scholarly journals UGC Sharing Motives and Their Effects on UGC Sharing Intention from Quantitative and Qualitative Perspectives: Focusing on Content Creators in South Korea

2021 ◽  
Vol 13 (17) ◽  
pp. 9644
Author(s):  
Do-Hyung Park ◽  
Sungwook Lee

Recently, user-generated content (UGC) has been in the limelight. This study investigates why Internet users share their own UGC and reveals how the motives behind UGC sharing affect UGC sharing intentions both quantitatively and qualitatively. Based on motivations established in existing online communication literature, theoretical UGC motives are identified. Using online surveys administered to 300 users in South Korea, factor analysis is performed to identify empirical UGC sharing motives, and regression analyses shows how UGC sharing motives affect UGC sharing intention in terms of quality and quantity. A total of 10 theoretical UGC motives are consequently factorized into five motives. It is revealed that three motives—self-creation, self-expression, and reward—are related to individual purposes. Users get enjoyment from creating content, they want to be recognized by others, and further expect to be rewarded socially and economically. The other two motives, community commitment and social relationships, are related to social purposes. Users share UGC as a means of communication, desire feedback from others, and want to feel a sense of belonging within certain communities. All of these motives positively affect UGC sharing intention. This is the first study to empirically clarify UGC sharing motives. In addition, this study reveals UGC-centric self-creation and self-expression motives, which have not been the focus of previous online communication studies. Finally, the research results suggest how UGC site managers can adopt practical strategies related to UGC management.

Author(s):  
Minjeong Kim

With the unprecedented number of foreign-born population, South Korea has tried to reinvent itself as a multicultural society, but the intense multiculturalism efforts have focused exclusively on marriage immigrants. At the advent and height of South Korea’s eschewed multiculturalism, Elusive Belonging takes the readers to everyday lives of marriage immigrants in rural Korea where the projected image of a developed Korea which lured marriage immigrants and the gloomy reality of rural lives clashed. The intimate ethnographic account pays attention to emotional entanglements among Filipina wives, South Korean husbands, in-laws, and multicultural agents, with particular focus on such emotions as love, intimacy, anxiety, gratitude, and derision, which shape marriage immigrants’ fragmented citizenship and elusive sense of belonging to their new country. This investigation of the politics of belonging illuminates how marriage immigrants explore to mold a new identity in their new home, Korea.


2014 ◽  
Vol 39 (4) ◽  
Author(s):  
Stephan Winter ◽  
Nicole C. Krämer

AbstractInternet users have access to a multitude of science-related information – on journalistic news sites but also on blogs with user-generated content. In this context, we investigated in two studies the factors which influence laypersons’ selective exposure (


2020 ◽  
pp. 126-153
Author(s):  
Gracia Liu-Farrer

This chapter explores how cultural backgrounds, migration experiences, socioeconomic circumstances, and social relationships as well as master narratives of nationhood and concepts of personhood affect immigrants' conception of home and belonging, perceived relationships with Japan, and future mobility intentions. While Japan has become home to some, others either attach their belonging to their homeland or gravitate toward a more localized and deplaced narrative of belonging. Intimate relationships, degrees of acculturation, metacultural narratives, and racial and ethnic characteristics affect immigrants' emotional geography, especially their ability to foster a sense of belonging in Japan. These mechanisms are obviously not mutually exclusive. Rather, they sometimes overlap, and other times are mutually causal. For example, the degree of acculturation has a lot to do with how much immigrants can begin to have meaningful social relationships with Japanese society. Race may also shape patterns of social inclusion. These conditions shape not only where one feels one belongs but also whether a sense of belonging can be fostered.


Author(s):  
Xinming Jia ◽  
Kineta Hung ◽  
Ke Zhang

This chapter explores the diversity of celebrity fans in China, including their motives, activities and processes of celebrity idolization. Based on a grounded theoretical approach, the authors traced and analyzed the user-generated content posted on Weibo that was prepared by fans of the singer/actor Wallace Chung. The analysis reveals five fan segments with different motives: casual fans (playful), fascinated fans (aspirational), devoted fans (sense of belonging), dysfunctional fans (identification with celebrity), and reflective fans (solid self-identity), thus demonstrating fans' different characteristics. This chapter also outlines the typical developmental process as fans increase their investments into the celebrity. Variants of this process, given the fans' different psychological and demographic characteristics, were also discussed.


Author(s):  
Rawan T. Khasawneh ◽  
Izzat Alsmadi

In recent years social media sites become very popular communication tools among Internet users where a significant amount of information is exchanged via computers, smart phones, etc. Internet now is not only a source of information for users to search for; regular users are now a major source of Internet information; where now regular people post daily life activities, share online pictures, and express their opinions about products, news, political debates, etc. Such noticed growing of opinion-rich resources along with user-generated content makes it worthwhile to use information technologies to collect, analyze, and understand human factors and behaviors. This chapter covers three main sections where the first section introduces the field of opinion mining in general along with a detailed exploration of its definitions and goals. Then a discussion of opinion mining related challenges is presented in the second section. The last section explores opinion mining available approaches along with possible future directions.


Modern Italy ◽  
2001 ◽  
Vol 6 (2) ◽  
pp. 171-180 ◽  
Author(s):  
Stefano Magistretti

SummaryThis article describes the main results of separate online surveys on two partly differentiated Italian Internet audiences. It argues that the two show more traits in common than dissimilarities and that their common characteristics are widely shared by the millions of Italian Internet users. On a comparison of the sample to the country as a whole, it emerges as better educated, more open-minded, more affluent, and young to middle-aged. These Internet audiences do not trust television, they rely on the Internet to provide them with news, entertainment, goods and services, and they are quite similar to other Internet users elsewhere in western Europe.


Author(s):  
Petter Bae Brandtzæg ◽  
Jan Heim

The last few years have seen a substantial growth in online communities such as MySpace and Facebook. In order to survive and increase in size, online community systems must enhance social interaction and participation. This chapter analyzes participation in new online communities, using a combination of the socio-technical perspective and the human-computer interaction perspective. In 2007, both qualitative and quantitative data was collected from questionnaires from five sample groups in Norway—four popular online communities and one national sample of Internet users. The results show that online communities attract like-minded people, but vary in terms of different user types. Most visitors have a clear social purpose, but the level of participation differs with respect to user types and community characteristics. Participation in terms of user-generated content (UGC) differs greatly, depending on the medium used. Most users do not contribute audio-visual UGC, and text is still the main UGC. Possible future research and socio-technical design implications are discussed.


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