Factors Influencing Ethical Purchase Intentions of Consumers in China

2013 ◽  
Vol 41 (10) ◽  
pp. 1693-1703 ◽  
Author(s):  
Xinming Deng
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Equation Model ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Wuhan City ◽  
Factors Influencing ◽  
The Impact

I conducted a survey to examine the impact of subjective norms, behavioral attitude, and perceived behavioral control on ethical purchase intention with 445 consumers selected by random sampling in Wuhan City, China. Results based on a structural equation model showed that behavioral attitude, subjective norms, and perceived behavioral control all significantly influenced ethical purchase intention of the respondents, with subjective norms being the strongest predictor of ethical purchase intention. Furthermore, perceived behavioral control not only significantly and directly influenced ethical purchase intention but also had an indirect influence on ethical purchase intention through behavioral attitude as a mediator.

scholarly journals Sustainable initiatives in the food industry: Role of businesses and regulators

2021 ◽  
Vol 17 (4) ◽  
pp. 88-102
Author(s):  
Geoffrey Tanakinjal ◽  
Alesia Gugkang ◽  
Haji Rithuan
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Public Awareness ◽  
Environmental Awareness ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Awareness Campaigns ◽  
The Impact

In response to global calls for environmental awareness, the Malaysian government enforced restrictions on plastic usage in the Malaysian foodservice industry in 2020. Despite the efforts of public awareness campaigns championing the detrimental effects of traditional plastic usage, the impact of measures taken by food traders remains inadequate. The paper seeks to explore the relationship between subjective norms, perceived behavioral control, attitude, and the intention to use biodegradable straws among food traders. Purposive sampling method, the Structural Equation Model (SEM), and Partial Least Squares (PLS) tools were employed. The sample included 270 respondents. The result found a significant correlation between the four variables, i.e., subjective norms, perceived behavioral control, attitude, and intention to use. Hence, results obtained indicate that conscientious consumers have a significant influence on businesses in their quest to reduce their overall impact on the surrounding environment. Consequently, their socially responsible decisions, i.e., initiatives of using biodegradable products, have advocated mindful consumerism and encouraged positive purchasing behaviors. The results predict increasing demands as an outcome of this accumulated synergy, and this in turn provides more opportunities for food traders and their associated counterparts. The contributions of this study extend toward both theoretical and practical knowledge: (a) better understanding of consumer attitude and how it influences purchase intention, and (b) government regulation and enforcement towards environmental awareness and activities associated with global contributions.

scholarly journals Factors Influencing Interest in Continuing Higher Education to the Sekolah Tinggi Teologi Pelita Kebenaran Medan with Religiosity as Moderating Variables (Empirical Study of the Congregation Gereja Bethel Indonesia, Medan Plaza)

2021 ◽  
Vol 8 (8) ◽  
pp. 636-644
Author(s):  
Li Ni ◽  
Galumbang Hutagalung
Keyword(s):  
Higher Education ◽  
Empirical Study ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Continuing Higher Education ◽  
Moderating Variables ◽  
Factors Influencing

This study aims to determine the factors influencing interest in continuing higher education to the Sekolah Tinggi Teologi Pelita Kebenaran Medan with religiosity as moderating variables, empirical study of the Congregation Gereja Bethel Indonesia, Medan Plaza. This research is a type of causal comparative research. The sample of this study amounted to 108 respondents with the sampling method using simple random sampling, the data testing method used was the structural equation modeling (SEM) test. Based on the test results, it was found that attitude had a significant positive effect on interest, subjective norms did not have a significant effect on interest, perceived behavioral control did not have a significant effect on interest, religiosity was not proven to moderate the effect of attitude on interest, religiosity was proven to moderate the effect of subjective norms on interest, and religiosity was not proven to moderate the effect of perceived behavioral control on interest. Keywords: Attitude, Subjective Norms, Perceived Behavioral Control, Religiosity, Interest.

scholarly journals Consumer Attitudes and Purchase Intentions toward Food Delivery Platform Services

2020 ◽  
Vol 12 (23) ◽  
pp. 10177
Author(s):  
Han-Shen Chen ◽  
Chia-Hsing Liang ◽  
Shu-Yi Liao ◽  
Hung-Yu Kuo
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Food Delivery ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Hedonic Value ◽  
Utilitarian Value ◽  
Delivery Platform ◽  
Positive Effect

With the advent of the Online to Offline (O2O) era, the rise of various food delivery platforms not only provides consumers with more choices, but also allows restaurant operators to reach more potential consumers and increase their additional revenue. This study is based on theory of planned behavior (TPB), and includes the ‘utilitarian value’ and ‘hedonic value’ as research variables. Structural equation modeling (SEM) was used to verify the research hypotheses, and to analyze consumers’ purchase intentions toward online food delivery platforms. An online survey was also conducted, and a total of 1300 questionnaires were distributed. After excluding invalid questionnaires with incomplete answers, a total of 1082 questionnaires were deemed valid, and the effective recovery rate was 83.23%. The research results were as follows: (1) the attitude, subjective norms, and perceived behavioral control of consumers will have a significant positive effect on utilitarian value and hedonic value; (2) the utilitarian and hedonic values have a significant positive effect on purchase intention; and (3) the utilitarian and hedonic values have a mediating effect on attitude, subjective norms, perceived behavioral control, and purchase intention. Based on the above results, food delivery platform operators can identify the key factors that drive consumers to use their services in order to formulate effective management strategies and create greater business opportunities for their organizations.

The theory of planned behaviour and intention of purchase sport team licensed merchandise

2016 ◽  
Vol 6 (2) ◽  
pp. 228-243 ◽  
Author(s):  
Min Soo Kim ◽  
Jeffrey James
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Role Identity ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Sport Team ◽  
Past Behavior ◽  
Licensed Merchandise

Purpose – The purpose of this paper is to predict intentions to purchase sport team licensed merchandise (STLM) using the theory of planned behavior (TPB). Design/methodology/approach – Three constructs of the TPB such as attitudes, subjective norms, and perceived behavioral control (PBC) were used to predict purchase intention of STLM. In an effort to increase the level of prediction, additional elements – past behavior and role identity – were included. A total of 384 university students participated in the survey. Findings – The results indicated that attitude, subjective norms, and PBC accounted for 64 percent of the variance in purchase intention of STLM. Past behavior and role identity explained an additional 9.3 percent of the variance in purchase intentions. Past behavior was the strongest predictor of purchase intention. Originality/value – The results showed the efficacy of the TPB in predicting purchase intentions of STLM.

scholarly journals Understanding the Multiple Factor Determining of Z Generation to Hotel Staycation During Covid-19 Pandemic

2021 ◽  
Vol 5 (2) ◽  
pp. 145
Author(s):  
Septi Fahmi Choirisa ◽  
Nosica Rizkalla
Keyword(s):  
Structural Equation ◽  
Hospitality Industry ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Equation Modelling ◽  
Restricted Mobility ◽  
The Impact ◽  
Practical Implications ◽  
Travel Restriction

The impact of the Covid-19 pandemic on restricted mobility, as well as a devastating economic development in various sectors, have change renewed interest in the future of tourism, especially in Hospitality Industry. This study sought to examine the Theory of Planned Behavior in the context of hotel staycation during the Covid-19 pandemic. Paired t-tests and the structural equation modelling were applied to assess the 246 responses of Z generations in Indonesia for the first and second quarters of 2021. The finding showed that attitude, perceived behavioral control, and subjective norms affect the hotel staycation intention during a pandemic for Z generations. Perceived behavioral control plays the most significant part.  Several findings are provided on how the generation perceives traveling during the COVID-19 pandemic and how to encourage them to resume traveling after the travel restriction is lifted. Theoretical and practical implications are discussed. The viewpoint proffered in this study provides scopes of the hospitality industry in terms of hotel staycation programs to maintain a resilient economic strategy during the pandemic.

scholarly journals VALIDATING PURCHASE INTENTIONS FOR GREEN COSMETIC PRODUCTS: APPLYING AND EXTENDINTHEORY OF PLANNED BEHAVIOR

2021 ◽  
Vol 9 (1) ◽  
pp. 773-785
Author(s):  
Shradha Chhetri, Dr. Semila Fernandes, Prof. Saina Baby
Keyword(s):  
Planned Behavior ◽  
Purchase Intention ◽  
Structural Equation ◽  
Essential Element ◽  
Equation Model ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Cosmetic Products ◽  
Socially Responsible ◽  
Environment Friendly

In the last few years, consumers in the Asian market have become conscious of green products and their impact on environmental welfare. Millennial consumers specifically, have started preferring environment friendly, socially responsible products and have come to be known as quick spenders tending the hedonistic consumption. The key intention of this research is to ascertain the variables that have an impact on the purchasing intentions which thereby affects the willingness of millennial buyers to pay a premium for eco-friendly and organic cosmetics in India by expanding the Theory of Planned Behavior by providing a structural equation model (SEM) and path analysis. Results of the study show that the subjective norms are an essential element affecting the environmental concerns and the attitudes of individuals towards green cosmetics which in turn, influence customers intention of purchasing these products and their willingness in paying a premium The research concludes that, with the presence of subjective norms to impose environment-friendly behavior and the correct attitude of individuals towards green cosmetics, the purchase intention and willingness of the millennial buyers to pay a premium for eco-friendly cosmetic products high.

Assessing the moderating effect of subjective norm on luxury purchase intention: a study of Gen Y consumers in India

2020 ◽  
Vol 48 (5) ◽  
pp. 517-536 ◽  
Author(s):  
Sheetal Jain
Keyword(s):  
Generation Y ◽  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Purchase Intentions ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Content Type

PurposeAlthough Generation Y consumers contribute significantly to the luxury market, still there is a limited amount of research conducted to explain their luxury consumption behavior, particularly in context of emerging markets like India. The main objectives of this study are to understand the key factors that affect luxury purchase intentions of Generation Y consumers using the theory of planned behavior (TPB) and to examine the moderating effect of subjective norm on other TPB variables, namely, attitude and perceived behavioral control.Design/methodology/approachPurposive sampling method was used to collect data from Generation Y luxury fashion consumers in New Delhi, India. Confirmatory factor analysis and structural equation modeling was employed to analyze the data.FindingsThe findings of this study revealed subjective norm and perceived behavioral control were positively related to luxury purchase intentions. Further, subjective norm was found to moderate the relationship between attitude and luxury purchase intentions.Originality/valueThis study will help consumer behavior researchers and practitioners to understand the core reason behind luxury purchase intentions of Generation Y consumers in India. It will enable luxury brand companies to create suitable marketing strategies which align with the mindset of this new demographic segment.

Determinants of the Intention to Purchase Branded Meat: Mediation of Brand Trust

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110326
Author(s):  
Xie Ling ◽  
Muhammad Faisal Shahzad ◽  
Zia ul Abrar ◽  
Jamshid Khan Khattak
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Meat Products ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Consumer Attitude ◽  
Regression Equations ◽  
Brand Trust

This article provides an overview of some recent findings on consumer attitudes and other vital antecedents of purchase intention of branded meat. Based on a sample of 349 respondents in Pakistan, this study tests a model including factors associated with branded meat purchase intentions. SPSS, version 21.0 (Statistical Package for Social Sciences) and AMOS (Analysis of Moment Structure) were used for data analysis. Structural equation modeling (SEM) is a statistical modeling method of analysis that enables the testing of a series of separate yet, interrelated constructs and regression equations, allowing for the study of multiple relationships at once. Consumer attitude, subjective norms, and perceived behavioral control are the most critical factors in forming consumers’ intentions toward buying and consuming branded meat. The overall mediating role of brand trust is less driven by subjective norms and perceived behavioral control, more by consumer attitude than branded meat products. The findings can help public policymakers and managers to understand consumers’ branded meat purchase tendencies and help promote healthier consumption habits.

scholarly journals Factors Affecting Residents’ Support for Protected Area Designation

2020 ◽  
Vol 12 (7) ◽  
pp. 2800
Author(s):  
Sunjoo Park ◽  
Seweryn Zielinski ◽  
Yoonjeong Jeong ◽  
Seong-il Kim
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Equation Model ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Factors Affecting ◽  
Model Combining ◽  
Expectancy Disconfirmation ◽  
Environmental Agencies

This study examined the formation of residents’ behavioral intentions to support the expansion of protected areas (PAs). A structural equation model combining the theory of planned behavior and an expectancy disconfirmation model were employed to test seven hypotheses on the influence of expectations, performance, satisfaction, attitudes, subjective norms, and perceived behavioral control on behavioral intention to support PA designation. The findings indicate that although the expectations of PA performance did not significantly influence the satisfaction from PAs, the perceived performance after the designation significantly contributed to building satisfaction, which in turn had a significant role in explaining attitudes. Furthermore, positive and significant associations of subjective norms and behavioral control with behavioral intention to support additional designation were identified. These results provide indications for PA managers and environmental agencies regarding aspects to consider when engaging in planning with local communities and appropriate ways to respond to their concerns.

scholarly journals Utilization of Planned Behavioral Theory for the Analysis of Throwing Garbage in Public Place

2020 ◽  
Vol 21 (2) ◽  
pp. 229-250
Author(s):  
B,M.A.S Anaconda Bangkara ◽  
Anggi Septian Siahaan
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Equation Model ◽  
Subjective Norms ◽  
Behavioral Theory ◽  
Perceived Behavioral Control ◽  
Public Place ◽  
Public Places ◽  
Confirmatory Factor ◽  
Disposal Behavior

In 2015, the results of United Nations research called out Indonesia as the second-largest contributor to plastic waste in the ocean, following China. This problem was, absolutely, inseparable from improper waste disposal behavior. This recent research was intended to prove the theory of planned behavior in the issue of throwing garbage in public places. Variables included in this case were attitude, subjective norms, perceived behavioral control, and intention. Questionnaires were distributed online and offline to people who had thrown out their garbage in public places. A total of 396 respondents were obtained, and the Confirmatory Factor Analysis (CFA) method of the Structural Equation Model (SEM) was used in this research with IBM SPSS 25 and AMOS 24 tools. This research found that the good value of public place visitors’ attitudes would develop their intention of throwing garbage properly. Visitors misunderstood the function of the cleaning service officers. They considering that their garbage would be taken care of by the cleaning service officers. The availability of trash cans in public places would support the visitors’ behavior in managing their garbage.

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