Consumer Shopping Orientation and Intention to Book a Hotel: the Moderating Role of Sustainable Initiatives

Author(s):  
Christina Appiah-Nimo ◽  
Gloria K.Q. Agyapong ◽  
Daniel Ofori

UN sustainable development goals has triggered production and consumption patterns aimed at achieving a better and more sustainable future for all by 2030. Sustainable value chain has become a business approach to mitigate the tragedy of the commons. Initiatives that promote socially and environmentally responsible behavior whiles pursuing business value is being leveraged across all economic sectors. COVID-19 has exposed how today's business is threatened more than ever by unsustainable production and consumer behavior patterns. The hospitality sector has not been left out of this challenge as the tourism industry was the worst hit by this pandemic. All over the world, the growth of the tourism industry is propelled by the movement of people and the subsequent need created for the hospitality sector. The global health crises, coupled with consumers' growing interest for sustainable environment has fueled the desire for more eco-friendly products by the sector. Moreover, every consumer goes through a cognitive decision-making process to finally make a choice for a product - and there is a high probability of the decision to inform the sustainable consumption pattern of the consumer and also the magnitude of the effect the decision will have on the environment. This implies that every consumer purchase has implications regarding not only economics (Stone, 1954) but ethics and sustainability. Keywords: consumer booking intention, shopping orientation, sustainable initiatives

2020 ◽  
Author(s):  
Pallikkara Viswanathan

In the supply chain, the importance of having tourism is that all the components are resolved to generate revenue, cash, facts, and reliability among the consumer’s customers in the supply chain. The supply chain comprises suppliers of goods, and services that go into the delivery of tourism providing the consumers, and this also includes the tour operators, the agents, the various supporters, suppliers, ground handlers, accommodation providers in the tourism industry connected with the supply chain. Tourism supply chain has many components, (as they are called components in manufacturing) which include accommodation, transport, excursion, restaurants, handicrafts, food preparers, waste disposal, and the infrastructure that support tourism, to destinations where they are required. Tourism like all supply chains operates through business to business, and is applied to deliver sustainable performance improvement, in which management plays an important role, with good financial performance in the supply chain. In supply chain the much use of consumable goods have bought in reduction, reuse, re-cycle, approach, with good services, green disposal in the destination required, improve waste management, tourism development facilities, as they have been compelled to have adequate treatment facilities, with the concept for disposal solid, wet waste, re-cycle, water facilities for washable purposes, to give full prevention, protection in tourism supply chain. In supply chain the objective of the study is to analyze the association between supply chain management of tourism industry, from the context of various other industries, consider the strategic importance in supply chain, sharing with the partnership for information, with the sharing of the quality of information, which coincide with some of the unique key factors in tourism industry. A tourism supply chain can be identified upon analyzing the contribution of participants in the value chain, while supply chain in tourism which can be defined as complete evaluation for several reasons of performances, for considering the importance in tourism chain, as unit of performance, tourism can be characterized based on the potential of the tourism organization, the attraction within the location, as tourism chain is unique, in parlance to beauty, considering interaction between different industries. To maintain and manage such uniqueness, and prepare characteristics, each tourism supply chain may need different approval, and analysis in the tourism supply chain.


Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 489-500
Author(s):  
Phan Anh ◽  
Dinh Tran Ngoc Huy

In recent years, esp. during covid 19 pandemic, there is increasing need of working at home model with computer skills, and in the scope of this study we will mention roles of computer skills and digital transformation which apply to forecast of tourism revenue. Among economic sectors, tourism is a very important industry that contributes greatly to GDP growth of the country in the current context. Forecasting tourism revenue is very important to have reasonable policies or decisions at the macro level. In fact, in this period, with new concepts of smart cities and smart communities, we experienced IoTs (internet of things) roles in developing and promoting our local and community tourism services very much. In the current context, digital transformation is an inevitable development trend. Currently, businesses that do not follow this trend will not be able to access new achievements and advancements and will find it difficult to participate in the new value chain that digital transformation brings. The article uses the method of analyzing and forecasting tourism industry revenue. This paper proposes a solution to apply an analysis and forecasting method through linear regression to forecast tourism revenue. To implement this method, the article collects and analyzes data, thereby proposing solutions to promote socio-economic development and tourism industry. The research results will play an important role, helping policymakers to be proactive in making necessary plans and decisions for business, investment, and promotion processes of travel to increase revenue, etc.


2019 ◽  
Vol 5 (1) ◽  
pp. 18-25
Author(s):  
Isah Funtua Abubakar ◽  
Umar Bambale Ibrahim

This paper attempts to study the Nigerian agriculture industry as a panacea to growth as well as an anchor to the diversification agenda of the present government. To do this, the time series data of the four agriculture subsectors of crop production, livestock, forestry and fishery were analysed as stimulus to the Real GDP from 1981-2016 in order to explicate the individual contributions of the subsectors to the RGDP in order to guide the policy thrust on diversification. Using the Johansen approach to cointegration, all the variables were found to be cointegrated. With the exception of the forestry subsector, all the three subsectors were seen to have impacted on the real GDP at varying degrees during the time under review. The crop production subsector has the highest impact, however, taking size-by-size analysis, the livestock subsector could be of much importance due to its ability to retain its value chain and high investment returns particularly in poultry. Therefore, it is recommended that, the government should intensify efforts to retain the value chain in the crop production subsector, in order to harness its potentials optimally through the encouragement of the establishment of agriculture cottage industries. Secondly, the livestock subsector is found to be the most rapidly growing and commercialized subsector. Therefore, it should be the prime subsector to hinge the diversification agenda naturally. Lastly, the tourism industry which is a source through which the impact of the subsector is channeled to the GDP should be developed, in order to improve the impact of such channel to GDP with the sole objective to resuscitate the forestry subsector.


2021 ◽  
Vol 13 (15) ◽  
pp. 8457
Author(s):  
Kaitano Dube

Many countries have fronted tourism as a tool for achieving Sustainable Development Goals (SDGs) in their voluntary national reviews. Nevertheless, very few studies have examined how the tourism industry has been localising SDGs. Therefore, this study is borne out of that knowledge gap. A qualitative approach comprising the use of primary and secondary data from integrated annual reports was adopted. The study found some progress made by hotel companies in localising SDGs. It emerged that Cresta Hotels and the African Sun group of hotels are only at the inception stage of SDG localisation, focusing on several SDGs that respond to the socio-economic and environmental demands of the environments they work in. Given that most of the work under the SDGs only began inception between 2018 and 2019, there is still a long way to go before meaningful progress can be reported regarding SDG localization, with preliminary evidence showing that the hotel industry is likely to have made significant inroads when the SDGs lapse in 2030 if their efforts are not disturbed by the COVID-19 pandemic. The study recommends continuous monitoring and support for the sector as the SDG framework offers a better and more focused sector to achieve sustainable and responsible tourism in Zimbabwe and Botswana.


2019 ◽  
Vol 11 (5) ◽  
pp. 1319 ◽  
Author(s):  
Mangku Purnomo ◽  
Pardamean Daulay ◽  
Medea Utomo ◽  
Sugeng Riyanto

Between agro-food products, coffee is the first commodity to quarrel in ethical attributes and sustainability issues such as fair trade, premium prices, as well as justified value chain issues. Taking into account the growing coffee consumption in Indonesia, this article tries to prove connoisseur consumers (CCs) are moderating the sustainable consumption and dynamics capabilities (DCs) of single origin coffee shops (SOCSs). An in-depth interview to 30 SOCS managers and 60 baristas and a survey to 450 consumers found that there are significant correlations between connoisseurs attributes such as the depth of a barista’s knowledge of coffee, the barista’s skills, the shop image, the coffee variation, the barista’s communication skills, and the serving techniques and that they have a relationship with an increase in the number of consumers. The existence of CCs has encouraged the practice of consumption sustainability of SOCSs and moderates SOCSs to improve sensing, seizing, and transforming shop management to stand against the competition. Based on the above findings, more in-depth research on the standard character and number of CCs is needed as well as their contribution to the revenue structure of SOCSs. Meanwhile, connoisseur customers’ support is capable of helping the SOCSs in improving their DCs to improve the sustainable consumption of Indonesian single origin coffee in the future.


2019 ◽  
Vol 11 (2) ◽  
pp. 138-161 ◽  
Author(s):  
Nitika Sharma ◽  
Raiswa Saha ◽  
Rudra Rameshwar

Purpose The rationale of viewpoint is to comprehend green consumption (GC) and sustainable consumption (SC). The purpose of this study is to understand how the phenomenon of sustainable and green consumers perceives in an everyday perceives in an everyday/routine life in modern today’s dynamic world society, where consumers clients are highly encouraged towards use and practicing sustainability, also to understand people’s personal lived experiences in this affair of green and SC processes. The adoption of sustainable business strategies has been a well-thought-out plan which act as a foremost driver for the socioeconomic development. Design/methodology/approach Present study is based on phenomenological interviews, using interpretative phenomenological approach (IPA) which has offered a platform to investigate, explore and discover to talk about latent prime aspects (causes to procure or adopt green products, its category, expression of feeling about perceived product self-assurance, readiness to pacification and consolation, familiarity of environmental-friendly products, reflection of alternatives, make use of and abandonment). Semi-structured exhaustive dialogues with Indian green consumers are set up to stimulate dialogue on their viewpoint. Findings The findings classify bewilderment of how sustainability applies in routine style for sustainable and GC followed by the consumers with respect to his/her behaviour and challenges of SC over GC, predominantly for ecological and environmental issues, and there was cynicism concerning higher pricing order of green and sustainable products available in market. Interestingly in findings framework, the analysis designates that green consumers represent a non-natural segment and offer auxiliary experiential description of sustainable development or sustainability as a measure of sustainable market and its orientation concept. Research limitations/implications The idiographic nature of IPA, particularly phenomenological approach, may be considered as a research limitation. Well-presented research work is exploratory in nature; and a research team is followed by well-known guidelines in order to make certain impartialities. Though, the research conclusions are limited to Indian GC and a replication or limitation into different nations would aid in the direction to get rid of several probable nation partiality. Practical implications In a nutshell, here findings exemplify that green or sustainable consumers are shifting sustainable ideology from one situation to another, and that by speaking about sustainability, these consumers possibly will obtain a competitive lead. Social implications The results or findings reveal green or sustainable consumers’ augmented association with sustainability and the role expected from them to create better society and world. Originality/value The research work exclusively places green or sustainable consumers’ dependence on heuristics to show sustainable preferences or choices, due to the lack of information and awareness, and it entails that sustainable concepts and sustainability are becoming popular nowadays; ever more included into their everyday behaviours and practicing. Very limited research studies have been done to investigate the GC and SC; measuring consumers’ actions using qualitative research approaches through IPA approach. This paper explores their consumption pattern and processes in detail.


2020 ◽  
Vol 18 (Suppl.1) ◽  
pp. 614-618
Author(s):  
N. Penev ◽  
Y. Andreev

The concept of bioeconomics covers all sectors of the economy, including agriculture, which supplies renewable resources: plants, animals, microorganisms and their processed products. The goal is a transition to an economy that is independent of fossil fuels and non-renewable resources. Agriculture and forestry, fisheries and aquaculture, as well as the conversion of biotechnological biomass and biological waste, are central to the multilateral new value chain. The processing industry uses renewable resources in various products, in particular, due to the industrial application of biotechnological and microbiological processes, especially in the chemical industry. This also applies to the food, woodworking, paper, construction, leather, and textile industries, as well as parts of the pharmaceutical and energy industries. Thus, the cyclic system and the storage of reusable waste are also included in the bioeconomic system. The aim of our study is to study the degree of development of sustainable value chains in bioeconomics.


2021 ◽  
Author(s):  
Jean Vasile Andrei ◽  
◽  
Mihaela Cristina Drăgoi ◽  

The health crisis has exerted a significant pressure on the global economic system, implicitly on the evolution of tourism, value chain creation and supply chains, generating shocks on various national economic sectors. In this context, the objective of the paper is to make a brief synoptic analysis on the evolution of the tourism sector in some EU countries. Two periods of time were considered - before the onset of the pandemic (2018-2019) and during the pandemic (in 2020). The results of the analysis confirm the specific trends of reducing the multiplicative effects that tourism has on the economy as well as the decrease, even contracting of the sector, a phenomenon identified through specific analyzed indicators.


Author(s):  
Monika Utzig

The aim of the paper is to identify changes in the food consumption of urban and rural households in Poland when it comes to sustainable consumption as well as evaluate if such changes are becoming more or less sustainable. Sustainable consumption is an element of sustainable development, which responds to the basic needs of people while not jeopardizing the needs of future generations. More sustainable food consumption is perceived to be a reduction of overconsumption, a decrease in the consumption of highly processed food and a shift in diet based less on animals and more on plants. The paper is mainly based on data from the Polish Central Statistical Office concerning meat, fruit and vegetable consumption. Some data about food waste were also used. The research shows that the food consumption pattern in rural households is less sustainable than in urban ones. Households living in rural areas consume more meat and less fruit and vegetables than urban ones. There is some evidence that the food consumption pattern in Poland is shifting towards a less sustainable one.


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