scholarly journals Pengaruh Store Layout, Interior Display dan Human terhadap Shopping Orientation

2021 ◽  
Vol 18 (3) ◽  
pp. 599-613
Author(s):  
Ainil Mardiah ◽  
Susi Evanita ◽  
Whyosi Septrizola
Keyword(s):  
Shopping Orientation

Consumer Shopping Orientation and Intention to Book a Hotel: the Moderating Role of Sustainable Initiatives

2020 ◽  
Vol 11 (1) ◽  
pp. 81-81
Author(s):  
Christina Appiah-Nimo ◽  
Gloria K.Q. Agyapong ◽  
Daniel Ofori
Keyword(s):  
Value Chain ◽  
Sustainable Consumption ◽  
Tourism Industry ◽  
Consumption Pattern ◽  
Economic Sectors ◽  
Shopping Orientation ◽  
Sustainable Value ◽  
Hospitality Sector ◽  
Cognitive Decision ◽  
Business Approach

UN sustainable development goals has triggered production and consumption patterns aimed at achieving a better and more sustainable future for all by 2030. Sustainable value chain has become a business approach to mitigate the tragedy of the commons. Initiatives that promote socially and environmentally responsible behavior whiles pursuing business value is being leveraged across all economic sectors. COVID-19 has exposed how today's business is threatened more than ever by unsustainable production and consumer behavior patterns. The hospitality sector has not been left out of this challenge as the tourism industry was the worst hit by this pandemic. All over the world, the growth of the tourism industry is propelled by the movement of people and the subsequent need created for the hospitality sector. The global health crises, coupled with consumers' growing interest for sustainable environment has fueled the desire for more eco-friendly products by the sector. Moreover, every consumer goes through a cognitive decision-making process to finally make a choice for a product - and there is a high probability of the decision to inform the sustainable consumption pattern of the consumer and also the magnitude of the effect the decision will have on the environment. This implies that every consumer purchase has implications regarding not only economics (Stone, 1954) but ethics and sustainability. Keywords: consumer booking intention, shopping orientation, sustainable initiatives

scholarly journals A construal-level approach to hedonic and utilitarian shopping orientation

2021 ◽  
Author(s):  
Daniele Scarpi
Keyword(s):  
Consumer Behavior ◽  
Construal Level Theory ◽  
Moderating Effect ◽  
Construal Level ◽  
Shopping Orientation ◽  
Shopping Orientations ◽  
Construal Levels ◽  
The Relationship

AbstractSeveral studies in consumer behavior have focused on consumers’ shopping orientation in terms of hedonic and utilitarian shopping. The present research advances a different perspective examining hedonic and utilitarian shopping orientations with the theoretical lenses of construal-level theory. Results from two studies indicate that hedonism relates to higher and utilitarianism to lower construal levels (Study 1). Consequently, individuals tend to prefer desirability-related options when shopping hedonically, and feasibility-related options when shopping in a utilitarian way (Study 2). The findings further show a moderating effect of construal level on the relationship between shopping orientation and choice, consistent with construal-level theory.

Role of mall attractiveness in shaping fashion shopping orientation of apparel shoppers: a segmentation approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ajay Kumar ◽  
Anil Kumar Kashyap
Keyword(s):  
Cluster Analysis ◽  
Design Methodology ◽  
Economic Value ◽  
Variety Seeking ◽  
Content Type ◽  
Shopping Orientation ◽  
Intercept Survey ◽  
Segmentation Approach ◽  
The Difference

Purpose The purpose of this study is to identify distinct segments of apparel shoppers based on their fashion shopping orientation. The difference among the segments based on mall attractive dimension is also examined. Design/methodology/approach The data were collected through mall intercept survey from the mall shoppers. Samples of 375 respondents are used for data analysis purpose. Exploratory factor analysis is used to extract the factors of fashion shopping orientation and mall attractive dimensions while K-means cluster analysis is applied to identify the segments. Findings This study resulted in three factors of fashion orientation of apparel shoppers, i.e. fashion involvement, variety seeking and economic value, and four factors of mall attractive dimensions: convenience, entertainment, atmosphere and architecture design. Based on these factors, this study came out with three distinct segments of fashion shoppers: pragmatic shoppers, variety seeking shoppers and highly fashioned shoppers. These three segments are attracted towards the mall dimension differently. Originality/value This paper presents the three distinct profiles of fashion shoppers based on their fashion shopping orientation and mall attractive dimensions. The findings of this study may help retailers and mall developers to target mall visitors appropriately.

PEMBUATAN KEPUTUSAN, DEMOGRAFIS, DAN KEPUASAN PASCA BELI PADA KELOMPOK LOYAL MEREK DAN TIDAK LOYAL MEREK

2015 ◽  
Vol 10 (2) ◽  
pp. 175
Author(s):  
Rintar Agus Simatupang ◽  
Marlis Ida
Keyword(s):  
Decision Making ◽  
Brand Loyalty ◽  
High Price ◽  
Chi Square ◽  
Analysis Technique ◽  
Shopping Orientation ◽  
Post Purchase ◽  
Purchase Satisfaction ◽  
Test Result ◽  
Group Association

The objectives of this research were to test difference of decision making on brand loyal group andnon brand loyal group, association between demographical factor and brand loyal group and nonbrand loyal group, and difference in postpurchase satisfaction on brand loyal group with high priceand non brand loyal group with low price. Data analysis technique used were discriminant analysis,Chi-Square, and t-test. Result of the research indicated that there is no difference in shoppingorientation and buying criteria on brand loyal group and non brand loyal group for Jeans and shirtsproducts. Age and income variables had no association with brand loyal group and non brand loyalgroup for Jeans and shirt products. In addition, there was no difference in post-purchase satisfactionbrand loyal group with high price and non brand loyal group with low price for Jeans product, butthere was association for shirt product.Keywords: Brand Loyalty, Shopping Orientation, Buying Criteria, Age, Income, andPost-Purchase Satisfaction

Shopping Orientation Questionnaire

2013 ◽  
Author(s):  
Siwon Cho ◽  
Jane E. Workman
Keyword(s):  
Shopping Orientation

Improving service brand personality with augmented reality marketing

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Daria Plotkina ◽  
John Dinsmore ◽  
Margot Racat
Keyword(s):  
Augmented Reality ◽  
Customer Service ◽  
Brand Personality ◽  
Customer Experience ◽  
Great Opportunity ◽  
Content Type ◽  
Customer Perceptions ◽  
Shopping Orientation ◽  
Service Brand ◽  
Underlying Processes

Purpose Augmented reality (AR) apps offer a great opportunity for brands to provide better service to customers by creating augmented customer service. However, not every AR app is equally effective in improving customer experience. Investigation of underlying processes and brand-related outcomes of AR marketing remains scarce and it is unclear how different types of AR apps influence brand perceptions, such as brand personality. This paper aims to fill in this knowledge gap and provide practical insights on how different AR apps can improve service brand personality. Design/methodology/approach Using an experimental plan, the authors investigate how attitudes towards AR apps contribute to customer perceptions of brand personality (i.e. excitement, sincerity, competence and sophistication) according to two different variables, namely, the location of the AR app (location-specific vs non-location-specific) and its orientation (augmenting the product, brand or store experience). The authors also examine the effect of expected customer experience with the AR app (i.e. playfulness and pleasure) and customer technological innovativeness and shopping orientation as predictors of attitudes towards the AR app. Findings The findings show that non-location-specific and product-oriented AR apps (i.e. virtual try-on apps) receive more positive evaluations and lead consumers to perceive the brand as more exciting, sincere, competent and sophisticated. Moreover, the playfulness and pleasure experienced with the AR app determine consumers’ attitudes towards the app. Additionally, AR apps improve brand personality perceptions amongst more innovative and adventure-focussed shoppers. Originality/value The authors show that brand announcements on high-technology, customer-oriented service offerings are an effective branding tool. Thus, AR apps perceived as pleasant and playful can signal and improve brand personality.

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