scholarly journals Emerging Consumer Healthy Lifestyles in Lithuania

2021 ◽  
Vol 13 (18) ◽  
pp. 10056
Author(s):  
Agnė Gadeikienė ◽  
Laura Šalčiuvienė ◽  
Jūratė Banytė ◽  
Aistė Dovalienė ◽  
Mindaugas Kavaliauskas ◽  
...  
Keyword(s):  
Online Survey ◽  
Healthy Lifestyle ◽  
Sustainable Consumption ◽  
Measurement Tool ◽  
Healthy Lifestyles ◽  
Self Organizing Maps ◽  
Consumption Behavior ◽  
Demographic Profiles ◽  
And Cluster Analysis ◽  
The Individual

Consumer lifestyle is considered one of the important predictors of sustainable consumption behavior at the individual, community and societal levels. In this paper, the healthy lifestyle of consumers is analyzed and defined as the lifestyle that explains how people live in terms of health. This study focuses on consumers’ healthy lifestyle clusters and offers an updated healthy lifestyle measurement tool that can be used to segment consumers into specific segments according to six healthy lifestyle domains: physical, mental, emotional, social, spiritual and intellectual health. An online survey with 645 respondents of different socio-demographic profiles was conducted in Lithuania. Based on data collected through questionnaires, specific segments were identified using self-organizing maps and cluster analysis methods. The findings suggest that four different segments could represent consumers concerning their healthy lifestyles. The results will be of use to companies initiating marketing campaigns to target different consumer groups with their brands and offering healthy lifestyle-related products and services to consumers in Lithuania. The findings are also valuable for public policymakers and opinion leaders who foster healthy lifestyles and seek to form a public opinion regarding sustainable consumption.

scholarly journals Segmentation of Coffee Consumers Using Sustainable Values: Cluster Analysis on the Polish Coffee Market

2019 ◽  
Vol 11 (3) ◽  
pp. 613 ◽  
Author(s):  
Grzegorz Maciejewski ◽  
Sylwia Mokrysz ◽  
Łukasz Wróblewski
Keyword(s):  
Cluster Analysis ◽  
Ethical Behavior ◽  
Driving Force ◽  
Online Survey ◽  
Sustainable Consumption ◽  
Purchasing Decisions ◽  
Consumer Segmentation ◽  
Consumption Values ◽  
Coffee Market ◽  
And Cluster Analysis

Producers and retailers are the driving force behind the adoption of the idea of sustainability. It has been found that while preparing their product range offer, many still pay attention to the same set of criteria: size of the customers’ earnings, how often they shop, and how much they buy when shopping. In general, sustainable values applied by consumers in their purchasing decisions are rarely taken into account in consumer segmentation. The aim of this study is to recognize if values such as environmental protection, producers’ ethical behavior, fair trade or maximizing the utility function of consumption are important factors in the purchasing process of coffee and if they can be used as segmentation variables. The discussed findings come from a standardized online survey conducted on a sample of 800 Polish coffee consumers in July 2018. The obtained results are discussed by employing multi-dimensional analyses, such as exploratory factor analysis (EFA) and cluster analysis (CA). In consequence, six segments of coffee consumers are identified and described: “responsible, aspiring to be connoisseurs”, “loyal coffee enthusiasts”, “pragmatic users”, “coffee laypersons”, “sophisticated connoisseurs”, and “consumerists, connoisseurs, but not at any price”. Among the identified segments, the most often indicated sustainable consumption values refer to “responsible, aspiring to be connoisseurs”, and the least often to “consumerists, connoisseurs, but not at any price”. The conclusions may be used by manufacturing and trade enterprises operating in the coffee market to respond to the identified needs and expectations of consumers.

scholarly journals Healthy Lifestyles of University Students in China and Influential Factors

2013 ◽  
Vol 2013 ◽  
pp. 1-10 ◽  
Author(s):  
Dong Wang ◽  
Xiao-Hui Xing ◽  
Xian-Bo Wu
Keyword(s):  
University Students ◽  
Educational Level ◽  
Healthy Lifestyle ◽  
Risk Behaviour ◽  
Influential Factors ◽  
Healthy Lifestyles ◽  
Monthly Income ◽  
Level Of Education ◽  
Demographic Profiles ◽  
Type Of Institution

This study was conducted to analyze to what extent university students exhibit healthy lifestyles and which sociodemographic variables influence healthy lifestyles. 4809 university students randomly selected were measured by use of the Healthy Lifestyle Scale for University Students questionnaire. When controlling for the other variables, the total healthy lifestyles score was predicted by gender, grade, father’s level of education, and type of institution; exercise behaviour was partially predicted by gender, grade, type of institution, and family monthly income; regular behaviour was modulated by gender, grade, type of institution, family monthly income, and father’s educational level; nutrition behaviour was partially affected by type of institution, family monthly income, and father’s educational level; health risk behaviour was modulated by gender, mother’s level of education, and family monthly income; health responsibility was modulated by gender, grade, type of institution, and father’s educational level; social support was modulated by gender, grade, and father’s educational level; stress management was modulated by gender, grade, type of institution, and mother’s education level; life appreciation was modulated by grade, type of institution, and mother’s educational level. These influences should be taken into account in designing interventions for specific socio-demographic profiles that might be at higher risk for certain behaviours.

The role of buyer-seller guanxi facets and positions in social commerce: an analysis of the buyer's perspective in Taiwan

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wen-Kuei Wu ◽  
Hsiao-Chung Wu ◽  
Chih-Sung Lai
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Positive Impact ◽  
Equation Modeling ◽  
Social Commerce ◽  
Content Type ◽  
And Cluster Analysis ◽  
The Individual

PurposeThis study aims to explore how a buyer's perceived buyer-seller (B-S) guanxi facets (i.e. ganqing, renqing and mianzi) and guanxi positions (i.e. zi-ji-ren, shou-ren and sheng-ren) affect the seller's influence effectiveness (SIE) and purchase intention (PI) in social commerce.Design/methodology/approachThis study conducted an online survey in three cities of Taiwan and collected a total of 364 data. The structural equation modeling and cluster analysis were used to test research hypotheses.FindingsThe results indicate that (1) each guanxi facet exerts a different and positive impact on SIE, but only one guanxi facet – renqing – helps improve PI, (2) guanxi facets can be used to predict the buyer's perceived guanxi position toward the seller, (3) the effect of guanxi facets on SIE and PI varies across B-S guanxi positions and (4) the SIE positively mediates effects of guanxi facets on the PI.Originality/valueThis study demonstrates the individual effect of each guanxi facet on SIE and PI and affirms the implicit guanxi position features guanxi facets and determines the buyer's perceived SIE and PI as well. To the best of our knowledge, these findings are rarely proposed in previous research and are beneficial for understanding the guanxi mechanism in social commerce.

scholarly journals Pengaruh Persepsi Keadilan Pada Perilaku Konsumsi Berkelanjutan Dalam Perspektif Dilema Sosial

2016 ◽  
Vol 6 (3) ◽  
Author(s):  
V. Rachmadi Parmono
Keyword(s):  
Sustainable Consumption ◽  
Social Dilemma ◽  
Environmental Issues ◽  
Common Interest ◽  
Consumption Behavior ◽  
Perceived Justice ◽  
The Common ◽  
The Individual ◽  
Personal Interests ◽  
Willingness To Cooperate

Environmental issues are social dilemmas. In a social dilemma, the individual is faced with the choice to put his personal interests, or cooperate with other individuals by prioritising the common interest. Researcher look at environmental problems has two interrelated issues, namely the issue of environmental justice and sustainable consumption issues. This research will investigate individual’s perceived justice on willingness to cooperate in social dilemma situation. Willingness to cooperate is representing sustainable consumption in social dilemma’s term. This study used experimental method. The results of this studies were as follows. Individual’s perceived justice is determined the willingness to cooperate. Over consumption behavior seemed create unfairness to individuals. Participants were prefer equity rules of fairness than equality rule of fairness to distribute resources among them. The awareness of social dilemma is having a role as a partial mediation that mediate the influence of perceived justice to willingness to cooperate. The awareness of social dilemma altered the preference of fairness from equity to equality. 

scholarly journals Sustainable Consumption Behavior at Home and in the Workplace: Avenues for Innovative Solutions

2020 ◽  
Vol 12 (16) ◽  
pp. 6564 ◽  
Author(s):  
Jūratė Banytė ◽  
Laura Šalčiuvienė ◽  
Aistė Dovalienė ◽  
Žaneta Piligrimienė ◽  
Włodzimierz Sroka
Keyword(s):  
Online Survey ◽  
Sustainable Consumption ◽  
Collaborative Consumption ◽  
Consumption Behavior ◽  
The United Kingdom ◽  
Innovative Solutions ◽  
Private And Public ◽  
Use Behavior ◽  
Consumption Theory ◽  
At Home

Companies which offer innovative solutions to aid the achievement of sustainable consumption behavior of individuals in home environment gain a competitive advantage. The study aims to uncover the relationship between the engagement in sustainable consumption and sustainable consumption behavior of individuals at home and in the workplace environments enabling companies to provide innovative solutions to advance sustainability management. This research holds that sustainable consumption behavior is a process and the focus of this study is use behavior. An online survey was employed to collect data from 407 respondents in the United Kingdom. Consumers working in both private and public sectors were surveyed. Data analysis suggests that one dimension of engagement in sustainable consumption, namely, Enthusiasm and Attention, mostly influences sustainable consumption behavior at home and in the workplace. Further, females feature higher sustainable consumption behavior at home and in the workplace most of the time in comparison to males. Also, there are age differences apropos sustainable consumption behavior at home and in the workplace. Social Learning Theory and Collaborative Consumption Theory are used to raise hypotheses and explain findings. The findings lead to practical implications for companies regarding engagement and sustainable consumption behavior in both environments in terms of incentives, green product and service innovation that may be offered to individuals to enhance sustainability.

scholarly journals Segmentation of Coffee Consumers Using Sustainable Values: Cluster Analysis

2018 ◽  
Author(s):  
Grzegorz Maciejewski ◽  
Sylwia Mokrysz ◽  
Łukasz Wróblewski
Keyword(s):  
Cluster Analysis ◽  
Online Survey ◽  
Sustainable Consumption ◽  
Ethical Behaviour ◽  
Ecological Education ◽  
Purchasing Decisions ◽  
Consumer Segmentation ◽  
Consumption Values ◽  
Coffee Market ◽  
And Cluster Analysis

The driving force behind adopting the idea of ​​sustainable development are producers and retailers. Unfortunately, when preparing their product range for consumers, many of them still only pay attention to the size of the customers’ earnings, how often they shop and how much they buy when shopping. In consumer segmentation, sustainable values ​​that consumers apply when making their purchasing decisions are rarely taken into account. The aim of this article is to show that values ​​such as environmental protection, the ethical behaviour of producers, fair trade or maximising the utility function of consumption are so important in the purchasing process in the coffee market that they can be used as segmentation variables. The Polish coffee market was selected to carry out segmentation taking into account the consumers' sustainable values. The main source of the article is the results of a standardized online survey conducted on a nationwide sample of 800 coffee consumers in July 2018. Multi-dimensional analyses such as extrapolative factor analysis (EFA) and cluster analysis (CA) were used to describe the obtained results. As a result, six segments of coffee consumers were identified and described: “responsible, aspiring to be connoisseurs”, “loyal coffee enthusiasts”, “pragmatic users”, “coffee laypersons”, “sophisticated connoisseurs”, “consumerists, connoisseurs, but not at any price”. Among the identified segments, the sustainable consumption values ​​most often mentioned refer to "responsible, aspiring to be connoisseurs", and the least often - ”consumerists, connoisseurs, but not at any price”. The conclusions presented in the last part of the article may be used by manufacturing and trade enterprises, operating on the coffee market, in order to respond to the identified needs and expectations of consumers and by governmental and social organisations so as to determine the directions of pro-ecological education of consumers.

scholarly journals Edible Insects: How to Increase the Sustainable Consumption Behavior among Restaurant Consumers

2021 ◽  
Vol 18 (12) ◽  
pp. 6520
Author(s):  
Jinsoo Hwang ◽  
Jinkyung Jenny Kim
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Online Survey ◽  
Sustainable Consumption ◽  
Group Analysis ◽  
Equation Modeling ◽  
Product Knowledge ◽  
Edible Insects ◽  
Sustainable Food ◽  
Consumption Behavior

Edible insects deserve increased attention as green food source in today’s society and more restaurants embrace them to promote sustainable consumption behavior. This study was design to explore how consumers’ behavioral intentions to use edible insect restaurants were formed based on the theory of planned behavior (TPB) model. Furthermore, the study attempted to deepen TPB by including the moderating role of product knowledge. A total of 440 samples were collected by online survey in South Korea, and the results of structural equation modeling found that all of the hypotheses have been statistically accepted. Additionally, the results of multiple group analysis indicated that product knowledge moderated the link between subjective norm and behavioral intentions. On a basis of the analysis results, we provided significant theoretical implications and practical implications how to increase future sustainable food consumption intention.

scholarly journals Unfolding the Association between the Big Five, Frugality, E-Mavenism, and Sustainable Consumption Behavior

2020 ◽  
Vol 12 (2) ◽  
pp. 490 ◽  
Author(s):  
Muhammad Awais ◽  
Tanzila Samin ◽  
Muhammad Awais Gulzar ◽  
Jinsoo Hwang ◽  
Muhammad Zubair
Keyword(s):  
Social Networking ◽  
Big Five ◽  
Social Networking Sites ◽  
Online Survey ◽  
Sustainable Consumption ◽  
Positive Association ◽  
Causal Modeling ◽  
Big Five Personality ◽  
Consumption Behavior ◽  
Using Data

Materialistic lifestyle, along with the increase in the world’s population, is leading to unlimited hyper-consumption due to raising the global demand for services and goods. Marketing strategies can be acclimatized to offer more viably to the vital segment of buyers by engaging e-mavens, their antecedents of big five personality traits, frugality, and sustainable consumption behavior are needed to comprehend. The study assessed the novel endeavor to exhibit a potential relationship among the big five, e-mavenism, frugality, and sustainable consumption behavior in social networking sites. This body of knowledge adds to comprehend sustainable consumption behavior and fills many gaps by using data from a sample (n = 387) of social networking sites users from China. Causal modeling technique (SEM) is affianced to evaluate the study hypotheses. The data from an online survey disclose a positive association of agreeableness, conscientiousness, extraversion, neuroticism, and openness to experience with e-mavenism. The results affirm that e-mavenism is positively correlated with frugality. Moreover, frugality is vital in the growth of sustainable consumption behavior as well. Eventually, e-mavenism positively influences sustainable consumption behavior. These results enhance understanding of sustainable consumption behavior and provide an opportunity that marketing managers may apply these constructs into their strategies to achieve competitive advantage.

The Students Value Attitude to Healthy Lifestyle

2019 ◽  
Vol 9 (4) ◽  
pp. 66-70
Author(s):  
Marina Anatolevna Mefodeva ◽  
Gulnara Firdusovna Valieva
Keyword(s):  
Healthy Lifestyle ◽  
Educational Institutions ◽  
A Value ◽  
The Individual

Abstract The relevance of the investigated problem is caused by the increased attention to the issues of a healthy lifestyle among students in Russia. Promotion of a healthy lifestyle, taking into account the individual interests and preferences of students can be embodied not only in the class but also in the framework of elective programs and courses, that are targeted on a healthy lifestyle. The authors reveal approaches, principles and pedagogical conditions for having a healthy lifestyle in the framework of training in educational institutions. The issues of bad habits influence the development and formation of a value attitude to a healthy lifestyle are considered.

SELF-PRESERVATION OF THE PHYSICAL HEALTH OF STUDENTS IN THE VIEW OF THEIR PROFESSIONAL AND LABOR COMPETENCIES

2020 ◽  
pp. 31-40
Author(s):  
Pavlov B.S. ◽  
Sentyurina L.B. ◽  
Pronina E.I. ◽  
Pavlov D.B. ◽  
Saraikin D.A.
Keyword(s):  
Physical Health ◽  
Everyday Life ◽  
Healthy Lifestyle ◽  
Leisure Activities ◽  
Physical Culture ◽  
Federal Districts ◽  
The Individual ◽  
Effective Use ◽  
Academy Of Sciences ◽  
Labor Potential

The state policy of health preservation of Russians and the process of introducing a healthy lifestyle into their everyday life is hampered by the lack of sufficient self-activity and purposefulness of the individual ecological and valeological behavior of representatives of various population groups. According to the authors of the article, one of the important indicators of the maturity of professional and labor competencies of school and student youth is their readiness and desire for permanent self-preserving behavior. “With numbers in hand,” the authors show the scale of deviant deviations and the phenomena of spontaneous irresponsibility in the educational and leisure activities of students, hindering the preservation and development of physical culture, the accumulation and effective use of their psychophysiological and labor potential. The conclusions of the proposal of the authors of the article are based on the results of a number of sociological surveys conducted in 2000-2020. at the Institute of Economics of the Ural Branch of the Russian Academy of Sciences in a number of secondary schools and universities of the Ural and Volga Federal Districts.

Sign in / Sign up

Export Citation Format

Share Document