

2019 ◽  
Vol 8 (3) ◽  
pp. 1872
Author(s):  
Ida Ayu Putu Eka Erawati Dewi ◽  
Ni Made Rastini
Keyword(s):  
Purchase Intention ◽  
Customer Value ◽  
Sampling Method ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
The Face ◽  
The City ◽  
Positive Effect

The purpose of this study was to find out the antecedents of the intention to buy the face shop environmentally friendly cosmetic products in the city of Denpasar. This research was conducted in Denpasar City. The number of samples taken was 100 samples using the purposive sampling method. Data collection was done by questionnaire with a 1-5 Likert scale. The analysis technique used is the analysis of Multiple Linear Regression. Based on the results of the analysis it was found that customer value had a significant positive effect on attitudes, attitudes had a significant positive effect on purchase intention, subjective norms had a significant positive effect on purchase intention and behavioral control had a significant positive effect on purchase intention. The face shop should build good relationships with consumers by becoming a listener and providing solutions to consumer cosmetic needs. The strategy that can be applied to the face shop to increase the intention to buy consumers is to be able to carry out promotions into customer specific targets every month or use vouchers. Keywords: customer value, attitude, subjective norms, behavioral control, purchase intention

Religiosity as a moderator between theory of planned behavior and halal purchase intention

2019 ◽  
Vol 11 (6) ◽  
pp. 1821-1836
Author(s):  
Yusra Jamil Memon ◽  
Sarwar M. Azhar ◽  
Raheela Haque ◽  
Niaz Ahmed Bhutto
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Path Modeling ◽  
Content Type ◽  
Moderation Effect ◽  
The Relationship

Purpose The purpose of this paper is to investigate the relationship between subjective norms (SNs), attitude (ATT) and perceived behavioral control (PBC) in predicting intention to choose halal-labeled products. Additionally, this research is an attempt to address the moderating influence of religiosity (RG) on relationship between theory of planned behavior constructs and halal purchase intention. Design/methodology/approach The data were collected through a survey. To find the factors that affect purchase intentions of Pakistani consumers regarding halal purchase intention partial least squares (PLS) path modeling has been used in the study. Findings The results state that TBP constructs, i.e. (ATT and PBC) have significant and positive and influence over halal purchase intentions. However, SN did not have positive and significant influence over halal purchase intention. Furthermore, no moderation effect of RG could be found in this study. Findings suggest that RG has not moderated the relationship between TBP constructs and halal purchase intention. Research limitations/implications This study has incorporated three antecedents of TBP. However, extended theory of planned behavior can also be tested to predict influence on consumer halal purchase intentions in Pakistan. Moreover, other variables, e.g. country of origin can also be added to examine the moderation effect on TBP constructs and halal purchase intention. Originality/value This research identifies the rationale behind internally perceived factors that influence purchasing halal product, it further adds to an understanding of content specific (halal products) purchase intention. The practical implications include the possible approaches that managers need to address while promoting Halal labels and this will influence marketing strategies in general and communications specifically.

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