scholarly journals Identificação e análise da cadeia de comercialização de pescado em Marataízes, ES: Um estudo de caso / Identification and analysis of the fish marketing chain in Marataízes, ES: A case study

2021 ◽  
Vol 7 (10) ◽  
pp. 95807-95818
Author(s):  
Carolina de Souza Moreira ◽  
Leilane Bruna Gomes Dos Santos ◽  
Betsy Gois Santos ◽  
Mariana Rodrigues Lugon Dutra ◽  
Paula Zambe Azevedo
Keyword(s):  
Marketing Chain ◽  
Fish Marketing

scholarly journals Gender-equitable pathways to achieve fish marketing in Cameroon : A case study of Mbalmayo Markets

2018 ◽  
Vol 1 (4) ◽  
Author(s):  
Norbert Tchouaffe Tchiadje 1,2 ◽  
Michel Tchotshoua 2,3
Keyword(s):  
Distribution Channel ◽  
Human Consumption ◽  
Men And Women ◽  
Fish Market ◽  
Challenges And Opportunities ◽  
Dead Fish ◽  
The Cost ◽  
Marketing Chain ◽  
Fish Marketing

Fish like most seafood is a very rich source of protein and plays an important role in food security as a source of food for millions of people Worldwide. In many developing countries like Cameroon, fish is mainly for direct human consumption. This paper shows case lessons learnt from the field and generates discussion to further highlight existing challenges and opportunities to reach scale and impact of fish marketing  in Mbalmayo, Cameroon. As key findings, the study determined the typology of Fish market which varied from Smoked, dried, fresh life and dead fish, the sources of fish Sold in Mbalmayo markets which come from the river Nyong, the market actors (both men and women), the cost and price of fish sold in the markets and finaly the fish marketing chain and distribution channel.

scholarly journals Socio-economic condition of fishermen and intermediaries involved in marine fish marketing chain in Cox’s Bazar area, Bangladesh

2016 ◽  
Vol 2 (1) ◽  
pp. 67-73
Author(s):  
Md Khabirul Ahsan ◽  
Nusrat Sultana Runa ◽  
Subrata Kumar Ghosh ◽  
Muhammad Mehedi Hasan ◽  
Md Kamal
Keyword(s):  
Marine Fish ◽  
Organizational Support ◽  
Economic Condition ◽  
Government Support ◽  
Extension Service ◽  
Average Income ◽  
Marketing Chain ◽  
Fish Marketing ◽  
And Training

Study was conducted to know the socio-economic condition of the fishermen and intermediaries of fish marketing chain in Cox’s Bazar area, Bangladesh. Socio-economic condition of the fishermen and intermediaries were not so good in the study area. It was found that about 35% fishermen and intermediaries were illiterate, 16% fishermen and intermediaries were semiliterate who only could write their names. 55% household of the fishermen and intermediaries had tin shed house with tin wall. Average income for most of fishermen and intermediaries was about Tk. 400-500 and 66% were found to borrow money from different source for continuing their business. Poor road and transport facilities, lack of credit facilities, insufficient supply of ice, inadequate training facilities and large number of intermediaries in the chain were the main problems of the marine fish marketing chain. It is therefore necessary to provide institutional and organizational support, government support, extension service and training facilities to the market operators for sustainable fish marketing systems.Asian J. Med. Biol. Res. March 2016, 2(1): 67-73

scholarly journals Value Chain Analysis of Fish in Meghalaya: A Case Study in East Khasi Hills District

2021 ◽  
Vol 66 (3) ◽  
Author(s):  
Ram Singh
Keyword(s):  
Value Chain ◽  
Value Added ◽  
Value Chain Analysis ◽  
Value Addition ◽  
Fermented Fish ◽  
Chain Analysis ◽  
Net Profit ◽  
The Cost ◽  
Fish Marketing

This study on ‘Value Chain Analysis of Fish in Meghalaya: A case study in East Khasi Hills district’ has been conducted in 2020-21 with specific objectives (1) To map the actors involved in the value chain of fish business. (2) To estimate the value addition in fish marketing by the value chain actors. The value chain actors were identified and the structure of the value chains was mapped. The study revealed that the most commonly followed method of value addition of fish in the study area are fermenting, drying and smoking. The cost incurred for making fermented fish was observed to be ` 21.50/kg, ` 16.50/kg for dry fish and ` 37.50/kg for smoked fish. Additionally, net profit was found to be highest in value-added fish than compared to fresh ones. Therefore, value addition should be encouraged among fish farmers to increase net profit.

scholarly journals Digital marketing as a strategy for fulfilling Eid Al-Adha beef cattle: A case study of start-up companies

2021 ◽  
Vol 902 (1) ◽  
pp. 012055
Author(s):  
H P Pramana ◽  
S Hastjarjo ◽  
Sudarmo
Keyword(s):  
Beef Cattle ◽  
Secondary Data ◽  
Digital Marketing ◽  
Integrated Marketing ◽  
Structured Interviews ◽  
Demand Fulfillment ◽  
Digital World ◽  
Start Up ◽  
Marketing Chain

Abstract The demand for beef cattle increases every year ahead of the Eid al-Adha celebration. While the fulfillment of orders in the market is rising, the critical point is that the distribution of beef cattle tends to be uneven between regions. This paper proposes a case study of how the interaction between market and demand fulfillment, in the case of the beef cattle market, can be supported by digital marketing. The focus is how the new company (start-up) creates a marketing chain between regions, West Nusa Tenggara and DKI Jakarta. An in-depth characterization of the marketing chain was carried out through semi-structured interviews. In addition, secondary data uses institutional/private publication data, which is then analyzed descriptively. Using integrated marketing communications (IMC) practices, we explore an enhanced framework for managing communications in the digital world. This research is expected to help fulfill the needs of livestock (beef cattle) to be more optimal, concise, attractive, and evenly distributed so that the social objectives of the celebration of Eid al-Adha are achieved. The study also highlights the utility for organizations to use social media strategically rather than simply as a tactical tool.

scholarly journals Fish Marketing of Ribbon Fish (Trichiurus sp.) in Nusantara Fishing Port (NFP)at Palabuhanratu, West Java

2018 ◽  
Vol 31 ◽  
pp. 08012
Author(s):  
Azis Nur Bambang
Keyword(s):  
Sampling Method ◽  
Marketing Channels ◽  
Fish Production ◽  
West Java ◽  
Purposive Sampling ◽  
Marketing Process ◽  
Fish Marketing

The objective of this research is to study the marketing process of ribbon fish (Trichiurus sp.), including the marketing margin, marketing agencies, traders and marketing channels The research was carried out for 3 mo in Nusantara Fishing Port (NFP), Palabuhanratu, Sukabumi, West Java. A case study was used in this research. A purposive sampling method was used to collect data from 55 respondents of fish marketing, consisting of fishermen, agents, traders, and retailers, who were involved in the marketing of ribbon fish in NFP Palabuhanratu. The result of the research showed that ribbon fish production in Palabuhanratu fluctuated from year to year. There are two types of ribbon fish marketing, i.e. type one is from fishermen to retailers, and type two is indirect marketing from fisherman to consumers through intermediate traders (exporters). The greatest marketing margin was obtained from the first type, while the smallest marketing margin was obtained from type two. The form of the market was considered to be oligopsony market. Fisherman’s share is greatest in the collectors and the smallest share is on retailers. Marketing process in traders is efficient due to its lowest margin and highest fisherman’s share.

scholarly journals Marketing channel and value chain analysis of Bombay duck and ribbon fish in Cox’s Bazar area of Bangladesh

2016 ◽  
Vol 27 (2) ◽  
pp. 222-227
Author(s):  
MK Ahsan ◽  
SK Ghosh ◽  
NS Runa ◽  
MM Hasan ◽  
M Kamal
Keyword(s):  
Marine Fish ◽  
Value Chain ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Value Chain Analysis ◽  
Chain Analysis ◽  
Commercially Important ◽  
Bombay Duck ◽  
Marketing Chain ◽  
Fish Marketing

A study was conducted to investigate marketing channel and value chain of two commercially important marine fish species in Cox’s Bazar area, Bangladesh, namely, Bombay duck Harpodon nehereus and Ribbon fish, Trichiurus haumela. Three types of markets were found in the study namely primary, secondary and retail markets. The number of sample fishermen and intermediaries were 120. About 4 to 5 intermediaries were found to be involved in the each marketing chain and this group is believed to make huge profit, thus the prices of fishes were very high in the final consumer market. Marketing margin for fresh Bombay duck and ribbon fish were 29% and 28% and dried Bombay duck and dried ribbon fish were 35% and 19% of consumer purchase price, respectively. Poor transport facilities and huge number of intermediaries in the marketing channels were the main problems of marine fish marketing channel. Government intervention in the marketing channel is necessary for sustainable fish marketing systems.Progressive Agriculture 27 (2): 222-227, 2016

Small indigenous fish species of Bangladesh - potential for culture and conservation.

2020 ◽  
Author(s):  
Md. Abdul Wahab ◽  
Md. Abdul Alim ◽  
Md. Sharif Uddin
Keyword(s):  
Vitamin A ◽  
Fish Species ◽  
Indigenous Species ◽  
Production Potential ◽  
Natural Systems ◽  
Flood Plains ◽  
The Past ◽  
Marketing Chain ◽  
Fish Marketing ◽  
Indigenous Fish Species

Abstract The possibilities of conservation and production potential of a large number of small indigenous fish of Bangladesh through aquaculture remains unexplored. Only a small number of carps has been used for polyculture throughout the country which provide employment for a large number of people in the domestic fish marketing chain as farmers, traders, intermediaries, day labourers and transporters. Special attention is needed for the culture and conservation of small indigenous species (SIS) because they are an important source of vitamin A and minerals. SIS used to be abundant in rivers, streams, beels (deeper portions in low-lying natural depressions), ponds, ditches and flood plains in the past, but have gradually been disappearing from natural systems, which in turn severely affects biodiversity.

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