scholarly journals Sustainable Moviegoer Intention to Attend Cinemas based on the Theory of Planned Behavior

2021 ◽  
Vol 13 (16) ◽  
pp. 8724
Author(s):  
Nerea Alejandra Ramírez-Castillo ◽  
Jéssica Müller-Pérez ◽  
Ángel Acevedo-Duque ◽  
Sheyla Müller-Pérez ◽  
Romel Ramón González-Díaz ◽  
...  
Keyword(s):  
Social Networks ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Equation Model ◽  
Online Questionnaire ◽  
Empirical Perspective ◽  
The One ◽  
The Impact ◽  
Attitude Variable

The present research aims to determine which factors of the theory of planned behavior most influence the intention to watch Mexican movies, and, at the same time, to measure the impact of eWOM and the level of audience involvement in the intention. For this purpose, an online questionnaire was applied through social networks, obtaining a sample of 334 Mexican people over 18 years old. The data were analyzed using a partial least squares structural equation model (PLS-SEM). The results confirmed that the variables that explained the intention to watch Mexican movies were attitude, perceived purchase control, and involvement, with the latter being the attitude variable the one that contributed the most to intention. The present research contributes to the literature on movie consumption in Mexico with an empirical perspective from the marketing field.

scholarly journals The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention

2021 ◽  
Vol 13 (16) ◽  
pp. 9249
Author(s):  
Nosheena Yasir ◽  
Nasir Mahmood ◽  
Hafiz Shakir Mehmood ◽  
Osama Rashid ◽  
An Liren
Keyword(s):  
Theory Of Planned Behavior ◽  
University Students ◽  
Planned Behavior ◽  
Structural Equation ◽  
Entrepreneurial Intention ◽  
Equation Model ◽  
Point Of View ◽  
Entrepreneurial Intentions ◽  
The Impact ◽  
Perceived Behavior

Intentions have been described as a key driver of sustainable entrepreneurial opportunity recognition and eventually activity. As a result of this study, interest may increase in entrepreneurship intentions across numerous entrepreneurial levels and styles, specifically from the point of view of sustainability. However, research to date has not been able to completely determine how the intrinsic complications of instantaneously producing social, environmental, and economic means will have an impact on the intentions of university students. This study sought to inspect the impact of self-transcending and self-enhancing value on the advent of intentions. The theory of planned behavior is an adaptive theory that this study quantitatively analyzed using a structural equation model and survey data from 577 university students in Punjab, Pakistan. The empirical findings show that altruistic, biospheric, hedonic, and egoistic values all have an indirect effect on sustainability-driven entrepreneurial intentions, which is important to understand when assessing attitudes toward sustainable entrepreneurship and perceived behavior control. In essence, attitudes, perceived behavior, and social norms all affect aspirations to become a sustainable entrepreneur. In real-world terms, the findings indicate that by using value activation techniques to increase attitudes and educational interest, practitioners may promote sustainable entrepreneurial intentions. It is also suggested how government services could be improved as part of the strategy.

scholarly journals Acceptance of artificial intelligence in German agriculture: an application of the technology acceptance model and the theory of planned behavior

2021 ◽  
Author(s):  
Svenja Mohr ◽  
Rainer Kühl
Keyword(s):  
Artificial Intelligence ◽  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Planned Behavior ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Perceived Behavioral Control ◽  
Labor Costs ◽  
Online Questionnaire ◽  
Acceptance Model

AbstractThe use of Artificial Intelligence (AI) in agriculture is expected to yield advantages such as savings in production resources, labor costs, and working hours as well as a reduction in soil compaction. However, the economic and ecological benefits of AI systems for agriculture can only be realized if farmers are willing to use them. This study applies the technology acceptance model (TAM) of Davis (1989) and the theory of planned behavior (TPB) of Ajzen (1991) to investigate which behavioral factors are influencing the acceptance of AI in agriculture. The composite model is extended by two additional factors, expectation of property rights over business data and personal innovativeness. A structural equation analysis is used to determine the importance of factors influencing the acceptance of AI systems in agriculture. For this purpose, 84 farmers were surveyed with a letter or an online questionnaire. Results show that the perceived behavioral control has the greatest influence on acceptance, followed by farmers’ personal attitude towards AI systems in agriculture. The modelled relationships explain 59% of the total variance in acceptance. Several options and implications on how to increase the acceptance of AI systems in agriculture are discussed.

scholarly journals Analisis Niat Perilaku Anggota Komunitas Hijabers Surabaya Dalam Menggunakan Tabungan Syariah: Perspektif Theory Of Planned Behavior

2016 ◽  
Vol 8 (3) ◽  
Author(s):  
Cecia Rahmadanty ◽  
Masmira Kurniawati
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Model ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Control Belief ◽  
Community Members

A large number of muslim population in Indonesia have an impact on the development of muslim fashion in Indonesia and led to the emergence of muslim communities such as Hijabers Surabaya community. Hijabers Surabaya community also linked himself with sharia, such as cooperation with the islamic banking in which all community members will get free sharia account when joining the community.This research focuses on the behavior and attitude of community members towards the use of sharia account by using the theory of planned behavior perspective. This study used Structural Equation Model. Total participants in this study amounted to 150 members. The results obtained in this study is: (1) Behavior belief affect the attitude toward behavior. (2) Normative belief not effect the subjective norm. (3) Motivation to comply not effect the subjective norm. (4) Control belief affect the perceived behavioral control. (5) Attitude toward behavior affect the intention to use. (6) Subjective norm not affect the intention to use. (7) Perceived behavioral control not affect to the intention to use.

scholarly journals Understanding Public Intentions to Pay for the Conservation of Urban Trees Using the Extended Theory of Planned Behavior

2021 ◽  
Vol 13 (16) ◽  
pp. 9228
Author(s):  
Chyi-Rong Chiou ◽  
Wei-Hsun Chan ◽  
Jiunn-Cheng Lin ◽  
Meng-Shan Wu
Keyword(s):  
Ecosystem Services ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Positive Impact ◽  
Perceived Usefulness ◽  
Urban Trees ◽  
Equation Modeling ◽  
Extended Theory ◽  
The Impact

Urban trees could provide a variety of ecosystem services. However, they require conservation to sustain a healthy and consistent provision of services. This study applies an extended theory of planned behavior (ETPB) to understand residents’ pay intention for conserving urban trees. In order to explore the impact of the public perception of urban trees, two constructs such as perceived usefulness and perceived tree benefits have been added to the TPB model. This study conducted a questionnaire survey on Taipei city residents and received 364 valid responses. The partial least squares structural equation modeling (PLS-SEM) was used for the analysis of the model. The results show that residents’ perceived usefulness and perceived tree benefits of urban trees have a significantly positive impact on public attitude toward protecting urban trees. Individuals’ intention to pay towards conservation of urban trees is, on the other hand, affected by subjective norm, attitude, perceived behavioral control, and perceived usefulness. Thus, with education and promotion of tree usefulness and benefits of ecosystem services, it is helpful to improve residents’ attitudes regarding the protection of urban trees and increase their intention to pay for urban tree conservation.

scholarly journals Patient Engagement in Health Management as a Mediator Between Perceived Risk and COVID-19 Related Distress in Patients With IBD: A Structural Equation Model

2021 ◽  
Vol 12 ◽  
Author(s):  
Greta Castellini ◽  
Lorenzo Palamenghi ◽  
Mariarosaria Savarese ◽  
Serena Barello ◽  
Salvatore Leone ◽  
...  
Keyword(s):  
Psychological Distress ◽  
Perceived Stress ◽  
Patient Engagement ◽  
Perceived Risk ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Health Management ◽  
Equation Model ◽  
Online Questionnaire ◽  
The Impact

Objective: This study aimed to evaluate the impact of the COVID-19 emergency on patients with IBD's psychological distress, understanding the role of patient engagement as a mediator.Methods: An online questionnaire was created, measuring perceived risk susceptibility toward COVID-19, perceived stress, and patient engagement. The questionnaire was distributed to a purposive sample of IBD patients who belonged to the Italian Association for patients with IBD (AMICI Onlus) in April 2020. Structural equation models were implemented.Results: The effect of the perceived risk susceptibility toward COVID-19 contagion on the perceived stress is fully mediated by patient engagement (β = 0.306, p < 0.001). Moreover, the patient engagement mitigates the perceived stress (β = −0.748, p < 0.001) in our sample of IBD patients, and it is negatively influenced by the perceived risk susceptibility toward COVID-19 (β = −0.410, p < 0.001).Conclusion: Patient engagement is the key factor that explains how the perceived risk susceptibility toward COVID-19 affects the perceived psychological distress in patients with IBD, underlining that the perceived risk of contagion increases their perceived level of stress through a decrease of patient engagement.

scholarly journals The Moderating Effect of Social Media Use on Sustainable Rural Tourism: A Theory of Planned Behavior Model

2020 ◽  
Vol 12 (10) ◽  
pp. 4095 ◽  
Author(s):  
Yeajin Joo ◽  
Hwayoon Seok ◽  
Yoonjae Nam
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Subjective Norm ◽  
Equation Model ◽  
Rural Tourism ◽  
Social Networking Service ◽  
Tpb Model ◽  
Perceived Behavior Control ◽  
The Relationship

Using the theory of planned behavior (TPB) model, this research aimed to investigate which important factors affect the potential behavior of rural tourism tourists. It also sought to identify the effects of social networking service (SNS) use on the rural tourism using TPB model. For analysis, a partial least squares-structural equation model (PLS-SEM) was used. The results revealed that tourists were influenced by subjective norm and perceived behavior control, of which the effect of subjective norm was greater. Consumers’ use of SNS played a notable role in contributing to the strength of the relationship between intention to visit and subjective norm. Promoters and marketers of sustainable tourism can use the results to make more effective decisions in their businesses.

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