Can Post-Vaccine ‘Vaxication’ Rejuvenate Global Tourism? Nexus between COVID-19 Branded Destination Safety, Travel Shaming, Incentives and the Rise of Vaxication Travel

Vaxication (i.e., post-vaccination travel) and branding destinations for COVID-19 safety have emerged as the cornerstones to fully rebound global tourism. Numerous destination brands are now stimulating tourism demand through realigned travel incentives specifically for fully vaccinated travelers. However, there is growing fear and incidents of travel shaming across destinations, especially due to the recent outbreaks of the highly contagious COVID-19 ‘delta and omicron’ variants. Addressing this critical research gap, the present study makes pioneering efforts to empirically examine the effects of COVID-19 branded destination safety (CBDS) on vaxication intentions, under the moderating influence of travel shaming and travel incentives. Drawing on study data from 560 fully-vaccinated residents from Hawaii, United States and structural equation modeling (SEM) with Mplus, the evidence suggests that the positive impact of CBDS on vaxication intention can be further strengthened by travel incentives, or weakened when travel shaming picks up more momentum. Besides the validation of newly developed scales, the study offers strategic insights based on dominant theories (e.g., theory of planned behavior and protection motivation theory) to interpret the changing tourism demand, and to transform the emerging challenges into opportunities through and beyond the pandemic.

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Factors affecting attendees continued use of mobile event applications

Journal of Hospitality and Tourism Technology ◽

10.1108/jhtt-03-2020-0058 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Ahmet Bulent Ozturk ◽

Wei Wei ◽

Nan Hua ◽

Ruoxi Qi

Keyword(s):

Structural Equation ◽

Online Survey ◽

Positive Impact ◽

Study Data ◽

Equation Modeling ◽

Content Type ◽

Factors Affecting ◽

Performance Expectancy ◽

Effort Expectancy ◽

Practical Implications

Purpose Based on the unified theory of acceptance and use of technology (UTAUT2), the purpose of this study was to examine users’ continued usage intention of mobile event application (MEA) technology. Design/methodology/approach A self-administered online survey was used to collect the study data from 407 MEA users, and structural equation modeling was used to test the study’s hypotheses. Findings The study’s results revealed that users’ continued usage behavior was positively influenced by effort expectancy, performance expectancy, habit, facilitating condition and perceived security. The study’s results further indicated that personal innovativeness had a positive impact on effort expectancy and performance expectancy. Practical implications The findings of the current study deliver important practical implications for event organizers and event technology vendors for identifying factors affecting MEA users’ continued usage intention. Originality/value By extending UTAUT2, the current study is one of the first studies that examined users’ intention to continue to use MEA technology.

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Sustainable or a Butterfly Effect in Global Tourism? Nexus of Pandemic Fatigue, COVID-19-Branded Destination Safety, Travel Stimulus Incentives, and Post-Pandemic Revenge Travel

Sustainability ◽

10.3390/su132212834 ◽

2021 ◽

Vol 13 (22) ◽

pp. 12834

Author(s):

Umer Zaman ◽

Syed Hassan Raza ◽

Saba Abbasi ◽

Murat Aktan ◽

Pablo Farías

Keyword(s):

Structural Equation ◽

Sustainable Tourism ◽

Study Data ◽

Equation Modeling ◽

Incentive Theory ◽

Global Tourism ◽

New Challenges ◽

Potential Factors ◽

The Impact ◽

New Evidence

Revenge travel has globally emerged as a dominant touristic behavior, signaling a rapid return of global tourism, but with a greater temptation for spending more and staying longer. Despite the expanding focus on global sustainable tourism, there is a lack of empirical evidence on the potential factors that build momentum for revenge travel. The aim of the present study was to develop and test a conceptualized model of revenge travel under the influence of pandemic fatigue, COVID-19-branded destination safety, and travel stimulus incentives. Drawing on the study data of international expats (N = 422) and using covariance-based structural equation modeling (CB-SEM), the findings provide new evidence that revenge travel is significantly and positively influenced by pandemic fatigue. Interestingly, the empirical findings also support two positive moderations, highlighting that COVID-19-branded destination safety (CBDS) and travel stimulus incentives (TI) can significantly increase the impact of pandemic fatigue (PF) on revenge travel (RT). Based on prominent theories (i.e., theory of planned behavior, protection motivation theory, and incentive theory of motivation) and newly developed scales (i.e., RT, CBDS, and TI), the study highlights the dynamics of revenge travel as it sets the stage for global tourism to rebound stronger than ever. The implications include new challenges and ways forward through revenge travel as a stepping stone for global sustainable tourism.

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The Relationship between Motivation of Social Viewing Experiences, Satisfaction, and Loyalty in Sports Broadcasting

International Journal of Computer Science in Sport ◽

10.2478/ijcss-2019-0009 ◽

2019 ◽

Vol 18 (1) ◽

pp. 148-159

Author(s):

Young Ik Suh ◽

Taewook Chung ◽

Jong Min Kim

Keyword(s):

Data Analysis ◽

User Satisfaction ◽

Structural Equation ◽

Online Survey ◽

Positive Impact ◽

Study Data ◽

Equation Modeling ◽

Survey Responses ◽

Sports Broadcasting ◽

The Relationship

AbstractThe purpose of this study was to examine, within a sports broadcasting setting, the relationship between social viewing users’ motivation, satisfaction, and loyalty and to determine if social viewing could be used as a marketing strategy in the sport industry. For this study, data were collected by using an online survey targeting social media users. A total of 379 survey responses were used for the data analysis. The study’s hypothesized model constructs were evaluated using Structural Equation Modeling (SEM) and the data analysis revealed several key findings. The results revealed that the sharing of social viewing experiences in sports broadcasting had a positive impact on user satisfaction. User satisfaction was also positively impacted by both information searching and the excitement found in social sports viewing. Lastly, users’ satisfaction positively influenced loyalty.

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Antecedents of the Green Behavioral Intentions of Hotel Guests: A Developing Country Perspective

Sustainability ◽

10.3390/su13084427 ◽

2021 ◽

Vol 13 (8) ◽

pp. 4427

Author(s):

Farida Saleem

Keyword(s):

Willingness To Pay ◽

Developing Country ◽

Behavioral Intentions ◽

Structural Equation ◽

Negative Impact ◽

Positive Impact ◽

Quality Attributes ◽

Study Data ◽

Equation Modeling ◽

Revisit Intentions

The current study sought to extend the literature on antecedents of the green behavioral intentions of hotel guests in a developing country context. Building on the theory of planned behavior and moral norm-activation theory, antecedents of the green behavioral intentions of hotel guests were proposed and tested using a developing country as a field of study. Data were collected from 203 hotel guests, and the proposed model was analyzed using a structural equation modeling technique. The results showed that altruism helps in developing positive attitudes, and these attitudes have a significant influence on hotel guests’ green behavioral intentions. Similarly, cognitive aspects, including quality attributes and value for money, also play a role in developing positive intentions for willingness to pay more and revisit intentions. Inconvenience has a significant negative impact on revisit intentions, and quality attributes have a significant positive impact on willingness to pay more.

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The Interaction Effect of Comprehensiveness Between Social Media and Online Purchasing Intention in Jordanian Pharmacies

International Journal of Interactive Mobile Technologies (iJIM) ◽

10.3991/ijim.v14i15.15501 ◽

2020 ◽

Vol 14 (15) ◽

pp. 208

Author(s):

Jassim Ahmad Al-Gasawneh ◽

Mahmoud Hussein Al-Wadi ◽

Belal Mahmoud Al-Wadi ◽

Bandar Ersan Alown ◽

Nawras M Nuseirat

Keyword(s):

Social Media ◽

Technology Acceptance ◽

Perceived Risk ◽

Structural Equation ◽

Online Shopping ◽

Positive Impact ◽

Study Data ◽

Equation Modeling ◽

Purchasing Intention ◽

Acceptance Model

<p>This empirical paper examined the moderating role of comprehensiveness between social media and online shopping intention among customers of Jordanian pharmacies. Technology acceptance model (TAM) and the theory of planned behaviour (TPB) were the applied theories in this study. Data were collected from potential customers using a survey questionnaire. A total of 198 usable questionnaires were obtained and the data were analyzed. Partial least squares structural equation modeling (PLS-SEM) was used in the outcome examination. The results show a positive impact of social media on online shopping intention. Further, comprehensiveness moderated the relationship strengths between social media and online shopping intention. This paper finds that focusing on social media strategies such as adopting intimacy, decreasing the perceived risk, and increasing trust could motivate online shopping among customers. Pharmacies in Jordan may consider these findings and achieve them by providing more comprehensive information in their advertisement and announcement.</p>

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Childhood Intelligence Predicts Adult Trait Openness

Journal of Individual Differences ◽

10.1027/1614-0001/a000194 ◽

2016 ◽

Vol 37 (2) ◽

pp. 105-111 ◽

Cited By ~ 6

Author(s):

Adrian Furnham ◽

Helen Cheng

Keyword(s):

Structural Equation Modeling ◽

Structural Equation ◽

Social Background ◽

Study Data ◽

Equation Modeling ◽

Direct Effects ◽

Data Set ◽

National Child Development Study ◽

Nationally Representative ◽

The Uk

Abstract. This study used a longitudinal data set of 5,672 adults followed for 50 years to determine the factors that influence adult trait Openness-to-Experience. In a large, nationally representative sample in the UK (the National Child Development Study), data were collected at birth, in childhood (age 11), adolescence (age 16), and adulthood (ages 33, 42, and 50) to examine the effects of family social background, childhood intelligence, school motivation during adolescence, education, and occupation on the personality trait Openness assessed at age 50 years. Structural equation modeling showed that parental social status, childhood intelligence, school motivation, education, and occupation all had modest, but direct, effects on trait Openness, among which childhood intelligence was the strongest predictor. Gender was not significantly associated with trait Openness. Limitations and implications of the study are discussed.

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Analysis of Natural Resources and Environment, Politico-Economic Conditions and their influences on Tourist Behavioural Intentions in Hunza: Mediating effect of Tourist Satisfaction

Journal of Applied Economics and Business Studies ◽

10.34260/jaebs.443 ◽

2020 ◽

Vol 4 (4) ◽

pp. 55-74

Author(s):

Faqeer Muhammad ◽

Kifayat Ullah ◽

Rehmat Karim

Keyword(s):

Natural Resources ◽

Structural Equation ◽

Positive Impact ◽

Partial Least Square ◽

Least Square ◽

Mediating Effect ◽

Economic Conditions ◽

Primary Data ◽

Equation Modeling ◽

Tourist Satisfaction

This study aims to explore the influence of Natural Resources and Environment (NRE), Politico-Economic Conditions (PEC) on Tourist Behavioral Intension (TBI) in Hunza, Pakistan. The study further investigates the mediating role of Tourist Satisfaction (TS) on the given variables. Partial Least Square Structural Equation Modeling (PLS-SEM) technique has been applied to conceptualize the research frame and to test the proposed hypotheses. Primary data was collected by using convenient sampling technique for analysis from 220 tourists who visited tourism nucleus sites of Hunza. The finding of the study reveals that Natural resources and Environment, Politico-and Economic Conditions have a significant positive impact on Tourist’s Behavioral Intensions. Moreover, Tourist’s Satisfaction partially mediates the positive relationships among Natural Resources and Environment, Political & Economic Conditions and Tourist’s Behavioral Intensions. The findings of the study extend the understanding that presence of natural resources along with healthy environment and stable political & economic conditions of a destination are the key determinants for sustainable tourism development.

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eWOM in C2C Platforms: Combining IAM and Customer Satisfaction to Examine the Impact on Purchase Intention

Journal of theoretical and applied electronic commerce research ◽

10.3390/jtaer16050091 ◽

2021 ◽

Vol 16 (5) ◽

pp. 1612-1630

Author(s):

Salvador Bueno ◽

M. Dolores Gallego

Keyword(s):

Least Squares ◽

Partial Least Squares ◽

Purchase Intention ◽

Structural Equation ◽

Source Credibility ◽

Positive Impact ◽

Equation Modeling ◽

Research Model ◽

Argument Quality ◽

The Impact

This study is focused on communications that come from consumer-to-consumer (C2C) ecommerce relationships. This topic is directly associated with the electronic word-of-mouth (eWOM) phenomenon. eWOM is related to the set of positive or negative opinions made by potential, actual, or former customers about a seller. The present study proposes a structural equation modeling with partial least squares (PLS-SEM) research model to analyze consumers’ opinions impact on attitude toward purchasing. This model is based on the Information Adoption Model (IAM) in combination with an ecommerce satisfaction perspective, comprising five constructs: (1) service quality, (2) ecommerce satisfaction, (3) argument quality, (4) source credibility and (5) purchase intention. The model was tested by applying the Smart Partial Least Squares (SmartPLS) software for which 116 effective data from customers of the Taobao C2C platform were used. The findings reveal that all of the defined relationships were supported, confirming the positive impact of all the proposed constructs on the purchase intention. In this respect, the findings suggest that C2C platforms should strengthen the analyzed connections to grow the business and to promote transactions. Finally, implications and limitations related to the explanatory capacity and the sample are identified.

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Stress and Its Impact on Academic and Social Life of Undergraduate University Students in Ghana: A Structural Equation Modeling Approach

Open Education Studies ◽

10.1515/edu-2020-0100 ◽

2020 ◽

Vol 2 (1) ◽

pp. 37-44

Author(s):

Koawo Edjah ◽

Francis Ankomah ◽

Ebenezer Domey ◽

John Ekow Laryea

Keyword(s):

Structural Equation Modeling ◽

Undergraduate Students ◽

Social Life ◽

Structural Equation ◽

Positive Impact ◽

Survey Design ◽

Equation Modeling ◽

Cross Sectional Survey ◽

Satisfaction Scale ◽

Cross Sectional

AbstractStress is concomitant with students’ life and can have a significant impact on their lives, and even how they go about their academic work. Globally, in every five visits by patients to the doctor, three are stress-related problems. This study examined stress and its impact on the academic and social life among students of a university in Ghana. The descriptive cross-sectional survey design was employed. Using the stratified and simple random (random numbers) sampling methods, 500 regular undergraduate students were engaged in the study. A questionnaire made up of Perceived Stress Scale and Students’ Life Satisfaction Scale was used to gather data for the study. Frequencies, percentages, means and standard deviation, and Structural Equation Modeling (SEM), with AMOS were used for the analyses. It was found that majority of the students were moderately stressed. Paramount among the stressors were academic stressors, followed by institutional stressors, and external stressors. Stress had a significant positive impact on the academic and social life of students. It was concluded that undergraduate students, in one way or the other, go through some kind of stress during the course of their study. It was recommended that the university, through its Students’ Affairs, and Counselling Sections, continue to empower students on how to manage and deal with stress in order to enhance their academic life.

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Can Corporate Fairness towards Public Authorities Enhance Customer Loyalty? A Multi-Sectorial Investigation in a Developing Country

Sustainability ◽

10.3390/su12010187 ◽

2019 ◽

Vol 12 (1) ◽

pp. 187 ◽

Cited By ~ 1

Author(s):

Ovidiu I. Moisescu ◽

Oana A. Gică ◽

Victor O. Müller ◽

Camelia Ancuța Müller

Keyword(s):

Developing Country ◽

Customer Loyalty ◽

Structural Equation ◽

Positive Impact ◽

Retail Banking ◽

Equation Modeling ◽

Public Authorities ◽

Banking Services ◽

Mediating Role ◽

Company Identification

This paper investigates how customer loyalty can be enhanced by improving customers’ perceptions of corporate fairness towards public authorities, taking into account the mediating role of customer-company identification, in a multi-sectorial context, in a developing country in Central and Eastern Europe. The investigation is conducted comparatively within four main industries (telecom services, retail banking services, dairy products and personal care products) and depicts the particular impact these perceptions have on customer loyalty in each domain, with practical implications concerning corporate social responsibility (CSR) communications. A consumer survey was designed and implemented among a sample of 1464 customers from Romania. The collected data was analyzed by means of partial least squares structural equation modeling (PLS-SEM). We found that customers’ perception of corporate fairness towards public authorities has a significant and positive impact on customer loyalty in all investigated industries, both directly and indirectly via customer-company identification, with a higher impact for services, especially for retail banking services.

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