scholarly journals Hegemony of Digital Platforms, Innovation Culture, and E-Commerce Marketing Capabilities: The Innovation Performance Perspective

2022 ◽  
Vol 14 (1) ◽  
pp. 463
Author(s):  
Amira Khattak

Advanced technologies have affected business models. Sustainable innovation performance has become very critical for the survival of businesses, in particular in emerging economies. Therefore, this study aims to investigate the impact of digital platforms, innovation culture (IC), and e-commerce marketing capabilities on innovation performance (IP). In this study, the intervening role of IC was studied. Furthermore, the moderating role of e-commerce marketing capabilities was studied regarding the link between digital platforms and IP. Data were collected from the top management of small and medium enterprises (SMEs) working in several cities in Pakistan. For the data collection and analysis, the quantitative research method was used. Correlation, regression, and bootstrap methods were applied to test hypotheses. The results showed that digital platforms have positive impacts on innovation culture and IP. The findings verified that IC plays a mediating role in the relationship between digital platforms and IP. Moreover, digital platforms increase IP in the presence of e-commerce marketing capabilities. SMEs employ a self-motivated perspective, and it is necessary to evaluate their performance in terms of innovation. Subsequently, businesses that innovate their services and products with respect to their customers’ demands have the capacity to achieve true success. Consequently, SMEs need to analyze their IP for their businesses to flourish. The study emphasizes the overlooked relation of digital platforms and IP, as well as demonstrates the mediation effect of IC.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amira Khattak ◽  
Mosab I. Tabash ◽  
Zahid Yousaf ◽  
Magdalena Radulescu ◽  
Abdelmohsen A. Nassani ◽  
...  

Purpose This study aims to investigate the impact of digital platforms, frugal innovation and innovation culture (IC) on innovation performance (IP). The mediation role of IC between digital platforms and IP, as well as moderating role of frugal innovation between IC and IP is also tested. Design/methodology/approach Data is collected from 387 top management officials from the small and medium enterprises (SMEs) working in emerging economies, in the current study Pakistan. Quantitative research design was applied for the collection of data and analysis. Various statistical techniques, i.e. correlation and regression, were used. Findings The findings revealed that digital platforms positively affect IC and IP. The results proved that IC mediates the association between digital platforms and IP link. Originality/value The SMEs of emerging economies are working in a dynamic scenario, and their performance in term of innovation is critically needed. Only those businesses that update their products and services according to customers’ demand can achieve success. Hence, SMEs of emerging economies need IP to flourish their businesses. This study highlights an overlooked link of digital platforms with IP and also shows the mediating role of IC.


2021 ◽  
Vol 16 (11) ◽  
pp. 12
Author(s):  
Xiong Wang ◽  
Sarana Photchanachan

At present, researches on business models generally focus on the deduction of theoretical models and case studies, and there are relatively few related quantitative studies. From the perspective of business model, this paper empirically studies the relationship between business model, entrepreneurial ability and innovation performance, taking newly established companies in Shanghai as the research object. The results show that Entrepreneurial Ability positively correlated with innovative business model and efficient business model. The innovative business model and efficiency business model is positively correlated with innovation performance. Business model is the intermediate mechanism of transforming entrepreneurial ability into innovative firm performance, and the design of business model is helpful to improve the survival rate and profitability of entrepreneurial firms.


2021 ◽  
Vol 14 (1) ◽  
pp. 2
Author(s):  
Mohamed Haffar ◽  
Rasim Ozcan ◽  
Magdalena Radulescu ◽  
Nicoleta Isac ◽  
Abdelmohsen A. Nassani

The emergence of advanced technologies has brought new challenges and opportunities for all kinds of business organizations. In a technologically advanced era, innovation plays a dominant role for the successful operation of the commercial landscape. Therefore, the current study was conducted to investigate the impact of network capabilities (NC) and frugal innovation (FI) on innovation performance (IP). Furthermore, the mediating role of FI and moderating role of innovation strategies has also been tested on the link between NC and IP. Small and medium enterprises (SMEs) registered with small and medium enterprises development authorities (SMEDA) were approached for the completion of the current study. Only 509 owner/managers agreed to participate. A quantitative research design was employed for the current study. During the two–three months process of data collection only 387 complete responses were received from the SMEs working in Pakistan’s big cities. Correlation, regression and bootstrap methods were applied to test the study hypotheses. The findings revealed that NC positively affect FI and IP. Furthermore, the findings also confirmed the mediating effect of FI between NC and IP link. The performance of SMEs working in emerging economies is largely based on their innovative activities. In this dynamic scenario SMEs’ survival is attached to continuous IP in their products and services.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shuliang Zhao ◽  
Yanhong Jiang ◽  
Xiaobao Peng ◽  
Jin Hong

PurposeBecause the mechanism of how knowledge sharing affects organizational innovation is still unclear, the study focuses on the relationship between knowledge sharing and organizational innovation performance, with a focus on mediating role of absorptive capacity and individual creativity.Design/methodology/approachOn the basis of the knowledge base view and organizational learning theory, the study propose a model to verify the impact of inbound and outbound knowledge sharing on organizational innovation performance based on previous research. It also analyzed how these effects were mediated by individual creativity and absorptive capacity. The study collected 166 samples to verify the theoretical model.FindingsResults corroborate that inbound knowledge sharing cannot directly promote organizational innovation performance, and absorptive capacity has a full mediation effect between inbound knowledge sharing and organizational innovation performance. Knowledge outbound sharing, individual creativity and absorptive capacity can improve innovation performance. In addition, absorptive capacity and individual creativity have direct and significant impacts on organizational innovation performance. Moreover, absorptive capacity plays a partial mediate role between individual creativity and innovation performance. Finally, this study discusses the policy implications of the study and describes possible future research directions.Originality/valueThe paper creatively divides knowledge sharing into inbound knowledge sharing and outbound knowledge sharing and verifies that knowledge sharing does not directly affect organizational innovation performance. The mediating role of absorptive capacity and individual creativity was analysis.


2021 ◽  
Vol 13 (10) ◽  
pp. 5715
Author(s):  
Zahid Yousaf ◽  
Magdalena Radulescu ◽  
Crenguta Ileana Sinisi ◽  
Luminita Serbanescu ◽  
Loredana Maria Păunescu

This study aims to explore the direct impact of the digital orientation, Internet of Things (IoT) and digital platforms on the sustainable digital innovation in the context of the digital economy and frugal environment. This study also investigated the mediating role of the digital platforms in these relations. The study was based on the quantitative research design and data were collected from the 397 CEOs and managing directors of Small and Medium Enterprises in Pakistan. Correlation and structural equation modeling approaches were applied for the analysis and testing of the hypotheses. Results revealed that the digital orientation, IoT and digital platform are major antecedents of the sustainable digital innovation. Results also show that the digital platforms mediate between both digital orientation-sustainable digital innovation link and IoT-sustainable digital innovation link. The rapid pace of change in the technology has forced the business organizations to think out of box and align their operational mechanism accordingly. The need for the sustainable digital innovation is a major need of the current decade for meeting the increasing demands of the society in a sustainable way. Organizations, especially SMEs, should be able to deal with these challenges and rapid technological transformations through cost effective frugal business models. The frugal innovation is an important element of sustainable digital innovation enables SMEs to reduce resources usage and waste and to enhance sustainable economic activities. In this way, they can develop and gain advantages in this highly competitive digital environment. This is the first study showing the bright harmony of the digital orientation, IoT and digital platforms for achieving the sustainable digital innovation in the rapid evolving digital economy.


2019 ◽  
Vol 12 (4) ◽  
pp. 1 ◽  
Author(s):  
Yan-Yin Lee ◽  
Mohammad Falahat ◽  
Bik-Kai Sia

Digitalization combined with globalization is the current megatrend that impacting the international business landscape and creates opportunities for new business models. Embracing digitalization enables firms for speedy internationalization. Although the phenomenon of early internationalization has received increasing attention in the field of International Entrepreneurship over the past decades, however, there is a lack of focus on the role of digitalization that allows a higher speed of internationalization. This paper proposes a model that highlights the moderating role of digitalization on international business competencies and speed of internationalization. We argue that small and medium enterprises able to enter international markets more rapidly due to the impact of digitalization. This study addresses a gap in the literature and practical development needs for better understanding the impact of digitalization on the speed of internationalization. The limitations and implications of this study will be discussed for theoretical development and future research direction.


2021 ◽  
Vol 15 (2) ◽  
pp. 26
Author(s):  
Gunilla Widén ◽  
Farhan Ahmad ◽  
Shahrokh Nikou ◽  
Bruce Ryan ◽  
Peter Cruickshank

This paper focuses information literacy (IL) from a methodological perspective, addressing  quantitative IL measures, suitable for evaluating the role of IL in supporting work activities. So far, IL in workplace contexts has mostly been studied using qualitative methods, designed for studying situational and context-dependent practices. Therefore it is important to explore how quantitative measures could be used to bring forward the relation between IL and organisational outcomes, that is the assessment of the impact of IL in workplace contexts. Quantitative research into IL is not unknown, but has been mainly developed in higher education, in order to measure students’ abilities to make use of information.   This paper brings forward three separate studies, conducted by the authors, highlighting different workplace contexts: small and medium enterprises; universities; and community councils. The common approach is that survey instruments were used to measure IL and its impact in these organisational contexts. The methodological implementations and insights are presented and combined, and methodological strengths and challenges are discussed, with the aims of (1) building knowledge about IL measures in workplace settings that is currently lacking, (2) finding additional measures for the complex IL construct, and (3) considering the scope of the practices that can be measured. The paper highlights the complexity of studying the impacts of IL in workplace contexts, and the importance of using multiple methods. It constitutes an important step towards a more unified understanding of how to study workplace IL.


2021 ◽  
Vol 9 (3) ◽  
pp. 1202-1211
Author(s):  
Naveed Mushtaq ◽  
Aziz Javeed ◽  
Ahmed Saeed ◽  
Mohsin Altaf

Purpose of the study: This study explores the Impact of High-Performance Work System practices (HPWS), on innovation performance, through the intervening role of dynamic capabilities and innovation culture among the rapidly growing cement industry of Pakistan, which is the backbone of Pakistan's construction industry. Methodology: This is a self-administrative survey, and data were analyzed using Smart PLS 3.0, SPSS. Main Findings: HPWS has a positive impact on a firm's innovation performance. Furthermore, dynamic capabilities mediated the association between HPWS and innovation performance. Applications of this study: The study is essential for the cement industry, where traditional HRM has long been applied. Using HPWS would create a more innovative environment and establish dynamic capabilities that can trigger innovations such as administrative, incremental, radical, and marketing in the face of dynamic customer demands. Novelty/Originality of this study: This study has enriched our understanding of how organizations can improve their innovation performance in a complex and ambiguous environment, which is crucial to gaining competitive advantages. This study also suggests that developing a system of HPWS practices in organizations, particularly the cement industry, will help the organizations flourish and stay competitive in the marketplace and help elicit the right employee attitudes by fully mediating dynamic capabilities. Therefore, organizations should establish developed HPWS and create an innovation culture that will ultimately benefit the organization creates an innovation culture.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wen Jun ◽  
Muhammad Hamid Nasir ◽  
Zahid Yousaf ◽  
Amira Khattak ◽  
Muhammad Yasir ◽  
...  

PurposeThe purpose of this study is to investigate how digital platforms capability, improvisational capability and organizational readiness directly affect innovation performance. This study also explores how organizational readiness acts as mediator.Design/methodology/approachThis empirical study is based on quantitative research design. Data were collected from 647 managers of small and medium enterprises (SMEs) working in Pakistan. Correlations and regression techniques were used for analyses. The Preacher and Hayes technique, the Sobel test and Bootstrap techniques were used to test mediation effect.FindingsThe results reveal a significant and positive relationship of digital platforms capability, improvisational capability and organizational readiness with innovation performance. Organizational readiness fully mediates the relationships between digital platforms capability and innovation performance link as well as between improvisational capability and innovation performance link.Originality/valueIn the age of digital economy the achievement of innovation performance is very important for SMEs. Businesses are shifting from traditional operational activities to digitalization. This study is imperative to offer new realm of modern technologies by exploring the role of digital platform capability, improvisational capability and organizational readiness for achieving innovation performance in digital economy.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maha Mohammed Yusr ◽  
Sany Sanuri Mohd Mokhtar ◽  
Selvan Perumal ◽  
Maruf Gbadebo Salimon

Purpose Several strategies and processes can help companies to enhance the success rate of new products. This study aims to identify a few strategies for that purpose represented by total quality management (TQM) practices, building knowledge and capabilities. Moreover, the current paper discusses the role of applying TQM practices and customer knowledge management in developing the marketing capabilities of the organizations. Design/methodology/approach This study is a quantitative approach where the data collected from 141 manufacturing small and medium enterprises operating in Malaysia and partial least squares technique was used to test the hypotheses. Findings The findings of this study highly support all the proposed hypotheses and establish marketing capabilities as a facilitator in the relationship between TQM practices, customer knowledge management and product innovation performance. However, customer knowledge management and TQM were found not to have an impact on product innovation performance. Originality/value The introduced model contributes to enhancing the understanding of the impact of customer knowledge on the success of product innovation performance. The model further includes TQM as a process that helps the organization get customer satisfaction information. The incorporation of these two processes will support the organization’s capabilities in the innovation field.


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